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MediaLink Measure the impact of your campaigns < Back to all solutions Contact Our Approach Medialink combines media, shopper and consumer data at the individual level to model sales uplift by channel. A new and unique way to measure every campaign! We use a new and validated Opportunity To See (OTS) approach for each individual across all media channels in a campaign. We then link this exposure directly to actual purchase behaviour using our app-based shopper data, creating a single-source dataset that combines media, behaviour and consumer profiles. By comparing exposed and non-exposed shoppers, we quantify the incremental sales impact of each channel. Advanced modelling techniques isolate the true contribution of media, allowing us to measure not just correlation, but real causal impact. This enables a clear and actionable understanding of how media investments translate into sales and ROI. Key Benefits Direct link between media and sales: Connect campaign exposure directly to real purchase behaviour at individual level Measure true incremental impact: Understand which channels actually drive sales. This can be enriched with other data like awareness and image. Clear ROI and budget optimisation: Identify where media spend generates the highest return and where it can be reduced Single-source view across channels and retailers: Combine media exposure, shopper behaviour and consumer profiles in one dataset Actionable insights for future campaigns: Translate complex modelling into clear guidance for media planning and trade discussions Move beyond traditional media metrics: From reach and impressions to real business impact Our latest posts Hanna Riberdahl - Brand Marketing Sweden 1 day ago Combining Scale and Realism in Shopper Research - Approximating The Reality Of Shopper Journeys 3 days ago Pernella Geluk - Geluk Marketing Jul 22 Contact Contact Previous Next

Early Stage Advertising Test Go/no-go decisions to select the best idea and advance execution < Back to all solutions Contact How good is the idea you have developed for a new campaign? How can you improve the final campaign? Which parts of the campaign concept affect my target group the most? How can I get qualitative feedback for my campaign at an early stage? These are all important questions in the development of a new campaign which are essential in determining whether to continue. DVJ’s Advertising Concept Test is capable of measuring which idea strikes the most at an early stage. Due to the validated set-up, this quali/quantitative study has a high predictive value, and you will know for certain whether you are on the right path, ensuring maximum efficiency of every pound. Next to a clear overview of the acceptance of the concept, concrete recommendations are made for the final concept, due to the combination of different techniques and insight on all fronts. Our approach Dependant on the phase the campaign concept finds itself in – from big idea to moving storyboard – there is sometimes a need to explore the underlying campaign insight, and the validation of the executional direction. That’s why our campaign concept testing methodology is flexible, ensuring the study always holds the right focus. We gather rich qualitative feedback with our projective storytelling technique which not only helps understand to what extent the concept appeals, but also offers inspiration for the executional direction. Storytelling is mostly used to further optimise and evaluate the big idea. We validate the potential of the concept by using our academically validated Acceptor/Rejector model. This model gives insight into the extent to which the consumer accepts the campaign concept. This analysis has a high predictive value. We use different diagnostic tools such as free associations, evaluation and activation statements, moment to moment analysis and/or the text highlighter to understand how the concept can be further optimised. All of this leads to a study with high predictive value, so you know for certain what needs adjusting to ensure maximum efficiency from every communication. Our deliverables There isn’t a lot of time available for the development of campaigns. Therefore, an early stage advertising concept test should be carried out in a fast and efficient way. The most important results are summarised in a compact PowerPoint presentation where the potential of the concept is determined and possible optimisations identified using the FUA-method . Our Senior Consultants add value to the presentation in the interpretation and discussion with important internal and external stakeholders such as the advertising agency. Completion of the study within 1 to 2 weeks after receiving the stimulus. Your benefits from Early Stage Advertising Test Insight into the potential of the concept to make a well-considered investment choice at an early stage. High predictive value through validated techniques. Exact insight into what needs optimising through a smart combination of techniques. Concrete recommendations that help the advertising agency implement optimisations. Compared with a rich benchmark of other ideas for communication. Our latest posts Hanna Riberdahl - Brand Marketing Sweden 1 day ago Combining Scale and Realism in Shopper Research - Approximating The Reality Of Shopper Journeys 3 days ago Pernella Geluk - Geluk Marketing Jul 22 Contact Contact Previous Next

< Back Client Consultant (UK) Job Type Full Time Workspace London Hybrid Apply Now We are looking for Client Consultants to join our fast-growing agency! Who are we? DVJ Insights is an ambitious, innovative and award-winning marketing research agency located in the Netherlands, the UK, Sweden, Denmark, Norway, Germany, and Spain with the ambition to be the best global agency for brand growth. We add value by helping our clients to better understand consumer behaviour, improve their brand positioning, realise more successful product introductions, and increase the effectiveness of their media campaigns. At DVJ Insights, over 100 passionate colleagues work at 7 different locations and for (global) clients like Philips, Samsung, Rituals, Bol., Cloetta, Domino’s, Lidl, Rabobank, Paramount, and Unilever. We are an informal, dynamic, and passionate team, always aiming to deliver quality and value. We believe that everyone at DVJ contributes to our growth, which is why we think it is extremely important to invest in the personal development of our employees. Next to our work, we like to celebrate our achievements and have fun together by regularly organising team activities such as dinners, pub quizzes, and parties to make sure everyone feels included and appreciated. What will you do as a Client Consultant? As part of the Consultant team, you help to build the further growth of DVJ Insights in all markets. Managing and growing existing clients, finding, and retaining new clients by being their trusted advisor are your primary tasks. As a Client Consultant, you are very commercially driven, and your knowledge and expertise in research and marketing are outstanding. You easily translate client questions into a research proposal, and you use the results of this research to give advice and inspire our clients. It goes without saying that you keep up with the latest developments in the field. Specifically : Lead the client relationship and become their trusted advisor through consistent and value-driven partnership Translate business and marketing questions into clear, actionable research proposals that reflect client needs and DVJ’s solution portfolio. Develop and maintain a strong named client list using both your network and DVJ's existing base Drive business development by creating and sharing content, conducting BG interviews, and co-creating thought leadership with clients Deliver compelling presentations and client workshops with clear, visually strong recommendations. Collaborate with Research Experts according to the DVJ Way of Working (based on vision document ‘DVJ WoW’) and collaborate with the Expert Board. What do we offer? A fun, versatile and challenging job at an innovative, successful market research agency, with offices in the Netherlands, the UK, Sweden, Denmark, Norway, Spain and Germany. An international organisation where you can play a significant part in the success of the business, with a role where you get the chance to learn and develop your career. All in an open culture and pleasant work environment: An innovative and dynamic work environment, including weekly inspiration and knowledge sessions for the entire company Working with the best people in the field in a passionate team with professionals Working for amazing national and international brands and clients A competitive salary and employment conditions (27 paid vacation days, a powder day and your birthday off, the opportunity to work from abroad for three weeks per year, travel allowance and pension) The job position is in London, but there is flexibility to partly work from home as well We aim to encourage and support everyone to prioritise their well-being and physical activity, so you receive a monthly allowance that covers part of your costs. What do you bring in? You have: A minimum of 7 years’ experience in marketing, communication and research with a client, intelligence, or consultancy agency Experience with the role of trusted advisor. This means expertise and substantive knowledge, combined with excellent account management A relevant network. You have proven that clients trust and appreciate you Used to working with targets and goals You have a passion for the research profession, and you know how to convey this to others You are decisive and curious Good command of the English language (verbal and writing) You have experience working with companies from all over the world. Your knowledge and network are in line with this. Do you have any questions? If you have any questions about this position, please send an email to Jemma Toynebee-Smith, Market Lead UK at jemma.toynebee@dvj-insights.com Already convinced? Do you have the ambition to grow just like DVJ Insights, to work for amazing brands in the UK and beyond, and do you want to be part of an ambitious and innovative team ? Apply by sending us your motivation and CV via mail to applications@dvjresearchgroup.com . Please mention the position and country in the title. Apply Now

Idea Generation Selecting the best idea and understand possibilities to optimize < Back to all solutions Contact How do you come up with ideas for a new campaign or product? With which ideas can you expand your brand’s domain? How do you develop a big idea for the newest advertising campaign? These are all important questions if you want to know where you’re heading with your work, but are looking for concrete links to innovation and communication. DVJ’s Idea Generation study explores and tests a large number of ideas in a fast and efficient way. With qualitative research on a small-scale, you only reach a few insights, but nothing beats letting a large group of people work for your brand to develop as many ideas as possible. The study mostly consists of storytelling and free associations, and through the large sample, lots of ideas are generated. It’s the ultimate way of letting your target group speak up at an early stage. Our approach DVJ’s Idea Generation study is fully focused on exploring a certain theme among a large number of consumers. We use different qualitative techniques which we apply on a large scale among a relevant target audience. We gather rich qualitative feedback with our projective storytelling technique which helps determine to what extent the underlying insight resonates. We base consumer feedback on your own brand positioning or brand thought; we let the consumer and client speak. We use visual research techniques to bring the theme to life and deliver direct input for further development. We use a large sample ensuring room for exploration and inspiration, but ideas can also be tested at this stage. Our deliverables In determining the ideas with the most potential, consumer feedback is of great importance. An idea generation study is carried out in a fast and efficient way and fits the development process. The output fits all different target groups in the organisation: A full storybook that can become the basis of innovation and communication. Experience has taught us that everyone in the organisation wants to see and read the book. Access to our Insights Portal where next to all quantitative data, all stories and free associations can be analysed. Results are explained in a workshop by a Senior Consultant, where we explore concrete development directions. Completion of the study within 7 business days after fieldwork has ended. Your benefits from Idea Generation Your brand story or positioning is brought to life by consumers and clients in their own words. Rich qualitative feedback is an inspiration for further development carried out among a large-scale and representative sample. The possibility to explore and develop lots of ideas, but also validate insights directly. Inspiring workshop session by a Senior Consultant. Our latest posts Hanna Riberdahl - Brand Marketing Sweden 1 day ago Combining Scale and Realism in Shopper Research - Approximating The Reality Of Shopper Journeys 3 days ago Pernella Geluk - Geluk Marketing Jul 22 Contact Contact Previous Next

Request the 2026 Brand Growth Report from DVJ Insights. Fill in the form to receive the latest insights on brand growth, marketing effectiveness and consumer behaviour. Get the latest Brand Growth Insights! Discover what drives brand growth in 2026. Based on 10 years of research and insights from 20,000 marketers, this report reveals the key ingredients behind winning brands. Request your copy and get inspired. Request the 2026 Brand Growth Report! First name* Last name* Email* Company name* Yes, I would like to receive the monthly DVJ Insights newsletter. Yes, I would like to receive future invitations to events, webinars and related DVJ Insights sessions from DVJ Insights by email. Submit

Discover DVJ Insights' Shopper Data service to enrich customer experience, segment precisely, and predict trends effectively. Shopper data: Complete, Accurate and Actionable With shopper data, companies will understand what shoppers really do so they can make better and more informed decisions. We combine advanced data collection, AI and behavioural science to deliver faster, more representative and more accessible shopper data. From digital receipts to strategic insights, we help brands and retailers make better decisions on pricing, promotions and growth. Request a demo Shopper data has been sub-optimal for years Over the years, various suppliers have developed solutions to gather rich and reliable shopper data, typically by recruiting representative panels willing to report their grocery purchases. While widely used, these methods face significant quality challenges. Additionally, the high costs of setup and maintenance create barriers to innovation and competition in the market, leading to persistent issues that require a different approach: A high burden for panels and respondents The data collection was based upon the active participation of panellists that need to register every product they purchased. Every day! This leads to incomplete data of a small group of people. Limited representativity Small purchases and some shopper groups are often underrepresented, resulting in a structural bias. Shopper data should represent the entire population and all behaviour. Lack of coverage Data is fragmented across retailers, channels and definitions, creating blind spots. Shopper data should represent all supermarkets and purchases and all shopping trips. Expensive without added value To maintain the entire operation costs were extremely high related to the added value of the data. Monopolist behaviour increased de dissatisfaction of many clients. Not integrated with other research domains Shopper data has been treated in isolation as a tool to follow what people buy and not integrated in other domains. Shopper data should be available to support all decisions Contact us Full coverage for all supermarkets The technology uses digital receipts and transfers this into actionable data. Retailers store their digital receipts in a different way. That is why connectors for all supermarkets had to be created. This makes the new Spenderlog complete and able to cover all supermarkets. A New Era of Data Collection Over the past years a lot of technological developments, machine learning and AI made it possible to revolutionise the market for shopper data. Advanced digitalised markets like the Nordic markets are the front runners in these developments. Spenderlog was the first company that introduced this technology in the market. Different other companies followed. After the first pilots it became clear that different elements needed improvement. That is why DVJ developed the second wave of technology based upon the following elements. The Role of Technology in Shopper Data Technology changed the way we collect shopper data in the Nordics. DVJ acquired the Spenderlog technology and build am additional layer of technology that creates the possibility to build large user groups, fast data pipelines and a new and improved user experience. Especially the addition of a product master database with CO2 info and nutritional values for each EAN is key for the quality of the data. The new technology is based upon advanced web scraping, connectors for each supermarket, AI Angels and a lot of machine learning. This enables DVJ to give access to all data in an affordable way. DVJ Insights’ Shopper Data now integrated in the Nordics Over the last 18 months, DVJ has invested a lot of time and energy to bring Spenderlog technology to the next stage and fully integrate it into our shopper domain. Therefore, we are more than proud to launch our shopper data portfolio in the Nordic markets. The Nordic market is the first region for this launch, because of its infrastructure, the digitalisation of the retail landscape and the lack of a harmonised solution. DVJ has launched Spenderlog technology in all 3 markets, ensuring comprehensive market coverage. After these 3 markets, DVJ will launch this in all other European markets in the coming years. Request a demo Core Diagnostics Understand what is happening Gain & Loss Analysis See where your growth or loss comes from MediaLink Measure the impact of your campaigns Brand Reality Understand the total health of your brand Launch Monitor Track the performance of your new product or SKU Our Top Solutions Our shopper data solutions are built on one consistent data foundation, combining real purchase behaviour, advanced analytics and consumer understanding. Together, they provide a complete view of performance, growth and impact. From daily decision-making to long-term strategy, our solutions turn shopper data into actionable insights across your organisation.

Discover DVJ Insights' collaborative approach, integrating AI-driven tools and FUA principles to deliver actionable recommendations. Explore our use of benchmarks, interactive workshops, and online tools to enhance your brand's growth strategy. Way of Working At DVJ, we combine a unique "mass qual" philosophy with excellence at every stage of the research process. Our team of senior experts leverages deep research knowledge and extensive experience to ensure high-quality support for our clients. Driven by a commitment to quality, our approach is guided by strong research principles and a well-organized structure. This ensures we deliver actionable insights that are strategically aligned with our clients' growth objectives. Our Mass Qual Philosophy DVJ was founded from a deep passion for research and a commitment to making insights more impactful and actionable. This dedication to innovation led the MOA jury to name DVJ “Agency of the Year,” recognising our continuous integration of groundbreaking techniques into established research methods. Our approach to questionnaire design blends techniques from quantitative, qualitative, and registration research to provide a holistic view of consumer behaviour. Central to our approach is our MassQual question methodology. Rather than relying on predefined answers, we ask respondents to express their stories and emotions in their own words, allowing us to capture authentic insights that would otherwise remain hidden in traditional quantitative methods. By applying specialised analysis techniques to these responses, we are able to quantify emotions and narratives, transforming rich qualitative data into actionable insights. Our partnerships with universities, interviews with marketing leaders, and learnings from previous projects continually enhance our techniques, making DVJ’s tools more precise than traditional market methods. This commitment ensures that our clients receive deeper, more nuanced insights, empowering them to make data-informed decisions that drive growth. Methods & Techniques Marketing Mix Modelling Techniques that are used to connect data. We use different complex statistics. Explicit Techniques Question techniques which reveal conscious behaviour. Through different swipe techniques and visualisations more fun to fill in. Projective Techniques Techniques where we measure what people think. Storytelling is used by DVJ as a response mechanism on insight, positioning and ideas. Registration Techniques Techniques where we focus on registering behaviour. This is developed for measuring the media behaviour (zapping away, scrolling, clicking, browsing, etc) and measuring viewing behaviour (online eye tracking). Visual Support Techniques With these techniques we use visual support. Through letting people create visualisations, uploading them and as a cue for storytelling and associations. Artificial Intelligence We leverage Artificial Intelligence to enrich our questionnaires, analyses, visualisations and interpretations. Qualitative Techniques A technique where an open ended question is asked. The uniqueness of our way of working is that we can ask further by using our own classification and highlighting techniques within the story. Implicit Techniques These techniques are used to measure the unconscious behaviour of people. Examples are the IAT, the AAT, SCT and Instant Appeal test. Process Quality Conducting market research is a complex process that in many cases is organised as patchwork with many different departments involved. We know that every hand-over is a moment that quality goes down. At DVJ we have a strong commitment to harmonise this process where quality and added value are the leading principles. Our efficient processes enable us to dedicate more time to clients and remain competitive on costs, ensuring impactful results. Centralised Global Approach DVJ employs a centralised model, utilising a consistent software platform and a unified team. This approach ensures the highest quality standards, seamless project management, and comparability of results across all markets. Our team is truly global by combining more than 20 different nationalities. Flexibility by One-team Principle While standardisation is essential, flexibility is equally important. DVJ provides clients with adaptable processes and custom options for questionnaire design and reporting, allowing us to tailor insights to specific business needs. This is possible because all steps in the process are done by the same team. Clear Process and Quality Checks Our approach combines disciplined project cycles with strong project management expertise, resulting in an efficient, structured workflow from start to finish. Because there are no hand-overs, quality checks work different by utilising the true 4-eyes principles. This also means that results are leading for quality checks. Panel quality is foundational to every research project. DVJ partners closely with top panel suppliers, ensuring a reliable and high-quality respondent pool. These partners are selected on global scope, multi sourced panels and technology to detect bots and fraudulent behaviour. Panel Access & Sampling Survey & Data Processing DVJ’s surveys are device-adaptive, highly visual, and incorporate varied techniques, enhancing data quality, improving completion rates, and allowing for comprehensive data checks. We have integrated questionnaire design, translation and device control into one system, making sure that in global research all questionnaires are the same. Data Quality Control Quality control is embedded in every stage of our process, covering (1) questionnaire quality, (2) sampling, and (3) completed survey checks, including open-end responses, straight lining, drop-out rates, survey length evaluation, and bot detection. Based on generative AI, we have developed a unique quality score to understand respondents’ commitment to filling in questionnaires. Team Structure DVJ project teams consist of two roles ensuring highest quality in project management and insights. Research managers are responsible for all operational steps; consultants translate data into concrete insights. Project teams are supported by DVJ Centre of Expertise. We make sure that the team is seasoned and committed to our clients resulting in a true partnership. All Inclusive At DVJ we believe that our clients are looking for solutions and answers. That is why in every project we do not count the hours and stop if the maximum is achieved. This means that the costs are always for the full project. Our dedication is to answer the questions and not to bill the hours that we spend. AI Embedded AI is something that is fully embraced at DVJ and plays a vital role at every stage of the research process, from questionnaire development to the final interpretation of results. In designing questionnaires, AI-driven tools ensure that survey questions are precisely crafted, and we know for sure that we only use validated scales by leading scientists. We have created an AI-bot that only uses the relevant marketing journals and combined with our own suite of solutions. Once data is gathered, AI-supported algorithms streamline data cleaning, rapidly identifying and correcting inconsistencies, detecting anomalies, and filtering out irrelevant information. This ensures that datasets remain robust and reliable, ready for deeper analysis without the manual overhead traditionally required. In the analysis phase, AI is further integrated into the creation of complex scripts that process and segment the data, accommodating intricate research requirements. These scripts, powered by machine learning, adapt to specific client needs, allowing the company to generate detailed, customised insights. Finally, AI enhances the interpretation of results, providing statistical and predictive analysis that reveals patterns and forecasts potential outcomes. With AI support, these interpretations become more precise, allowing clients to make informed decisions based on highly accurate insights. This comprehensive integration of AI, from questionnaire design to result interpretation, empowers the company to deliver high-quality, data-driven insights that elevate client strategies and decision-making. Reporting Not every report is designed the same, nor does every report serve the same purpose. In response, we have developed several reporting formats, aligned with FUA principles (Finding, Understanding and Action), to meet the current working methods of many of our clients. Our FUA-based way of working means that every result is interpreted and translated into actionable recommendations. 01 Benchmarks Integrated To put results in perspective, DVJ uses a lot of benchmarks and norms that goes beyond the traditional way of comparing with an average. For all solutions we have looked at elements that drive growth. Our benchmarks are created to make sure that it is compared with a number that is necessary to drive impact. For all domains we have relevant and country specific benchmarks and norms available. 03 Insights Portal Besides actionable recommendations, we know how important it is to get easy access to results. That is why we have created different online tools to make sure results are accessible 24/7 by everyone. Our online tools allow users to view results in an intuitive way. We have developed tools for access to all results in combination with specific dashboards. 02 Interactive Workshops Designed to drive actionable outcomes, these workshops prevent the frustration of presentations that lack direction. Using our footprint model, clients leave with a clear roadmap for implementation, ensuring each insight aligns with Utilisation and Actionability. Our consultants are trained to host workshops at the beginning, during and at the end of a project. 04 Brand Dashboard This unique dashboard combines our proprietary research with external data, featuring campaign evaluation and media planning tools. Footprint is reflected in the scope of included data sources, while Utilisation and Actionability guide the dashboard's practical design. It is the next step in dashboarding continuous research. Our ISO Certifications In today’s fast-paced data-driven world, maintaining high standards of quality in research is essential. For organisations like DVJ Insights, upholding rigorous quality standards is not just an expectation, it’s a commitment to delivering reliable insights while safeguarding client data. To ensure their work meets the highest standards, DVJ adheres to several key certifications: ISO 20252 : This international standard establishes a comprehensive quality framework, setting specific requirements for the design and execution of market research projects. Beyond individual project standards, ISO 20252:2019 demands that certified research firms maintain stringent quality control practices across their entire operation, ensuring consistency and reliability. DVJ’s compliance with this standard underscore its commitment to excellence, with a Statement of Applicability that reflects its dedication to quality assurance. ISO 27001 : Data security is as critical as the insights drawn from it. The ISO 27001 certification demonstrates our dedication to processing information securely. Every day, we handle various types of third-party information, treating data security with the highest regard to protect clients’ valuable assets. ISO 26000 : Beyond data and quality, DVJ is committed to social responsibility, as demonstrated by its alignment with ISO 26000. This standard offers guidelines on ethical responsibility, ensuring that we operate sustainable, fair, and transparent. It covers principles like accountability, transparency, and ethical behaviour, setting the foundation for DVJ to positively impact society and the environment in all aspects of its operations By aligning with these standards, DVJ illustrates that quality is not just a component of their service, it is the foundation. On top of these ISO certificates, DVJ also is committed to ensuring that financial reports are accurate, transparent and compliant with regulatory standards. We are keen to include effective risk assessment and mitigation strategies to protect the company from unexpected financial losses or market shifts. Our quality in cash flow management enables a company to meet its short-term obligations while also investing in long-term growth opportunities.

Animatic Test Is the concept of you video good enough to further develop? < Back to all solutions Contact What is the strength of a video idea? Which elements resonate, and which don’t? How do you know that a certain video idea is good enough before spending a lot of money? These are important questions in the development of a video which need answering before investments are made into the production. DVJ’s Animatic Test offers insight into the potential of your new tv commercial or online video through a validated research model. By using different quantitative techniques, you will get a rich insight into how your new campaign performs, alongside concrete recommendations for execution. Tv or online video can be optimised at an early stage, increasing the efficiency of the production- and media investments. Our approach The focus of DVJ’s Animatic Test lies in validating the executional elements of the new TV commercial or online video. In order to give full insight into the campaign’s potential, we relate the animatic to the extent to which the underlying campaign insight resonates with the target group. We use a validated model to test the strength of the video, increasing the chance of success in the market. We bring the underlying campaign insight to life by using our massqual methodology where we combine different techniques. We validate the potential of the concept by using the academically validated Acceptor/Rejector model. The model gives insight into the extent to which the target audience accepts the chosen executional direction. We use different diagnostic tools such as free associations, evaluation- and activation statements and a moment-to-moment analysis to understand how your animatic can be further optimised. There is an extensive benchmark available where a good comparison can be made with other animatics. Our deliverables There isn’t a lot of time in the development of campaigns. Therefore, an animatic test should be carried out in a fast and efficient way. The results are summarised in a compact PowerPoint presentation where the animatics potential is determined and possible optimisations identified using the FUA-method. Our Senior Consultants translate the results to concrete insights and add value in the interpretation and discussion with important internal and external stakeholders, such as the advertising agency. Completion of the study within 5 business days after fieldwork has ended. Your benefits Insight into the potential of the new tv commercial or online video to make a well-considered investment choice at an early stage. New insights into how creation works. Concrete recommendations which will help you and/or the advertising agency implement optimisations. Our latest posts Hanna Riberdahl - Brand Marketing Sweden 1 day ago Combining Scale and Realism in Shopper Research - Approximating The Reality Of Shopper Journeys 3 days ago Pernella Geluk - Geluk Marketing Jul 22 Contact Contact Previous Next

Claim Test Which claim convinces your consumer the most? < Back to all solutions Contact Do your claims appeal enough? Which claims are best used for a successful introduction? Which claim realises the growth ambition? Are you able to distinguish yourself from your competitors with your claim? Are you able to connect your claim to your brand or product in a believable way? These are all important question to determine which claims should be used on a new packaging or in different types of communication. DVJ’s Claim Test offers insight into the potential of different claims in an efficient way. It helps to select the best claims through the use of validated research methods, where the predictive value is high, and the research provides a lot of concrete feedback. Our approach The foundation of DVJ’s Claim Test consists of a holistic research model allowing a large number of claims to be tested and determine which claims are the most appealing. This means we can identify to what extent claims fit the brand and if these claims fit the wishes and expectations of the target audience in a believable and distinctive way. We use different validated models such as conjoint analyse, maxdiff and the KANO-method. Our specialists select the best analyses for every question. We study which claim appeals the most and which appeals the least by using our validated methods. The maxdiff method is excellently suited to rank a large number of claims on importance or appeal and leads to more valid rankings than asking preference or ranking directly. We provide insight in the extent to which claims fit the perception people have of the brand and the product. We use different evaluation statements to get more insight into the believability, relevance and distinctiveness of the different claims. Our deliverables To fit the fast development processes of new packaging it’s important a claim is tested in a fast and efficient way. Insight into the strength of each claim in comparison with other claims helps in choosing the most convincing claims. Bringing the most important claims to life by using associative techniques. The most important results are summarised in a compact PowerPoint presentation where the claim with the most potential is identified using the FUA-method . Our Senior Consultants add value to the presentation in the interpretation and discussion with important internal and external stakeholders, such as the media and advertising agency. Completion of the study within 3 business days after fieldwork has ended. Your benefits from the Claim Test Clear ranking of the different claims by using a validated model. In-depth insights into the relevance, believability, brand fit and distinctiveness of the claims. Always the best model adapted to the needs of each client. Concrete recommendations that help implement optimisations and/or adjustments to the claims. Short timings so development can continue soon after. Our latest posts Hanna Riberdahl - Brand Marketing Sweden 1 day ago Combining Scale and Realism in Shopper Research - Approximating The Reality Of Shopper Journeys 3 days ago Pernella Geluk - Geluk Marketing Jul 22 Contact Contact Previous Next

Filter by: Language: Golf Tennis Swimming Basketball Track Judo English Dutch German Swedish Danish Our Innovation Solutions Innovation Seek Spaces Where to play and how to win? Button Innovation Intro Monitor How successful is the introduction of your new product? Button Innovation Idea Generation Selecting the best idea and understand possibilities to optimize Button Innovation Agile Solutions Speed, cost efficiency and agile working Button Innovation Market Sizing What is the best go to market strategy for arguments, RTB’s, communication, packaging and pricing Button Innovation In Home Use Test Does your new product meet the expectations of the consumer? Button Innovation Concept Test Go/no-go decision for every concept and understanding potential success Button Innovation Proposition Test What is the potential of your new proposition? Button Innovation Idea Screener Which ideas are good enough to further develop? Button Innovation Claim Test Which claim convinces your consumer the most? Button Load more Our offices THE NETHERLANDS Herculesplein 52 3584 AA Utrecht +31 088-2345 700 info@dvj-insights.com UNITED KINGDOM GG.410 Metal Box Factory, 30 Guildford Street, Borough, London, SE1 0HS +44 2039 407 410 info@dvj-insights.com GERMANY Lerchenstrasse 28 22767 Hamburg +49 15 165 2114 info@dvj-insights.com SWEDEN Södra Brunnsvägen 70S-253 60 Ramlösa (Helsingborg) +46 4244 80614 info@dvj-insights.com DENMARK Ny Carlsberg Vej 80 1760 Copenhagen +31 088-2345 700 info@dvj-insights.com

DVJ Insights offers comprehensive strategic studies to help brands understand and optimize their market positioning. Our services include Shopper Mission Studies, Consumer Journey analyses, Usage and Attitude research, Category Entry Points assessment, and Marketing Mix Modelling. By integrating these insights, we provide actionable strategies tailored to your brand's unique needs. Strategic studies Strategic studies are essential for unlocking growth potential and making informed decisions that drive long-term success and growth. Our growth-oriented consultants are trained and seasoned, so they can really help in this important stage. By identifying opportunities, mapping consumer behaviour, and validating insights, they provide a solid foundation for building effective strategies. Our unique approach ensures maximum impact at every stage. Three Steps to Insightful Research Transforming Knowledge into Action with a Strategic Approach 1 Consultative start We begin with stakeholder interviews to fully understand your needs, aligning research objectives with business goals. The stakeholder interviews will be done with all relevant stakeholders ensuring that the study is fully embedded in the organisation. We combine this with a solid review of existing research to fully understand all dynamics and make sure that we do not repeat existing knowledge. 2 Integrated Methodology By combining qualitative exploration with quantitative validation, we deliver insights that are both deep and representative. The approach can best be described as “mass qual” and is the main reason why DVJ is awarded for their innovative approaches. It combines exploration and validation making sure that we understand the WHY. 3 Action-Oriented Workshops At the conclusion of each study, we facilitate a hands-on workshop to translate insights into clear, actionable strategies that drive results. We follow a consultative FUA approach (Findings, Understanding and Action) that will result in an action matrix in which we combine the complexity of the action with the expected impact. Brand Reality Finding the growth potential of your brand Consumer Journey Studies Understand the path to purchase and beyond U&A Understanding Usage and Attitude using the 7 W framework CEP Study Identify the most relevant CEP's and activate them Shopper Mission Understanding shopper missions and linking this to your category Our Top Solutions

Brand Research What are the growth opportunities for your brand? < Back to all solutions Contact What makes your brand unique and distinctive? What leads to my brand being recognised quickly? Does my brand stand out as opposed to other brands? Are there any actual unique elements to my brand? These are all important questions to determine what your brands characteristics are and how this can best be used in all types of communication. Distinctive assets are elements of a brand that make the brand recognisable and different from competitors. DVJ’s Distinctive Assets Check determines which distinctive assets your brand and your competitors have in a unique way. The study is based on a combination of implicit techniques, linked to brand associations surrounding the brand. Our approach DVJ’s Distinctive Assets Check is holistic and uses different academically validated principles. We use academically validated principles, ensuring a high predictive strength. We validate the potential of your assets to determine if they should be used more prominently. Distinctive assets are the building blocks of every brand policy, making the study strategic. We gather rich qualitative feedback with our implicit and projective techniques. These implicit techniques are based on reaction times and give insight into System 1 and System 2. Next to that, we use different diagnostic tools such as free associations, evaluation or activation statements, and/or the text highlighter to understand how your distinctive assets can best be used. Our deliverables A Distinctive Assets Check is of great strategic value as it provides an immense amount of qualitative and quantitative data. Our deliverables fit the needs of all stakeholders in your organisation. Extensive kick off session including stakeholder interviews to really fathom the current status of your brand. Review of existing studies and integration of all sources in delivery of the report and workshop. The most important results are summarised in a compact PowerPoint presentation where we show the dynamic of your brand in the category and identify the most important growth opportunities using the FUA-method . We use Romaniuk’s Distinctive Asset Grid so we can determine even better what should and shouldn’t be used. Access to our Insights Portal where next to all quantitative data, all stories and free associations can be analysed. Our Senior Consultants add value in the workshop in the interpretation and discussion with important internal and external stakeholders. Completion of the study within 3 weeks after fieldwork has ended. Your benefits Insight in all distinctive assets of a brand within a category. Rich diagnostics lead to new insights in the strong and weak elements of every Asset; through the DA Grid of Romaniuk. Concrete recommendations which help implement optimisations and detect where growth is possible. Strategic information that is directly linked to other sources and where the delivery of results is based on choices and action. Our latest posts Hanna Riberdahl - Brand Marketing Sweden 1 day ago Combining Scale and Realism in Shopper Research - Approximating The Reality Of Shopper Journeys 3 days ago Pernella Geluk - Geluk Marketing Jul 22 Contact Contact Previous Next