Search Results

Meet Martin Hellich at DVJ Insights. Learn more about his role, expertise, and contribution to marketing research and analytics. Global Head of Innovation Martin Hellich Martin Hellich is the Global Head of Innovation at DVJ Insights, where he helps clients drive innovation success through research, analytics, and tailored solutions. With nearly 25 years of experience, he regularly shares his insights at industry events and in publications. Languages: German, English To book as: (Keynote) Speaker, Panel discussions, Webinar, Workshop About Martin Recent Presentations Topics Book Martin About Martin Hellich Global Head of Innovation, DVJ Insights Martin Hellich serves as the Global Head of Innovation at DVJ Insights, partnering with clients to drive the commercial success of their Innovation, Price and Product Management. With innovation at the core of his expertise, Martin also leads efforts to advance the field of innovation research, continuously pushing boundaries to deliver cutting-edge solutions. Combining his enthusiasm for research, analytics, technology, and consulting, Martin collaborates with specialists to develop tailored solutions and practical recommendations for businesses. He enjoys bringing together diverse expertise to address challenges and uncover opportunities. With nearly 25 years of experience in various roles across professional services, Martin regularly shares his perspectives through publications and industry events, contributing to discussions on innovation and related topics. On stage: insights we've shared live At DVJ Insights, we don’t just study the market—we help shape it. Our team regularly shares fresh thinking on shopper behaviour, retail media, and the power of creativity through keynote presentations and expert talks. Below is a glimpse into one of our most recent sessions that challenged assumptions and inspired action. Better, Faster, and More Affordable Innovation—Without Compromise Presented at: Woche der Marktforschung Key highlights: A direct comparison between traditional concept development and two AI-powered innovation approaches How generative AI can accelerate concept creation without sacrificing quality The power of combining AI with real consumer stories to boost relevance, distinctiveness, and shareability The full journey from idea generation to validated concept—with fewer resources and faster turnaround Data-driven proof that GenAI can match (or exceed) human-created insights in early-stage innovation Request this talk “If you still think speed, cost, and quality can't go together—this research proves otherwise.” — Martin Hellich Topics Interested in booking Martin as a speaker? If you’re interested in one of our topics or would like to invite Martin for your event as a (keynote) speaker, we’d be happy to connect. Simply click the ‘Book Martin as speaker’ button to get in touch with us. We’ll respond quickly to discuss your needs and how we can contribute to your programme. Book Martin as speaker Publications As Global Head of Innovation at DVJ Insights, Martin Hellich brings nearly 25 years of expertise to the field of innovation research. In his publications, he explores how brands can turn emerging technologies, co-creation, and early-stage idea testing into drivers of commercial success. His writing blends strategic insight with practical application, always focused on helping businesses innovate smarter and faster. The Golden Triangle of Clever Benchmarking The Clear Sight Martin Hellich Dec 9, 2025 3 min read A Plea for Consistency – How CEPs Should Be Framed More Broadly The Imbalanced Embrace Few concepts have captured the marketing world’s imagination quite like Category Entry Points (CEPs). Introduced by the Ehrenberg-Bass Institute through ‘How Brands Grow’, CEPs provide a powerful way to understand how and when consumers access categories in their minds – the moments of need that trigger brand recall and choice. Martin Hellich Nov 11, 2025 3 min read The Strategic Dimension of Screening Innovative Ideas When the Most Promising Waters Turn Red You may be familiar with the “football theory of inflation,” an analogy introduced by economist William Nordhaus. It describes how spectators stand up to gain a better view, prompting others to follow suit, until eventually everyone is standing. No one’s view has improved, yet everyone is less comfortable. A similar effect can be seen in traffic jams: when navigation systems recommend the same detour, too many drivers take it, creating Martin Hellich Oct 7, 2025 4 min read

Discover DVJ Insights' collaborations with top academia to enhance competitive market analysis and drive advertising research. Academic co-operation The academic world plays an important role in the development of new products, the validation of new techniques and the increasingly intelligent analysis of data. Therefore, we have tied the academic world into our way of working. Our Center of Expertise has different people with a PhD background who all successfully implement academic insights into our way of working. Academic Brand Growth Board The Academic Board From left to right: Henrik Sattler (Professor Marketing & Branding, University of Hamburg), Caroline Wiertz (Professor of Marketing, CASS Business school London), Peter Ebbes (Associate Professor, HEC Paris), Tammo H.A. Bijmolt (Professor Marketing Research, University of Groningen) An academic advisory board is essential to the Brand Growth Platform, ensuring that our strategies are deeply rooted in scientific rigor and the latest academic research. This distinguished board brings diverse expertise, elevating our approach to brand growth through well-rounded, research-based insights. Professor Tammo Bijmolt is a leading expert in marketing analytics and consumer behaviour, contributing critical insights into data-driven decision-making and brand performance measurement. His expertise refines our analytical frameworks, ensuring our strategies are supported by reliable, evidence-based metrics. Professor Henrik Sattler specialises in brand management and pricing strategy, providing valuable perspectives on brand value dynamics and consumer perceptions. His guidance enhances our approach to value creation, aiding brands in optimising positioning and profitability. Professor Caroline Wiertz offers profound knowledge of digital consumer behaviour and social media’s impact on brand engagement. Her insights into online brand communities and digital interactions empower us to navigate the evolving digital landscape, helping brands build stronger connections with their audiences. Professor Peter Ebbens is an authority on causal inference and predictive analytics, bringing expertise that sharpens our understanding of cause-effect relationships in brand growth. His contributions allow us to interpret complex data accurately and derive actionable, predictive insights. Together, this academic advisory board ensures that the Brand Growth Platform remains at the cutting edge of research-driven practice, providing our clients with scientifically sound, innovative strategies for sustainable brand growth. Read the articles PhD Sponsoring DVJ invests in the academic world and the development of talent through financing PhD programmes. As a result, more is learned from all insights from the academic world. DVJ collaborates with three PhD candidates, providing sponsorships for data, salaries and data-cooperation third. Their research addresses key areas within advertising effectiveness and brand growth. Hidde Smit – Effectiveness of Advertising in the New Media Landscape: Hidde’s research explores optimal media mix planning to drive brand growth and sales. One aspect of his project examines strategies for effective ad mix planning, while another focuses on the creative elements of advertising and their impact on brand growth and sales. His blog post on integrated advertising mix planning has already been shared in a published blog. Veronica Burbulea – Effectiveness of Out-of-Home (OOH) Advertising: Content & Context. Veronica’s work delves into the relatively under-researched area of OOH advertising, analysing ad content, placement, and the congruence of surrounding environments with OOH ads. She began this project last year, with further studies planned. Her insights on mastering OOH advertising have already been shared in a published blog . Kai Tan – Consistently Standing Out: The Impact of Advertising Creativity and Consistency: Collaborating with Nielsen and DPG Media, Kai investigates the evolving automotive ads by various features, consistency, and uniqueness, linking these attributes to consumer perceptions and sales outcomes. Find his blog on using AI to measure ad creativity at scale here . Network of Universities DVJ collaborates with a number of universities across Europe, fostering a connection between academic research and industry practice. Our current university partners include: University of Groningen, VU Amsterdam, Tilburg University, University of Amsterdam, and the Customer Insights Center RUG (affiliated with the University of Groningen), Universität Hamburg, Technische Universität München, HEC Paris and the Bayes Business School. Our partnerships with these institutions cover several collaborative activities: Guest Lectures : Sharing knowledge directly with students through guest lectures. Data Sharing for Academic Projects : Providing data for course assignments, enabling students to apply learned concepts to real-world data. Support for Theses and Research : Supplying data for master’s theses, PhD studies, and other research projects, fostering impactful academic insights. PhD Sponsorships : At the University of Groningen, DVJ sponsors two PhD positions to advance research in marketing effectiveness and brand growth (as detailed in point 2). In 2024, DVJ, together with three PhD students, organised a special session at the EMAC Conference, Europe’s largest scientific marketing congress, to bridge the gap between theory and practice, foster knowledge sharing, and showcase the value of market research. Additionally, we organise “Science Meets Practice” Roundtables with our university partners, where researchers present their findings on relevant topics to a select group of key clients and prospects. These sessions spark valuable discussions, providing insights and inspiration for both the academic and business communities. Through these initiatives, DVJ is committed to advancing academic collaboration, facilitating knowledge exchange, and inspiring future professionals in the field of market research.

Discover DVJ Insights' Brand Growth Platform, combining academic research and practical expertise for innovative brand strategy insights. Brand Growth Story To understand Brand Growth better, DVJ takes an integrated view. Via our Brand Growth Platform, we combine academic and practical expertise to understand the concept of brand growth better. It serves as a knowledge base, offering unique learnings tailored for marketing and insights professionals aiming to drive brand growth. What is our Brand Growth Platform? The platform includes the following key components Academic Collaboration including an Academic Brand Growth Board : We integrate academic insights with practical experience by partnering with universities and collaborating with academic boards for consultation. Through PhD sponsorships, we cultivate deep expertise and continuously advance our understanding. Visionary Interviews with Marketing Leaders: To gain a nuanced understanding of growth-driven marketing practices, we conduct in-depth interviews with industry leaders. These discussions, covering a wide range of topics, help shape our thinking, explore emerging trends, and identify gaps in current practices. Over recent years, we have engaged with hundreds of CMOs, CMIs, and CEOs from leading brands such as Vodafone, Domino’s, Volvo, Cloetta, Nestlé, and Unilever. Quantitative Studies with Marketing Professionals: For the past eight years, we have conducted an extensive quantitative study involving over 2,300 European marketers and professionals, as well as 3,000+ consumers per year. These studies validate our insights and highlight effective strategies and tactics. By measuring company success metrics, we distinguish high-performing companies and provide data-driven recommendations to help our clients develop winning strategies. Brand Growth Events: Based upon the findings of brand growth we organise master classes, round tables and in company trainings for our clients. We also organise an annual event with best practices from top brands and features recent academic insights presented by leading marketers and professors. The Brand Growth Event unites knowledge from research, academia, and industry practice, offering a comprehensive view of the learnings accumulated over the year. The Brand Growth platform is a platform where the academic and the practical world come together to understand better what brands need to do to grow. How we use the Brand Growth Platform Guided by DVJ’s commitment to advancing research and helping clients grow, we developed the Brand Growth Platform to bring together all our learnings in one place. The platform’s objectives are as follows: Product and Solution Innovation: All our solutions are designed with our clients’ growth in mind. We constantly strive to enhance our products, using feedback from both academic and practical insights to create more effective tools and solutions. Internal Development and Training: Our researchers and consultants play a crucial role in every study, adding depth to the analysis and supporting clients in interpreting results. By fostering a deeper understanding of growth drivers and diverse growth strategies, we equip our team to better serve our clients. Knowledge Sharing Through Content, Workshops, and Events: We are dedicated to disseminating knowledge through various formats. This includes writing articles, collaborating with media partners, organising roundtables and workshops for in-depth discussions, and hosting our annual Brand Growth Event. This makes the Brand Growth Platform a true source of inspiration for our people and clients resulting in a strong focus towards growth. History of Brand Growth In 2010, Byron Sharp published How Brands Grow: What Marketers Don’t Know, a book that brought decades of evidence-based research to the forefront for marketers aiming to expand their brands. Inspired by Sharp’s work, we began organising workshops and masterclasses to explore brand growth strategies, implement Ehrenberg-Bass Institute findings, and examine the broader implications of research on marketing practice. From our initial learnings, we recognised several important insights: Numerous concepts support the Ehrenberg-Bass Institute’s findings, while some alternative perspectives emerged, offering new insights into brand growth. A good example is how the reasoning behind understanding CEPs, to replace traditional category definitions, is widely supported. Researchers worldwide are exploring growth, yet their findings often lack the widespread visibility enjoyed by the Ehrenberg-Bass Institute’s work. By using our network of academic partners, we were able to understand brand growth even better resulting in a unique brand growth framework. Implementation of the Brand Growth thinking in proper and valid research is missing. That is why we have developed a new series of tools and techniques to measure all the elements of brand growth in a much better way. We saw an opportunity to compile and share insights on Brand Growth from both academic and practical viewpoints, highlighting the depth and diversity of perspectives on this topic. In 2016, DVJ launched the Brand Growth Platform, establishing a long-term programme designed to endure and evolve. Our goal was to create a central repository for insights, consistently sharing knowledge from professionals across various roles, industries, and geographies. Today, the Brand Growth Platform has grown into a global initiative. Recognising the many facets of Brand Growth, we select one key focus area each year. These annual Ingredients for Brand Growth are chosen by our Brand Growth board, reflecting advancements in both academic research and industry practice. Ingredients for Brand Growth Each year, the Brand Growth Platform focuses on a unique, strategically chosen topic, allowing us to build comprehensive knowledge and provide deeper insights into critical areas of brand growth. By concentrating on one theme annually, we delve into the latest research, case studies, and best practices, ensuring an in-depth understanding that benefits our clients. This approach not only fosters continuous learning and innovation but also enables us to address evolving industry needs and provide actionable strategies tailored to the specific challenges and opportunities brands face today. Promotions Sales promotions boost short-term sales but rarely drive long-term growth or loyalty. How can promotions fit into a winning strategy? What does research say about their impact? Why are they so popular among brands? CSR Corporate Social Responsibility means integrating social and environmental concerns into business strategy. What can we learn from responsible businesses? How can we act and consume sustainably? How can CSR align with business goals? Moment of Truth The MoT is a critical point in the customer journey where impressions of a product, brand, or service shape purchase decisions. For many, the MoT is the moment of purchase. What is the most important Moment of Truth? How can it be influenced? Data driven decision-making As firms have more and more data, it becomes more and more important what they subsequently do with it. To what extent are firms already data-driven? To what extent do they use data for important marketing decisions? Creative Development Creative development plays a crucial role in making advertising effective. Strong creative ads achieve the same impact with fewer GRPs compared to weaker ones. How does the creative development process work? What challenges arise? When and how is research involved? Innovation Innovation, which can be both radical and incremental, appears to be one of the largest drivers of brand growth. What are the sources of innovation and who is responsible for innovation? What does the innovation process look like and is research involved in it? Media Byron Sharp argues that you should always be visible as a brand and therefore, use an always-on strategy. How much do firms prioritise branding versus sales activation? Are they following the 60/40 rule by Les Binet and Peter Field? What media channels are they using? Brand The brand is at the core of Brand Growth, which is why the first year, we focused on the brand and its strategy. Is branding used throughout the organisation? Is there a brand policy? And is the brand used consistently? History of Brand Growth

Drivers for Growth Analysis What are the key drivers for brand growth? < Back to all products Which KPI is the most important for growth? What area should I focus my brand on? Is awareness more important than preference? On which level of the funnel can I make the biggest difference? How can I grow in the most sustainable way? Should I focus on penetration or retention? These are all important questions in determining your marketing strategy. DVJ’s Drivers For Growth Analysis gives insight into which KPI’s are most important for growth. The advanced statistically based analysis uses different data sources that are available with our clients. What is unique about this approach is that it makes a direct link to behaviour and sales, providing direct insight into how you can increase your sales. Our approach DVJ’s Drivers For Growth Analysis is a unique method used as part of all strategic and continuous research processes of DVJ. We use academically validated principles, ensuring a high predictive strength. We use advanced statistics based on multi attribution modelling and time series analysis. We create a direct relation to sales and different other sources, such as: brand tracking, website visitors, social data, search behaviour etc. We follow a stepwise approach, 1) assessment and harmonisation of all data sources, 2) multi attribution modelling and time series analysis, 3) translation to marketing practice. A driver for growth analyses is almost always followed by a massqual study to continue to bring the most important drivers of brand growth to life. Our deliverables A Drivers For Growth Analysis is of great strategic value and provides a lot of new insights into the dynamic of your brand. Our deliverables fit the needs of all stakeholders. Extensive kick-off session to understand all available data and give meaning to them. Integration of different data sources, with the goal of creating weekly data for all sources. Concrete recommendations for the selection of KPIs and the expectations that may be set. The growth matrix is integrated into the presentation, ensuring that every marketer instantly knows where the focus should lie. Our Senior Consultants add value to the workshop in the interpretation and discussion with important internal and external stakeholders. Completion of the study within 3 weeks after the start of the analyses. Your benefits from Drivers For Growth Analysis Insight into those KPIs that help realise growth. Due to the direct link to sales and behaviour, it’s relevant for all stakeholders. Rich diagnostics lead to new insights into the strong and weak elements of every brand. Concrete recommendations that help implement optimisations and detect where growth is possible. Possibilities for further insight into how and why these KPIs should be improved. Femke Hendriks - NS Advertising / Insiders Dec 19, 2025 If No One Sees It, Did It Even Happen? Dec 16, 2025 Boudewijn van der Kroft - TerraSana Dec 12, 2025 Previous Next

Explore actionable shopper insights with DVJ Insights. Decode shopper behavior, map journeys, and optimize retail strategies. Shopper Research In the world of shopper behaviour, the ultimate goal is simple: understanding what makes it into the basket. Yet, relying on shoppers to recall their own behaviour often falls short—memory is simply too unreliable. That’s why we take a different approach: asking less and observing more. Innovative Methodologies for Actionable Insights By recreating the decision-making moment, we capture shopper choices in real-time, uncovering insights as they happen. We’re renowned for innovative methodologies such as MassQual, Predictive Analytics, and Findability, which deliver clear, actionable insights. These best-in-class approaches allow us to decode shopper behaviour, empowering marketers to influence the path to purchase and drive meaningful brand growth. Mapping the Shopper Journey Our passion lies in helping brands and retailers truly understand the shopper journey—from the first trigger to the final choice. Our five core products—Pack Testing, POSM Testing, At-Shelf Navigation, Shopper Missions, and Shopper Journey—work seamlessly to map the entire path to purchase. By diving deep into category entry points, we reveal how decisions are made, using the language of the shopper and the context of the moment. From Insights to Impact: Shaping Shopper Experiences and Brand Growth Our insights lead to actionable outcomes across physical stores, e-commerce, and strategic boardroom decisions. Whether it’s improving pack design, refining POSM strategies, or uncovering compelling truths about shopping behaviour, we deliver impact at every level. At the heart of everything we do is one simple truth: our insights don’t just sit on a shelf—they shape what’s on it. Pack Testing Understand performance of a pack in its competitive environment POSM Testing How to drive sales in the best possible way with in store advertising At-Shelf Navigation Finding the best place for your pack and optimise performance of the full shelf Shopper Missions Understand consumers' shopping strategies and link them to the category Shopper Journey Understand how people come to the final moment of truth and what they buy Our Top Solutions

Market Sizing What is the best go to market strategy for arguments, RTB’s, communication, packaging and pricing < Back to all products Innovation initiatives drive business growth but demand careful allocation of often limited resources, particularly in areas like research and development. Organizations prioritize initiatives based on well-founded business cases that weigh expected revenues against costs to estimate profit potential. However, accurate market sizing, a critical component, can be challenging, especially when innovations create new dynamics in market structure and consumer demand. Key Challenges in Market Sizing for Innovation: Market sizing for innovations typically faces three main challenges: Data Limitations : Many innovations rely on specific prerequisites without existing data. For instance, a new indoor-climate generator may need market data on households with particular space requirements, creating a gap that complicates accurate sizing. Blurry Market Boundaries : Innovations often cross traditional category lines or create new ones, making clear market definitions difficult. A product that blends snacking and gut health, for instance, requires analysis of a new hybrid market and definition by consumer need. Market Dynamism : Market sizes often change as innovations enter the field, so market sizing must be forward-looking. What constitutes a market before launch may evolve rapidly after product entry. DVJ’s Custom Approach to Market Sizing: At DVJ, we understand the complexity and uniqueness of market sizing for innovation. Avoiding standard, one-size-fits-all approaches, we offer tailored strategies based on a comprehensive understanding of each innovation’s market potential. Our approach includes the following steps: In-Depth Scoping : We start with a thorough review of the planned innovation to ensure every relevant detail is captured, forming a strong foundation for the study. Secondary Research and Stakeholder Insights : We conduct extensive secondary research and interviews to collect existing data and generate “proxy data” as an anchor for further study, calibrating and refining the market size estimation. Representative Sample Design : We create a detailed sample framework to accurately reflect market composition, ensuring significant consumer segments are well-represented through techniques like boost samples or controlled sample exhaustion. Pre-Tested Questionnaire Development : To capture relevant data effectively, we design and pre-test questionnaires with techniques that allow respondents to answer reliably, using methods such as look-up tasks and proxy questions. Advanced Data Modelling : Finally, we apply advanced modelling methods, including multi-weighting, triangulation, and scenario simulations to provide robust and actionable market size estimates. Our Distinctive Strengths in Market Sizing for Innovation Our market sizing approach combines three essential capabilities that make DVJ Insights a reliable partner for innovation-led businesses: Expertise in Market Sizing : Our deep experience in market sizing and innovation ensures reliable project leadership and dependable results. Technical and Methodological Proficiency : From advanced primary research to complex data modelling, our team has the skills needed for accurate, reliable outcomes. Strategic Synergy and Insight : Beyond market sizing, we identify additional research opportunities that enhance the broader innovation process. We recognize that market definitions can expand with innovation, helping clients maximize resource efficiency and market impact. DVJ’s approach provides critical insights for informed innovation planning, ensuring your initiatives are supported by precise, actionable market data to optimize success in new or evolving markets. Femke Hendriks - NS Advertising / Insiders Dec 19, 2025 If No One Sees It, Did It Even Happen? Dec 16, 2025 Boudewijn van der Kroft - TerraSana Dec 12, 2025 Previous Next

Meet the Minds Behind the Insights DVJ’s keynote speakers are at the forefront of retail, shopper, and brand marketing innovation. Meet our Speakers At DVJ Insights, we bring together industry-leading thinkers who don’t just talk about the future of brands—they shape it. Our keynote and guest speakers translate cutting-edge research into actionable insights, helping businesses grow through innovation, creativity, and data-driven strategies. Whether on stage or in workshops, they inspire with evidence-based stories that move brands forward. Our speakers are available for keynote speeches, panel discussions, and interactive workshops. Whether you're organising a large conference or an in-house strategy session, they bring valuable insights and energy to every stage. Select Categories Topics Language Book Speaker Client Consultant Jan Aarts Jan Aarts is a Client Consultant at DVJ Insights with 10+ years of experience in research and consultancy. He specialises in media, behavioural change, and brand growth, and was nominated MOA Young Talent in 2019. Jan also co-authored 23 Innovations in Digital Communication and regularly speaks at industry events. Languages: Dutch, English More info Book Speaker Senior Methodologist Mark Vroegrijk Mark Vroegrijk is Senior Methodologist at DVJ Insights and a member of the LAB innovation team. He focuses on making advanced analytics scalable and accessible, and conducts meta-analyses to enhance client insights and thought leadership. Mark holds a PhD in Marketing Modeling from Tilburg University. Languages: Dutch, English More info Book Speaker CEO Lucas Hulsebos Lucas Hulsebos is CEO and owner of DVJ Insights with 20+ years in market research. Formerly with GfK and MetrixLab, he’s active on several industry boards and has twice been named MOA Researcher of the Year. He regularly publishes on marketing and research. Languages: Dutch, English More info Book Speaker Global Head of Innovation Martin Hellich Martin Hellich is Global Head of Innovation at DVJ Insights, helping clients grow through tailored innovation strategies. With 25 years of experience, he combines research, analytics, and consulting, and regularly shares insights through publications and events. Languages: German, English More info Book Speaker Global Director Strategy & Solutions Jelle Quak Jelle Quak is Global Director Strategy & Solutions at DVJ Insights, with over 15 years of experience in turning data into meaningful insights. He has supported some of the world’s most well-known brands by combining methodological expertise with pragmatic creativity and strategic thinking. At DVJ, he leads The LAB—a team focused on innovation and developing future-proof research solutions by connecting technology, methodology, and science. Languages: Dutch, English More info Book Speaker Global Head of Brand & Communication Jori van de Spijker A natural storyteller, Jori helps advertisers succeed in today's medialandscape by turning consumer insights into compelling stories that inspire marketeers and fuels the creative- and media strategy. Languages: Dutch, English More info

< Back Research Expert (German speaking) Job Type Full Time Workspace Utrecht Hybrid Apply Now Who are we? DVJ Insights is an ambitious, innovative and fast-growing marketing research agency located in the Netherlands, Sweden, Denmark, Norway the UK, Germany, and Spain with the ambition to be the best global agency for brand growth. We add value by helping our clients to better understand consumer behaviour, improve their brand positioning, realise more successful product introductions, and increase the effectiveness of their media campaigns. At DVJ Insights, over 100 passionate colleagues work at 7 different locations and for (global) clients like Philips, Samsung, Bol., Cloetta, Domino’s, Lidl, Rabobank, Paramount, Unilever. We are an informal, dynamic, and passionate team, always aiming to deliver quality and value. We believe that everyone at DVJ contributes to our growth, which is why we think it is extremely important to invest in the personal development of our employees. Next to our work, we like to celebrate our achievements and have fun together by regularly organising team activities such as dinners, pub quizzes, and parties to make sure everyone feels included and appreciated. What will you do as a Research Expert? As part of the research team, you contribute to the successful growth strategy of DVJ Insights. With the client consultants and the rest of the research team, you work on amazing market research projects for a wide variety of topics and renowned brands and organizations as well. The role of a Research Expert is versatile and challenging; not a day is the same. As a Research Expert, you work in a dedicated client team. Together with your team, you work on a wide variety of topics and projects. In this role, you are responsible for the daily supervision and implementation of your own research projects for different clients. Specifically : Undertake projects in close partnership with the client, an experienced client consultant (who is responsible for sales) and the rest of the research team Develop and programme customized questionnaires Set up and coordinate fieldwork through (our own) panels Analyse and interpret data Create reports and data visualisation through PowerPoint presentations Provide conclusions and recommendations on different client questions Present the results and learnings to the client, together with the consultant. Next to that, you are always developing and implementing innovative ideas when it comes to questionnaire techniques, design, statistical analyses, etc. What do we offer? A fun, versatile and challenging job at an innovative, successful marketing research agency, with offices in the Netherlands, the UK, Sweden, Denmark, Norway, Spain and Germany. An international organisation where you can play a significant part in the success of the business, with a role where you get the chance to learn and develop your career. All in an open culture and pleasant work environment: A dynamic and informal place to work with people from different cultures Work with and collaborate with people who are experts in their profession Opportunity to develop and grow your career path Overarching responsibility for challenging (research) projects Engage with the newest scientific insights and innovations: through our own Center of Expertise, our collaboration with universities like the University of Groningen and our international academic board We have dedicated team leaders who provide the onboarding, coaching and support you need Everyone is part of an internal training programme that is focused on research, content, and programming skills We organise weekly inspiration sessions and case presentations for the entire company to share learnings and opportunities You will have the opportunity to compile a personal development plan where we look at training and education that will contribute to your goals A competitive salary and employment conditions (i.e., 27 paid vacation days, a powder day and your birthday off, the opportunity to work from abroad for three weeks per year, travel allowance and pension) The job position is in Utrecht, but there is flexibility to partly work from home as well We aim to encourage and support everyone to prioritize their well-being and physical activity, so you receive a monthly allowance that covers part of your costs. What do you bring in? A university or college degree (communication science, data science, marketing, marketing research, business economics or economic psychology) 0 – 5 years of relevant work experience in research or marketing Excellent command of English and German (both verbal and written) Taking things one step further comes naturally, you always strive for improvement Good planning skills A high-quality standard A high sense of responsibility and ability to act accordingly. Do you have any questions? If you have any questions about this job offer or would like to speak with a research professional, please send an e-mail to vanessa.tapken@dvjresearchgroup.com Already convinced? Do you have the ambition to grow just like DVJ Insights, to work for amazing brands in the Netherlands and beyond, and do you want to be part of an ambitious and innovative team? Please apply by sending us your motivation and CV via mail to applications@dvjresearchgroup.com . Apply Now

Visual Identity Test Is your new visual identity recognisable and distinctive? < Back to all products Does your new visual identity fit the brand and positioning? Does your visual identity stand out enough? Is the new visual identity linked to the characteristics of your brand? Are the right elements of the visual identity attracting attention and is it easily recognisable? These are all important questions to determine whether your new visual identity is good enough to use in all types of communication. DVJ tests a new visual identity with a validated research model, which tests important characteristics such as recognisability, evaluation and as an influencer of choice, leading to rich insight into the potential of the new visual identity and concrete recommendations for possible optimisations. The visual identity can be optimised or adjusted at an early stage, before it will be used on a large scale. Our approach DVJ’s Visual Identity Test has been proven to be effective and is based on a unique combination of implicit and explicit research techniques. We test the visual identity on four different levels: 1) recognisability, 2) appreciation and evaluation, 3) support and strengthening of the brand values, and 4) confirmation of the choice. We use a few registration techniques like the instant appeal test and online eye tracking, so we know exactly how people pre-attentively react. We validate by using free associations and a set of evaluation and activation statements, and by using open question techniques we get a deeper insight into how the visual identity performs. We always take the visual identity of the competitors into account, and can also include the current visual identity. This allows the potential of the new visual identity to be made immediately insightful. Our deliverables To fit the short development processes, it’s important that a visual identity test is carried out in a fast and efficient way. The most important results are summarised in a compact PowerPoint presentation where the potential of the new visual identity is determined, and possible optimisations identified. Our Senior Consultants add value to the presentation in the interpretation and discussion with important internal and external stakeholders. Completion of the study within 5 business days after fieldwork has ended. Your benefits Insight into the potential of the new visual identity based on a validated model that both explores and validates. Concrete recommendations that help implement optimisations. Insightful presentations by our Senior Consultants. Short timings. Femke Hendriks - NS Advertising / Insiders Dec 19, 2025 If No One Sees It, Did It Even Happen? Dec 16, 2025 Boudewijn van der Kroft - TerraSana Dec 12, 2025 Previous Next

< Back Webinar on Measuring Emotions From emotion to insight — measure what truly matters. Emotional responses are playing an increasingly vital role in brand strategy and research — but how can you be sure you're measuring them the right way? In this exclusive webinar, DVJ Insights and the University of Groningen explored the most effective methods for measuring emotions in marketing and research. The session combined academic perspectives with real-world business experience, providing attendees with actionable strategies for integrating emotional metrics into their research approach. Professor Dr. Bob Fennis (University of Groningen) shared scientific insights into how emotions can be measured reliably, while Lucas Hulsebos (CEO, DVJ Insights) presented DVJ’s experience applying emotional measurement at scale in quantitative research. More information? Please get in touch with one of our consultants or write to us at marketing@dvjresearchgroup.com . Don't miss this opportunity to gain science-backed insights and practical strategies to improve your integration of measuring emotions! Also check out our other webinar concerning OOH Advertising, in co-operation with the Rijksuniversiteit Groningen to get the latest insights around this subject! Previous Next

< Back Client Consultant (Spain) Job Type Full Time Workspace Madrid Hybrid Apply Now We are looking for Client Consultants to join our fast-growing agency! Who are we? DVJ Insights is an ambitious, innovative and award-winning marketing research agency located in the Netherlands, the UK, Sweden, Denmark, Norway, Germany, and Spain with the ambition to be the best global agency for brand growth. We add value by helping our clients to better understand consumer behaviour, improve their brand positioning, realise more successful product introductions, and increase the effectiveness of their media campaigns. At DVJ Insights, over 100 passionate colleagues work at 7 different locations and for (global) clients like Philips, Samsung, Rituals, Bol., Cloetta, Domino’s, Lidl, Rabobank, Paramount, and Unilever. We are an informal, dynamic, and passionate team, always aiming to deliver quality and value. We believe that everyone at DVJ contributes to our growth, which is why we think it is extremely important to invest in the personal development of our employees. Next to our work, we like to celebrate our achievements and have fun together by regularly organising team activities such as dinners, pub quizzes, and parties to make sure everyone feels included and appreciated. What will you do as a Client Consultant? As part of the Consultant team, you help to build the further growth of DVJ Insights in all markets. Managing and growing existing clients, finding, and retaining new clients by being their trusted advisor are your primary tasks. As a Client Consultant, you are very commercially driven, and your knowledge and expertise in research and marketing are outstanding. You easily translate client questions into a research proposal, and you use the results of this research to give advice and inspire our clients. It goes without saying that you keep up with the latest developments in the field. Specifically : Lead the client relationship and become their trusted advisor through consistent and value-driven partnership Translate business and marketing questions into clear, actionable research proposals that reflect client needs and DVJ’s solution portfolio. Develop and maintain a strong named client list using both your network and DVJ's existing base Drive business development by creating and sharing content, conducting BG interviews, and co-creating thought leadership with clients Deliver compelling presentations and client workshops with clear, visually strong recommendations. Collaborate with Research Experts according to the DVJ Way of Working (based on vision document ‘DVJ WoW’) and collaborate with the Expert Board. What do we offer? A fun, versatile and challenging job at an innovative, successful market research agency, with offices in the Netherlands, the UK, Sweden, Denmark, Norway, Spain and Germany. An international organisation where you can play a significant part in the success of the business, with a role where you get the chance to learn and develop your career. All in an open culture and pleasant work environment: An innovative and dynamic work environment, including weekly inspiration and knowledge sessions for the entire company Working with the best people in the field in a passionate team with professionals Working for amazing national and international brands and clients A competitive salary and employment conditions (27 paid vacation days, a powder day and your birthday off, the opportunity to work from abroad for three weeks per year, travel allowance and pension) The job position is in Madrid, but there is flexibility to partly work from home as well We aim to encourage and support everyone to prioritise their well-being and physical activity, so you receive a monthly allowance that covers part of your costs. What do you bring in? You have: A minimum of 7 years’ experience in marketing, communication and research with a client, intelligence, or consultancy agency Experience with the role of trusted advisor. This means expertise and substantive knowledge, combined with excellent account management A relevant network. You have proven that clients trust and appreciate you Used to working with targets and goals You have a passion for the research profession, and you know how to convey this to others You are decisive and curious Good command of the Spanish and English language (verbal and writing) You have experience working with companies from all over the world. Your knowledge and network are in line with this. Do you have any questions? If you have any questions about this position, please send an email to Maria Sanchez Raposo, Market Lead Spain, at maria.sanchez.raposo@dvj-insights.com Already convinced? Do you have the ambition to grow just like DVJ Insights, to work for amazing brands in Spain and beyond, and do you want to be part of an ambitious and innovative team ? Apply by sending us your motivation and CV via mail to applications@dvjresearchgroup.com . Please mention the position and country in the title. Apply Now

Pack Test Understand performance of a pack in its competitive environment < Back to all products Does your packaging stand out enough on the shelf? Is the new packaging linked to your brand? Do the right elements of the packaging attract attention? Which claim should get the most prominent role on the new packaging? These are all important questions to determine whether your new packaging will generate an impact on the shelf, or should be developed further before being introduced into the market. DVJ’s Pack Tests offers insight into the potential of your new packaging by using a validated research model where we validate and explore the strength of the new packaging. The test has a high predictive value for who will win the battle on the shelf. Because different techniques are used, a rich insight arises into the potential of the new packaging, and concrete recommendations are made for possible optimisations. The Pack Test is important for new packaging, but also for existing packaging on a changing shelf. Our approach DVJ’s Pack Test is holistic and consists of different implicit and explicit research techniques. The Pack Test looks at different levels of the mind of the consumer: recall, immediate appreciation, search speed on the shelf, evaluation, consideration and preference. This ensures there’s always a concrete insight into where optimisations are possible. We use different techniques, such as a tachistoscope, search-and-find tasks and online eye tracking. We validate this by using free associations and a set of evaluation and activation statements, and by using open-question techniques we get a deeper insight into how the packaging performs. We study which effect the new packaging has on the extent to which a brand is considered and the extent to which it influences preference for the brand. We always compare the new packaging to the competitors on the shelf and also to the current packaging. This creates the most direct and relevant benchmark. Our deliverables To fit the short development processes, it’s important a pack test is carried out in a fast and efficient way. Insight in all aspects that are important for packaging: Identification, Evaluation, Brand Fit and Choice. The results are summarised in a compact PowerPoint presentation where the potential of the new packaging is determined and possible optimisations identified using the FUA-method . Our Senior Consultants add value to the presentation in the interpretation and discussion with important internal and external stakeholders. Completion of the study within 5 business days after fieldwork has ended. Your benefits Insight into the potential of the new packaging based on a validated model which both explores and validates. Concrete recommendations which help implement optimisations. Insightful presentations by our Senior Consultants. Short timings. Femke Hendriks - NS Advertising / Insiders Dec 19, 2025 If No One Sees It, Did It Even Happen? Dec 16, 2025 Boudewijn van der Kroft - TerraSana Dec 12, 2025 Previous Next