Which KPI is the most important for growth? What area should I focus my brand on? Is awareness more important than preference? On which level of the funnel can I make the biggest difference? How can I grow in the most sustainable way? Should I focus on penetration or retention? These are all important questions in determining your marketing strategy.

DVJ’s Drivers For Growth Analysis gives insight into which KPI’s are most important for growth. The advanced statistically based analysis uses different data sources that are available with our clients. What is unique about this approach is that it makes a direct link to behaviour and sales, providing direct insight into how you can increase your sales.

Our approach

DVJ’s Drivers For Growth Analysis is a unique method used as part of all strategic and continuous research processes of DVJ.

• We use academically validated principles, ensuring a high predictive strength.

• We use advanced statistics based on multi attribution modelling and time series analysis.

• We create a direct relation to sales and different other sources, such as: brand tracking, website visitors, social data, search behaviour etc.

• We follow a stepwise approach, 1) assessment and harmonisation of all data sources, 2) multi attribution modelling and time series analysis, 3) translation to marketing practice.

A driver for growth analyses is almost always followed by a massqual study to continue to bring the most important drivers of brand growth to life.

Our deliverables

A Drivers For Growth Analysis is of great strategic value and provides a lot of new insights into the dynamic of your brand. Our deliverables fit the needs of all stakeholders.

• Extensive kick-off session to understand all available data and give meaning to them.

• Integration of different data sources, with the goal of creating weekly data for all sources.

• Concrete recommendations for the selection of KPIs and the expectations that may be set.

• The growth matrix is integrated into the presentation, ensuring that every marketer instantly knows where the focus should lie.

• Our Senior Consultants add value to the workshop in the interpretation and discussion with important internal and external stakeholders.

• Completion of the study within 3 weeks after the start of the analyses.

Your benefits from Drivers For Growth Analysis

• Insight into those KPIs that help realise growth. Due to the direct link to sales and behaviour, it’s relevant for all stakeholders.

• Rich diagnostics lead to new insights into the strong and weak elements of every brand.

• Concrete recommendations that help implement optimisations and detect where growth is possible.

• Possibilities for further insight into how and why these KPIs should be improved.