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Discover DVJ Insights, a leading market research agency driving brand growth through data-driven strategies. THE MARKETING RESEARCH AND ANALYTICS AGENCY FOR BRAND GROWTH The essence of DVJ Insights DVJ originates from the ambition of being the best research agency in combination with the best place to work. Becoming the best research agency means integrating academic and practitioner insights via our Brand Growth Platform. The best place to work means choosing positive relations with clients and creating a learning environment where everyone can grow. Expertise and solutions At DVJ Insights we offer a wide arrangement of services to our clients Brand & Communication DVJ Insights leverages strategic brand research and a storytelling-based "Mass Qual" methodology to identify brand growth potential and link findings to market volumes. Learn more Learn more Innovation Innovation fuels most company growth, but its frequent failure from inadequate consumer insight is countered by our integrated research solutions. Learn more Learn more Shopper Our research reveals consumer motivations and purchase triggers, providing a deep understanding of the diverse Customer Journey to optimise touchpoints. Learn more Learn more All solutions What’s New The Latest Stories, Cases, and Innovations DVJ Insights strengthens European presence with Stockholm office and senior consultant Peter Rosin Press Release DVJ Research Group 1 hour ago 2 min read DVJ Insights continues to strengthen the UK Team with the appointment of Client Consultant, Lucy Burnham Press Release DVJ Research Group 21 hours ago 2 min read Femke Hendriks - NS Advertising / Insiders Brand Growth Interview DVJ Research Group Dec 19, 2025 4 min read More news Our offices THE NETHERLANDS Herculesplein 52 3584 AA Utrecht Contact UNITED KINGDOM GG.410 Metal Box Factory, 30 Great Guildford Street, Borough, London, SE1 0HS Contact GERMANY Lerchenstrasse 28 22767 Hamburg Contact SWEDEN Södra Brunnsvägen 70, S-253 60 Ramlösa, Helsingborg Contact DENMARK Ørestads Blvd. 73, 2300 Copenhagen Contact NORWAY C.J. Hambros Plass 2C, 0164 Oslo City Ibsen Contact SPAIN Paseo De La Castellana 81, 28046 Madrid Contact

Filter by: Language: Golf Tennis Swimming Basketball Track Judo English Dutch German Swedish Danish Our Strategic Studies Shopper, Strategic Study Shopper Mission Study Understanding shopper missions and linking this to your category Button Shopper Consumer Journey Consumer Journey Studies to understand the path to purchase and beyond Button Brand & Communication U&A Understanding Usage and Attitude using the 7 W framework Button Shopper CEP Assessor Identify the most relevant Category Entry Points and activate them Button Shopper Marketing Mix Modelling How can I optimise my marketing mix for growth? Button Load more Our offices THE NETHERLANDS Herculesplein 52 3584 AA Utrecht +31 088-2345 700 info@dvj-insights.com UNITED KINGDOM GG.410 Metal Box Factory, 30 Guildford Street, Borough, London, SE1 0HS +44 2039 407 410 info@dvj-insights.com GERMANY Lerchenstrasse 28 22767 Hamburg +49 15 165 2114 info@dvj-insights.com SWEDEN Södra Brunnsvägen 70S-253 60 Ramlösa (Helsingborg) +46 4244 80614 info@dvj-insights.com DENMARK Ny Carlsberg Vej 80 1760 Copenhagen +31 088-2345 700 info@dvj-insights.com

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Team Members Lucas Hulsebos CEO More info? Contact our colleague LinkedIn Nicole Engels Global Director of Research & Excellence More info? Contact our colleague LinkedIn Marieke van Echtelt Global Managing Director More info? Contact our colleague LinkedIn Simon Kluge Senior Business Partner More info? Contact our colleague LinkedIn Dijana Justic Global Director Marketing Communication More info? Contact our colleague LinkedIn Simon McDonald Senior Consultant More info? Contact our colleague LinkedIn View More

Join DVJ Insights' Brand Growth Events, where marketing professionals and academics converge to explore key drivers of brand success. Our annual events feature expert insights, research findings, and practical strategies to enhance brand performance. Stay informed about upcoming events and access resources to propel your brand's growth. On April 10, 2025, the Brand Growth Event returned, bringing together science and practice to explore the year's key theme: Innovation. At this year’s online event, we dived into how Innovation fuels Brand Growth, from product development and new technologies to the mindset and strategies that enable brands to stay relevant and future-ready. Hosted by Lucas Hulsebos, CEO at DVJ Insights, the event covered: Industry insights from Ard Bossema, Director Marketing & Strategy EMEA & Americas at Asahi, the company behind brands like Grolsch, Peroni and Asahi, sharing real-world innovation cases from beyond beer to sustainable brewing. Academic perspective from Professor Yvonne van Everdingen (Rotterdam School of Management, Erasmus University), a leading expert in new product marketing and immersive technologies like AI, VR and AR. The Newest Innovation Approaches from Martin Hellich, Global Head of Innovation at DVJ Insights Practitioner’s experience with Ruurd Neurink, ex-Nespresso and ex-Porsche brand and innovation expert with two decades of experience at top-tier luxury and super-premium brands. Plus, Jori van de Spijker presented the results from DVJ’s 2025 Brand Growth Study, capturing insights from over 2,000 marketing professionals across 10 European countries and the US. This year’s study revealed how innovation is being applied across categories, what holds brands back, and what sets the innovators apart. Catch the replay and discover how we uncovered the true power of innovation to fuel brand growth in 2025 and beyond. Brand Growth Speakers Let us present the 2025 keynote speakers who shared their vision on Innovation and Brand Growth: Yvonne van Everdingen Professor of Marketing and Innovation at Rotterdam School of Management, Erasmus University Martin Hellich Global Head of Innovation at DVJ Insights Ard Bossema Director Marketing & Strategy EMEA & Americas at Asahi Jori van de Spijker Global Head of Brand & Communication at DVJ Insights Ruurd Neurink Marketing Strategist, ex-Nespresso and ex-Porsche Lucas Hulsebos CEO of DVJ Insights & Host of the event “Innovation is the lifeblood of my academic career” Yvonne van Everdingen Professor of Marketing and Innovation at the Rotterdam School of Management, Erasmus University Yvonne van Everdingen is Professor of Marketing and Innovation at the Rotterdam School of Management, Erasmus University. She teaches the master-level course Marketing of New Products. Yvonne has extensively researched how consumers and organisations adopt and embrace innovation, with a current research focus on how technologies such as virtual and augmented reality can create real-world value for consumers, businesses, and society. In addition to her research and teaching, Yvonne is the Academic Director of the ECDA Expert Practice Immersive Technologies. In this role, she actively bridges the gap between science and business, helping companies explore the potential of immersive technologies. Her work has been published in leading academic journals, including the Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, Journal of Retailing, and Journal of Product Innovation Management. At the Brand Growth Event, Yvonne highlighted the opportunities that new technologies, including AI and VR, offer in improving new product development processes and creating entirely new business models. Ard Bossema Director Marketing & Strategy EMEA & Americas at Asahi Ard Bossema has over 20 years of marketing experience. After studying business economics, he began his career as Brand Manager for Bertolli at Unilever. Following several national and international roles, he moved to Omega Pharma, where he led the marketing team behind brands like Davitamon, Biodermal, Predictor, and Prevalin. Four years later, Ard joined Koninklijke Grolsch, initially overseeing Trade & Shopper Marketing. After a stint in England, he returned as CMO for the Netherlands and France, a role he describes as the best marketing job in the country. He later relocated to Prague to take on the role of Global Brand Director and has spent the past year expanding into new markets with his team and, as he likes to say, his beers. At the Brand Growth Event, Ard discussed innovation as a key driver of brand growth. Drawing from cases like Radler, alcohol-free beers, and sustainability initiatives such as TopClip, he showed how leading brands use insights not just to follow trends, but to shape them. He explored how to balance renovation with breakthrough innovation, foster a culture of creativity, and embrace technologies like AI, all while navigating the complexities of innovating within a corporate structure. “The difficulty lies not so much in developing new ideas as in escaping from old ones” “The magic you’re looking for is in the work you’re avoiding” Ruurd Neurink Marketing Strategist Ruurd Neurink has spent nearly two decades working in innovative companies, building up experience in marketing, CRM, innovation, strategy, and general management, mainly within super-premium and luxury brands. He’s passionate about brands and has developed deep knowledge in food & beverages at companies like Nespresso, as well as the luxury automotive space at Porsche. Ruurd thrives on working with people who genuinely care about quality and always immerses himself fully in the world he's part of. He’s driven by strong consumer understanding and loves turning insights into actionable strategies that lead to standout customer experiences. Building teams and helping individuals grow is something he takes seriously, both as a leader and mentor. At the DVJ Brand Growth Event, Ruurd shared stories from his time at some incredible brands. His key message? Innovation that broke ground yesterday in one company might still be the game changer of tomorrow in another one. Martin Hellich Global Head of Innovation Martin Hellich has 25 years of experience from various Marketing Consulting and Research roles. At DVJ Insights, he serves as the Global Head of Innovation, partnering with clients to drive the commercial success of their innovation initiatives. With innovation at the core of his expertise, Martin also leads efforts to advance the field of innovation research, continuously pushing boundaries to deliver cutting-edge solutions. Combining his enthusiasm for research, analytics, technology, and consulting, Martin collaborates with specialists to develop tailored solutions and practical recommendations for businesses. He enjoys bringing together diverse expertise to address challenges and uncover opportunities. With an extensive background in marketing research and innovation, Martin regularly shares his perspectives through publications and industry events, contributing to discussions on innovation and related topics. At the Brand Growth Event 2025, Martin shared the latest Innovation approaches for Brand Growth. “Innovation change the world for the better – on balance” "Innovation isn’t about chasing the new. It’s about solving real problems for real people" Jori van de Spijker Global head of Brand & Communication Jori van de Spijker is Global Head of Brand and Communication at DVJ Insights, leading the business globally in that domain. In his role, he works with global and local brands and provides senior consultancy in the field of brand, media and advertising. He has a great passion for research and topics such as digital transformation, consumer psychology, the role of new media in the media mix and innovation. Besides his work at DVJ Insights, Jori is a member of the Board of Advisors of SWOCC. In 2021, Jori was named Insights Professional of the Year by the MOA in the Netherlands. In this session, Jori shared the latest results from our annual Brand Growth study—based on insights from over 2,000 marketers across 12 countries. We looked at how marketer sentiment is shifting and took a closer look at the role of innovation in driving brand success. What sets the winners apart from the rest? And what can we learn from how successful companies innovate with purpose, not just for the sake of it? Lucas Hulsebos Host of the Event Lucas Hulsebos is the CEO at DVJ Insights. He will host the 2025 Brand Growth Event live from a studio in Amsterdam, where he interviews keynote speakers and specialists on how Innovation fuels Brand Growth—from product development and new technologies to the strategies and mindset that keep brands relevant. In just two hours, you’ll be fully up-to-date with the most recent insights and learnings on Brand Growth and the role of Innovation in driving future success. Don’t miss this opportunity to hear from leading practitioners and academics, and to gain practical strategies and fresh perspectives that will help shape your marketing approach in 2025 and beyond. "Innovation is necessary for a company to survive" Agenda 16:00-16:05 Welcome by Lucas Hulsebos, CEO (DVJ Insights) 16:05-16:25 Brand Growth Study 2025 results presented by Jori van de Spijker (DVJ Insights) 16:25-16:45 New Technologies in Innovation by Prof. Yvonne van Everdingen (Rotterdam School of Management, Erasmus University) 16:45-17:15 Interview incl. Q&A with Ard Bossema (Asahi) 17:15-17:35 Innovation Approaches by Martin Hellich (DVJ Insights) 17:35-17:55 Innovation stories from high-end luxury brands by Ruurd Neurink, ex-Nespresso | ex-Porsche 17:55-18:00 Round-up and Thank You *Please note: Minor adjustments may occur as we refine the program to ensure the highest quality.

Client Consultant Jan Aarts Jan Aarts is a Client Consultant at DVJ Insights with 10+ years of experience in research and consultancy. He specialises in media, behavioural change, and brand growth, and was nominated MOA Young Talent in 2019. Jan also co-authored 23 Innovations in Digital Communication and regularly speaks at industry events. Languages: Dutch, English To book as: Academic presentations, Workshops, (Keynote) Speaker About Jan Topics Book Jan About Jan Aarts Jan Aarts is a Client Consultant at DVJ Insights with 10+ years of experience in research and consultancy. He specialises in media, behavioural change, and brand growth. He studied Communication Science at the Radboud University of Nijmegen to obtain a Master's degree in Media and persuasion. Jan graduated with honours. His skills and affinity for the practice of mediated communication and the science of persuasive media intertwine when he studies the effects of a variety of international brand, public and advertising campaigns. In 2019 he was nominated for the Young Talent Award by the MOA, Expertise Center for Marketing Insights and published the book 23 innovations in digital communication on digital innovations in the communication landscape together with Paul Ketelaar and Sanne Demir. Topics Interested in booking Jan as a speaker? If you’re interested in one of our topics or would like to invite Jan for your event as a (keynote) speaker, we’d be happy to connect. Simply click the ‘Book Jan as speaker’ button to get in touch with us. We’ll respond quickly to discuss your needs and how we can contribute to your programme. Book Jan as speaker

Discover actionable advertising research insights to grow your brand. Explore innovative approaches with DVJ Insights. Spenderlog In the world of shopper behaviour, the ultimate goal is simple: understanding what makes it into the basket. Yet, relying on shoppers to recall their own behaviour often falls short—memory is simply too unreliable. That’s why we take a different approach: asking less and observing more. The Role of Spenderlog Technology in Shopper Data The new technology stands out for its real-time, detailed data, user engagement, and a more personalised, transparent approach compared to more traditional methods. Because Denmark has been a front runner in the digitalisation of the retail landscape a lot of these new companies have started activities in Denmark. Spenderlog technology was the first company that started activities in Denmark and for that reason the prototype for all other followers. DVJ Insights bought this technology and integrated it in their overall philosophy on shopper research and shopper insights. DVJ Insights’ Commitment to Shopper Data Innovation Over the last 18 months, DVJ has invested a lot of time and energy to bring Spenderlog technology to the next stage and fully integrate it into our shopper domain. Therefore, we are more than proud to launch our shopper data portfolio in the Nordic markets. The Nordic market is the first region for this launch, because of its infrastructure, the digitalisation of the retail landscape and the lack of a harmonised solutions. The Nordic countries—Denmark, Sweden and Norway share strong economic ties, yet each market has unique consumer behaviours, cultural nuances, and regulatory environments. What these markets have in common is the digitalisation of the retail landscape which creates a perfect infrastructure for launching technology that is based upon digital receipts. Also important is that at this moment there is no harmonised availability of shopper data in all four markets. Having full coverage across all Nordic markets is crucial for businesses aiming to succeed in this region. Comprehensive Market Coverage Across the Nordic Region DVJ has launched Spenderlog technology in all 3 markets, ensuring comprehensive market coverage. This means that every brand can gain deep insights into regional variations, allowing for more tailored marketing strategies and optimised product offerings. Full coverage also enhances competitiveness, enabling companies to identify and capitalise on emerging trends across the entire Nordic region, ensuring sustained growth and relevance in these interconnected markets. Read our Spenderlog articles No posts published in this language yet Once posts are published, you’ll see them here.

Get in touch with DVJ Insights to discuss your brand growth objectives. Contact our offices in the Netherlands, UK, Germany, Sweden, or Denmark via phone or email. Our team is ready to assist you with tailored marketing research solutions. Always wanted to know how to grow your brand? Feel free to contact us so we can discuss your goals! Email us Our offices THE NETHERLANDS Herculesplein 52 3584 AA Utrecht +31 088-2345 700 info@dvj-insights.com UNITED KINGDOM GG.410 Metal Box Factory, 30 Great Guildford Street, Borough, London, SE1 0HS +44 2045860106 info@dvj-insights.com GERMANY Lerchenstrasse 28 22767 Hamburg +49 4087405632 info@dvj-insights.com SWEDEN Södra Brunnsvägen 70S-253 60 Ramlösa (Helsingborg) +46 424480614 info@dvj-insights.com DENMARK Ørestads Blvd. 73, 2300 Copenhagen +45 89871326 info@dvj-insights.com NORWAY C.J. Hambros Plass 2C, 0164 Oslo City Ibsen +31 088-2345 700 info@dvj-insights.com SPAIN Paseo De La Castellana 81, 28046 Madrid +31 088-2345 700 info@dvj-insights.com

Request Your Free Magazine Our magazines provide exclusive insights into the latest trends shaping today’s marketing and retail landscape. Discover how people make purchasing decisions, what drives brand growth and loyalty, and how data and creativity come together to deliver stronger business results. All insights are based on real data and in-depth research — giving you a unique perspective on consumers and markets that goes beyond opinions and assumptions. Fill out the form to receive your copy. First name* Last name* Street name * House number* Addition Postal code* City* Country* Company name* Email* I would like to request:* Brand Growth Magazine Spenderlog Magazine Yes, subscribe me to your newsletter. Submit request Our Domains Brand & Communication Innovation Research Shopper Research Strategic Studies Shopper Data Terms and conditions About About Us Our Social Mission Working at DVJ Opportunities Privacy policy Sign up for our newsletter! © 2025 DVJ Insights

Track brand performance with DVJ's Reality Analytics. Gain insights into data analytics, campaign impact, and competitor analysis. TRACKING How do you monitor your brand? < Back to all products What is the position of my brand in its category? What are the most important drivers for sales? Am I capable of distinguishing myself enough compared to my most important competitors? How efficient and effective are my marketing efforts? How are my campaign creatives evaluated? These are all important questions which should be continuously answered to make adjustments quickly. DVJ’s Reality Analytics provides insights into the most important KPIs by using question techniques which are aligned with how the brain works. Through the integration of externals, it becomes possible to obtain crucial insights. Reality Analytics is an integral solution making it possible to monitor your brand and your most important competitors continuously, determining the impact of advertising creatives and optimising media deployment. Our approach DVJ’s Reality Analytics consists of monitoring the position of your brand and your most important competitors weekly. Next to that, we monitor the developments of important KPIs closely during campaign periods. Reality Analytics adds value to traditional tracking instruments by adding qualitative techniques to the setup, integrating external data sources and offering different reporting types which fit the wishes of different stakeholders in the organisation. We connect brand, media and creation in an umbrella model, which means all marketing efforts can be monitored and adjusted closely. We provide continuous insights into the position of your brand and that of your most important competitors. We use qualitative techniques such as free associations and storytelling with which we bring brand, category or brand value to life. We integrate survey data with other data sources, such as sales figures, media data and web analytics. We provide a dashboard which, next to displaying the developments, is equipped with several tools making it possible to optimise media plans and evaluate campaigns. We offer a worry-free operational process due to a strong centralised process without outsourcing. Our deliverables We have developed different types of deliverables that through Brand tracking continuously monitor the development of the position of your brand, gather the effects of your marketing efforts and acquire in-depth insights into the dynamic of your brand within the category, An online dashboard with different monitoring and analysis functionalities. Clear campaign scorecards which can be used in the weekly meetings with the media agency. Periodic deep dives where a relevant theme is explored based on the collected data. Our Senior Consultants add value to the interpretation and discussion with important internal and external stakeholders. Related No posts published in this language yet Once posts are published, you’ll see them here. Your benefits from tracking Continuous insight into the position of your brand and the most important competitors. Enrichment by adding additional question techniques, integrating external data sources and carrying out advanced statistical analyses. Worry-free operational process due to a strong team of researchers and consultants. More control over the optimisation of the ROI of your marketing efforts.

Join DVJ Insights, an ambitious and innovative marketing research agency operating across the Netherlands, Sweden, the UK, and Germany. With over 80 passionate colleagues, we prioritize personal development, career growth, and a healthy work-life balance. At DVJ, you'll work with leading brands in a dynamic and informal environment, contributing to our mission of being the best international agency for brand growth. Working at DVJ Do you have the ambition to learn and grow, to work for amazing brands, and to pursue careers in an ambitious and innovative team? Check out our job offers below or send us an open application. Browse all jobs Send an open application Who are we? DVJ Insights offer careers in an ambitious, innovative and fast-growing marketing research agency located in the Netherlands, Sweden, the UK, Denmark, Germany, Spain and Norway with the single ambition to be the best international agency for brand growth. Working at DVJ is fun, versatile and challenging. DVJ’ers have a passion for marketing research, a passion for brands and a winning mentality. We are a dynamic team with over 80 colleagues, always aiming to deliver quality and value to clients all over the world. We believe that everyone at DVJ contributes to our growth, which is why we think it’s extremely important to invest in the personal development of our employees as well as their careers. There is a lot of attention to vitality, personal development, career growth, training and education. It’s up to you to play the ball, learn and develop your career! All of this is in an informal working environment. No Working on Powder Day at DVJ “Life’s too short—live it to the fullest, and if it’s on the snow, even better. Just don’t let a powder day catch you stuck in the office!” At DVJ, we believe that great ideas start with energised minds. That’s why we introduced the No Working on Powder Day: a spontaneous day off for when conditions are just right to do something you truly love—whether it’s skiing, skating, hiking, horseback riding, or anything else that fuels your passion. It’s not about taking time off. It’s about making space for what inspires you. Each Powder Day story is a reflection of the individuality and curiosity we value at DVJ. Here are some of the experiences our colleagues have shared. FA Cup Weekend in the UK Glenn Manders - Knowledge and Solutions Specialist Surfing on the coast of Portugal Laura Henigman - Research Expert Spending quality time with the family Frans Deelen Souza - Client Consultant Enjoying the day at Toverland Lily van Eeden - Knowledge and Solutions Specialist Berlin, Books & Birthday Cake Lyuba Ivanova - Research Expert Powder Day Turns Party Day Glenn (Knowledge and Solutions Specialist), Jelle (Teamlead Research) en Maartje (Research Expert) Galloping Freedom on the Dutch Coast Elsemieke Lijmbach - Office Manager Celebrating by the Sea in Zeeland Floor Lieskamp - Research Expert Sailing, Sun & Celebration at Lemsterwike Alicia Landers - Business Controller A Powder Day in the Sun Lissy Tijhuis - Research Expert A Special Auction Week Pia Stork - Client Consultant A Paris Powder Day Mandy Boomgaarden - Research Expert Catching the Wind Martin Hellich - Head of Innovation A Powder Day Readathon Irmina Bendzera - Research Expert Powderday: Slowing Down to Move Forward Jelle Quak - Global Director Strategy & Solutions The Luxury of Doing Nothing Leonie Hamstra - Research Expert The Mushroom Hunt Gabriele Herrmann - Client Consultant Powder Day Reunion Lenneke Keulemans - Research Expert A Joyful Powder Day in Lagos Sofunne Ohajunwa - Research Expert A Peaceful Powder Day at Lake Tegernsee Kirsten Bartels - Client Consultant Powder Day at “Elluf-Elluf” Mark Vroegrijk - Senior Methodologist A Snowy Powder Day in Sweden Teun Swierstra - Research Expert A Powder Day Full of Friends, Campers & Art Nicole Engels - Global Lead Academic & Industry Partnerships A Relaxing Powder Day at the Sauna Lisette Kruizinga-de Vries - Thought Leader Science & Analytics A Weekend Full of Family, Fun & Memories Evelien Edwards - Research Director Sharing the joy DVJ’ers have a passion for research and brands and have a winning mentality. Together they grow incredibly and develop daily, never forgetting to celebrate successes in their careers. And with celebrating comes joy. If one succeeds, everyone is happy. We enjoy sharing knowledge with our clients and the market and partner with many organisations and universities throughout the year. Passion and joy are needed so we can put ourselves in the shoes of the client and their question and thereafter want to do everything to find an answer for it. Next to work, we like to celebrate our achievements and have fun by regularly organising team activities such as dinners, pub quizzes, and parties to make sure everyone feels included and appreciated. Read our employee blogs Why people love working at DVJ Vanessa Tapken Research Director Besides setting up and coordinating numerous projects, I really like to analyse and interpret data to provide insightful recommendations on how brands can be more successful. Careers Do you share our values? DVJ’ers have a passion for research, brands and a winning mentality. Everyone at DVJ contributes to our growth. Which is why it’s extremely important to invest in the growth of our people. There is a lot of attention to vitality, a healthy lifestyle, personal development, training and education. Our people also get the time to invest in themselves outside of DVJ’s walls. Everyone wants to be part of a success story. How about you? Working at DVJ Insights means winning, working together with passionate colleagues and developing. Our amazing people can be found in Utrecht, London, Copenhagen, Oslo, Helsingborg, Madrid and Hamburg. Do you think you can be a great colleague, an addition to our team and flexible enough to grow with us? Then we would like to meet you. Browse all jobs Send an open application

At Shelf Navigation and Optimisation Finding the best place for your pack and optimise the performance of the full shelf < Back to all products In today’s competitive retail landscape, shelf optimization is essential for capturing shopper attention and driving sales. It goes beyond arranging products; it’s about ensuring shelves meet shopper habits while maximizing visibility. Effective shelf optimization bridges the gap between shopper needs and category goals, turning browsers into buyers and enhancing the experience Our approach At DVJ Insights, we help clients learn more about Shoppers and how they make decisions in real-life and especially in front of the shelf. Our approach is combining different techniques to make sure in depth understanding is generated: Better Designed Shelves Drive Sales : Shelf design can nudge purchasing decisions. Head-to-head comparisons of shelf ‘shopability’ help brands and retailers ensure products are visible, accessible, and enticing. Diagnosing Purchase Triggers and Barriers: By combining observation, direct feedback, and predictive analytics, gain a full view of purchase behavior—uncovering the triggers that drive sales and the barriers that hold them back Leveraging Category Entry Points and Missions: Patterns of shopping behavior reveal that there is no “average” shopper. By studying motivations and trip behaviours, retailers can tailor shelf layouts to align with real-life shopping missions Understanding Decision Trees: How shoppers behave when their first choice isn’t available provides crucial insights into subconscious and conscious decision-making patterns. These “rules” can guide layout decisions, in aisle and secondary sites Predictive Visibility: AI-driven insights enable brands to predict how placement impacts shopper behaviour, empowering data-driven decisions that improve visibility Our deliverables We Observe and Ask: Understanding shopper behaviour goes beyond traditional surveys. By observing how shoppers interact with the shelf and combining it with targeted questions, we uncover deeper insights into what drives decisions—both conscious and subconscious. Photo-Realistic Shelves with Actionable Metrics: We recreate shelves and stores with photo-realistic precision, enabling brands to test layouts in a controlled yet realistic online environment. Our advanced tools track critical metrics like dwell time, product pick-up rates, and conversion, providing a clear picture. In-the-Moment Feedback: Our approach includes real-time, mobile surveys that capture the shopper’s perspective right at the moment they face the shelf and make a choice. A Holistic Approach to Shelf Optimization: By integrating observation, in-the-moment surveys, and advanced shelf testing tools, we provide a 360-degree view of shopper behaviour. Every recommendation is grounded in real-world insights that drive sales and shopper satisfaction. We tell the story of the Shopper so you can share it with the retailer: We offer tailored deliverables that adapt to the category vision and retailer realities. We create one-pagers, story books and content that inspire change Your benefits An in depth understanding of in store behaviour linked to each category and shelf. Qualitative and quantitative insight into the entire shopping experience for each category. Based on academic principles and therefore easily fitted. Clear presentations and workshops from our Senior Consultants to bring the consumer journey to life. Femke Hendriks - NS Advertising / Insiders Dec 19, 2025 If No One Sees It, Did It Even Happen? Dec 16, 2025 Boudewijn van der Kroft - TerraSana Dec 12, 2025 Previous Next