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Articles
Discover all DVJ Insights articles covering the latest trends in market research, consumer behaviour, and brand growth. Gain valuable insights backed by data and expertise.
Martin Hellich
28. Jan.6 Min. Lesezeit
Closing the Gap Between an Abundance of Innovative Ideas and Limited Resources to Manage
The Explosion of Ideas "Everything that can be invented has already been invented."  This famous quote—although mistakenly attributed to...
Adrian Sanger
15. Jan.3 Min. Lesezeit
The Great Retail Reset
New Year, All Change? Philip Kotler has long been a guiding voice in marketing, and his latest book, Redefining Retail, brings fresh...
Martin Hellich
17. Dez. 20243 Min. Lesezeit
Balancing demand and supply in White Space Seeking
Gaining a competitive edge by identifying white spaces In a market where product differentiation is narrowing, competitors accelerate...
Adrian Sanger
10. Dez. 20244 Min. Lesezeit
The Answer is in the Data!
AI in retail. It’s the shiny new toy every marketer is desperate to flaunt. Today, algorithms and predictive analytics promise to...
Jori van de Spijker
3. Dez. 20244 Min. Lesezeit
Consistency and Distinctiveness: The Balancing Act of Great Advertising
As a market researcher, I’ve had the privilege of testing hundreds of ads before their campaigns go live. One of the recurring challenges...
Martin Hellich
12. Nov. 20244 Min. Lesezeit
Closer to the people – How to improve the validation of Jobs-to-be-Done
Innovation Management with Jobs-to-be-done “ People don’t want a 1/4 inch drill; they want a 1/4 inch hole “. This famous quote by...
Martin Hellich
15. Okt. 20243 Min. Lesezeit
In search of a profitable path – Why volumetric models should also consider strategic options
Optimised for a No-Go Consider a product manager tasked with launching a new product in a specific country. With a clear understanding of...
Adrian Sanger
6. Okt. 20246 Min. Lesezeit
AI on the aisle
You know that moment when you’re in the supermarket, staring at a sea of cereal boxes, and—without fail—you grab the same one every time?...
Jori van de Spijker
30. Sept. 20243 Min. Lesezeit
The vanity of long video ads in a 1.8-second world
It’s no secret that people on social platforms are not there for the ads. So why are we still making long ones? Marketers know better—at...
DVJ Research Group
5. Okt. 20212 Min. Lesezeit
Einsatz von KI zur Identifizierung von CEPs
Herausforderung des Kunden Für viele Marken sind Category Entry Points ein wichtiges Instrument für das Markenwachstum. Zu verstehen, was...
DVJ Research Group
4. Mai 20213 Min. Lesezeit
Verbesserung des mentalen Marktanteils durch Category Entry Points
Herausforderung des Kunden Unser Kunde, ein globaler Hersteller im FMCG-Bereich, setzt sich jedes Jahr ehrgeizige Wachstumsziele für sein...
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