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Laurence Allen-Ruthven - Unilever
In today’s evolving media landscape, Unilever is exploring innovative ways to strengthen brand growth through a balanced and data-driven...
DVJ Research Group
Jan 175 min read
Jicky von Bechtolsheim & Mike Bödger – WallDecaux
WallDecaux is a premium supplier of OOH advertising in Germany. The company is strongly expediting digitalisation and innovation of...
DVJ Research Group
Jan 35 min read
Iskra Velichkova – Kleinanzeigen
Kleinanzeigen is Germany’s leading online classified ads platform, known for its agility and startup-like flexibility. With more than 36...
DVJ Research Group
Aug 9, 20244 min read
Jonas Selén – Ericsson
Ericsson is the global leader in telecom infrastructure and was founded in Stockholm in 1876 by Lars Magnus Ericsson and his wife Hilda....
DVJ Research Group
Jun 28, 20247 min read
Manon Lanckneus – Unilever
With a six-year tenure at Unilever, Manon Lanckneus’ expertise spans various categories, including food & beverages, haircare, and...
DVJ Research Group
Dec 20, 20233 min read
Less can be more: The double-edged sword of multi-channel advertising
A study on how the effectiveness of advertising campaigns depends don’t the number of channels involved By Mark Vroegrijk Senior...
Mark Vroegrijk
Jul 24, 20239 min read
How can we best measure the effectiveness of media today?
“Traditional ways of measuring media fall short and make the planning of an ‘always on’ strategy difficult.” Traditional ways of...
DVJ Research Group
Dec 7, 20214 min read
Campaign impact among B2B and B2C
Client’s challenge From the results of the Brand Growth Study , we know that the KPIs for B2B marketers are often slightly different than...
DVJ Research Group
Mar 3, 20213 min read
The strength of creatives
Client’s challenge A lot has been written (take Les Binet and Mark Ritson for instance) on the importance of creatives in realising...
DVJ Research Group
Nov 26, 20202 min read
How branded content continues to win
Client’s challenge Branded content has grown significantly in recent years. A possible explanation for this is the fact that people are...
DVJ Research Group
Nov 11, 20202 min read
The effectiveness of your campaign
Client’s challenge Campaigns in the non-profit sector are usually aimed at influencing social behaviour. Whether it is about stimulating...
DVJ Research Group
May 26, 20202 min read
Impact of podcast advertising
Client’s challenge Podcasts are becoming increasingly popular. Next to the exciting stories, news updates and documentaries, podcasts...
DVJ Research Group
May 6, 20202 min read
What is the effect of branded content?
Client's challenge Investments made in branded content have been increasing in recent years. More and more often online and offline news...
DVJ Research Group
Mar 24, 20202 min read
Realising the optimal always-on strategy
Client's challenges One of the biggest insurance companies in the Netherlands has the ambition to be visible throughout the year to...
DVJ Research Group
Feb 4, 20202 min read
Which media mix is most effective?
Client’s challenge One of the biggest advertisers in the Netherlands wants to know the impact of a recently launched campaign. The client...
DVJ Research Group
Jan 10, 20202 min read
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