Why Marketers get Cross-Country Advertising Wrong Marketers Love the Idea of a Global Campaign—Consumer, Not so Much Every global marketer dreams of the ultimate efficiency play: one campaign, one message, one world. It sounds great in theory, but in practice? It rarely works as intended. We want scale, but we also want impact—and that’s where the tension lies. New research from DVJ Insights suggests that while global consistency has its place, ads that truly resonate across

Blog by Claudia Polimeno Since the first television commercial aired in 1941, TV advertising has played a central role in shaping...

Jaarbeurs, based in Utrecht, Netherlands, is a renowned venue for trade fairs, congresses, and events, attracting over 2.4 million...

The Explosion of Ideas "Everything that can be invented has already been invented."  This famous quote—although mistakenly attributed to...

In today’s evolving media landscape, Unilever is exploring innovative ways to strengthen brand growth through a balanced and data-driven...

New Year, All Change? Philip Kotler has long been a guiding voice in marketing, and his latest book, Redefining Retail, brings fresh...

What if the limits of AI weren’t limits at all, but merely symptoms of used methods? The traditional approach to training large language...

WallDecaux is a premium supplier of OOH advertising in Germany. The company is strongly expediting digitalisation and innovation of...

London – December 30th, 2024 – DVJ Insights, the leading Marketing Research and Analytics Agency for Brand Growth, announces the...

In a world where data-driven decision-making is becoming the standard, Unilever is pushing forward with ambitious initiatives to...

Gaining a competitive edge by identifying white spaces In a market where product differentiation is narrowing, competitors accelerate time-to-market, and consumer trends evolve rapidly, achieving a meaningful competitive advantage has become increasingly challenging. However, identifying underexplored or underserved opportunities—commonly referred to as "white spaces"—offers the potential for less contested, more profitable growth.

Semper idem Underberg AG is a family-owned German company renowned for its premium spirits, including the iconic Underberg herbal bitter,...

AI in retail. It’s the shiny new toy every marketer is desperate to flaunt. Today, algorithms and predictive analytics promise to...

Fostering sustainable brand growth requires a blend of strategic insight, cultural awareness, and data-driven decision-making. At the...

As a market researcher, I’ve had the privilege of testing hundreds of ads before their campaigns go live. One of the recurring challenges...

In an insightful discussion on Unilever’s approach to market growth and promotions, Ashwien Bisnajak, Consumer and Market Insights Lead...

Utrecht, November 26th 2024 – DVJ Insights announces the appointment of Job Verhoeve as a new consultant for the international team,...

Tchibo, a prominent coffee and lifestyle retailer, has successfully implemented its full business model in Slovakia and Czechia,...

Verstegen, a well-established Dutch family business since 1886, is known for its high-quality herbs, spices, marinades and sauces which...

In an increasingly globalised world, communication across borders has never been more essential. But for many, this has come at the cost...