Idea Generation Selecting the best idea and understand possibilities to optimize < Back to all solutions Contact How do you come up with ideas for a new campaign or product? With which ideas can you expand your brand’s domain? How do you develop a big idea for the newest advertising campaign? These are all important questions if you want to know where you’re heading with your work, but are looking for concrete links to innovation and communication. DVJ’s Idea Generation study explores and tests a large number of ideas in a fast and efficient way. With qualitative research on a small-scale, you only reach a few insights, but nothing beats letting a large group of people work for your brand to develop as many ideas as possible. The study mostly consists of storytelling and free associations, and through the large sample, lots of ideas are generated. It’s the ultimate way of letting your target group speak up at an early stage. Our approach DVJ’s Idea Generation study is fully focused on exploring a certain theme among a large number of consumers. We use different qualitative techniques which we apply on a large scale among a relevant target audience. We gather rich qualitative feedback with our projective storytelling technique which helps determine to what extent the underlying insight resonates. We base consumer feedback on your own brand positioning or brand thought; we let the consumer and client speak. We use visual research techniques to bring the theme to life and deliver direct input for further development. We use a large sample ensuring room for exploration and inspiration, but ideas can also be tested at this stage. Our deliverables In determining the ideas with the most potential, consumer feedback is of great importance. An idea generation study is carried out in a fast and efficient way and fits the development process. The output fits all different target groups in the organisation: A full storybook that can become the basis of innovation and communication. Experience has taught us that everyone in the organisation wants to see and read the book. Access to our Insights Portal where next to all quantitative data, all stories and free associations can be analysed. Results are explained in a workshop by a Senior Consultant, where we explore concrete development directions. Completion of the study within 7 business days after fieldwork has ended. Your benefits from Idea Generation Your brand story or positioning is brought to life by consumers and clients in their own words. Rich qualitative feedback is an inspiration for further development carried out among a large-scale and representative sample. The possibility to explore and develop lots of ideas, but also validate insights directly. Inspiring workshop session by a Senior Consultant. Our latest posts When AI Has To Show Its Hand: What Disclosure Could Mean For Advertising Effectiveness 1 day ago Antonia Dedekind - Pandora 4 days ago What Keeps People From Investing? Understanding Investment Barriers In The Netherlands 6 days ago Contact Contact Previous Next

Pre-test Optimizing the ad before it goes life < Back to all solutions Contact Is your new campaign good enough to introduce? What will be the impact of your campaign? Is your tv commercial capable of breaking through the clutter? What is the stopping-power of your new social video? Are there possibilities to improve your print advertisement? These are all important questions when developing a campaign where concrete and predictive advice is needed. DVJ’s Ad Reality gives concrete answers to these questions by using a holistic research model with proven predictive value. The difference between a good and average creative translates to 150-200 GRP’s in the market. The test validates the potential of your new campaign creative and offers concrete insights into how your creative can be optimised, with Ad Reality leading to a higher ROI of your marketing efforts. Our approach DVJ’s pre test model consists of a unique combination of behaviour registration with implicit and explicit question techniques and leads to full insight into how each campaign creative works. We take fundamental ‘advertising laws’ into account which are related to advertising avoidance from the academic world. We focus on the willingness to listen or watch and place the new campaign creative in a realistic context of other creatives within the same ‘Umfeld’. We give respondents the opportunity to decide how long they are willing to give attention to each creative, with real behaviour instead of forced. We adapt the test to the characteristics of each channel and have an extensive international benchmark for each medium. We offer unique insight into the extent to which a creative can communicate the brand and message. This therefore, has a high predictive value. We use different diagnostic tools such as free associations, evaluation and activation statements, moment-to-moment evaluation or online eye tracking to understand how a creative can be optimised. We compare the results with our benchmark, where we focus on the top 20%, because we know that average results lead to limited in-market impact. Our deliverables There isn’t a lot of time between the completion of the campaign material by the advertising agency and the moment the campaign goes live. This means that a pre-test should be carried out in a fast and efficient way. A comparison to a benchmark for each medium type, with the option of either the average or the top 20%. The most important results are summarised in a compact PowerPoint presentation where the potential of the campaign creative is determined and possible optimisations identified using the FUA-method . Our Senior Consultants add value to the presentation in the interpretation and discussion with important internal and external stakeholders such as the advertising agency. Completion of the study within 48 hours after fieldwork has ended. Your benefits from the Pre-test More efficient and effective campaigns. New insight into how creations work. Concrete recommendations that help the advertising agency implement optimisations. Our latest posts When AI Has To Show Its Hand: What Disclosure Could Mean For Advertising Effectiveness 1 day ago Antonia Dedekind - Pandora 4 days ago What Keeps People From Investing? Understanding Investment Barriers In The Netherlands 6 days ago Contact Contact Previous Next

Visual Identity Test Is your new visual identity recognisable and distinctive? < Back to all solutions Contact Does your new visual identity fit the brand and positioning? Does your visual identity stand out enough? Is the new visual identity linked to the characteristics of your brand? Are the right elements of the visual identity attracting attention and is it easily recognisable? These are all important questions to determine whether your new visual identity is good enough to use in all types of communication. DVJ tests a new visual identity with a validated research model, which tests important characteristics such as recognisability, evaluation and as an influencer of choice, leading to rich insight into the potential of the new visual identity and concrete recommendations for possible optimisations. The visual identity can be optimised or adjusted at an early stage, before it will be used on a large scale. Our approach DVJ’s Visual Identity Test has been proven to be effective and is based on a unique combination of implicit and explicit research techniques. We test the visual identity on four different levels: 1) recognisability, 2) appreciation and evaluation, 3) support and strengthening of the brand values, and 4) confirmation of the choice. We use a few registration techniques like the instant appeal test and online eye tracking, so we know exactly how people pre-attentively react. We validate by using free associations and a set of evaluation and activation statements, and by using open question techniques we get a deeper insight into how the visual identity performs. We always take the visual identity of the competitors into account, and can also include the current visual identity. This allows the potential of the new visual identity to be made immediately insightful. Our deliverables To fit the short development processes, it’s important that a visual identity test is carried out in a fast and efficient way. The most important results are summarised in a compact PowerPoint presentation where the potential of the new visual identity is determined, and possible optimisations identified. Our Senior Consultants add value to the presentation in the interpretation and discussion with important internal and external stakeholders. Completion of the study within 5 business days after fieldwork has ended. Your benefits Insight into the potential of the new visual identity based on a validated model that both explores and validates. Concrete recommendations that help implement optimisations. Insightful presentations by our Senior Consultants. Short timings. Our latest posts When AI Has To Show Its Hand: What Disclosure Could Mean For Advertising Effectiveness 1 day ago Antonia Dedekind - Pandora 4 days ago What Keeps People From Investing? Understanding Investment Barriers In The Netherlands 6 days ago Contact Contact Previous Next

Market Sizing What is the best go to market strategy for arguments, RTB’s, communication, packaging and pricing < Back to all solutions Contact Innovation initiatives drive business growth but demand careful allocation of often limited resources, particularly in areas like research and development. Organizations prioritize initiatives based on well-founded business cases that weigh expected revenues against costs to estimate profit potential. However, accurate market sizing, a critical component, can be challenging, especially when innovations create new dynamics in market structure and consumer demand. Key Challenges in Market Sizing for Innovation: Market sizing for innovations typically faces three main challenges: Data Limitations : Many innovations rely on specific prerequisites without existing data. For instance, a new indoor-climate generator may need market data on households with particular space requirements, creating a gap that complicates accurate sizing. Blurry Market Boundaries : Innovations often cross traditional category lines or create new ones, making clear market definitions difficult. A product that blends snacking and gut health, for instance, requires analysis of a new hybrid market and definition by consumer need. Market Dynamism : Market sizes often change as innovations enter the field, so market sizing must be forward-looking. What constitutes a market before launch may evolve rapidly after product entry. DVJ’s Custom Approach to Market Sizing: At DVJ, we understand the complexity and uniqueness of market sizing for innovation. Avoiding standard, one-size-fits-all approaches, we offer tailored strategies based on a comprehensive understanding of each innovation’s market potential. Our approach includes the following steps: In-Depth Scoping : We start with a thorough review of the planned innovation to ensure every relevant detail is captured, forming a strong foundation for the study. Secondary Research and Stakeholder Insights : We conduct extensive secondary research and interviews to collect existing data and generate “proxy data” as an anchor for further study, calibrating and refining the market size estimation. Representative Sample Design : We create a detailed sample framework to accurately reflect market composition, ensuring significant consumer segments are well-represented through techniques like boost samples or controlled sample exhaustion. Pre-Tested Questionnaire Development : To capture relevant data effectively, we design and pre-test questionnaires with techniques that allow respondents to answer reliably, using methods such as look-up tasks and proxy questions. Advanced Data Modelling : Finally, we apply advanced modelling methods, including multi-weighting, triangulation, and scenario simulations to provide robust and actionable market size estimates. Our Distinctive Strengths in Market Sizing for Innovation Our market sizing approach combines three essential capabilities that make DVJ Insights a reliable partner for innovation-led businesses: Expertise in Market Sizing : Our deep experience in market sizing and innovation ensures reliable project leadership and dependable results. Technical and Methodological Proficiency : From advanced primary research to complex data modelling, our team has the skills needed for accurate, reliable outcomes. Strategic Synergy and Insight : Beyond market sizing, we identify additional research opportunities that enhance the broader innovation process. We recognize that market definitions can expand with innovation, helping clients maximize resource efficiency and market impact. DVJ’s approach provides critical insights for informed innovation planning, ensuring your initiatives are supported by precise, actionable market data to optimize success in new or evolving markets. Our latest posts When AI Has To Show Its Hand: What Disclosure Could Mean For Advertising Effectiveness 1 day ago Antonia Dedekind - Pandora 4 days ago What Keeps People From Investing? Understanding Investment Barriers In The Netherlands 6 days ago Contact Contact Previous Next

Webinars Gain fresh perspectives on marketing, branding, and consumer behaviour through our exclusive webinars — thoughtfully developed in collaboration with leading academics and industry experts. These sessions are designed to bridge the gap between theory and practice, offering a unique blend of cutting-edge scientific insights and real-world business applications. Whether you're looking to sharpen your strategic thinking, explore the latest research in behavioural science, or discover actionable tools for brand growth, our webinars provide the knowledge and inspiration to drive meaningful impact within your organisation. Upcoming webinars Past webinars 20/05/2025 Webinar on Measuring Emotions From emotion to insight — measure what truly matters. Read More 13-03-2025 Innovation Research: The latest learnings on Concept Testing Latest learnings in Concept Testing Read More 18-02-2025 Out-of-Home (OOH) Advertising Webinar Out-of-home (OOH) advertising is everywhere—but how much of it is truly effective? Are your ads capturing attention, driving recall, and delivering real impact? Read More

Proposition Test What is the potential of your new proposition? < Back to all solutions Contact What do customers think of the new idea for your service? What is the chance of success? Which tone of voice should be chosen in the introduction? Which benefits appeal the most and why? How can the idea for a service be optimised even further? These are all important questions before an idea for a service can be further developed and introduced. That’s why it’s important to gather insight into the potential of the proposition and to understand which elements appeal or don’t appeal, before the proposition is introduced. DVJ’s Proposition Test offers insight into the potential based on a validated research model. This creates a rich insight into the market potential of the new proposition and concrete recommendations are made for possible optimisations, ensuring the proposition can be optimised or adjusted at an early stage, before being developed further. Our approach DVJ’s Proposition Test is holistic and consists of different implicit and explicit research techniques. The research is based on academic insights on the reasons of success when introducing new services. We make a distinction between testing the underlying insight and the full proposition. We gather rich qualitative feedback with our projective storytelling technique which help bring the underlying insight to life. We validate the potential of the concept by using the academically validated Acceptor/Rejector model. We gather insight in the extent to which consumers accept the proposition. We use different diagnostic tools such as free associations, evaluation and activation statements and/or the text highlighter to understand how the proposition can be further optimised and which RtB’s resonate most. There is an extensive benchmark available where every result can be placed in the perspective of other service concepts. Our deliverables In the development and optimisation of new propositions, the consumer’s feedback is of great importance. Therefore, a proposition test should be carried out in a fast an efficient way. The results are summarised in a compact PowerPoint presentation where the market potential of the proposition is determined and possible optimisations identified using the FUA-method , always in comparison with a benchmark. Access to our Insights Portal where next to all quantitative data, all stories and free associations can be analysed. Our Senior Consultants add value in the presentation in the interpretation and discussion with important internal and external stakeholders. Completion of the study within 5 business days after fieldwork has ended. Your benefits Insight into the potential of the proposition to make a well-considered investment choice at an early stage. New insights into the positive and weaker elements of the proposition. Concrete recommendations which help implement optimisations. Our latest posts When AI Has To Show Its Hand: What Disclosure Could Mean For Advertising Effectiveness 1 day ago Antonia Dedekind - Pandora 4 days ago What Keeps People From Investing? Understanding Investment Barriers In The Netherlands 6 days ago Contact Contact Previous Next

Consumer Journey Consumer Journey Studies to understand the path to purchase and beyond < Back to all solutions Contact How well do you know your consumer? Do you know which triggers lead to purchases in your category? Which online and offline touchpoints are used in the orientation process? On which parts of the consumer journey do you perform better, or not as well as your competitors? What is the most important Category Entry Points the consumer journey starts off with? How do you win the battle at the different moments of truth? These are all important questions in optimising the strategy which is used for communication and distribution. DVJ’s Consumer Journey Study offers rich insight into the consumer journey of all consumers. No phase is forgotten in our model: from the first orientation to the next purchase. The combination of different techniques gives insight into how the strategy per phase can be optimised. A Consumer Journey Study – for every product – is unmissable to further develop your strategy. Our approach DVJ’s Consumer Journey consists of different academic perspectives and different implicit and explicit research techniques. The study fits and is based on insights from the academic world (especially Ehrenberg-Bass and McKinsey’s circular model). We use a large sample, so the volume of all triggers that can lead to purchasing are mapped out. The sample is based on people in different phases of the purchase process so that both the orientation process and the actual purchase are analysed. We offer deep insight into the most important touchpoints and obstacles in the consumer journey through qualitative techniques. With our Decision Tree Method, we ask consumers to rank different elements in the consumer journey so the most important elements and valid moments in the consumer journey can be determined. We provide in-depth insight into the 5 W’s and consumer segments which provide strategic insight into the brand and how to win the battle for consumers. Our deliverables A consumer journey study is of great strategic value and offers a large amount of qualitative and quantitative data. Our deliverables fit the needs of all stakeholders. Due to the basis of academic principles, a broad reference is available to see the results in perspective. Access to our Insights Portal where next to all quantitative data, all stories and free associations can be analysed from different perspectives. The most important results are summarised in a compact PowerPoint presentation where we show the different journeys and identify possible obstacles using the FUA-method . This is complemented by the rich insight into all underlying data. Our Senior Consultants add value to the workshop in the interpretation and discussion with important internal and external stakeholders. Your benefits Qualitative and quantitative insight into the entire journey. Based on academic principles and therefore easily fitted. Clear overview of the most important touchpoints in the orientation and purchase process. In-depth insight into the 5 W’s and segments for concrete direction and optimisation. All qualitative and quantitative results are available in a portal. Clear presentations and workshops from our Senior Consultants to bring the consumer journey to life. Our latest posts When AI Has To Show Its Hand: What Disclosure Could Mean For Advertising Effectiveness 1 day ago Antonia Dedekind - Pandora 4 days ago What Keeps People From Investing? Understanding Investment Barriers In The Netherlands 6 days ago Contact Contact Previous Next

Brand Health Check What is your brand's current position in the category? < Back to all solutions Contact What is your brand’s position compared to competitors? Which trends can be found in your brand in the recent period? What have the long-term effects been from my marketing efforts? Is there a certain competitor we need to keep a close eye on? These are all important questions to determine the position of your brand periodically and can be used as a foundation for the brand strategy for the coming period. Periodic insight into the position of your brand within the category is crucial to determine whether the current brand, media and creative strategy still leads to the desired results. DVJ’s Brand Health Check offers insight into the position of your brand in relation to the competitive field. This Brand Health Check is particularly suited to monitor the position of your brand in multiple markets in a consistent and efficient way. Our approach DVJ’s Brand Health Check is holistic and consists of different implicit and explicit research techniques. We offer insight into the position of your brand and those of your most important competitors. For each measurement we question many respondents so we can conduct analyses on different subgroups. We add qualitative techniques such as free associations and storytelling to gather qualitative feedback from consumers which help bring brand, category or brand value to life. We offer different types of reporting bespoke to the needs of different stakeholders in the organisation. We carry out the project in a high-quality, efficient and consistent way because we conduct all steps in the operational process ourselves. Our deliverables To monitor the developments of the position of your brand, Brand Health Check shows the effects of your marketing efforts and gathers in-depth insight into the dynamic of your brand within the category. We have created different types of deliverables that fit the needs of different stakeholders in the organisation. An online dashboard with different monitoring- and analysis functionalities with the possibility to add historic tracking data. Clear campaign scorecards which could be used in the meetings with the media agency on a weekly basis. Periodic deep dives using collected data where a relevant theme is further explored. Our Senior Consultants translate the results into concrete insights and add value to the interpretation and discussion with important internal and external stakeholders. Your benefits from Brand Health Check Insight into the position of your brand and main competitors. Enrichment by adding additional question techniques. Worry-free in the operational process due to a strong team of researchers and consultants. Our latest posts When AI Has To Show Its Hand: What Disclosure Could Mean For Advertising Effectiveness 1 day ago Antonia Dedekind - Pandora 4 days ago What Keeps People From Investing? Understanding Investment Barriers In The Netherlands 6 days ago Contact Contact Previous Next

Pack Test Understand performance of a pack in its competitive environment < Back to all solutions Contact Does your packaging stand out enough on the shelf? Is the new packaging linked to your brand? Do the right elements of the packaging attract attention? Which claim should get the most prominent role on the new packaging? These are all important questions to determine whether your new packaging will generate an impact on the shelf, or should be developed further before being introduced into the market. DVJ’s Pack Tests offers insight into the potential of your new packaging by using a validated research model where we validate and explore the strength of the new packaging. The test has a high predictive value for who will win the battle on the shelf. Because different techniques are used, a rich insight arises into the potential of the new packaging, and concrete recommendations are made for possible optimisations. The Pack Test is important for new packaging, but also for existing packaging on a changing shelf. Our approach DVJ’s Pack Test is holistic and consists of different implicit and explicit research techniques. The Pack Test looks at different levels of the mind of the consumer: recall, immediate appreciation, search speed on the shelf, evaluation, consideration and preference. This ensures there’s always a concrete insight into where optimisations are possible. We use different techniques, such as a tachistoscope, search-and-find tasks and online eye tracking. We validate this by using free associations and a set of evaluation and activation statements, and by using open-question techniques we get a deeper insight into how the packaging performs. We study which effect the new packaging has on the extent to which a brand is considered and the extent to which it influences preference for the brand. We always compare the new packaging to the competitors on the shelf and also to the current packaging. This creates the most direct and relevant benchmark. Our deliverables To fit the short development processes, it’s important a pack test is carried out in a fast and efficient way. Insight in all aspects that are important for packaging: Identification, Evaluation, Brand Fit and Choice. The results are summarised in a compact PowerPoint presentation where the potential of the new packaging is determined and possible optimisations identified using the FUA-method . Our Senior Consultants add value to the presentation in the interpretation and discussion with important internal and external stakeholders. Completion of the study within 5 business days after fieldwork has ended. Your benefits Insight into the potential of the new packaging based on a validated model which both explores and validates. Concrete recommendations which help implement optimisations. Insightful presentations by our Senior Consultants. Short timings. Our latest posts When AI Has To Show Its Hand: What Disclosure Could Mean For Advertising Effectiveness 1 day ago Antonia Dedekind - Pandora 4 days ago What Keeps People From Investing? Understanding Investment Barriers In The Netherlands 6 days ago Contact Contact Previous Next

CEP Assessor Identify the most relevant Category Entry Points and activate them < Back to all solutions Contact Why is your product being purchased? Why is the consumer choosing your service, or that of your competitor? In which instances are your products especially being purchased and where? When is your product being purchased the most, and what are the similarities between these moments? Are there certain situations where your competitor’s products are especially purchased? These are all important questions to determine and understand the Category Entry Points (CEP’s) within your category. CEP’s are difficult to detect in research. DVJ’s CEP Assessor determines which CEP’s exist in a unique way, and highlight which are the most relevant for your product. The study is based on a combination of different qualitative and quantitative techniques, not only ensuring which position your brand has within each CEP, but also validating which are most important insights in the relevance and brand positioning with all CEP’s. OUR APPROACH DVJ’s CEP Assessor is holistic and consists of different implicit and explicit research techniques. The study is based on academically validated principles, ensuring high predictability. Because CEP’s are building blocks of mental availability, the study will help in improving the brand positioning. We gather rich qualitative feedback with our projective storytelling techniques which help to detect all CEP’s and bring them to life. We validate the potential of each CEP by focusing on the 5 W’s. We use different diagnostic tools such as associations, evaluation and activation statements and/or the text highlighter to understand how a more dominant role can be played within each CEP. OUR DELIVERABLES A CEP Assessor is of great strategic value and provides a large amount of quantitative and qualitative data. Our deliverables fit the needs of all stakeholders. Extensive kick-off session including stakeholder interviews to really fathom the current status of your brand. Review of existing studies and integration of all sources in the delivery of the report and workshop. The most important results are summarised in a compact PowerPoint presentation where we show the dynamic of your brand in the category and identify the most important growth opportunities using the FUA-method . Access to our Insights Portal, where next to all quantitative data all stories and free associations can be analysed. Our Senior Consultants add value to the workshop in the interpretation and discussion with important internal and external stakeholders. YOUR BENEFITS FROM CEP ASSESSOR Insight in all CEPs and therefore a base to build a strong mental position in the consumers’ minds. Rich diagnostic leading to new insights and challenges of each CEP and brand position. Concrete recommendations that help implement optimisations and detect where growth is possible. Strategic information that is directly linked to other sources and where the delivery of results is based on choices and actions. Our latest posts When AI Has To Show Its Hand: What Disclosure Could Mean For Advertising Effectiveness 1 day ago Antonia Dedekind - Pandora 4 days ago What Keeps People From Investing? Understanding Investment Barriers In The Netherlands 6 days ago Contact Contact Previous Next

The Launch Monitor Track the performance of your new product or SKU < Back to all solutions Contact Our Approach The Launch Monitor tracks the real performance of new product introductions based on actual purchase behaviour. Using DVJ shopper data, we monitor how a new product performs week by week: from initial launch to repeat purchase. By analysing real transactions across all retailers, we provide a clear and continuous view of how a launch develops in the market. This allows you to move beyond early sales signals and understand whether a product is truly gaining traction with shoppers. The Launch Monitor can be combined with different additional modules to get a better understanding of the WHY, the launch strategy, pricing and overall product adoption or rejection. Key Benefits Track real launch performance week by week: See how your product performs from day one based on actual purchases Measure trial and repeat behaviour: Understand whether shoppers try your product and come back. Where do you win and in which audiences? Identify early success or failure signals: Quickly see if a launch is gaining traction or needs adjustment. Our additional modules will help to get the full picture Full market view across retailers: Track performance across all supermarkets, not just selected channels Move beyond shipment and distribution data: Focus on real consumer demand instead of sell-in metrics Faster and more actionable insights: Adjust during the launch, not after. The additional modules will help in understanding why Our latest posts When AI Has To Show Its Hand: What Disclosure Could Mean For Advertising Effectiveness 1 day ago Antonia Dedekind - Pandora 4 days ago What Keeps People From Investing? Understanding Investment Barriers In The Netherlands 6 days ago Contact Contact Previous Next

In Home Use Test Does your new product meet the expectations of the consumer? < Back to all solutions Contact Does your product add anything to the existing offer? Does the consumer understand how the new product should be used or prepared? Would consumers want to use your product more often? Does the product meet the expectations set in the product concept in a prior stage? These are all important questions when introducing a product to market as they are based on real usage. DVJ’s in-Home Use Test (iHUT) is a validated way to test your new product among real consumers, before the product is put into production. The unique thing about the iHut is that consumers can use a new product in their own environment, combined with our unique approach for concept testing. An iHUT provides certainty just before product introduction. Our approach After we have selected enough consumers with a pre-screener, the new product is sent to the consumer. Dependant on the product, respondents will evaluate the product on different moments of usage. The iHUT is holistic and consists of different implicit and explicit research techniques. We use different techniques and tasks that are carried out at home to understand how people use the product or service and evaluate it. We gather rich qualitative feedback with our projective storytelling technique and free associations which help understand the product experience. We validate the potential of the new product by using the academically validated Acceptor/Rejector model, giving insight in the extent to which consumers accept the new product. This is comparable to different phases of testing innovations. We give consumers the possibility to upload photos or videos to bring the product experience to life. Linked to stories, it provides unique feedback. We offer a worry-free process by taking on the distribution of the products ourselves. We can use our own research community to select consumers. Our deliverables In the development and optimisation of new products, consumer feedback is of great importance. This means that an In Home Use Test should be carried out in a fast and efficient way. Reporting focused on evaluating usage and insights used for optimising the product and positioning. Access to our Insights Portal where next to all quantitative data, all stories, photos and free associations can be analysed. The most important results are summarised in a compact PowerPoint presentation where we determine the market potential of the concept and identify possible optimisations using the FUA-method . Our Senior Consultants add value in the presentation in the interpretation and discussion with important internal and external stakeholders. Completion of the study within 10 business days after fieldwork has ended. Your benefits Testing of a new product in a realistic environment with real consumers. Rich qualitative feedback used to bring the product to life. Quantitative validation to determine whether the product will be successful in its current state and how communication should be deployed. No more worries about the logistic process due to DVJ’s distribution model. Concrete recommendations which help implement optimisations. Our latest posts When AI Has To Show Its Hand: What Disclosure Could Mean For Advertising Effectiveness 1 day ago Antonia Dedekind - Pandora 4 days ago What Keeps People From Investing? Understanding Investment Barriers In The Netherlands 6 days ago Contact Contact Previous Next