Discover DVJ Insights' Shopper Data service to enrich customer experience, segment precisely, and predict trends effectively. Shopper data: Complete, Accurate and Actionable With shopper data, companies will understand what shoppers really do so they can make better and more informed decisions. We combine advanced data collection, AI and behavioural science to deliver faster, more representative and more accessible shopper data. From digital receipts to strategic insights, we help brands and retailers make better decisions on pricing, promotions and growth. Request a demo Shopper data has been sub-optimal for years Over the years, various suppliers have developed solutions to gather rich and reliable shopper data, typically by recruiting representative panels willing to report their grocery purchases. While widely used, these methods face significant quality challenges. Additionally, the high costs of setup and maintenance create barriers to innovation and competition in the market, leading to persistent issues that require a different approach: A high burden for panels and respondents The data collection was based upon the active participation of panellists that need to register every product they purchased. Every day! This leads to incomplete data of a small group of people. Limited representativity Small purchases and some shopper groups are often underrepresented, resulting in a structural bias. Shopper data should represent the entire population and all behaviour. Lack of coverage Data is fragmented across retailers, channels and definitions, creating blind spots. Shopper data should represent all supermarkets and purchases and all shopping trips. Expensive without added value To maintain the entire operation costs were extremely high related to the added value of the data. Monopolist behaviour increased de dissatisfaction of many clients. Not integrated with other research domains Shopper data has been treated in isolation as a tool to follow what people buy and not integrated in other domains. Shopper data should be available to support all decisions Contact us Full coverage for all supermarkets The technology uses digital receipts and transfers this into actionable data. Retailers store their digital receipts in a different way. That is why connectors for all supermarkets had to be created. This makes the new Spenderlog complete and able to cover all supermarkets. A New Era of Data Collection Over the past years a lot of technological developments, machine learning and AI made it possible to revolutionise the market for shopper data. Advanced digitalised markets like the Nordic markets are the front runners in these developments. Spenderlog was the first company that introduced this technology in the market. Different other companies followed. After the first pilots it became clear that different elements needed improvement. That is why DVJ developed the second wave of technology based upon the following elements. The Role of Technology in Shopper Data Technology changed the way we collect shopper data in the Nordics. DVJ acquired the Spenderlog technology and build am additional layer of technology that creates the possibility to build large user groups, fast data pipelines and a new and improved user experience. Especially the addition of a product master database with CO2 info and nutritional values for each EAN is key for the quality of the data. The new technology is based upon advanced web scraping, connectors for each supermarket, AI Angels and a lot of machine learning. This enables DVJ to give access to all data in an affordable way. DVJ Insights’ Shopper Data now integrated in the Nordics Over the last 18 months, DVJ has invested a lot of time and energy to bring Spenderlog technology to the next stage and fully integrate it into our shopper domain. Therefore, we are more than proud to launch our shopper data portfolio in the Nordic markets. The Nordic market is the first region for this launch, because of its infrastructure, the digitalisation of the retail landscape and the lack of a harmonised solution. DVJ has launched Spenderlog technology in all 3 markets, ensuring comprehensive market coverage. After these 3 markets, DVJ will launch this in all other European markets in the coming years. Request a demo Core Diagnostics Understand what is happening Gain & Loss Analysis See where your growth or loss comes from MediaLink Measure the impact of your campaigns Brand Reality Understand the total health of your brand Launch Monitor Track the performance of your new product or SKU Our Top Solutions Our shopper data solutions are built on one consistent data foundation, combining real purchase behaviour, advanced analytics and consumer understanding. Together, they provide a complete view of performance, growth and impact. From daily decision-making to long-term strategy, our solutions turn shopper data into actionable insights across your organisation.

Discover DVJ Insights' Shopper Data service to enrich customer experience, segment precisely, and predict trends effectively. Shopper data for everyone DVJ Core Diagnostics turns passive digital receipts into a self-serve dashboard that gives you a clear view of pricing, promotions, penetration and retailer performance. It helps you spot what’s changing in your category, what’s driving it, and where to act—without waiting weeks for a report. Available across Sweden, Denmark and Norway. Why now? Shopper data has often been fragmented, slow to access, and priced in a way that only makes sense for occasional deep-dives. That makes it hard to use it for day-to-day decisions, even though pricing, promotions and retailer performance change all the time. DVJ rebuilt shopper diagnostics so commercial teams can use it as infrastructure: a consistent, always-on view of the category that helps you spot shifts early, track the impact of actions, and stay aligned across markets. Limited Coverage Only parts of the market are visible, so you’re making calls with gaps in the picture. Representativity Issues Samples skew toward certain shopper types, which can distort what ‘the market’ is really doing. Slow delivery Insights arrive weeks later—too late for fast changes in pricing, promos or retailers. Premium Pricing Layers You pay extra for every add-on: more retailers, more KPIs, more cuts of the data. Core Diagnostics: full category visibility, 24/7 A self-serve dashboard that turns digital receipts into a clear view of what’s happening in your category. Track performance across all brands and all retailers, and keep on top of the KPIs that actually steer decisions—penetration, frequency, repeat/loyalty, price and promotion value. Compare results by retailer to see where you’re winning or losing, and add demographic cuts (age, gender, income, region, family type) to understand who is driving the change. Available across Sweden, Denmark and Norway. Built for commercial decisions in Nordic grocery Core Diagnostics is built for the questions commercial teams need answered fast—what’s changing in the category, what’s driving it, and where to act next. It brings pricing, promotions, penetration and retailer performance into one consistent view, so you’re not piecing together different sources or waiting for a one-off report. You can quickly see whether growth comes from gaining buyers, increasing buying frequency, or shifting value, and compare results retailer by retailer. A practical, always-on dashboard for day-to-day steering across Sweden, Denmark and Norway. How it works A simple flow from real receipts to category insight. Spenderlog collects and harmonises the data, and Core Diagnostics gives you always-on access to the category in one dashboard. Why DVJ DVJ built Core Diagnostics to make category-level shopper insight easier to access and easier to use. We combine a representative Nordic panel with harmonised digital receipt data, so you get a consistent view across retailers—ready for everyday commercial decisions. Category-level access (built to scale) Core Diagnostics is designed as a category product, not a one-off study. You can start with the categories you need now and expand over time, while keeping a consistent view of performance and shopper behaviour. Representative by design The value of shopper data depends on who’s in the sample. We build for representativity, so results reflect the market—not just heavy app users—making the dashboard reliable for commercial decisions. Harmonised across retailers Retailer data often comes in different formats and definitions. We standardise and harmonise receipts into one consistent dataset, so retailer comparisons and market totals actually hold up. Built for commercial steering (self-serve) A practical dashboard focused on the KPIs teams use every day—penetration, frequency, repeat/loyalty, price and promo value—ready for reviews, trade planning and quick decisions. DVJ Insights’ Commitment to Shopper Data Innovation Over the last 18 months, DVJ has invested a lot of time and energy to bring Spenderlog technology to the next stage and fully integrate it into our shopper domain. Therefore, we are more than proud to launch our shopper data portfolio in the Nordic markets. The Nordic market is the first region for this launch, because of its infrastructure, the digitalisation of the retail landscape and the lack of a harmonised solutions. The Nordic countries—Denmark, Sweden and Norway share strong economic ties, yet each market has unique consumer behaviours, cultural nuances, and regulatory environments. What these markets have in common is the digitalisation of the retail landscape which creates a perfect infrastructure for launching technology that is based upon digital receipts. Also important is that at this moment there is no harmonised availability of shopper data in all four markets. Having full coverage across all Nordic markets is crucial for businesses aiming to succeed in this region. Comprehensive Market Coverage Across the Nordic Region DVJ has launched Spenderlog technology in all 3 markets, ensuring comprehensive market coverage. This means that every brand can gain deep insights into regional variations, allowing for more tailored marketing strategies and optimised product offerings. Full coverage also enhances competitiveness, enabling companies to identify and capitalise on emerging trends across the entire Nordic region, ensuring sustained growth and relevance in these interconnected markets.

< Back Client Consultant (UK) Job Type Full Time Workspace London Hybrid Apply Now We are looking for Client Consultants to join our fast-growing agency! Who are we? DVJ Insights is an ambitious, innovative and award-winning marketing research agency located in the Netherlands, the UK, Sweden, Denmark, Norway, Germany, and Spain with the ambition to be the best global agency for brand growth. We add value by helping our clients to better understand consumer behaviour, improve their brand positioning, realise more successful product introductions, and increase the effectiveness of their media campaigns. At DVJ Insights, over 100 passionate colleagues work at 7 different locations and for (global) clients like Philips, Samsung, Rituals, Bol., Cloetta, Domino’s, Lidl, Rabobank, Paramount, and Unilever. We are an informal, dynamic, and passionate team, always aiming to deliver quality and value. We believe that everyone at DVJ contributes to our growth, which is why we think it is extremely important to invest in the personal development of our employees. Next to our work, we like to celebrate our achievements and have fun together by regularly organising team activities such as dinners, pub quizzes, and parties to make sure everyone feels included and appreciated. What will you do as a Client Consultant? As part of the Consultant team, you help to build the further growth of DVJ Insights in all markets. Managing and growing existing clients, finding, and retaining new clients by being their trusted advisor are your primary tasks. As a Client Consultant, you are very commercially driven, and your knowledge and expertise in research and marketing are outstanding. You easily translate client questions into a research proposal, and you use the results of this research to give advice and inspire our clients. It goes without saying that you keep up with the latest developments in the field. Specifically : Lead the client relationship and become their trusted advisor through consistent and value-driven partnership Translate business and marketing questions into clear, actionable research proposals that reflect client needs and DVJ’s solution portfolio. Develop and maintain a strong named client list using both your network and DVJ's existing base Drive business development by creating and sharing content, conducting BG interviews, and co-creating thought leadership with clients Deliver compelling presentations and client workshops with clear, visually strong recommendations. Collaborate with Research Experts according to the DVJ Way of Working (based on vision document ‘DVJ WoW’) and collaborate with the Expert Board. What do we offer? A fun, versatile and challenging job at an innovative, successful market research agency, with offices in the Netherlands, the UK, Sweden, Denmark, Norway, Spain and Germany. An international organisation where you can play a significant part in the success of the business, with a role where you get the chance to learn and develop your career. All in an open culture and pleasant work environment: An innovative and dynamic work environment, including weekly inspiration and knowledge sessions for the entire company Working with the best people in the field in a passionate team with professionals Working for amazing national and international brands and clients A competitive salary and employment conditions (27 paid vacation days, a powder day and your birthday off, the opportunity to work from abroad for three weeks per year, travel allowance and pension) The job position is in London, but there is flexibility to partly work from home as well We aim to encourage and support everyone to prioritise their well-being and physical activity, so you receive a monthly allowance that covers part of your costs. What do you bring in? You have: A minimum of 7 years’ experience in marketing, communication and research with a client, intelligence, or consultancy agency Experience with the role of trusted advisor. This means expertise and substantive knowledge, combined with excellent account management A relevant network. You have proven that clients trust and appreciate you Used to working with targets and goals You have a passion for the research profession, and you know how to convey this to others You are decisive and curious Good command of the English language (verbal and writing) You have experience working with companies from all over the world. Your knowledge and network are in line with this. Do you have any questions? If you have any questions about this position, please send an email to Jemma Toynebee-Smith, Market Lead UK at jemma.toynebee@dvj-insights.com Already convinced? Do you have the ambition to grow just like DVJ Insights, to work for amazing brands in the UK and beyond, and do you want to be part of an ambitious and innovative team ? Apply by sending us your motivation and CV via mail to applications@dvjresearchgroup.com . Please mention the position and country in the title. Apply Now

< Back Research Expert (German speaking) Job Type Full Time Workspace Utrecht Hybrid Apply Now Who are we? DVJ Insights is an ambitious, innovative and fast-growing marketing research agency located in the Netherlands, Sweden, Denmark, Norway the UK, Germany, and Spain with the ambition to be the best global agency for brand growth. We add value by helping our clients to better understand consumer behaviour, improve their brand positioning, realise more successful product introductions, and increase the effectiveness of their media campaigns. At DVJ Insights, over 100 passionate colleagues work at 7 different locations and for (global) clients like Philips, Samsung, Bol., Cloetta, Domino’s, Lidl, Rabobank, Paramount, Unilever. We are an informal, dynamic, and passionate team, always aiming to deliver quality and value. We believe that everyone at DVJ contributes to our growth, which is why we think it is extremely important to invest in the personal development of our employees. Next to our work, we like to celebrate our achievements and have fun together by regularly organising team activities such as dinners, pub quizzes, and parties to make sure everyone feels included and appreciated. What will you do as a Research Expert? As part of the research team, you contribute to the successful growth strategy of DVJ Insights. With the client consultants and the rest of the research team, you work on amazing market research projects for a wide variety of topics and renowned brands and organizations as well. The role of a Research Expert is versatile and challenging; not a day is the same. As a Research Expert, you work in a dedicated client team. Together with your team, you work on a wide variety of topics and projects. In this role, you are responsible for the daily supervision and implementation of your own research projects for different clients. Specifically : Undertake projects in close partnership with the client, an experienced client consultant (who is responsible for sales) and the rest of the research team Develop and programme customized questionnaires Set up and coordinate fieldwork through (our own) panels Analyse and interpret data Create reports and data visualisation through PowerPoint presentations Provide conclusions and recommendations on different client questions Present the results and learnings to the client, together with the consultant. Next to that, you are always developing and implementing innovative ideas when it comes to questionnaire techniques, design, statistical analyses, etc. What do we offer? A fun, versatile and challenging job at an innovative, successful marketing research agency, with offices in the Netherlands, the UK, Sweden, Denmark, Norway, Spain and Germany. An international organisation where you can play a significant part in the success of the business, with a role where you get the chance to learn and develop your career. All in an open culture and pleasant work environment: A dynamic and informal place to work with people from different cultures Work with and collaborate with people who are experts in their profession Opportunity to develop and grow your career path Overarching responsibility for challenging (research) projects Engage with the newest scientific insights and innovations: through our own Center of Expertise, our collaboration with universities like the University of Groningen and our international academic board We have dedicated team leaders who provide the onboarding, coaching and support you need Everyone is part of an internal training programme that is focused on research, content, and programming skills We organise weekly inspiration sessions and case presentations for the entire company to share learnings and opportunities You will have the opportunity to compile a personal development plan where we look at training and education that will contribute to your goals A competitive salary and employment conditions (i.e., 27 paid vacation days, a powder day and your birthday off, the opportunity to work from abroad for three weeks per year, travel allowance and pension) The job position is in Utrecht, but there is flexibility to partly work from home as well We aim to encourage and support everyone to prioritize their well-being and physical activity, so you receive a monthly allowance that covers part of your costs. What do you bring in? A university or college degree (communication science, data science, marketing, marketing research, business economics or economic psychology) 0 – 5 years of relevant work experience in research or marketing Excellent command of English and German (both verbal and written) Taking things one step further comes naturally, you always strive for improvement Good planning skills A high-quality standard A high sense of responsibility and ability to act accordingly. Do you have any questions? If you have any questions about this job offer or would like to speak with a research professional, please send an e-mail to vanessa.tapken@dvjresearchgroup.com Already convinced? Do you have the ambition to grow just like DVJ Insights, to work for amazing brands in the Netherlands and beyond, and do you want to be part of an ambitious and innovative team? Please apply by sending us your motivation and CV via mail to applications@dvjresearchgroup.com . Apply Now

< Back Client Consultant (Germany) Job Type Full Time Workspace Hamburg Hybrid Apply Now We are looking for Client Consultants to join our fast-growing agency! Who are we? DVJ Insights is an ambitious, innovative and award-winning marketing research agency located in the Netherlands, the UK, Sweden, Denmark, Norway, Germany, and Spain with the ambition to be the best global agency for brand growth. We add value by helping our clients to better understand consumer behaviour, improve their brand positioning, realise more successful product introductions, and increase the effectiveness of their media campaigns. At DVJ Insights, over 100 passionate colleagues work at 7 different locations and for (global) clients like Philips, Samsung, Rituals, Bol., Cloetta, Domino’s, Lidl, Rabobank, Paramount, and Unilever. We are an informal, dynamic, and passionate team, always aiming to deliver quality and value. We believe that everyone at DVJ contributes to our growth, which is why we think it is extremely important to invest in the personal development of our employees. Next to our work, we like to celebrate our achievements and have fun together by regularly organising team activities such as dinners, pub quizzes, and parties to make sure everyone feels included and appreciated. What will you do as a Client Consultant? As part of the Consultant team, you help to build the further growth of DVJ Insights in all markets. Managing and growing existing clients, finding, and retaining new clients by being their trusted advisor are your primary tasks. As a Client Consultant, you are very commercially driven, and your knowledge and expertise in research and marketing are outstanding. You easily translate client questions into a research proposal, and you use the results of this research to give advice and inspire our clients. It goes without saying that you keep up with the latest developments in the field. Specifically : Lead the client relationship and become their trusted advisor through consistent and value-driven partnership Translate business and marketing questions into clear, actionable research proposals that reflect client needs and DVJ’s solution portfolio. Develop and maintain a strong named client list using both your network and DVJ's existing base Drive business development by creating and sharing content, conducting BG interviews, and co-creating thought leadership with clients Deliver compelling presentations and client workshops with clear, visually strong recommendations. Collaborate with Research Experts according to the DVJ Way of Working (based on vision document ‘DVJ WoW’) and collaborate with the Expert Board. What do we offer? A fun, versatile and challenging job at an innovative, successful market research agency, with offices in the Netherlands, the UK, Sweden, Denmark, Norway, Spain and Germany. An international organisation where you can play a significant part in the success of the business, with a role where you get the chance to learn and develop your career. All in an open culture and pleasant work environment: An innovative and dynamic work environment, including weekly inspiration and knowledge sessions for the entire company Working with the best people in the field in a passionate team with professionals Working for amazing national and international brands and clients A competitive salary and employment conditions (27 paid vacation days, a powder day and your birthday off, the opportunity to work from abroad for three weeks per year, travel allowance and pension) The job position is in Hamburg, but there is flexibility to partly work from home as well We aim to encourage and support everyone to prioritise their well-being and physical activity, so you receive a monthly allowance that covers part of your costs. What do you bring in? You have: A minimum of 7 years’ experience in marketing, communication and research with a client, intelligence, or consultancy agency Experience with the role of trusted advisor. This means expertise and substantive knowledge, combined with excellent account management A relevant network. You have proven that clients trust and appreciate you Used to working with targets and goals You have a passion for the research profession, and you know how to convey this to others You are decisive and curious Good command of the German and English language (verbal and writing) You have experience working with companies from all over the world. Your knowledge and network are in line with this. Do you have any questions? If you have any questions about this position, please send an email to Martin Hellich, Market Lead Germany, at martin.hellich@dvj-insights.com Already convinced? Do you have the ambition to grow just like DVJ Insights, to work for amazing brands in Germany and beyond, and do you want to be part of an ambitious and innovative team ? Apply by sending us your motivation and CV via mail to applications@dvjresearchgroup.com . Please mention the position and country in the title. Apply Now

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