Search Results

The annual European Marketing Academy Conference (EMAC) took place from May 28th to 31st in Bucharest, Romania. As the largest European conference on marketing, it attracted around 1000 academics from around the globe. DVJ was represented by three colleagues — Jelle Quak, Mark Vroegrijk, and Lisette Kruizinga — who attended to stay updated on the latest scientific developments, connect with academics on existing and new cooperative projects, present and host their own special session, and draw inspiration from the wealth of knowledge shared.

London, May 1 – With a significant goal to expand its leadership and deepen domain expertise, DVJ Insights, a leading marketing research agency, is proud to announce the arrival of Adrian Sanger as the new Head of Shopper Domain. This strategic step comes at a time when DVJ Insights is experiencing continuous growth, both in market presence and internal capabilities, highlighting its commitment to enhancing client-focused research solutions. Expanding expertise in key domains As DVJ Insights continues its rapid expansion, the need for specialised knowledge in shopper behaviour, innovation, and brand strategy has never been more critical. Adrian Sanger joins the team with a wealth of experience, bringing over 25 years of insights and innovation to the table. His expertise will be instrumental in steering DVJ Insights towards new horizons of shopper understanding and engagement. A new chapter in Shopper Insights Adrian is appreciated in the industry for his innovative research approach, leveraging AI and behavioural science to uncover deeper insights into shopper behaviour. His leadership is expected to drive DVJ’s Shopper domain to the forefront of marketing research, focusing on creating impactful solutions that foster brand growth and deeper consumer connections. Marieke van Echtelt, Managing Director at DVJ Insights, remarks on the strategic enhancements within the organisation: “Our growth trajectory demands an evolution in how we manage knowledge and develop our teams. Adrian’s arrival is a key part of this process, ensuring that we continue to deliver the high-quality, impactful research our clients expect from us.” Adrian Sanger's vision for DVJ Insights “I’m thrilled to join DVJ Insights at this exciting moment. This represents a bold step forward in unlocking the secrets of shopper behaviour, a crucial driver of brand growth. I admire DVJ’s evidence-based and data-driven approach and look forward to collaborating with the talented DVJ team to write the next chapter in shopper understanding,” shares Adrian.

In the ever-evolving world of fast-moving consumer goods, staying relevant requires more than just maintaining a strong market presence—it demands constant innovation, deep consumer insights, and strategic brand positioning. This interview with Barbara Semlitsch, Head of Market Intelligence at Warsteiner Group, provides an in-depth look at how one of Germany’s iconic beer brands navigates these challenges. From understanding the role of emotional connection in brand growth to the complexities of the innovation process, Barbara sheds light on Warsteiner's strategic approach to securing its place in an increasingly competitive landscape.

ARD MEDIA is the advertising sales house for ARD, Germany's largest public broadcaster, and is responsible for the national marketing of radio and television advertising. In this role, ARD MEDIA provides extensive research services to its advertising clients. In this interview, Bernard Domenichini, Head of Market Research, Effectiveness and Audience Measurement at ARD MEDIA, discusses successful advertising strategies in the modern advertising landscape, how advertising effectiveness is measured, and what marketers should consider when launching campaigns.