Search Results

Brand Tracking Finding the growth potential of your brand < Back to all solutions Contact What is the position of my brand in its category? What are the most important drivers for sales? Am I capable of distinguishing myself enough compared to my most important competitors? How efficient and effective are my marketing efforts? How are my campaign creatives evaluated? These are all important questions which should be continuously answered to make adjustments quickly. DVJ’s Reality Analytics provides insights into the most important KPIs by using question techniques which are aligned with how the brain works. Through the integration of externals, it becomes possible to obtain crucial insights. Reality Analytics is an integral solution making it possible to monitor your brand and your most important competitors continuously, determining the impact of advertising creatives and optimising media deployment. OUR APPROACH DVJ’s Reality Analytics consists of monitoring the position of your brand and your most important competitors weekly. Next to that, we monitor the developments of important KPIs closely during campaign periods. Reality Analytics adds value to traditional tracking instruments by adding qualitative techniques to the setup, integrating external data sources and offering different reporting types which fit the wishes of different stakeholders in the organisation. We connect brand, media and creation in an umbrella model, which means all marketing efforts can be monitored and adjusted closely. We provide continuous insights into the position of your brand and that of your most important competitors. We use qualitative techniques such as free associations and storytelling with which we bring brand, category or brand value to life. We integrate survey data with other data sources, such as sales figures, media data and web analytics. We provide a dashboard which, next to displaying the developments, is equipped with several tools making it possible to optimise media plans and evaluate campaigns. We offer a worry-free operational process due to a strong centralised process without outsourcing. OUR DELIVERABLES We have developed different types of deliverables that through Brand tracking continuously monitor the development of the position of your brand, gather the effects of your marketing efforts and acquire in-depth insights into the dynamic of your brand within the category, An online dashboard with different monitoring and analysis functionalities. Clear campaign scorecards which can be used in the weekly meetings with the media agency. Periodic deep dives where a relevant theme is explored based on the collected data. Our Senior Consultants add value to the interpretation and discussion with important internal and external stakeholders. YOUR BENEFITS FROM TRACKING Continuous insight into the position of your brand and the most important competitors. Enrichment by adding additional question techniques, integrating external data sources and carrying out advanced statistical analyses. Worry-free operational process due to a strong team of researchers and consultants. More control over the optimisation of the ROI of your marketing efforts. Our latest posts Pernella Geluk - Geluk Marketing 1 day ago The Cost Of Thinking 3 days ago Maaike Aarts - Kia Netherlands Jul 15 Contact Contact Previous Next

In Home Use Test Does your new product meet the expectations of the consumer? < Back to all solutions Contact Does your product add anything to the existing offer? Does the consumer understand how the new product should be used or prepared? Would consumers want to use your product more often? Does the product meet the expectations set in the product concept in a prior stage? These are all important questions when introducing a product to market as they are based on real usage. DVJ’s in-Home Use Test (iHUT) is a validated way to test your new product among real consumers, before the product is put into production. The unique thing about the iHut is that consumers can use a new product in their own environment, combined with our unique approach for concept testing. An iHUT provides certainty just before product introduction. Our approach After we have selected enough consumers with a pre-screener, the new product is sent to the consumer. Dependant on the product, respondents will evaluate the product on different moments of usage. The iHUT is holistic and consists of different implicit and explicit research techniques. We use different techniques and tasks that are carried out at home to understand how people use the product or service and evaluate it. We gather rich qualitative feedback with our projective storytelling technique and free associations which help understand the product experience. We validate the potential of the new product by using the academically validated Acceptor/Rejector model, giving insight in the extent to which consumers accept the new product. This is comparable to different phases of testing innovations. We give consumers the possibility to upload photos or videos to bring the product experience to life. Linked to stories, it provides unique feedback. We offer a worry-free process by taking on the distribution of the products ourselves. We can use our own research community to select consumers. Our deliverables In the development and optimisation of new products, consumer feedback is of great importance. This means that an In Home Use Test should be carried out in a fast and efficient way. Reporting focused on evaluating usage and insights used for optimising the product and positioning. Access to our Insights Portal where next to all quantitative data, all stories, photos and free associations can be analysed. The most important results are summarised in a compact PowerPoint presentation where we determine the market potential of the concept and identify possible optimisations using the FUA-method . Our Senior Consultants add value in the presentation in the interpretation and discussion with important internal and external stakeholders. Completion of the study within 10 business days after fieldwork has ended. Your benefits Testing of a new product in a realistic environment with real consumers. Rich qualitative feedback used to bring the product to life. Quantitative validation to determine whether the product will be successful in its current state and how communication should be deployed. No more worries about the logistic process due to DVJ’s distribution model. Concrete recommendations which help implement optimisations. Our latest posts Pernella Geluk - Geluk Marketing 1 day ago The Cost Of Thinking 3 days ago Maaike Aarts - Kia Netherlands Jul 15 Contact Contact Previous Next

Idea Generation Selecting the best idea and understand possibilities to optimize < Back to all solutions Contact How do you come up with ideas for a new campaign or product? With which ideas can you expand your brand’s domain? How do you develop a big idea for the newest advertising campaign? These are all important questions if you want to know where you’re heading with your work, but are looking for concrete links to innovation and communication. DVJ’s Idea Generation study explores and tests a large number of ideas in a fast and efficient way. With qualitative research on a small-scale, you only reach a few insights, but nothing beats letting a large group of people work for your brand to develop as many ideas as possible. The study mostly consists of storytelling and free associations, and through the large sample, lots of ideas are generated. It’s the ultimate way of letting your target group speak up at an early stage. Our approach DVJ’s Idea Generation study is fully focused on exploring a certain theme among a large number of consumers. We use different qualitative techniques which we apply on a large scale among a relevant target audience. We gather rich qualitative feedback with our projective storytelling technique which helps determine to what extent the underlying insight resonates. We base consumer feedback on your own brand positioning or brand thought; we let the consumer and client speak. We use visual research techniques to bring the theme to life and deliver direct input for further development. We use a large sample ensuring room for exploration and inspiration, but ideas can also be tested at this stage. Our deliverables In determining the ideas with the most potential, consumer feedback is of great importance. An idea generation study is carried out in a fast and efficient way and fits the development process. The output fits all different target groups in the organisation: A full storybook that can become the basis of innovation and communication. Experience has taught us that everyone in the organisation wants to see and read the book. Access to our Insights Portal where next to all quantitative data, all stories and free associations can be analysed. Results are explained in a workshop by a Senior Consultant, where we explore concrete development directions. Completion of the study within 7 business days after fieldwork has ended. Your benefits from Idea Generation Your brand story or positioning is brought to life by consumers and clients in their own words. Rich qualitative feedback is an inspiration for further development carried out among a large-scale and representative sample. The possibility to explore and develop lots of ideas, but also validate insights directly. Inspiring workshop session by a Senior Consultant. Our latest posts Pernella Geluk - Geluk Marketing 1 day ago The Cost Of Thinking 3 days ago Maaike Aarts - Kia Netherlands Jul 15 Contact Contact Previous Next

Market Sizing What is the best go to market strategy for arguments, RTB’s, communication, packaging and pricing < Back to all solutions Contact Innovation initiatives drive business growth but demand careful allocation of often limited resources, particularly in areas like research and development. Organizations prioritize initiatives based on well-founded business cases that weigh expected revenues against costs to estimate profit potential. However, accurate market sizing, a critical component, can be challenging, especially when innovations create new dynamics in market structure and consumer demand. Key Challenges in Market Sizing for Innovation: Market sizing for innovations typically faces three main challenges: Data Limitations : Many innovations rely on specific prerequisites without existing data. For instance, a new indoor-climate generator may need market data on households with particular space requirements, creating a gap that complicates accurate sizing. Blurry Market Boundaries : Innovations often cross traditional category lines or create new ones, making clear market definitions difficult. A product that blends snacking and gut health, for instance, requires analysis of a new hybrid market and definition by consumer need. Market Dynamism : Market sizes often change as innovations enter the field, so market sizing must be forward-looking. What constitutes a market before launch may evolve rapidly after product entry. DVJ’s Custom Approach to Market Sizing: At DVJ, we understand the complexity and uniqueness of market sizing for innovation. Avoiding standard, one-size-fits-all approaches, we offer tailored strategies based on a comprehensive understanding of each innovation’s market potential. Our approach includes the following steps: In-Depth Scoping : We start with a thorough review of the planned innovation to ensure every relevant detail is captured, forming a strong foundation for the study. Secondary Research and Stakeholder Insights : We conduct extensive secondary research and interviews to collect existing data and generate “proxy data” as an anchor for further study, calibrating and refining the market size estimation. Representative Sample Design : We create a detailed sample framework to accurately reflect market composition, ensuring significant consumer segments are well-represented through techniques like boost samples or controlled sample exhaustion. Pre-Tested Questionnaire Development : To capture relevant data effectively, we design and pre-test questionnaires with techniques that allow respondents to answer reliably, using methods such as look-up tasks and proxy questions. Advanced Data Modelling : Finally, we apply advanced modelling methods, including multi-weighting, triangulation, and scenario simulations to provide robust and actionable market size estimates. Our Distinctive Strengths in Market Sizing for Innovation Our market sizing approach combines three essential capabilities that make DVJ Insights a reliable partner for innovation-led businesses: Expertise in Market Sizing : Our deep experience in market sizing and innovation ensures reliable project leadership and dependable results. Technical and Methodological Proficiency : From advanced primary research to complex data modelling, our team has the skills needed for accurate, reliable outcomes. Strategic Synergy and Insight : Beyond market sizing, we identify additional research opportunities that enhance the broader innovation process. We recognize that market definitions can expand with innovation, helping clients maximize resource efficiency and market impact. DVJ’s approach provides critical insights for informed innovation planning, ensuring your initiatives are supported by precise, actionable market data to optimize success in new or evolving markets. Our latest posts Pernella Geluk - Geluk Marketing 1 day ago The Cost Of Thinking 3 days ago Maaike Aarts - Kia Netherlands Jul 15 Contact Contact Previous Next

Request the 2026 Brand Growth Report from DVJ Insights. Fill in the form to receive the latest insights on brand growth, marketing effectiveness and consumer behaviour. Get the latest Brand Growth Insights! Discover what drives brand growth in 2026. Based on 10 years of research and insights from 20,000 marketers, this report reveals the key ingredients behind winning brands. Request your copy and get inspired. Request the 2026 Brand Growth Report! First name* Last name* Email* Company name* Yes, I would like to receive the monthly DVJ Insights newsletter. Yes, I would like to receive future invitations to events, webinars and related DVJ Insights sessions from DVJ Insights by email. Submit

Discover DVJ Insights' Shopper Data service to enrich customer experience, segment precisely, and predict trends effectively. Shopper data for everyone DVJ Core Diagnostics turns passive digital receipts into a self-serve dashboard that gives you a clear view of pricing, promotions, penetration and retailer performance. It helps you spot what’s changing in your category, what’s driving it, and where to act—without waiting weeks for a report. Available across Sweden, Denmark and Norway. Why now? Shopper data has often been fragmented, slow to access, and priced in a way that only makes sense for occasional deep-dives. That makes it hard to use it for day-to-day decisions, even though pricing, promotions and retailer performance change all the time. DVJ rebuilt shopper diagnostics so commercial teams can use it as infrastructure: a consistent, always-on view of the category that helps you spot shifts early, track the impact of actions, and stay aligned across markets. Limited Coverage Only parts of the market are visible, so you’re making calls with gaps in the picture. Representativity Issues Samples skew toward certain shopper types, which can distort what ‘the market’ is really doing. Slow delivery Insights arrive weeks later—too late for fast changes in pricing, promos or retailers. Premium Pricing Layers You pay extra for every add-on: more retailers, more KPIs, more cuts of the data. Core Diagnostics: full category visibility, 24/7 A self-serve dashboard that turns digital receipts into a clear view of what’s happening in your category. Track performance across all brands and all retailers, and keep on top of the KPIs that actually steer decisions—penetration, frequency, repeat/loyalty, price and promotion value. Compare results by retailer to see where you’re winning or losing, and add demographic cuts (age, gender, income, region, family type) to understand who is driving the change. Available across Sweden, Denmark and Norway. Built for commercial decisions in Nordic grocery Core Diagnostics is built for the questions commercial teams need answered fast—what’s changing in the category, what’s driving it, and where to act next. It brings pricing, promotions, penetration and retailer performance into one consistent view, so you’re not piecing together different sources or waiting for a one-off report. You can quickly see whether growth comes from gaining buyers, increasing buying frequency, or shifting value, and compare results retailer by retailer. A practical, always-on dashboard for day-to-day steering across Sweden, Denmark and Norway. How it works A simple flow from real receipts to category insight. Spenderlog collects and harmonises the data, and Core Diagnostics gives you always-on access to the category in one dashboard. Why DVJ DVJ built Core Diagnostics to make category-level shopper insight easier to access and easier to use. We combine a representative Nordic panel with harmonised digital receipt data, so you get a consistent view across retailers—ready for everyday commercial decisions. Category-level access (built to scale) Core Diagnostics is designed as a category product, not a one-off study. You can start with the categories you need now and expand over time, while keeping a consistent view of performance and shopper behaviour. Representative by design The value of shopper data depends on who’s in the sample. We build for representativity, so results reflect the market—not just heavy app users—making the dashboard reliable for commercial decisions. Harmonised across retailers Retailer data often comes in different formats and definitions. We standardise and harmonise receipts into one consistent dataset, so retailer comparisons and market totals actually hold up. Built for commercial steering (self-serve) A practical dashboard focused on the KPIs teams use every day—penetration, frequency, repeat/loyalty, price and promo value—ready for reviews, trade planning and quick decisions. DVJ Insights’ Commitment to Shopper Data Innovation Over the last 18 months, DVJ has invested a lot of time and energy to bring Spenderlog technology to the next stage and fully integrate it into our shopper domain. Therefore, we are more than proud to launch our shopper data portfolio in the Nordic markets. The Nordic market is the first region for this launch, because of its infrastructure, the digitalisation of the retail landscape and the lack of a harmonised solutions. The Nordic countries—Denmark, Sweden and Norway share strong economic ties, yet each market has unique consumer behaviours, cultural nuances, and regulatory environments. What these markets have in common is the digitalisation of the retail landscape which creates a perfect infrastructure for launching technology that is based upon digital receipts. Also important is that at this moment there is no harmonised availability of shopper data in all four markets. Having full coverage across all Nordic markets is crucial for businesses aiming to succeed in this region. Comprehensive Market Coverage Across the Nordic Region DVJ has launched Spenderlog technology in all 3 markets, ensuring comprehensive market coverage. This means that every brand can gain deep insights into regional variations, allowing for more tailored marketing strategies and optimised product offerings. Full coverage also enhances competitiveness, enabling companies to identify and capitalise on emerging trends across the entire Nordic region, ensuring sustained growth and relevance in these interconnected markets.

Explore DVJ Insights' expert speakers, including leaders in brand communication, innovation, shopper research, and methodology. Connect directly with professionals to gain insights and book them for your events. DVJ Speakers We are frequently asked to share our vision and expertise on various topics, and we’re always happy to contribute! Simply select a speaker, then reach out to them directly via email or LinkedIn to submit your inquiry. Lucas Hulsebos CEO View Profile Jan Aarts Client Consultant View Profile Jori van de Spijker Global Head of Brand & Communication View Profile Mark Vroegrijk Senior Methodologist View Profile Martin Hellich Global Head of Innovation View Profile

< Back Out-of-Home (OOH) Advertising Webinar Out-of-home (OOH) advertising is everywhere—but how much of it is truly effective? Are your ads capturing attention, driving recall, and delivering real impact? On 18 February 2025, DVJ Insights hosted its first Academia Webinar, in collaboration with the University of Groningen, to explore the science behind successful Out-of-Home (OOH) advertising. Join Jori van de Spijker (Global Head of Brand & Communication, DVJ Insights), Maarten Gijsenberg (Professor of Marketing Dynamics, University of Groningen), and Veronica Burbulea (PhD Candidate, University of Groningen) as they break down the latest research on what makes OOH campaigns effective. This session brings together industry experts and academic researchers to discuss why OOH advertising remains a crucial part of the media mix and how brands can optimise their campaigns. Watch the recording to gain unique scientific insights and actionable learnings on how OOH advertising shapes consumer behaviour and drives brand growth. More information? Please get in touch with one of our consultants or write to us at marketing@dvjresearchgroup.com . Don't miss this opportunity to gain science-backed insights and practical strategies to improve your OOH advertising impact! Previous Next

The Launch Monitor Track the performance of your new product or SKU < Back to all solutions Contact Our Approach The Launch Monitor tracks the real performance of new product introductions based on actual purchase behaviour. Using DVJ shopper data, we monitor how a new product performs week by week: from initial launch to repeat purchase. By analysing real transactions across all retailers, we provide a clear and continuous view of how a launch develops in the market. This allows you to move beyond early sales signals and understand whether a product is truly gaining traction with shoppers. The Launch Monitor can be combined with different additional modules to get a better understanding of the WHY, the launch strategy, pricing and overall product adoption or rejection. Key Benefits Track real launch performance week by week: See how your product performs from day one based on actual purchases Measure trial and repeat behaviour: Understand whether shoppers try your product and come back. Where do you win and in which audiences? Identify early success or failure signals: Quickly see if a launch is gaining traction or needs adjustment. Our additional modules will help to get the full picture Full market view across retailers: Track performance across all supermarkets, not just selected channels Move beyond shipment and distribution data: Focus on real consumer demand instead of sell-in metrics Faster and more actionable insights: Adjust during the launch, not after. The additional modules will help in understanding why Our latest posts Pernella Geluk - Geluk Marketing 1 day ago The Cost Of Thinking 3 days ago Maaike Aarts - Kia Netherlands Jul 15 Contact Contact Previous Next

Idea Screener Which ideas are good enough to further develop? < Back to all solutions Contact How good is your new idea for a product or service? Is the chance of success in the market big enough? Which ideas would you want to further develop? What are the first reactions from consumers? How do I choose the best from a series of ideas? These are all important questions if you have a couple of ideas and are unsure whether to continue and with which idea. DVJ’s Idea Screener tests a large number of pre-mature ideas in a fast and efficient way. Which one is the best, and why? The Idea Screener offers insight into the potential of the different ideas by using a validated model. The model has a high predictive value and through the combination of ideas you will know exactly what to do. You will know for sure that the direction you choose has the highest chance of success. Our approach DVJ’s Idea Screener focuses on validating a large number of ideas with the most potential through a short but thorough questionnaire, where we ask consumers to evaluate multiple ideas. We validate the potential of the ideas by using the academically validated Acceptor/Rejector model. We get insight into the extent to which consumers accept ideas or reject them, which leads to more rich insights than buying attention alone. To know which ideas respondents truly find the best, we ask respondents to choose the best and worst ideas and let them explain why. We gather rich qualitative feedback which can be used in the further development of one or more promising ideas. There is an extensive benchmark available of other ideas, so the chance of success is instantly apparent. Our deliverables In determining which ideas have the most potential, consumer feedback is of great importance. But it can’t be at the expense of an agile way of working. This means that an idea screener should be carried out in a fast and efficient way. The most important results are summarised in a compact PowerPoint presentation where it is instantly clear which ideas have the most potential to be developed further. Our Senior Consultants add value to the presentation in the interpretation and discussion with important internal and external stakeholders. Completion of the study within 2 business days after fieldwork has ended. Your benefits Early insight into the potential of ideas to determine in which idea or ideas will be invested. Qualitative feedback is an inspiration for further development. Concrete recommendations which help implement optimisations. Our latest posts Pernella Geluk - Geluk Marketing 1 day ago The Cost Of Thinking 3 days ago Maaike Aarts - Kia Netherlands Jul 15 Contact Contact Previous Next

MediaLink Measure the impact of your campaigns < Back to all solutions Contact Our Approach Medialink combines media, shopper and consumer data at the individual level to model sales uplift by channel. A new and unique way to measure every campaign! We use a new and validated Opportunity To See (OTS) approach for each individual across all media channels in a campaign. We then link this exposure directly to actual purchase behaviour using our app-based shopper data, creating a single-source dataset that combines media, behaviour and consumer profiles. By comparing exposed and non-exposed shoppers, we quantify the incremental sales impact of each channel. Advanced modelling techniques isolate the true contribution of media, allowing us to measure not just correlation, but real causal impact. This enables a clear and actionable understanding of how media investments translate into sales and ROI. Key Benefits Direct link between media and sales: Connect campaign exposure directly to real purchase behaviour at individual level Measure true incremental impact: Understand which channels actually drive sales. This can be enriched with other data like awareness and image. Clear ROI and budget optimisation: Identify where media spend generates the highest return and where it can be reduced Single-source view across channels and retailers: Combine media exposure, shopper behaviour and consumer profiles in one dataset Actionable insights for future campaigns: Translate complex modelling into clear guidance for media planning and trade discussions Move beyond traditional media metrics: From reach and impressions to real business impact Our latest posts Pernella Geluk - Geluk Marketing 1 day ago The Cost Of Thinking 3 days ago Maaike Aarts - Kia Netherlands Jul 15 Contact Contact Previous Next

Distinctive Assets Check What are distinctive brand assets and how should they be used < Back to all solutions Contact What makes your brand unique and distinctive? What leads to my brand being recognised quickly? Does my brand stand out as opposed to other brands? Are there any actual unique elements to my brand? These are all important questions to determine what your brands characteristics are and how this can best be used in all types of communication. Distinctive assets are elements of a brand that make the brand recognisable and different from competitors. DVJ’s Distinctive Assets Check determines which distinctive assets your brand and your competitors have in a unique way. The study is based on a combination of implicit techniques, linked to brand associations surrounding the brand. Our approach DVJ’s Distinctive Assets Check is holistic and uses different academically validated principles. We use academically validated principles, ensuring a high predictive strength. We validate the potential of your assets to determine if they should be used more prominently. Distinctive assets are the building blocks of every brand policy, making the study strategic. We gather rich qualitative feedback with our implicit and projective techniques. These implicit techniques are based on reaction times and give insight into System 1 and System 2. Next to that, we use different diagnostic tools such as free associations, evaluation or activation statements, and/or the text highlighter to understand how your distinctive assets can best be used. Our deliverables A Distinctive Assets Check is of great strategic value as it provides an immense amount of qualitative and quantitative data. Our deliverables fit the needs of all stakeholders in your organisation. Extensive kick off session including stakeholder interviews to really fathom the current status of your brand. Review of existing studies and integration of all sources in delivery of the report and workshop. The most important results are summarised in a compact PowerPoint presentation where we show the dynamic of your brand in the category and identify the most important growth opportunities using the FUA-method . We use Romaniuk’s Distinctive Asset Grid so we can determine even better what should and shouldn’t be used. Access to our Insights Portal where next to all quantitative data, all stories and free associations can be analysed. Our Senior Consultants add value in the workshop in the interpretation and discussion with important internal and external stakeholders. Completion of the study within 3 weeks after fieldwork has ended. Your benefits Insight in all distinctive assets of a brand within a category. Rich diagnostics lead to new insights in the strong and weak elements of every Asset; through the DA Grid of Romaniuk. Concrete recommendations which help implement optimisations and detect where growth is possible. Strategic information that is directly linked to other sources and where the delivery of results is based on choices and action. Our latest posts Pernella Geluk - Geluk Marketing 1 day ago The Cost Of Thinking 3 days ago Maaike Aarts - Kia Netherlands Jul 15 Contact Contact Previous Next