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Pack Test Understand performance of a pack in its competitive environment < Back to all solutions Contact Does your packaging stand out enough on the shelf? Is the new packaging linked to your brand? Do the right elements of the packaging attract attention? Which claim should get the most prominent role on the new packaging? These are all important questions to determine whether your new packaging will generate an impact on the shelf, or should be developed further before being introduced into the market. DVJ’s Pack Tests offers insight into the potential of your new packaging by using a validated research model where we validate and explore the strength of the new packaging. The test has a high predictive value for who will win the battle on the shelf. Because different techniques are used, a rich insight arises into the potential of the new packaging, and concrete recommendations are made for possible optimisations. The Pack Test is important for new packaging, but also for existing packaging on a changing shelf. Our approach DVJ’s Pack Test is holistic and consists of different implicit and explicit research techniques. The Pack Test looks at different levels of the mind of the consumer: recall, immediate appreciation, search speed on the shelf, evaluation, consideration and preference. This ensures there’s always a concrete insight into where optimisations are possible. We use different techniques, such as a tachistoscope, search-and-find tasks and online eye tracking. We validate this by using free associations and a set of evaluation and activation statements, and by using open-question techniques we get a deeper insight into how the packaging performs. We study which effect the new packaging has on the extent to which a brand is considered and the extent to which it influences preference for the brand. We always compare the new packaging to the competitors on the shelf and also to the current packaging. This creates the most direct and relevant benchmark. Our deliverables To fit the short development processes, it’s important a pack test is carried out in a fast and efficient way. Insight in all aspects that are important for packaging: Identification, Evaluation, Brand Fit and Choice. The results are summarised in a compact PowerPoint presentation where the potential of the new packaging is determined and possible optimisations identified using the FUA-method . Our Senior Consultants add value to the presentation in the interpretation and discussion with important internal and external stakeholders. Completion of the study within 5 business days after fieldwork has ended. Your benefits Insight into the potential of the new packaging based on a validated model which both explores and validates. Concrete recommendations which help implement optimisations. Insightful presentations by our Senior Consultants. Short timings. Our latest posts Pernella Geluk - Geluk Marketing 1 day ago The Cost Of Thinking 3 days ago Maaike Aarts - Kia Netherlands Jul 15 Contact Contact Previous Next

CEP Assessor Identify the most relevant Category Entry Points and activate them < Back to all solutions Contact Why is your product being purchased? Why is the consumer choosing your service, or that of your competitor? In which instances are your products especially being purchased and where? When is your product being purchased the most, and what are the similarities between these moments? Are there certain situations where your competitor’s products are especially purchased? These are all important questions to determine and understand the Category Entry Points (CEP’s) within your category. CEP’s are difficult to detect in research. DVJ’s CEP Assessor determines which CEP’s exist in a unique way, and highlight which are the most relevant for your product. The study is based on a combination of different qualitative and quantitative techniques, not only ensuring which position your brand has within each CEP, but also validating which are most important insights in the relevance and brand positioning with all CEP’s. OUR APPROACH DVJ’s CEP Assessor is holistic and consists of different implicit and explicit research techniques. The study is based on academically validated principles, ensuring high predictability. Because CEP’s are building blocks of mental availability, the study will help in improving the brand positioning. We gather rich qualitative feedback with our projective storytelling techniques which help to detect all CEP’s and bring them to life. We validate the potential of each CEP by focusing on the 5 W’s. We use different diagnostic tools such as associations, evaluation and activation statements and/or the text highlighter to understand how a more dominant role can be played within each CEP. OUR DELIVERABLES A CEP Assessor is of great strategic value and provides a large amount of quantitative and qualitative data. Our deliverables fit the needs of all stakeholders. Extensive kick-off session including stakeholder interviews to really fathom the current status of your brand. Review of existing studies and integration of all sources in the delivery of the report and workshop. The most important results are summarised in a compact PowerPoint presentation where we show the dynamic of your brand in the category and identify the most important growth opportunities using the FUA-method . Access to our Insights Portal, where next to all quantitative data all stories and free associations can be analysed. Our Senior Consultants add value to the workshop in the interpretation and discussion with important internal and external stakeholders. YOUR BENEFITS FROM CEP ASSESSOR Insight in all CEPs and therefore a base to build a strong mental position in the consumers’ minds. Rich diagnostic leading to new insights and challenges of each CEP and brand position. Concrete recommendations that help implement optimisations and detect where growth is possible. Strategic information that is directly linked to other sources and where the delivery of results is based on choices and actions. Our latest posts Pernella Geluk - Geluk Marketing 1 day ago The Cost Of Thinking 3 days ago Maaike Aarts - Kia Netherlands Jul 15 Contact Contact Previous Next

Webinars Gain fresh perspectives on marketing, branding, and consumer behaviour through our exclusive webinars — thoughtfully developed in collaboration with leading academics and industry experts. These sessions are designed to bridge the gap between theory and practice, offering a unique blend of cutting-edge scientific insights and real-world business applications. Whether you're looking to sharpen your strategic thinking, explore the latest research in behavioural science, or discover actionable tools for brand growth, our webinars provide the knowledge and inspiration to drive meaningful impact within your organisation. Upcoming webinars Past webinars 20/05/2025 Webinar on Measuring Emotions From emotion to insight — measure what truly matters. Read More 13-03-2025 Innovation Research: The latest learnings on Concept Testing Latest learnings in Concept Testing Read More 18-02-2025 Out-of-Home (OOH) Advertising Webinar Out-of-home (OOH) advertising is everywhere—but how much of it is truly effective? Are your ads capturing attention, driving recall, and delivering real impact? Read More

Explore DVJ Insights' expert speakers, including leaders in brand communication, innovation, shopper research, and methodology. Connect directly with professionals to gain insights and book them for your events. DVJ Speakers We are frequently asked to share our vision and expertise on various topics, and we’re always happy to contribute! Simply select a speaker, then reach out to them directly via email or LinkedIn to submit your inquiry. Lucas Hulsebos CEO View Profile Jan Aarts Client Consultant View Profile Jori van de Spijker Global Head of Brand & Communication View Profile Mark Vroegrijk Senior Methodologist View Profile Martin Hellich Global Head of Innovation View Profile

No working on powder days. A glimpse into the culture and values that make working at DVJ Insights different. No Working on Powder Days Life’s too short—live it to the fullest, and if it’s on the snow, even better. Just don’t let a powder day catch you stuck in the office! - NWPD The idea behind No Working on Powder Days At DVJ, we believe that great ideas start with energised minds. That’s why we introduced the No Working on Powder Day: a spontaneous day off for when conditions are just right to do something you truly love—whether it’s skiing, skating, hiking, horseback riding, or anything else that fuels your passion. It’s not about taking time off. It’s about making space for what inspires you. Each Powder Day story is a reflection of the individuality and joy we value at DVJ. Here are some of the experiences our colleagues have shared. Lara Dirven - HR Business Partner A powder day in Berlin A planned visit to my brother’s wedding venue in Friesland had to be postponed when bad weather and illness got in the way. But with a day off already booked and the family ready for an adventure, we decided to make the most of it. We bought a Museumkaart and spent the day at the National Military Museum, where military vehicles, indoor playgrounds, and plenty of space to explore kept everyone entertained. Afterward, we squeezed in another playground visit before ending the day with a relaxed evening at home. The original plan may not have worked out, but the day turned into exactly what we needed: quality family time, unexpected fun, and a reminder that sometimes the best moments come from changing course. Lily van Eeden & Jeff Repko - Knowledge and Solutions Specialist & Research Director Powder Day at Phantasialand After having to postpone last year’s trip, Jeff and I finally spent our Powder Day at Phantasialand, near Cologne. As true pretparkgekkies , we arrived prepared with queue times, weather forecasts, and a clear plan for the day. We started with the water rides while the sun was still out, got completely soaked, and then ticked off the other outdoor attractions before the rain arrived. The day was full of fun, joy, and adrenaline, and it felt great to finally make this long-awaited trip happen. We ended with indoor rides, including Maus au Chocolat, where Jeff beat me in the final moments of our whipped-cream shooting battle. It was a special day out that felt like much more than a regular day off. Glenn Manders - Knowledge and Solutions Specialist FA Cup Weekend in the UK I used my Powder Day of 2026 for a last-minute FA Cup weekend in the UK with three friends. Football makes me genuinely happy — and the UK feels like the holy grail. We planned four matches but made it to three after one went to extra time and penalties. The shootout was brilliant, and the keeper (who played for my favourite team back home last season) saved all three. We travelled through Preston, Liverpool and Manchester, ticked off incredible stadiums — Old Trafford was the highlight — and made great memories, with fish & chips and a pint to top it off. Frans Deelen Souza - Client Consultant Spending quality time with the family I chose 21 March for my Powder Day for two meaningful reasons. It was my wife’s birthday, and we celebrated with a romantic lunch and a walk by the lake. It was also World Down Syndrome Day, a day that holds special meaning for our family. We took the time to celebrate our oldest son’s achievements and reflect on the importance of support and awareness. The sun was shining, and the day brought a perfect balance of quiet time and moments with loved ones. I’m grateful for the opportunity to enjoy it. Laura Henigman - Research Expert Surfing on the coast of Portugal I just got back from a holiday in Ericeira, Portugal’s beautiful surf town and Europe’s first World Surfing Reserve. It was the perfect mix of activity and relaxation—surfing, running, yoga, tennis, beach time, and great company. On my last day, I used my powder day for one final surf session. Surfing is tougher than it looks, with lots of paddling and wipeouts, but between all the falls, I managed to catch a few good waves. It was challenging, fun, and totally worth it. Glenn Manders, Jelle Pruijn - Knowledge and Solutions Specialist & Teamlead Research Powder Day Turns Party Day What started as a laid-back visit to the old DVJ office turned into an unexpected celebration. While cashing in our Powder Day, Maartje, Glenn and I found ourselves in the middle of the Nijmeegse Vierdaagse. We joined the cheering crowds, caught up with colleagues, and ended the day dancing through Nijmegen’s streets. A simple plan became a spontaneous reunion — full of sun, stories, and surprise fun. Elsemieke Lijmbach - Office Manager Galloping Freedom on the Dutch Coast Going back to the Dutch coast with a close friend was truly unforgettable. We enjoyed a private 3.5-hour horseback tour that took us from galloping through the dunes to cantering freely along the shoreline. My horse for the day, Magic, made the whole experience even more special, living up to the name in every way. The splashing waves meant we couldn’t capture much on camera, but the few photos we did get riding in the water are enough to bring back the memory. What stood out most was the sense of freedom — the wind, the sea, the power of the horse beneath me — all combined with the joy of sharing such a unique adventure with a friend. Floor Lieskamp - Research Expert A Special Day in Zeeland For my mom’s birthday, I wanted to give her something memorable, so I planned a day trip to one of her favourite places — Zeeland. On Thursday evening, I travelled from Rotterdam to my parents’ house so we could enjoy dinner and a relaxing evening walk together. The next morning, we drove an hour to Vrouwenpolder, where we had a delicious lunch at Lekker, a beach bar with stunning sea views and perfect weather. Afterwards, we explored the beautiful town of Veere, wandering through its charming streets, browsing the small shops, and taking in the harbour and historic bastion. We ended the day with ice cream and a refreshing drink — the perfect way to celebrate together. Lissy Tijhuis - Research Expert A Powder Day in the Sun Last week’s sunny forecast inspired me to take my Powder Day on Wednesday and soak up the summer weather. I started with a refreshing morning run, then headed to the lush Amelisweerd estate near Utrecht to meet a friend. Surrounded by historic country houses, winding woodland paths, and the sparkling Kromme Rijn, we spent the afternoon picnicking, chatting, playing games, and even taking a cooling dip in the river. From the meadow, I could spot our office in the distance—a reminder of how special it is to swap my desk for nature now and then. It was the perfect midweek reset and exactly what a Powder Day is meant for. Dennis Hulsebos - Technology Integration Specialist Powder Day: Naturalis & Suriname On 2 January I used my Powder Day to join my girlfriend Nicky and her family at Naturalis. Her grandma and aunt came over from Suriname for Christmas, and it felt special to spend that day together. We started early in Leiden with a gym session with her aunt (she does CrossFit in Suriname). For me it was a milestone too: my first heavy deadlift/squat session in over two years after a long knee injury. Then we headed to Naturalis and visited the temporary Suriname exhibition — a great mix of nature, history, and the country’s ties to the Netherlands, plus its beauty and wildlife (including the capybara). Pia Stork - Client Consultant A Special Auction Week Thanks to my Powder Snow Day, I was able to follow our 2024 foals — now yearlings — from the moment they left the stud farm to their arrival at the auction. It was such a joy to spend the whole day with them, talking to potential buyers, showing the horses several times, and catching up with fellow breeders. On Friday, the auction itself took place, and both yearlings were successfully sold to trainers around the country. The goodbyes are never easy, but knowing they are starting a new chapter makes it easier. With the “teenagers” moved out, we’re now ready and excited to welcome the foals of 2025. Martin Hellich - Head of Innovation Catching the Wind On 26 September, I had my own perfect Powder Day. And it truly lived up to its original meaning: “One should absolutely not be working on a day like this.” For me, that meant: 20–28 knots of wind, Great temperatures and plenty of sunshine Those are the days when my heart starts racing and my mind drifts straight to the coast — where windsurfing dreams come true. While others (the real maniacs!) might have had to “call in sick,” I didn’t have to. Thanks to DVJ’s culture, I could take an official Powder Day — guilt-free and with the full support of my team. Mandy Boomgaarden - Research Expert A Paris Powder Day I just wanted to share a few good vibes from my Powder Day last Friday. I used it to extend a weekend in Paris with my dad — his first time there — and we had the best time exploring the city. From visiting the beautifully restored Notre-Dame to cycling along the Seine and around the Arc de Triomphe, it was an unforgettable adventure. To top it off, we climbed the Eiffel Tower in the middle of a downpour, only to be greeted by a rainbow at the top. It was such a special way to spend extra time together and make lasting memories. Irmina Bendzera - Research Expert A Powder Day Readathon On a rainy powder day, I spent my time in an unusual way — joining friends for a 24-hour Readathon. From 8AM to 8AM, we read as much as we could, only pausing for spontaneous moments like watching Mamma Mia outside, a 6AM chat about school reading lists, and admiring the sunrise. By the end, I’d read six books (finished three), shared plenty of laughs, and slept through the next day. Staying up all night to read isn’t for everyone, but reading with friends makes it unforgettable — sharing reactions, discussing stories, and experiencing it all together. Jelle Quak - Global Director Strategy & Solutions Powderday: Slowing Down to Move Forward Yesterday, Marloes and I signed up for a trail marathon in the Austrian mountains — a bold goal, but just like in our work, growth comes from showing up every day. I used my Powderday to start training with an easy run through the Dutch polder: long dikes, low skies, a heron lifting off, and even my old school along the way. The rest of the day stayed slow — groceries, cooking, and studying Bol’s toy catalogue with my daughter. Not epic, but a calm, steady start toward that daunting finish line — ten heartbeats lower than usual. Leonie Hamstra - Research Expert The Luxury of Doing Nothing Life is busy. Fun, but busy. Family, friends, work, sports… Oh, and a new house we’re currently renovating and moving into in four weeks. Balancing everything is a lot. Fun, but a lot. So yesterday, I decided to drop the packing, skip the cooking for my daughter, and stop checking (for the 100th time) how the fieldwork of that one project was going. Instead? I did NOTHING. A day with me, myself & my books at the sauna. The hardest decision of the day was which piece of cake to pick with my coffee. Loved it! That busy life is a luxury. A luxury that felt even more luxurious when I got to escape it for a day in the sauna. Thnx DVJ! Gabriele Herrmann - Client Consultant The Mushroom Hunt For my Power Day, I swapped screens and city noise for the quiet of the forest. With one of my oldest friends, I spent the day exploring, talking, and searching for mushrooms — my favourite autumn ritual. Her son had promised us a magical spot “full of mushrooms,” but after hours of walking, we found just one lonely specimen. We laughed, of course. The real treasure turned out to be the day itself — the crisp air, deep conversation, and simple joy of wandering. We returned home with enough for dinner for two and a sense of calm that felt far richer than any basketful of mushrooms. Lenneke Keulemans - Research Expert Powder Day Reunion Last weekend, I took my Powder Day in Maastricht — not for the weather, but for nostalgia. I met up with my university friends, the same group I was randomly paired with ten years ago because our last names started with the same letter. To celebrate a decade of friendship, we returned to Maastricht, where our first weekend trip took place. We ate, laughed, explored, shopped, and even biked through the dark caves of Valkenburg — a thrilling reminder that some adventures never get old. Sofunne Ohajunwa - Research Expert A Joyful Powder Day in Lagos I spent my powder day in Lagos, Nigeria, celebrating my cousin’s traditional wedding with my family. It was a beautiful day full of love, music, and incredible food. The venue was stunning, and we enjoyed every moment—from the bride’s graceful entrance and symbolic palm wine ceremony to dancing late into the night. I’m very grateful to DVJ for giving me the chance to reconnect with my second home—already looking forward to my next trip! Kirsten Bartels - Client Consultant A Peaceful Powder Day at Lake Tegernsee For my powder day, I travelled across Germany to visit a long-time friend who lives by the beautiful Lake Tegernsee. I even added an extra day—just because I could—to enjoy simple moments that make me happy, like swinging and relaxing by the lake. As the sun set, I sat with two of my favourite people, soaking in the calm and beauty of the evening. It was the perfect mix of friendship, nature, and gratitude. A big thank you to DVJ Insights for making this day possible. Mark Vroegrijk - Senior Methodologist Powder Day at “Elluf-Elluf” With the year coming to an end, I used my Powder Day to celebrate “Elluf-Elluf,” the official start of Carnaval. In perfect weather, two friends and I headed to Kruikenstad (Tilburg) for an afternoon of music, DJs, and Brabant-famous artists. We joined a lively student cantus filled with Carnaval songs and stayed for the reveal of the new “Raad van Elf” and Prince Carnaval. Afterwards, the celebrations continued in the spirit of this year’s theme: “Agge aanders kèkt, ziedet beeter!” A day full of fun, friendship, and Carnaval energy. Thanks, DVJ! Teun Swierstra - Research Expert A Snowy Powder Day in Sweden Over the past two weeks, I visited my girlfriend Melanie in Gothenburg for a “working from X” stay — the perfect moment to use my Powder Day. With –5°C temperatures and fresh snow, we took a 5:15 a.m. train to Stockholm for a day of exploring. After a much-needed flat white, we wandered through the city, visited the ABBA Museum, and—my personal highlight—the Avicii Experience. We ended the day with a stunning sunset and two new LPs to take home. A fantastic Powder Day. Thanks to DVJ for making this possible. Nicole Engels - Global Lead Academic & Industry Partnerships A Powder Day Full of Friends, Campers & Art Yesterday I enjoyed a fantastic Powder Day with friends. We started in Hillegom to explore more than 150 camper vans for a friend who’s hoping to buy one — testing beds, trying (dry) showers, and checking out every dashboard. Afterwards we headed to Haarlem for lunch, where another friend joined us, and we finished the day at the Michelangelo exhibition at the Teylers Museum — truly amazing. A wonderful Powder Day spent with friends I’ve known since I was 18. Thanks, DVJ! Lisette Kruizinga-de Vries - Thought Leader Science & Analytics A Relaxing Powder Day at the Sauna Last Friday, I spent a wonderfully relaxing Powder Day with my husband. We started with a sunny morning walk, then packed our towels and books for a full day at Sauna van Egmond, just a short bike ride from home. With busy schedules and family life, taking a day to switch off was exactly what we needed. We enjoyed multiple saunas, the ice-cold plunge pool, a duo massage, and a delicious lunch. A perfect reset — and a great start to the weekend. Evelien Edwards - Research Director Celebrating 85 Years – A Weekend Full of Family, Fun & Memories For my grandma’s 85th birthday, we went away for a weekend with over 30 family members. I helped prepare a pub quiz, decorations, and even a homemade medal, which turned into a fun way to catch up with relatives from Belgium and Germany. To finish it off, we surprised my grandma with a photo book so she can relive this special weekend again and again. Jan Aarts - Client Consultant A Magical Powder Day at Disneyland For my Powder Day, I went to Disneyland Paris with my whole family, including my two nephews on their very first visit. As a rollercoaster and theme park fan, it was special to experience the park at Christmas through their eyes—festive lights, rides, hot chocolate, mulled wine and fireworks. It was a joyful day full of excitement, memories and family time—thanks to DVJ for making it possible. Maria Sanchez Raposo - Market Lead Spain Finding My Path on Powder Day On Friday 28 November, I celebrated my six-month anniversary at DVJ with my first Powder Day. Instead of skiing, I took two solo mountain hikes near Madrid—new trails, winding roads and even a small detour that ended at a hidden waterfall. In a year full of change, including buying a new home, a day to disconnect, walk and literally find my way on a new path helped me reset and gain perspective. Dr. Kai Geertsema - Senior Client Consultant Sunshine, Steps & a Shiba Inu Thanks to DVJ’s working from X option, I spent three weeks in Andalusia with my girlfriend Jana and our Shiba Inu, Popi. On my powder day I traded my laptop for sunshine, starting with a beach walk and a slightly chaotic photo shoot with Popi. In Málaga I explored the Alcazaba and the Roman theatre, had pistachio cheesecake by the cathedral, and visited the Picasso Museum, where Bather (1971) became my favourite piece. The day ended with a short boat trip, 15,000 steps on my Garmin, and a relaxing evening on the sofa with Popi—recharged and very grateful for the freedom to work from anywhere. PS: The next day we went to the Sierra Nevada, above 2,500 metres, with actual snow! Dorte Torpe Hansen - Client Consultant A Midweek Powder Day in the Woods Last Wednesday I grabbed the chance for a “powder day” – not on skis, but orienteering. For this time of year the weather in the south of the UK was perfect: blue skies, sunshine and a light frost. I joined a midweek British Army training event (civilians allowed!), armed with a map and compass and hunting for controls in classic south-east English woodland. It didn’t take all day (I didn’t get that lost), so I still had the afternoon for a bit of Christmas planning, shopping – and finally, feet up. Ralph Sluis - Client Consultant A Sinterklaas Powder Day Last Friday I took my Powder Day on a special date: 5 December, the birthday of both my wife and Sinterklaas. My wife works at a language school for refugee children from countries like Syria and Ukraine, so we turned the day into a Sinterklaas party – I dressed up as the old man himself, and my daughter joined as a very cute helper. The children, who had just learned about this Dutch tradition, were over the moon and kept hugging us all morning. Their happiness was priceless – thank you DVJ for my Powder Day. Sonja Vernooij - Client Consultant A Weekday Winter Garden Escape Last week I had my own Powderday—and loved it, even without taking many photos. I’m a garden lover, so garden centres are usually my happy place. But in winter they turn into busy Christmas hubs. So instead of braving a December weekend crowd, I went on a weekday with my best friend to Intratuin Halsteren’s famous Christmas fair, full of light shows and a theme-park feel. I came home with bird food, new bowls, a fresh “outfit” for our tree, and a big smile. Remco Havermans - The Lab A Powder Day Well Spent Yesterday I used my powder day before the end of the year. I kicked things off with a quiet Monday morning round of golf—peaceful, few people, and plenty of fresh air. In the afternoon, I attended a friend’s master’s thesis defense, featuring a presentation on whether acid leaching could be profitable for extracting nickel from nanofibers. I didn’t catch every detail, but it was great to be there and support him. All in all, it was the perfect day to recharge before the final sprint to Christmas. Thanks, DVJ, for the powder day! Kara Tiedtke - Research Expert A Powder Day with Family and Food A couple of weeks ago, I used my powder day to extend my weekend for a special family occasion: my younger brother’s graduation in Maastricht. My parents and sister came to Amsterdam a day early, so I got to play tour guide. We started with coffee and a city stroll, then enjoyed a long lunch at Restaurant De Kas—a greenhouse restaurant known for its plant-to-plate philosophy and beautifully crafted dishes. That evening, we took the train to Maastricht to celebrate with my brother, his friends, and their families. With our family spread across different countries, time together like this feels extra special. Johann Lippmann - Client Consultant Culture, Cuisine & the Stockholm Archipelago I spent a long weekend in Stockholm with my girlfriend, exploring the city at an easy pace. With very grey (Dutch…) weather, we opted for indoor culture first—art at the National Gallery (free on Thursday evenings and well worth it). Food was a highlight too: classic Swedish dishes at Restaurang Tradition, modern cooking at Bar Agrikultur, and creative cocktails at Bar Afterglow (their IKEA-style menu is a fun read). When it dried up, we took a stroll through the city and caught the ferry out into the beautiful Stockholm archipelago. Thanks again for making this possible! Cathelijn te Koppele - Client Consultant Baby Cuddles & Boulder Chalk I used my Powder day to spend quality time with friends and go bouldering. In the morning, I took a roadtrip with a friend who’s about to leave for a six-month world trip, and we visited two friends in Amsterdam with their newborns—complete with baby cuddles and beschuit met muisjes, the classic Dutch maternity treat. After a stroll through the city and a park, I ended the day at the bouldering hall: trying new routes, high-fiving small wins, and going home with hands full of white chalk. A perfect reminder that progress comes one move at a time. Elin Scotford - Market Lead Nordics Snow, Sauna & a 5-Year Celebration My Powder day was all about enjoying the first snow of the season—and celebrating our five-year anniversary. With my partner travelling a lot for work, we made space for a proper day together. We went to Gothenburg, starting the night before at our favourite jazz club with my sister and her partner. The next morning we woke up to blue skies and fresh snow—something I really miss living in the south. We spent half the day at a lovely spa, then drove through snowy roads to visit family for a cosy evening. Snow, sauna, and good company—perfect. Thanks DVJ for the push to take a day and enjoy life Stefan Bliekendaal - Global Research Director Powder day at school I spent my Powder Day at my daughters’ school. As a klassenvader on the Christmas committee, I started the day at their school play in our neighbourhood church — one daughter shared a Christmas wish, the other played an angel. Afterwards, I grabbed lunch at my favourite Italian sandwich spot in Utrecht and took a short stroll to the Centraal Museum. Then it was back to school to help with Christmas dinner in the classrooms and the parents’ borrel in the schoolyard. Pleasantly tired, I ended the day at home with another episode of The Beast in Me (recommended!). Dijana Justic - Global Director Marketing Communications Maastricht, Dreams & a Powder Day Together I spent my Powder Day in Maastricht with my 17-year-old daughter, Sophie, who’s in her final exam year and dreams of studying at Hotel Management School Maastricht. After a two-hour drive south, we arrived in an area that feels like another country. We had lunch at the teaching hotel on campus — honestly Michelin-star worthy — followed by a presentation, campus tour, and a drink with students. Everything is nearby: the school, the teaching hotel, and the first-year student complex. We ended the day in Maastricht’s lively city centre with Christmas vibes, a bit of “why not” shopping, and a French dinner at Bistro Ferdinand. Tired but happy, we drove home chatting and singing along to Christmas songs. Jorge Lopez - Client Consultant Powder Day in Santander: Nature & History I used a 2025 Powder Day to stretch the last weekend of the year and head to Santander with my family — to explore both our surroundings and our past. We spent the day in two fascinating places: Cabárceno Nature Park, a former open-cast iron mine with Roman roots that’s now a huge animal conservation park, and the replica of the Altamira Cave, created to protect the original prehistoric paintings (over 10,000 years old). After all that, we headed back into the city centre for pinchos — the perfect modern ending to a day full of nature and history.

Claim Test Which claim convinces your consumer the most? < Back to all solutions Contact Do your claims appeal enough? Which claims are best used for a successful introduction? Which claim realises the growth ambition? Are you able to distinguish yourself from your competitors with your claim? Are you able to connect your claim to your brand or product in a believable way? These are all important question to determine which claims should be used on a new packaging or in different types of communication. DVJ’s Claim Test offers insight into the potential of different claims in an efficient way. It helps to select the best claims through the use of validated research methods, where the predictive value is high, and the research provides a lot of concrete feedback. Our approach The foundation of DVJ’s Claim Test consists of a holistic research model allowing a large number of claims to be tested and determine which claims are the most appealing. This means we can identify to what extent claims fit the brand and if these claims fit the wishes and expectations of the target audience in a believable and distinctive way. We use different validated models such as conjoint analyse, maxdiff and the KANO-method. Our specialists select the best analyses for every question. We study which claim appeals the most and which appeals the least by using our validated methods. The maxdiff method is excellently suited to rank a large number of claims on importance or appeal and leads to more valid rankings than asking preference or ranking directly. We provide insight in the extent to which claims fit the perception people have of the brand and the product. We use different evaluation statements to get more insight into the believability, relevance and distinctiveness of the different claims. Our deliverables To fit the fast development processes of new packaging it’s important a claim is tested in a fast and efficient way. Insight into the strength of each claim in comparison with other claims helps in choosing the most convincing claims. Bringing the most important claims to life by using associative techniques. The most important results are summarised in a compact PowerPoint presentation where the claim with the most potential is identified using the FUA-method . Our Senior Consultants add value to the presentation in the interpretation and discussion with important internal and external stakeholders, such as the media and advertising agency. Completion of the study within 3 business days after fieldwork has ended. Your benefits from the Claim Test Clear ranking of the different claims by using a validated model. In-depth insights into the relevance, believability, brand fit and distinctiveness of the claims. Always the best model adapted to the needs of each client. Concrete recommendations that help implement optimisations and/or adjustments to the claims. Short timings so development can continue soon after. Our latest posts Pernella Geluk - Geluk Marketing 1 day ago The Cost Of Thinking 3 days ago Maaike Aarts - Kia Netherlands Jul 15 Contact Contact Previous Next

Explore DVJ Insights BV's terms and conditions, covering everything from market research assignments to confidentiality, intellectual property, and secure data storage. Designed to ensure transparency, privacy, and compliance with Dutch law, with clear guidelines on client obligations, parental consent, and dispute resolution. Terms and conditions Terms and conditions DVJ Insights BV 1. General terms 1.1 These general terms and conditions apply to every offer and / or quotation and / or assignment and / or agreement to carry out market research in the broadest sense of the word, hereafter referred to as “Assignment”, between the at the association with full Jurisdiction MarktOnderzoekAssociatie.nl affiliated market research and / or selection agency, hereinafter referred to as “Contractor”, and the (potential) client, hereinafter referred to as “Client”. 1.2 Deviations from these conditions can only be agreed in writing and only apply to the Assignment to which they are explicitly declared applicable. Any general terms and conditions of the Client do not apply unless the (partial) applicability thereof in addition to the applicability of these conditions is agreed in writing between the parties. 1.3 If one or more of the provisions in these general terms and conditions are invalid, in violation of the law or otherwise unenforceable, this shall not affect the validity of the other provisions. Parties will negotiate in good consultation on a new provision to replace the invalid or unenforceable provision, which follows as much as possible the scope of the invalid or unenforceable provision. 1.4 Each Assignment takes place with observance of the Code of Conduct for market research and Statistics. Assignments will never conflict with mandatory provisions of the international ICC / ESOMAR code of conduct. 1.5: Information transport. Communication is always in writing via email. Even if communication takes place in other ways of communication, this will be confirmed by email. 2. Research briefing 2.1 The Contractor must adequately inform itself of the objectives of the Client with the Assignment. 2.2 Research proposals from the Contractor are based on the information provided by the Client. The Client warrants that he has provided all essential information for the design and execution of the Assignment to the best of his knowledge. The Client also guarantees that it is entitled to use all data provided to the Contractor, including address material, for market research. 2.3 All information provided by the Client to the Contractor in the context of the research, including the information during the research briefing, is strictly confidential and the Contractor is obliged to confidentiality. This confidentiality obligation also applies if the Contractor has received information from the Client and the Contract is not given to the Contractor. 3. Research proposals and quotations 3.1 All research proposals and quotations from the Contractor are without obligation. An Assignment is made official as soon as the Contractor has confirmed the Assignment in writing after having reached agreement about the research proposal or has started carrying out the research with the knowledge of the Client. 3.2 The Contractor may charge costs for making a research proposal, provided this has been agreed with the Client in advance. 3.3 If the Client has submitted an application to more than one (potential) Contractor for the submission of a research proposal, the Client is obliged to inform all (potential) contractors about the number of applications. If the Client does not fulfil this obligation and no assignment is given to the Contractor, the Client shall owe all costs incurred by the Contractor linked to making the research proposal. 3.4 The rates and costs offered by the Contractor cannot be increased during four months after the offer, unless the research cannot take place within the period stated in the research proposal due to the Client’s fault or the Contractor reserves the right of increase. The amounts stated in the offers are always excluded of sales tax. 4. Liability 4.1 The Contractor will execute the Assignment to the best of its knowledge and ability. This obligation has the nature of a best effort’s obligation, unless otherwise agreed in writing. 4.2 The Contractor is liable for any shortcomings in the performance of the Assignment, insofar as these are the result of the Contractor’s failure to observe the care and expertise that may be relied upon. The liability for the damage on that account is limited to the amount of the compensation received by the Contractor for its activities in the context of the Assignment. 4.3 Any claims by the Client must be submitted within one year after the discovery of the damage, failing which the Client has processed its rights. Any liability of the Contractor for any consequential damage suffered by the Client is excluded. Consequential loss is understood to mean, among other things, all damage resulting from any use of research results by the Client or third parties, and against Client’s claims against such third parties, the Client shall indemnify the Contractor. 5. Delivery time and planning 5.1 Agreed delivery times are not binding in the event of delay due to unforeseen circumstances that are related to interim changes in the Assignment or other circumstances with which neither the Contractor nor the Client, in the conclusion of the agreement, reasonably required to take into account. If the Contractor anticipates a delay, he will immediately inform the Client thereof. 5.2 If the Client wishes to make a change in the agreed time schedule, the Contractor will cooperate, provided that the Client discusses this with the Contractor in good time and furthermore on the condition that, depending on the circumstances of the case in question, this cooperation can reasonable be required from the Contractor. If the Client deviates from the planned fieldwork data, the Contractor is entitled to charge the Client for the costs resulting from the change desired by the Client in the agreed time schedule. Unless a different agreement has been made in writing about the following term, the Client shall at all times have to report any deviations in the agreed time schedule at least ten (10) working days before the planned starting time of the field work. If the Client does not comply with this period, the Contractor is entitled to full payment of the fee agreed for the fieldwork. Any replacement income will be deducted from this reimbursement. 6. Changes / additional work 6.1 If the Client wishes to make changes to the structure and / or content of the research, the Client shall consult with the Contractor in a timely manner. The Contractor will cooperate with the desired changes, provided that this can be reasonably demanded of the Contractor and about the costs that can reasonably be charged extra, or can reasonably be deducted, agreement is reached. 6.2 The Contractor is never permitted to make changes to the agreed structure and / or content of a research without the Client having consented to this. 6.3 If the Contractor must perform more work than is provided for in the research proposal on which the Assignment is based, he will consult with the Client about this. The additional work to be performed by the Contractor will be at the expense of the Client, unless the necessity of performing this additional work is caused by the Contractor’s negligence or because the Contractor has made a wrong estimate or the work in question could reasonably have been foreseen. The level of the fee involved with the additional work will be determined by the parties. 7. (Interim) termination of the Assignment / suspension and dissolution of the Assignment 7.1 If as a result of a cause attributable to the Contractor the Assignment is not performed in accordance with the underlying research proposal, the Client shall give the Contractor written notice of default and the Client shall, with observance of a period of seven (7) days, inform the Contractor of the opportunity to still execute the Assignment properly. The Client is only then not obliged to give the Contractor the opportunity to do so, if this cannot reasonably be required of the Client. Additional costs that the Contractor must make after being in default are not eligible for compensation. Only if the shortcoming of the Contractor continues after notice of default, the Client is entitled to cancel the Assignment. 7.2 If as a result of a cause that the Client can be attributed, the Contractor has not been able to execute the Assignment or has not been able to execute it in accordance with the research proposal on which it is based, the Contractor will give the Client written notice of default with observance of a term of seven (7) days. and offer the Client to execute the Assignment, unless this cannot reasonably be expected from the Contractor. The extra costs incurred by the Contractor in this connection will be borne by the Client. If the Client does not make use of the offer, the Client shall be obliged to compensate the Contractor for the damage suffered as a result of the non-performance of the assignment. The Contractor is entitled to dissolve the Assignment without notice of default and / or to suspend the performance of the Assignment, if the Client does not, not timely or not properly fulfil his obligations towards the Contractor. 7.3 If the Contractor or the Client becomes bankrupt, (temporarily) applies for suspension of payment or discontinues the business, the other party has the right to terminate the Assignment with immediate effect. 8. Payment terms 8.1 The rates stated in a research proposal and / or quotation include travel and accommodation costs, unless stated otherwise. Costs that the Contractor can charge to the Client must be specified by the Contractor on request. 8.2 Payment must be made within thirty (30) days after the date of the invoice, unless otherwise agreed. After this date the statutory interest will be charged. In the event that the Client fails to fulfil one or more obligations towards the Contractor, all reasonable costs incurred in obtaining payment out of court will be charged to the Client with a minimum of 15% of the claim. The Client is not entitled to suspension and / or settlement of obligations towards the Contractor. 9. Intellectual property 9.1 All rights (including the copyright) on the following (research) material remain with the Client / are transferred to the Client: a. Questionnaires, instructions, specifications, data files and other information provided by the Client that have been provided by the Client; b. the outcome of the market research – in the form of reports, advice etc. – if the Assignment concerns customized research, provided that the Client has fully paid the amount owed to the Contractor in respect of the Assignment. In this context, customized research is taken to mean all market research activities, both qualitative and quantitative, that are carried out specifically or solely for the Client. 9.2 The Contractor is not permitted to give (any part of) the material referred to in Article 9.1 to third parties without the Client’s consent. 9.3 All rights, including copyright, are vested in the following research material and remain vested with the Contractor: a. Research proposals, cost statements, quotations and such; b. all research material produced by the Contractor, such as models, techniques, questionnaires, instruments and software; c. the outcome of the market research in the form of reports, advice and the like if the Assignment concerns multi-client research. In this context, multi-client research means all market research activities, both qualitative and quantitative, that are carried out in the context of research, insofar as the data of and / or for more than one Client are available. 9.4 The Client is not allowed to bring (any part of) the material referred to in Article 9.3 to the knowledge of third parties without the permission of the Contractor. The client can use the material in question in article 9.3 sub c. to reproduce for internal use. 10. Damage to or by test material 10.1 All damage that occurs to test material made available by the Contractor to the Contractor is at the expense of the Contractor unless this damage is caused by factors that are beyond the control of the Contractor. 10.2 All damage caused by (the use of) test material made available by the Client to the Contractor is at the expense of the Client, unless this damage can be attributed to intent or gross negligence of (the personnel of) the Contractor. The Client indemnifies (the staff of) the Contractor against claims that third parties may have in this respect. 11. Force majeure 11.1 If the Contractor is prevented from fulfilling his obligations due to force majeure, the Contractor will immediately inform the Client of this and enter into consultation with the Client. The Client will cooperate with the desired extension of the period, provided this can be reasonably demanded of the Client and about this and about the costs that can reasonably be charged extra, or that are deducted in reason, agreement is reached. 11.2 If due to force majeure the execution of the Assignment is delayed by more than three (3) months, both the Contractor and the Client are entitled to consider the Assignment as terminated. In that case, the Contractor is only entitled to compensation for the costs incurred by him. 12. Storage period DVJ Insights BV uses a storage period of at least 2 years (24 months) of research materials. All materials for the research that are delivered by the customer are stored on the secure server of DVJ Insights BV. 13. Parental consent participants survey In addition, we explicitly state that children up to the age of 16 are only allowed to participate in research, this concerns the collection of data directly with these children, when there is supervision by the legal representative or the legal representative has agreed in advance unless a child participates in secondary education. Occasionally it happens that when research is carried out in the fifth class of secondary education, a 15-year-old occurs. In this case, the requirement of supervision or consent does not apply to such a 15-year-old in this specific circumstance. Young people from the age of 16 are expected to be able to oversee sufficiently and understand the purpose of research. When someone under the age of 16 wants to become a member of the DVJ panel, parents are nevertheless asked for consent. If it becomes clear during the process that someone is under 18 (without this being clear in advance), the respondent will be put on inactive until he/she can prove that he/she has reached the age of 18 years. Parental consent is stored in a data point in the Kinesis Panel. 14. Confidentiality and exclusivity 14.1 The parties are obliged to maintain secrecy towards third parties who are not involved in the execution of the Assignment, regarding all confidential information that they have received from each other or from another source within the context of the Assignment. Information is considered confidential if this has been communicated by the other party or if this arises from the nature of the information, but in any case the information as referred to in Article 2.3 of the general terms and conditions. 14.2 The client is obliged to guarantee the privacy interests of the respondents. The Client is only entitled to use the research results obtained after the market research for statistical or comparative purposes, provided that these results cannot be traced back to individual respondents. The Client and the individual respondents will nonetheless be free to make deviating agreements in consultation with this provision. 14.3 If these general terms and conditions apply to an Assignment by the Client to a selection agency, then the Client is not permitted to include the respondents made available by the selection office in their own file, or to approach the respondents, for what purpose also, in a different way than via the selection office. 14.4 In the event of violation of the provisions referred to in this article, the Client will owe the Contractor an immediately payable fine of ten (10) times the agreed fee for the Assignment, without prejudice to the right of the Contractor to claim compensation. 15. Transfer of rights and obligations The Client is not entitled to transfer the rights and obligations arising from the Assignment entirely or partially to third parties, unless with the written permission of the Contractor. 16. Remaining provisions 16.1 The Client shall never be entitled to settle an obligation, payable or not, on his part with an obligation of the Contractors towards the Client. 16.2 All legal claims of the Client against the Contractor on the grounds of an Assignment or the law become prescribed after one year after the limitation period has commenced in accordance with the statutory rules. 16.3 Contractor is authorised to make changes to the general terms and conditions. These changes take effect on the announced time of entry into force, except in respect of Assignments agreed before that date. The Contractor will timely send the amended General Terms and Conditions to the Client. If no time of entry into effect has been communicated, changes to the Client will take effect as soon as the change has been communicated or made known, except in respect of Assignments agreed before that date. 17. Applicable law and disputes Only Dutch law applies to all Assignments between the Client and the Contractor. All disputes, with the exception of disputes to the knowledge of which the MOA Disputes Committee on the quality of market research (as referred to in the Disputes Regulation for market research of the MOA) is competent, which may arise as a result of or connected with the execution of (an) Assignment. (and) between the parties are settled by the competent court in the place of establishment of the Contractor, unless the Contractor may choose to submit the dispute to the District Court in the place of establishment of the Client.

Visual Identity Test Is your new visual identity recognisable and distinctive? < Back to all solutions Contact Does your new visual identity fit the brand and positioning? Does your visual identity stand out enough? Is the new visual identity linked to the characteristics of your brand? Are the right elements of the visual identity attracting attention and is it easily recognisable? These are all important questions to determine whether your new visual identity is good enough to use in all types of communication. DVJ tests a new visual identity with a validated research model, which tests important characteristics such as recognisability, evaluation and as an influencer of choice, leading to rich insight into the potential of the new visual identity and concrete recommendations for possible optimisations. The visual identity can be optimised or adjusted at an early stage, before it will be used on a large scale. Our approach DVJ’s Visual Identity Test has been proven to be effective and is based on a unique combination of implicit and explicit research techniques. We test the visual identity on four different levels: 1) recognisability, 2) appreciation and evaluation, 3) support and strengthening of the brand values, and 4) confirmation of the choice. We use a few registration techniques like the instant appeal test and online eye tracking, so we know exactly how people pre-attentively react. We validate by using free associations and a set of evaluation and activation statements, and by using open question techniques we get a deeper insight into how the visual identity performs. We always take the visual identity of the competitors into account, and can also include the current visual identity. This allows the potential of the new visual identity to be made immediately insightful. Our deliverables To fit the short development processes, it’s important that a visual identity test is carried out in a fast and efficient way. The most important results are summarised in a compact PowerPoint presentation where the potential of the new visual identity is determined, and possible optimisations identified. Our Senior Consultants add value to the presentation in the interpretation and discussion with important internal and external stakeholders. Completion of the study within 5 business days after fieldwork has ended. Your benefits Insight into the potential of the new visual identity based on a validated model that both explores and validates. Concrete recommendations that help implement optimisations. Insightful presentations by our Senior Consultants. Short timings. Our latest posts Pernella Geluk - Geluk Marketing 1 day ago The Cost Of Thinking 3 days ago Maaike Aarts - Kia Netherlands Jul 15 Contact Contact Previous Next

Animatic Test Is the concept of you video good enough to further develop? < Back to all solutions Contact What is the strength of a video idea? Which elements resonate, and which don’t? How do you know that a certain video idea is good enough before spending a lot of money? These are important questions in the development of a video which need answering before investments are made into the production. DVJ’s Animatic Test offers insight into the potential of your new tv commercial or online video through a validated research model. By using different quantitative techniques, you will get a rich insight into how your new campaign performs, alongside concrete recommendations for execution. Tv or online video can be optimised at an early stage, increasing the efficiency of the production- and media investments. Our approach The focus of DVJ’s Animatic Test lies in validating the executional elements of the new TV commercial or online video. In order to give full insight into the campaign’s potential, we relate the animatic to the extent to which the underlying campaign insight resonates with the target group. We use a validated model to test the strength of the video, increasing the chance of success in the market. We bring the underlying campaign insight to life by using our massqual methodology where we combine different techniques. We validate the potential of the concept by using the academically validated Acceptor/Rejector model. The model gives insight into the extent to which the target audience accepts the chosen executional direction. We use different diagnostic tools such as free associations, evaluation- and activation statements and a moment-to-moment analysis to understand how your animatic can be further optimised. There is an extensive benchmark available where a good comparison can be made with other animatics. Our deliverables There isn’t a lot of time in the development of campaigns. Therefore, an animatic test should be carried out in a fast and efficient way. The results are summarised in a compact PowerPoint presentation where the animatics potential is determined and possible optimisations identified using the FUA-method. Our Senior Consultants translate the results to concrete insights and add value in the interpretation and discussion with important internal and external stakeholders, such as the advertising agency. Completion of the study within 5 business days after fieldwork has ended. Your benefits Insight into the potential of the new tv commercial or online video to make a well-considered investment choice at an early stage. New insights into how creation works. Concrete recommendations which will help you and/or the advertising agency implement optimisations. Our latest posts Pernella Geluk - Geluk Marketing 1 day ago The Cost Of Thinking 3 days ago Maaike Aarts - Kia Netherlands Jul 15 Contact Contact Previous Next

Client Consultant Jan Aarts Jan Aarts is a Client Consultant at DVJ Insights with 10+ years of experience in research and consultancy. He specialises in media, behavioural change, and brand growth, and was nominated MOA Young Talent in 2019. Jan also co-authored 23 Innovations in Digital Communication and regularly speaks at industry events. Languages: Dutch, English To book as: Academic presentations, Workshops, (Keynote) Speaker About Jan Topics Book Jan About Jan Aarts Jan Aarts is a Client Consultant at DVJ Insights with 10+ years of experience in research and consultancy. He specialises in media, behavioural change, and brand growth. He studied Communication Science at the Radboud University of Nijmegen to obtain a Master's degree in Media and persuasion. Jan graduated with honours. His skills and affinity for the practice of mediated communication and the science of persuasive media intertwine when he studies the effects of a variety of international brand, public and advertising campaigns. In 2019 he was nominated for the Young Talent Award by the MOA, Expertise Center for Marketing Insights and published the book 23 innovations in digital communication on digital innovations in the communication landscape together with Paul Ketelaar and Sanne Demir. Topics Interested in booking Jan as a speaker? If you’re interested in one of our topics or would like to invite Jan for your event as a (keynote) speaker, we’d be happy to connect. Simply click the ‘Book Jan as speaker’ button to get in touch with us. We’ll respond quickly to discuss your needs and how we can contribute to your programme. Book Jan as speaker

Intro Monitor How successful is the introduction of your new product? < Back to all solutions Contact What are the odds your product survives its first year? Does the product stand out enough on the shelves? How many consumers want to try your new product? And does this lead to enough repeat purchases? These are all important questions to determine whether a new product is a winner among consumers, and if the supporting marketing activities can bring attention to the product. DVJ’s Intro Monitor provides concrete answers to these questions through a validated research model where, during the introduction period, developments in the entire funnel are shown, and can pinpoint which elements of the product should be prominent to ensure the introduction is a success. Our approach DVJ’s Intro Monitor follows the developments of awareness closely, consideration and purchase behaviour of the new product. Next to that, it provides insight into the main drivers and barriers in the purchase process. We make a distinction between the mental position of the brand and the physical circumstances that determine whether a product will or will not be bought. We analyse different levels of the brand funnel which consists of awareness, consideration, trial and re-purchase. By looking at underlying ratios, we can determine where the most optimisations can be made. We gather free associations with the product to look at the extent to which the richness and direction of the associations in relation to the product increase. During the introduction period we measure on a weekly basis to follow developments closely. Our deliverables To get insight into the development of the new product quickly during the introduction period, it’s important to carry out the intro monitor in a fast and efficient way. Weekly scorecards where the trends of the most important KPIs can be followed. Access to our Insights Portal where next to all quantitative data, all open answers and free associations can be analysed. The collected data will be summarised in a compact PowerPoint presentation where we evaluate the entire introduction period. Our Senior Consultants add value to the presentation in the interpretation and discussion with important internal and external stakeholders. Your benefits Early insight into the awareness, consideration and buying intention of the new product. Weekly measurements allow for specific adjustments during the introduction period and thus increase the chance of success. Qualitative feedback gives meaning to the main drivers and barriers to purchasing a new product. Our latest posts Pernella Geluk - Geluk Marketing 1 day ago The Cost Of Thinking 3 days ago Maaike Aarts - Kia Netherlands Jul 15 Contact Contact Previous Next

DVJ Insights' Global Marketing Study explores the role of promotions in brand growth, combining insights from over 2,000 marketing professionals across Europe and the US. The study offers strategies to effectively integrate promotions for sustained brand success. Global Marketing Study DVJ Insights’ Brand Growth Study blends quantitative research, surveying 2,000 marketing professionals across Europe and the US, with qualitative insights from hundreds of annual interviews with CMOs, Insights Managers, and Marketing Specialists on brand growth strategies. The 2026 Brand Growth Study The 2026 Brand Growth Event explores how brands drive growth—today and in the future. This year’s edition brings together leading marketers and academics to uncover what sets winning brands apart, from the strategies they choose to the way they build and sustain competitive advantage. The event features insights from our newest Brand Growth Study, presented by Jori van de Spijker (DVJ Insights). This year’s edition is our most robust yet: a sample twice as large as previous years and an expanded set of highly relevant questions, each designed to answer the question that matters most: what do winning brands do differently? If you’re interested in exploring the findings in more depth, reach out to your DVJ contact. Request the Brand Growth report Book a session Study 2025: Innovations The 2025 Brand Growth Study explored how Innovation drives Brand Growth—today and in the future. This year’s online edition brought together world-class marketers and academics to uncover how innovation fuels success, from product development and immersive technology to the mindset and strategies that set leading brands apart. The event featured insights from the latest Brand Growth Study, based on input from over 2,000 marketing professionals across Europe and the US. Through expert presentations and interviews, we discovered how top-performing brands are integrating innovation to stay relevant, unlock growth, and shape the future. Study 2024: Promotions The 2024 study focused on the role of Promotions in Brand Growth, exploring how effective promotional strategies contribute to both short- and long-term brand success. We examined differences across categories and identified the ‘winners’—the brands achieving the greatest growth impact through promotions—and what sets them apart. The aim of the study was to uncover how promotions can be embedded into a broader brand strategy to drive sustained performance. The research was based on insights from over 2,000 marketing professionals across Europe and the US, complemented by expert perspectives from leading academics and practitioners. Study 2023: CSR The 2023 study dived into the role of marketing in CSR and how successful marketers contribute to the CSR initiatives or strategy of the firm. We compared the industries and recognised the ‘winners’ (best-performing companies) and what sets them apart. The study’s goal was to provide unique learnings on how to include CSR into business strategy and how marketers can support the growth of the brands. The study was conducted among more than 2,300 marketers and more than 3,000 consumers in Europe. Study 2022: The Moment of Truth This study shared how marketers define the Moment of Truth and what are the most important KPIs and drivers for Brand Growth. But it also looked at the differences and similarities between B2B and B2C, and what sets the ‘winners’ (best-performing companies) apart from the companies that perform less well. The study’s goal was to provide brands with unique learnings on how brands grow, insight into the Moment of Truth and what practitioners can do to win the hearts and minds of consumers and share key ingredients for a winning brand strategy. Study 2021: Data-driven decision making This study dived into the role of Data-Driven Decision Making in Brand Growth. The research was conducted among 2,000 marketers and insights managers across 10 countries in Europe.