Bernard Domenichini - ARD Media
- DVJ Research Group
- Sep 26, 2024
- 4 min read
ARD MEDIA is the advertising sales house for ARD, Germany's largest public broadcaster, and is responsible for the national marketing of radio and television advertising. In this role, ARD MEDIA provides extensive research services to its advertising clients. In this interview, Bernard Domenichini, Head of Market Research, Effectiveness and Audience Measurement at ARD MEDIA, discusses successful advertising strategies in the modern advertising landscape, how advertising effectiveness is measured, and what marketers should consider when launching campaigns.
