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Discover DVJ Insights, a leading market research agency driving brand growth through data-driven strategies. THE MARKETING RESEARCH AND ANALYTICS AGENCY FOR BRAND GROWTH The essence of DVJ Insights DVJ originates from the ambition of being the best research agency in combination with the best place to work. Becoming the best research agency means integrating academic and practitioner insights via our Brand Growth Platform. The best place to work means choosing positive relations with clients and creating a learning environment where everyone can grow. Expertise and solutions At DVJ Insights we offer a wide arrangement of services to our clients Brand & Communication DVJ Insights leverages strategic brand research and a storytelling-based "Mass Qual" methodology to identify brand growth potential and link findings to market volumes. Learn more Learn more Innovation Innovation fuels most company growth, but its frequent failure from inadequate consumer insight is countered by our integrated research solutions. Learn more Learn more Shopper Our research reveals consumer motivations and purchase triggers, providing a deep understanding of the diverse Customer Journey to optimise touchpoints. Learn more Learn more All solutions What’s New The Latest Stories, Cases, and Innovations Hanna Riberdahl - Brand Marketing Sweden Brand Growth Interview DVJ Research Group 1 day ago 6 min read Combining Scale and Realism in Shopper Research - Approximating The Reality Of Shopper Journeys Shopper Martin Hellich 3 days ago 4 min read Pernella Geluk - Geluk Marketing Brand Growth Interview DVJ Research Group Jul 22 5 min read More news Our offices THE NETHERLANDS Herculesplein 52 3584 AA Utrecht Contact UNITED KINGDOM GG.410 Metal Box Factory, 30 Great Guildford Street, Borough, London, SE1 0HS Contact GERMANY Lerchenstrasse 28 22767 Hamburg Contact SWEDEN Östermalmstorg 1, 114 42 Stockholm Contact DENMARK Ørestads Blvd. 73, 2300 Copenhagen Contact NORWAY C.J. Hambros Plass 2C, 0164 Oslo City Ibsen Contact SPAIN Paseo De La Castellana 81, 28046 Madrid Contact

Explore actionable shopper insights with DVJ Insights. Decode shopper behavior, map journeys, and optimize retail strategies. Shopper Research In the world of shopper behaviour, the ultimate goal is simple: understanding what makes it into the basket. Yet, relying on shoppers to recall their own behaviour often falls short—memory is simply too unreliable. That’s why we take a different approach: asking less and observing more. Innovative Methodologies for Actionable Insights By recreating the decision-making moment, we capture shopper choices in real-time, uncovering insights as they happen. We’re renowned for innovative methodologies such as MassQual, Predictive Analytics, and Findability, which deliver clear, actionable insights. These best-in-class approaches allow us to decode shopper behaviour, empowering marketers to influence the path to purchase and drive meaningful brand growth. Mapping the Shopper Journey Our passion lies in helping brands and retailers truly understand the shopper journey—from the first trigger to the final choice. Our five core products—Pack Testing, POSM Testing, At-Shelf Navigation, Shopper Missions, and Shopper Journey—work seamlessly to map the entire path to purchase. By diving deep into category entry points, we reveal how decisions are made, using the language of the shopper and the context of the moment. From Insights to Impact: Shaping Shopper Experiences and Brand Growth Our insights lead to actionable outcomes across physical stores, e-commerce, and strategic boardroom decisions. Whether it’s improving pack design, refining POSM strategies, or uncovering compelling truths about shopping behaviour, we deliver impact at every level. At the heart of everything we do is one simple truth: our insights don’t just sit on a shelf—they shape what’s on it. Pack Testing Understand performance of a pack in its competitive environment POSM Testing How to drive sales in the best possible way with in store advertising At-Shelf Navigation Finding the best place for your pack and optimise performance of the full shelf Shopper Missions Understand consumers' shopping strategies and link them to the category Shopper Journey Understand how people come to the final moment of truth and what they buy Our Top Solutions

Get insights into customer journey mapping with DVJ Insights. Discover key touchpoints and strategies for optimized communication. Consumer Journey How does the orientation and purchasing process of your consumers work? < Back to all products How well do you know your consumer? Do you know which triggers lead to purchases in your category? Which online and offline touchpoints are used in the orientation process? On which parts of the consumer journey do you perform better, or not as well as your competitors? What is the most important Category Entry Points the consumer journey starts off with? How do you win the battle at the different moments of truth? These are all important questions in optimising the strategy which is used for communication and distribution. DVJ’s Consumer Journey Study offers rich insight into the consumer journey of all consumers. No phase is forgotten in our model: from the first orientation to the next purchase. The combination of different techniques gives insight into how the strategy per phase can be optimised. A Consumer Journey Study – for every product – is unmissable to further develop your strategy. Our approach DVJ’s Consumer Journey consists of different academic perspectives and different implicit and explicit research techniques. The study fits and is based on insights from the academic world (especially Ehrenberg-Bass and McKinsey’s circular model). We use a large sample, so the volume of all triggers that can lead to purchasing are mapped out. The sample is based on people in different phases of the purchase process so that both the orientation process and the actual purchase are analysed. We offer deep insight into the most important touchpoints and obstacles in the consumer journey through qualitative techniques. With our Decision Tree Method, we ask consumers to rank different elements in the consumer journey so the most important elements and valid moments in the consumer journey can be determined. We provide in-depth insight into the 5 W’s and consumer segments which provide strategic insight into the brand and how to win the battle for consumers. Our deliverables A consumer journey study is of great strategic value and offers a large amount of qualitative and quantitative data. Our deliverables fit the needs of all stakeholders. Due to the basis of academic principles, a broad reference is available to see the results in perspective. Access to our Insights Portal where next to all quantitative data, all stories and free associations can be analysed from different perspectives. The most important results are summarised in a compact PowerPoint presentation where we show the different journeys and identify possible obstacles using the FUA-method . This is complemented by the rich insight into all underlying data. Our Senior Consultants add value to the workshop in the interpretation and discussion with important internal and external stakeholders. Related No posts published in this language yet Once posts are published, you’ll see them here. Your benefits Qualitative and quantitative insight into the entire journey. Based on academic principles and therefore easily fitted. Clear overview of the most important touchpoints in the orientation and purchase process. In-depth insight into the 5 W’s and segments for concrete direction and optimisation. All qualitative and quantitative results are available in a portal. Clear presentations and workshops from our Senior Consultants to bring the consumer journey to life. Interested in more information? Do you have questions or are you interested in finding out more about Category Entry Points? Speak with one of our experts to find the right solution for you. Get in contact with a consultant Or visit our other pages for more information: Read more about our Shopper Research Read more about our Strategic Studies

Discover the key learnings from the Brand Growth Event 2026 and translate 10 years of Brand Growth research into tangible growth for your organisation. What can you do with the learnings from our Brand Growth Event? Bring them into your organisation. During our 2026 Brand Growth Event, we shared the first learnings from 10 years of DVJ Brand Growth research with an international audience of marketing, strategy and insights professionals. Now the question is: what do these insights mean for your organisation, and how can you translate them into growth? Book a custom Brand Growth deep dive Together, we apply the Brand Growth learnings to your context and identify the most important strategic growth gaps. The workshop includes tailored preparation and a Strategic Growth Gap scan to pinpoint where these gaps are most likely to impact growth. Format: 2-hour workshop Price: €12.000 Best for: leadership teams, marketing teams, strategy teams Book Your Workshop Learn more Invite us for a free Brand Growth highlights session A 30–45 minute on-site or online presentation with the highlights from 10 years of Brand Growth research. Ideal as an inspiring introduction, lunch session or internal conversation starter for teams that want to explore the implications of the research. Format: 30–45 minute presentation Best for: inspiration sessions, team kick-offs, lunch sessions Book Your Session Learn more Enquire about a Brand Growth keynote by Lucas Hulsebos A keynote by CEO Lucas Hulsebos on the themes behind The Growth Decision and what it takes for organisations to create the conditions for sustainable growth. Ideal for leadership events, client events and team inspiration around growth, strategy and decision-making. Format: keynote Price: €9.000 Best for: events, leadership sessions, executive audiences Enquire About Keynote Learn more Request the Brand Growth Report 2026 Discover the key insights from 10 years of Brand Growth research, based on 20,000 marketers across Europe and the US. Learn what winning brands do differently and how they combine media, innovation, creativity, data and promotions to drive sustainable growth. Format: report Price: free Best for: marketers and brand leaders. Request the report Learn more Also explore: The Growth Decision A new book by Lucas Hulsebos on leadership, strategy and the architecture of sustainable brand growth. Pre-order the book now. Order the book What we shared during the event At our Brand Growth event, we brought together three perspectives on sustainable growth Mark Ritson With his keynote Growth! 10 Drivers after 10 Years of DVJ Analysis Request the recording Request the report Jori van de Spijker Presenting the first results of the 2026 Brand Growth report Lucas Hulsebos Introducing the broader thinking behind the Strategic Growth Gap and his book The Growth Decision Order the book Three learnings that stood out Growth remains difficult Even with more tools, data and channels, sustainable growth remains hard. Many organisations are still managed for short-term outcomes while being asked to build long-term brand strength. The biggest gap is often not knowledge, but action Most organisations already know more than they consistently apply. The difference lies in what teams continue to prioritise and protect when pressure rises. Focus, discipline and alignment matter more than ever Winning organisations are not necessarily the most sophisticated. They are the most aligned, the most disciplined and the clearest about the choices that drive growth. About the DVJ Brand Growth Platform - 10 years of learning The Brand Growth platform combines: Annual international research among marketing professionals Vision interviews with CMOs and insight leaders Academic thinking and practitioner reality A longitudinal perspective on what drives sustainable growth Over the past 10 years, this has grown into one of DVJ Insights’ core thought leadership platforms. The latest edition of the DVJ Brand Growth Study is based on input from 3,000 marketers across 11 countries in Europe and the US. It explores the barriers, behaviours and organisational choices that shape growth today, and what distinguishes organisations that succeed in building it over time. Request the Brand Growth report Ready to turn Brand Growth learnings into action? Whether you are looking for inspiration, a tailored workshop or a keynote for a broader audience, we would love to help you bring the Brand Growth learnings into your organisation. Book a custom Brand Growth deep dive Other Ways To Explore: Free Brand Growth Highlights Session Enquire About a Keynote by Lucas Hulsebos Order The Growth Decision Request Mark Ritson's Presentation

Discover DVJ Insights' collaborations with top academia to enhance competitive market analysis and drive advertising research. Academic co-operation The academic world plays an important role in the development of new products, the validation of new techniques and the increasingly intelligent analysis of data. Therefore, we have tied the academic world into our way of working. Our Center of Expertise has different people with a PhD background who all successfully implement academic insights into our way of working. Academic Brand Growth Board The Academic Board From left to right: Henrik Sattler (Professor Marketing & Branding, University of Hamburg), Caroline Wiertz (Professor of Marketing, CASS Business school London), Peter Ebbes (Associate Professor, HEC Paris), Tammo H.A. Bijmolt (Professor Marketing Research, University of Groningen) An academic advisory board is essential to the Brand Growth Platform, ensuring that our strategies are deeply rooted in scientific rigor and the latest academic research. This distinguished board brings diverse expertise, elevating our approach to brand growth through well-rounded, research-based insights. Professor Tammo Bijmolt is a leading expert in marketing analytics and consumer behaviour, contributing critical insights into data-driven decision-making and brand performance measurement. His expertise refines our analytical frameworks, ensuring our strategies are supported by reliable, evidence-based metrics. Professor Henrik Sattler specialises in brand management and pricing strategy, providing valuable perspectives on brand value dynamics and consumer perceptions. His guidance enhances our approach to value creation, aiding brands in optimising positioning and profitability. Professor Caroline Wiertz offers profound knowledge of digital consumer behaviour and social media’s impact on brand engagement. Her insights into online brand communities and digital interactions empower us to navigate the evolving digital landscape, helping brands build stronger connections with their audiences. Professor Peter Ebbens is an authority on causal inference and predictive analytics, bringing expertise that sharpens our understanding of cause-effect relationships in brand growth. His contributions allow us to interpret complex data accurately and derive actionable, predictive insights. Together, this academic advisory board ensures that the Brand Growth Platform remains at the cutting edge of research-driven practice, providing our clients with scientifically sound, innovative strategies for sustainable brand growth. Read the articles PhD Sponsoring DVJ invests in the academic world and the development of talent through financing PhD programmes. As a result, more is learned from all insights from the academic world. DVJ collaborates with three PhD candidates, providing sponsorships for data, salaries and data-cooperation third. Their research addresses key areas within advertising effectiveness and brand growth. Hidde Smit – Effectiveness of Advertising in the New Media Landscape: Hidde’s research explores optimal media mix planning to drive brand growth and sales. One aspect of his project examines strategies for effective ad mix planning, while another focuses on the creative elements of advertising and their impact on brand growth and sales. His blog post on integrated advertising mix planning has already been shared in a published blog. Veronica Burbulea – Effectiveness of Out-of-Home (OOH) Advertising: Content & Context. Veronica’s work delves into the relatively under-researched area of OOH advertising, analysing ad content, placement, and the congruence of surrounding environments with OOH ads. She began this project last year, with further studies planned. Her insights on mastering OOH advertising have already been shared in a published blog . Kai Tan – Consistently Standing Out: The Impact of Advertising Creativity and Consistency: Collaborating with Nielsen and DPG Media, Kai investigates the evolving automotive ads by various features, consistency, and uniqueness, linking these attributes to consumer perceptions and sales outcomes. Find his blog on using AI to measure ad creativity at scale here . Network of Universities DVJ collaborates with a number of universities across Europe, fostering a connection between academic research and industry practice. Our current university partners include: University of Groningen, VU Amsterdam, Tilburg University, University of Amsterdam, and the Customer Insights Center RUG (affiliated with the University of Groningen), Universität Hamburg, Technische Universität München, HEC Paris and the Bayes Business School. Our partnerships with these institutions cover several collaborative activities: Guest Lectures : Sharing knowledge directly with students through guest lectures. Data Sharing for Academic Projects : Providing data for course assignments, enabling students to apply learned concepts to real-world data. Support for Theses and Research : Supplying data for master’s theses, PhD studies, and other research projects, fostering impactful academic insights. PhD Sponsorships : At the University of Groningen, DVJ sponsors two PhD positions to advance research in marketing effectiveness and brand growth (as detailed in point 2). In 2024, DVJ, together with three PhD students, organised a special session at the EMAC Conference, Europe’s largest scientific marketing congress, to bridge the gap between theory and practice, foster knowledge sharing, and showcase the value of market research. Additionally, we organise “Science Meets Practice” Roundtables with our university partners, where researchers present their findings on relevant topics to a select group of key clients and prospects. These sessions spark valuable discussions, providing insights and inspiration for both the academic and business communities. Through these initiatives, DVJ is committed to advancing academic collaboration, facilitating knowledge exchange, and inspiring future professionals in the field of market research.

Discover DVJ Insights' consumer insights-driven research services to boost brand growth and optimize communication strategies. Brand & Communication Research To support our clients, we developed a holistic Brand Reality Framework based on insights from our Brand Growth Platform. It incorporates key scientific models, including Category Entry Points from the Ehrenberg-Bass Institute, Daniel Kahneman’s Systems 1 and 2, "Moment of Truth" frameworks, and Jenni Romaniuk’s work on distinctive brand assets. This is further enhanced by insights from interviews with over 100 CMOs from leading brands. Four Pillars of Brand Strength We have identified 4 pillars of brand strength. It is not a rigid model that only follows one direction but takes the different dynamics that brands face into account. Furthermore, the Brand Reality Framework can be tailored to the needs of each brand by: 1) Allowing room for differences between categories 2) Linking results and insights to broader market dynamics 3) Linking it to different data sources including sales. The differentiating factor of this framework is not what we measure, but how we measure it. Here we see most room for improvement compared to other frameworks. Tailored Research Approaches for Brand Growth To help brands grow and continuously monitor their progress, we’ve developed a range of research approaches tailored to different business objectives: Our implementation method, Mass Qual, blends storytelling and free associations with behavioural insights and category usage data. By conducting this research with large, representative samples, we ensure results are not only statistically robust but can also be directly tied to market volumes. Driving Brand Growth Through Communication Communication is an important growth driver and therefore directly linked to our brand growth approach. Communication with consumers and customers takes many forms—advertising, packaging, in-store strategies, and more. At DVJ, we believe research should directly support decisions at pivotal "go/no-go" moments, ensuring alignment with your communication objectives and process. Our Communication Reality Approach is designed to meet this need, with a focus on actionable insights and measurable outcomes: 1 Each phase of the communication process requires tailored research stimuli. That is why we have developed solutions for every stage. We employ a combination of methods and techniques best suited to the specific phase, avoiding a one-size-fits-all approach. The core is the same for each stage, but new and innovative techniques are developed based upon the development stage of the stimulus. 2 Capturing and sustaining consumer attention has become one of the most significant challenges for advertisers. DVJ has developed innovative direct and registration techniques to measure attention authentically, ensuring communication is engaging and impactful. We do not believe in the principle of Forced Exposure and have developed a new approach where AI is fully integrated to understand attention and cognitive demand. 3 Evaluation looks at functional and emotional responses. We have developed a series of tools bases upon implicit, explicit and projective techniques that understands all dimensions of response. We have created a full framework of responses that is based upon the latest academic insights on how people process advertising. It takes into account the challenges of each channel. Quantitative KPIs are integrated into each phase, enabling clear "go/no-go" decisions. Supplemental tools further identify areas for optimisation, refining strategies to maximize effectiveness. We collaborate closely with advertisers and agencies to pinpoint necessary adjustments and improvements. By providing better research solutions, we deliver greater value for your investment. DVJ studies offer high predictive value, translating into real-world impact and measurable improvements in the market. Pre-testing of ideas Go/no-go decisions to select the best idea and advance execution Pre-testing of final ads Optimising the ad before it goes life Reality Analytics Following brand and campaigns by continuous tracking Understanding DBA's What are distinctive brand assets and how should they be used Cross Media Campaign Evaluation Measure campaign impact and each channel's contribution Our Top Solutions

Uncover growth opportunities with DVJ Insights' innovation research. Explore consumer behavior, market trends, and proven strategies. Innovation Research Innovation is essential for building successful brands, and a focus on consumer engagement and rigorous research is vital to minimising costly missteps while uncovering opportunities for growth. With the right tools and insights, you can identify high-potential opportunities and maximise the impact of your innovation efforts. Comprehensive Solutions for Every Step of Innovation Our comprehensive suite of solutions supports every step of your innovation journey. From discovering strategic opportunity spaces to developing differentiated, meaningful products and optimising the marketing mix, our solutions are designed to enhance the performance of your product launches. By helping you identify, develop, and adapt innovations to evolving market conditions, we empower you to achieve sustainable growth and strengthen long-term brand equity. Tailored Approaches to Innovation Challenges Inspiration & Early Stages We use qualitative insights at a quantitative scale to deliver representative, actionable inspiration AI-Driven Efficiency Our AI capabilities are guided by robust data to ensure efficiency without sacrificing accuracy. Transparent Benchmarking We provide clear, validated comparisons, giving you confidence in the data and actionable benchmarks. Optimised Marketing Mix Our recommendations for (re)launch strategies are based on validated models and refined collaboratively for precision and shared insights. Clear Insights to Transform Your Innovation Journey No matter how complex your research needs, our team distills findings into clear, actionable recommendations, equipping your stakeholders to make confident decisions. With our support, you’ll drive innovation initiatives that deliver measurable success, adapt seamlessly to market demands, and turn your innovation journey into a powerful driver of brand growth and long-term success. White Space Identification Where to pay and how to win? Idea Generation Selecting the best idea and understand possibilities to optimise Concept Testing Go/no-go decision for every concept and understanding potential success Pre-Launch Optimisation What is the best go to market strategy for arguments, RTB's, communication, packaging and pricing Portfolio Optimisation How to find and develop the most successful range Our Top Solutions

Meet Martin Hellich at DVJ Insights. Learn more about his role, expertise, and contribution to marketing research and analytics. Global Head of Innovation Martin Hellich Martin Hellich is the Global Head of Innovation at DVJ Insights, where he helps clients drive innovation success through research, analytics, and tailored solutions. With nearly 25 years of experience, he regularly shares his insights at industry events and in publications. Languages: German, English To book as: (Keynote) Speaker, Panel discussions, Webinar, Workshop About Martin Recent Presentations Topics Book Martin About Martin Hellich Global Head of Innovation, DVJ Insights Martin Hellich serves as the Global Head of Innovation at DVJ Insights, partnering with clients to drive the commercial success of their Innovation, Price and Product Management. With innovation at the core of his expertise, Martin also leads efforts to advance the field of innovation research, continuously pushing boundaries to deliver cutting-edge solutions. Combining his enthusiasm for research, analytics, technology, and consulting, Martin collaborates with specialists to develop tailored solutions and practical recommendations for businesses. He enjoys bringing together diverse expertise to address challenges and uncover opportunities. With nearly 25 years of experience in various roles across professional services, Martin regularly shares his perspectives through publications and industry events, contributing to discussions on innovation and related topics. On stage: insights we've shared live At DVJ Insights, we don’t just study the market—we help shape it. Our team regularly shares fresh thinking on shopper behaviour, retail media, and the power of creativity through keynote presentations and expert talks. Below is a glimpse into one of our most recent sessions that challenged assumptions and inspired action. Better, Faster, and More Affordable Innovation—Without Compromise Presented at: Woche der Marktforschung Key highlights: A direct comparison between traditional concept development and two AI-powered innovation approaches How generative AI can accelerate concept creation without sacrificing quality The power of combining AI with real consumer stories to boost relevance, distinctiveness, and shareability The full journey from idea generation to validated concept—with fewer resources and faster turnaround Data-driven proof that GenAI can match (or exceed) human-created insights in early-stage innovation Request this talk “If you still think speed, cost, and quality can't go together—this research proves otherwise.” — Martin Hellich Topics Interested in booking Martin as a speaker? If you’re interested in one of our topics or would like to invite Martin for your event as a (keynote) speaker, we’d be happy to connect. Simply click the ‘Book Martin as speaker’ button to get in touch with us. We’ll respond quickly to discuss your needs and how we can contribute to your programme. Book Martin as speaker Publications As Global Head of Innovation at DVJ Insights, Martin Hellich brings nearly 25 years of expertise to the field of innovation research. In his publications, he explores how brands can turn emerging technologies, co-creation, and early-stage idea testing into drivers of commercial success. His writing blends strategic insight with practical application, always focused on helping businesses innovate smarter and faster. Can AI Put CMI Back In The Driver's Seat? How Consumer-Centric AI Innovation Creates a New Leadership Role Customer-centricity has always been the Foundation of Great Innovation Innovation has never been about technology alone. The most successful innovations emerge when companies identify and address meaningful customer needs. Whether it is simplifying everyday tasks, removing friction from experiences, or enabling entirely new ways of solving problems, the underlying principle remains the same: consumers do not buy innovations because they are technologically sophisticated. They Martin Hellich Jul 7 4 min read Don't Be Fooled By AI - A Cautionary Tale About The Seduction Of Gen-AI A Cautionary Tale A recent project of ours involved a marketing manager — let’s call her Rita. Rita had just returned from an intensive AI training at one of the largest technology companies in California. She was enthusiastic, inspired, and convinced she had discovered a dramatically faster way of working. Her task was ambitious: She needed to develop a new proposition for a new category her company wanted to move into. Using GenAI, she developed: product concepts packaging Martin Hellich Jun 11 3 min read Distribution Is Not An Afterthought - It's Part Of The Product Launch Strategy And About Whether Brands Grow The Uncomfortable Truth: A Great Product Is Not Enough There is a widely held belief in product development: if you carefully craft a product – optimise its features, sharpen its proposition, fine-tune pricing and packaging – you are setting yourself up for success. And to a certain extent, that’s true. Robust product development processes –rooted in consumer insights, concept testing, iterative design optimisation, etc. – are indeed a necessary condition for success. They ma Martin Hellich Apr 21 5 min read

< Back Innovation Research: The latest learnings on Concept Testing Latest learnings in Concept Testing On March 13, 2025, DVJ Insights, in collaboration with the University of Groningen, hosted an exclusive webinar exploring the power of concept testing and how data-driven insights can drive successful innovations. Bringing together academic expertise and industry experience, the session provided valuable perspectives on why rigorous testing is essential for innovation success. Professor Tammo Bijmolt (University of Groningen) discussed the importance of innovation and the critical role of testing. Martin Hellich (Global Head of Innovation, DVJ Insights) shared how DVJ tests innovation effectively and what really matters. Lisette Kruizinga-de Vries (Thought Leader Science & Analytics, DVJ Insights) presented a summary of the key findings from DVJ’s student collaboration on concept testing data. More information? Please get in touch with one of our consultants or write to us at marketing@dvjresearchgroup.com . Don't miss this opportunity to gain science-backed insights and practical strategies to improve your integration of Concept Testing! Also check out our other webinar concerning OOH Advertising, in co-operation with the Rijksuniversiteit Groningen to get the latest insights around this subject! Previous Next

< Back Webinar on Measuring Emotions From emotion to insight — measure what truly matters. Emotional responses are playing an increasingly vital role in brand strategy and research — but how can you be sure you're measuring them the right way? In this exclusive webinar, DVJ Insights and the University of Groningen explored the most effective methods for measuring emotions in marketing and research. The session combined academic perspectives with real-world business experience, providing attendees with actionable strategies for integrating emotional metrics into their research approach. Professor Dr. Bob Fennis (University of Groningen) shared scientific insights into how emotions can be measured reliably, while Lucas Hulsebos (CEO, DVJ Insights) presented DVJ’s experience applying emotional measurement at scale in quantitative research. More information? Please get in touch with one of our consultants or write to us at marketing@dvjresearchgroup.com . Don't miss this opportunity to gain science-backed insights and practical strategies to improve your integration of measuring emotions! Also check out our other webinar concerning OOH Advertising, in co-operation with the Rijksuniversiteit Groningen to get the latest insights around this subject! Previous Next

Meet the Minds Behind the Insights DVJ’s keynote speakers are at the forefront of retail, shopper, and brand marketing innovation. Meet our Speakers At DVJ Insights, we bring together industry-leading thinkers who don’t just talk about the future of brands—they shape it. Our keynote and guest speakers translate cutting-edge research into actionable insights, helping businesses grow through innovation, creativity, and data-driven strategies. Whether on stage or in workshops, they inspire with evidence-based stories that move brands forward. Our speakers are available for keynote speeches, panel discussions, and interactive workshops. Whether you're organising a large conference or an in-house strategy session, they bring valuable insights and energy to every stage. Select Categories Topics Language Book Speaker CEO Lucas Hulsebos Lucas Hulsebos is CEO and owner of DVJ Insights with 20+ years in market research. Formerly with GfK and MetrixLab, he’s active on several industry boards and has twice been named MOA Researcher of the Year. He regularly publishes on marketing and research. Languages: Dutch, English More info Book Speaker Global Head of Brand & Communication Jori van de Spijker A natural storyteller, Jori helps advertisers succeed in today's medialandscape by turning consumer insights into compelling stories that inspire marketeers and fuels the creative- and media strategy. Languages: Dutch, English More info Book Speaker Global Head of Innovation Martin Hellich Martin Hellich is Global Head of Innovation at DVJ Insights, helping clients grow through tailored innovation strategies. With 25 years of experience, he combines research, analytics, and consulting, and regularly shares insights through publications and events. Languages: German, English More info Book Speaker Global Director Strategy & Solutions Jelle Quak Jelle Quak is Global Director Strategy & Solutions at DVJ Insights, with over 15 years of experience in turning data into meaningful insights. He has supported some of the world’s most well-known brands by combining methodological expertise with pragmatic creativity and strategic thinking. At DVJ, he leads The LAB—a team focused on innovation and developing future-proof research solutions by connecting technology, methodology, and science. Languages: Dutch, English More info Book Speaker Senior Methodologist Mark Vroegrijk Mark Vroegrijk is Senior Methodologist at DVJ Insights and a member of the LAB innovation team. He focuses on making advanced analytics scalable and accessible, and conducts meta-analyses to enhance client insights and thought leadership. Mark holds a PhD in Marketing Modeling from Tilburg University. Languages: Dutch, English More info Book Speaker Client Consultant Jan Aarts Jan Aarts is a Client Consultant at DVJ Insights with 10+ years of experience in research and consultancy. He specialises in media, behavioural change, and brand growth, and was nominated MOA Young Talent in 2019. Jan also co-authored 23 Innovations in Digital Communication and regularly speaks at industry events. Languages: Dutch, English More info

Webinars Gain fresh perspectives on marketing, branding, and consumer behaviour through our exclusive webinars — thoughtfully developed in collaboration with leading academics and industry experts. These sessions are designed to bridge the gap between theory and practice, offering a unique blend of cutting-edge scientific insights and real-world business applications. Whether you're looking to sharpen your strategic thinking, explore the latest research in behavioural science, or discover actionable tools for brand growth, our webinars provide the knowledge and inspiration to drive meaningful impact within your organisation. Upcoming webinars Past webinars 20/05/2025 Webinar on Measuring Emotions From emotion to insight — measure what truly matters. Read More 13-03-2025 Innovation Research: The latest learnings on Concept Testing Latest learnings in Concept Testing Read More 18-02-2025 Out-of-Home (OOH) Advertising Webinar Out-of-home (OOH) advertising is everywhere—but how much of it is truly effective? Are your ads capturing attention, driving recall, and delivering real impact? Read More