The Launch Monitor Track the performance of your new product or SKU < Back to all solutions Contact Our Approach The Launch Monitor tracks the real performance of new product introductions based on actual purchase behaviour. Using DVJ shopper data, we monitor how a new product performs week by week: from initial launch to repeat purchase. By analysing real transactions across all retailers, we provide a clear and continuous view of how a launch develops in the market. This allows you to move beyond early sales signals and understand whether a product is truly gaining traction with shoppers. The Launch Monitor can be combined with different additional modules to get a better understanding of the WHY, the launch strategy, pricing and overall product adoption or rejection. Key Benefits Track real launch performance week by week: See how your product performs from day one based on actual purchases Measure trial and repeat behaviour: Understand whether shoppers try your product and come back. Where do you win and in which audiences? Identify early success or failure signals: Quickly see if a launch is gaining traction or needs adjustment. Our additional modules will help to get the full picture Full market view across retailers: Track performance across all supermarkets, not just selected channels Move beyond shipment and distribution data: Focus on real consumer demand instead of sell-in metrics Faster and more actionable insights: Adjust during the launch, not after. The additional modules will help in understanding why Our latest posts When AI Has To Show Its Hand: What Disclosure Could Mean For Advertising Effectiveness 1 day ago Antonia Dedekind - Pandora 4 days ago What Keeps People From Investing? Understanding Investment Barriers In The Netherlands 6 days ago Contact Contact Previous Next

In Home Use Test Does your new product meet the expectations of the consumer? < Back to all solutions Contact Does your product add anything to the existing offer? Does the consumer understand how the new product should be used or prepared? Would consumers want to use your product more often? Does the product meet the expectations set in the product concept in a prior stage? These are all important questions when introducing a product to market as they are based on real usage. DVJ’s in-Home Use Test (iHUT) is a validated way to test your new product among real consumers, before the product is put into production. The unique thing about the iHut is that consumers can use a new product in their own environment, combined with our unique approach for concept testing. An iHUT provides certainty just before product introduction. Our approach After we have selected enough consumers with a pre-screener, the new product is sent to the consumer. Dependant on the product, respondents will evaluate the product on different moments of usage. The iHUT is holistic and consists of different implicit and explicit research techniques. We use different techniques and tasks that are carried out at home to understand how people use the product or service and evaluate it. We gather rich qualitative feedback with our projective storytelling technique and free associations which help understand the product experience. We validate the potential of the new product by using the academically validated Acceptor/Rejector model, giving insight in the extent to which consumers accept the new product. This is comparable to different phases of testing innovations. We give consumers the possibility to upload photos or videos to bring the product experience to life. Linked to stories, it provides unique feedback. We offer a worry-free process by taking on the distribution of the products ourselves. We can use our own research community to select consumers. Our deliverables In the development and optimisation of new products, consumer feedback is of great importance. This means that an In Home Use Test should be carried out in a fast and efficient way. Reporting focused on evaluating usage and insights used for optimising the product and positioning. Access to our Insights Portal where next to all quantitative data, all stories, photos and free associations can be analysed. The most important results are summarised in a compact PowerPoint presentation where we determine the market potential of the concept and identify possible optimisations using the FUA-method . Our Senior Consultants add value in the presentation in the interpretation and discussion with important internal and external stakeholders. Completion of the study within 10 business days after fieldwork has ended. Your benefits Testing of a new product in a realistic environment with real consumers. Rich qualitative feedback used to bring the product to life. Quantitative validation to determine whether the product will be successful in its current state and how communication should be deployed. No more worries about the logistic process due to DVJ’s distribution model. Concrete recommendations which help implement optimisations. Our latest posts When AI Has To Show Its Hand: What Disclosure Could Mean For Advertising Effectiveness 1 day ago Antonia Dedekind - Pandora 4 days ago What Keeps People From Investing? Understanding Investment Barriers In The Netherlands 6 days ago Contact Contact Previous Next

Core Diagnostics Understand what is happening < Back to all solutions Contact Our Approach DVJ wanted to make shopper data available for everyone. Our Core Diagnostics provide a continuous, always-on view of shopper behaviour across retailers, brands and categories for low costs. Using passive digital receipt collection, we capture real purchase behaviour across all supermarkets: online and offline. This data is enriched using AI and a harmonised product master database, creating a consistent and complete view of the market. Through an intuitive dashboard developed together with Catman Solutions, you can track performance across all key KPIs, updated frequently and available at any time. Data can be updated every month, quarter or year. Key Benefits Always-on insight into your category: Access up-to-date shopper data across all brands and retailers Representative and scalable data: Large, balanced panels built in partnership with Norstat Full market coverage: Capture all shopping trips, including smaller and frequent purchases often missed in traditional data Complete performance overview: Track penetration, frequency, loyalty, pricing and promotion impact in one dashboard Faster and more actionable insights: Data available within days instead of weeks or months One consistent data foundation: Standardised across retailers, categories and markets by the use of a product master database Our latest posts When AI Has To Show Its Hand: What Disclosure Could Mean For Advertising Effectiveness 1 day ago Antonia Dedekind - Pandora 4 days ago What Keeps People From Investing? Understanding Investment Barriers In The Netherlands 6 days ago Contact Contact Previous Next

Media Planning Simulator How can you optimise your media strategy? < Back to all solutions Contact How can you best allocate your media budget throughout the year? What is the best strategy to be “always on”? When am I spending too much on media? And when am I not spending enough? Am I doing enough to break through the clutter? How can I use the strength of my creation in media planning? These are important questions when aiming to increase the ROI of your media efforts. Optimising media efforts is complex because there are a lot of different channels and there isn’t one KPI which can be used to measure all activities. For that reason, DVJ’s Media Planning Simulator calculates a new KPI which connects all media efforts. It takes the strength of each medium type into account, how memory and the strength of a creation work. With this simulator we can determine how many efforts are needed per week to achieve optimum effect. Our approach DVJ’s Media Planning Simulator is based on an academically validated process to help complete and optimise your media strategy. The study is based on academically validated principles, ensuring high predictability. We start with an analysis of historic data through following three concrete steps: 1) calculating a new KPI which takes into account all efforts of your brand where the media plan will be used as a basis, 2) connecting this new KPI to different sources such as: sales, tracking KPI’s and other sources, 3) determining the optimal amount of efforts and contacts per week. The output isn’t just an analysis, but also an actionable tool which can be used to analyse each media plan. Due to the unique link with our pre-testing methodology, the strength of the creation can also be used in the calculation of each media plan. Our deliverables The media planning simulator is a practical instrument that can be used directly for the calculation of each media plan. Review of historical data by using multiple complex statistics translated to practical insights. An actionable tool where each media plan can be uploaded and calculated. Possibilities to easily finetune a plan and therefore work towards the best strategy for each plan. The possibility to allocate your media budget in the best way throughout the year, and thereby create a successful “always on” strategy. Our Senior Consultants add value to the workshop in the interpretation and discussion with important internal and external stakeholders. Your benefits from Media Planning Simulator Maximum efficiency from each media investment with the planning tool. We look at all media, not just the individual operation of one channel. Analysis of historical data with a direct link to sales or behaviour, translated to an easy-to-use planning tool. Always a maximum ROI of all efforts. Possibilities to incorporate all types of communication; not just Paid, but also Owned and Earned. Our latest posts When AI Has To Show Its Hand: What Disclosure Could Mean For Advertising Effectiveness 1 day ago Antonia Dedekind - Pandora 4 days ago What Keeps People From Investing? Understanding Investment Barriers In The Netherlands 6 days ago Contact Contact Previous Next

Seek Spaces Where to play and how to win? < Back to all solutions Contact Identifying market gaps where consumer demand remains unmet provides companies with strategic opportunities to innovate and secure a competitive advantage. By developing unique products and services tailored to these unmet needs, companies can establish a strong market presence and promote significant brand growth. Consumer research plays a pivotal role in innovation, serving as a critical component for companies striving to maintain relevance and expand in dynamic markets. Our Approach Combining qualitative techniques with quantitative research designs (what we call MassQual) yields the most promising results based on our experiences. To uncover unmet consumer needs we mirror stories shared by respondents about past as well as ideal experiences of the category-usage researched. Plotting fulfilment levels of current experiences against gaps between current and ideal experiences on multiple dimensions allows to identify the most promising spaces of innovation in terms of unmet needs in the market: Rich diagnostics (e.g segment specific break-ups) help to differentiate the analysis also in more strategic terms. The abundant text data (stories shared) enriches the research findings significantly and often suggest first ideas of what innovations in the respectively identified spaces could look like. Your Benefits Enhanced Scope and Depth: Unlike conventional quantitative methods, which are typically confined to predefined hypotheses or lists, the MassQual approach employs qualitative questioning techniques. This unrestricted methodology allows for a broader exploration of customer perceptions and desires. Detection of Subtle Yet Significant Signals: While purely qualitative methods provide deep insights, they often lack the ability to capture low-incidence signals due to smaller sample sizes. MassQual addresses this by combining qualitative depth with quantitative breadth, facilitating the detection of significant but infrequent patterns that might otherwise go unnoticed. Quantification of Innovation Opportunities: MassQual not only identifies areas for innovation but also quantifies the magnitude of these opportunities. This dual capability is crucial for prioritising and strategising innovation efforts effectively. Directed Research and Focused Findings: Compared to social media monitoring or analytics, which generally capture broader trends and sentiments, MassQual provides more targeted and specific insights. This precision is particularly valuable for developing focused and effective business strategies. Our latest posts When AI Has To Show Its Hand: What Disclosure Could Mean For Advertising Effectiveness 1 day ago Antonia Dedekind - Pandora 4 days ago What Keeps People From Investing? Understanding Investment Barriers In The Netherlands 6 days ago Contact Contact Previous Next

MediaLink Measure the impact of your campaigns < Back to all solutions Contact Our Approach Medialink combines media, shopper and consumer data at the individual level to model sales uplift by channel. A new and unique way to measure every campaign! We use a new and validated Opportunity To See (OTS) approach for each individual across all media channels in a campaign. We then link this exposure directly to actual purchase behaviour using our app-based shopper data, creating a single-source dataset that combines media, behaviour and consumer profiles. By comparing exposed and non-exposed shoppers, we quantify the incremental sales impact of each channel. Advanced modelling techniques isolate the true contribution of media, allowing us to measure not just correlation, but real causal impact. This enables a clear and actionable understanding of how media investments translate into sales and ROI. Key Benefits Direct link between media and sales: Connect campaign exposure directly to real purchase behaviour at individual level Measure true incremental impact: Understand which channels actually drive sales. This can be enriched with other data like awareness and image. Clear ROI and budget optimisation: Identify where media spend generates the highest return and where it can be reduced Single-source view across channels and retailers: Combine media exposure, shopper behaviour and consumer profiles in one dataset Actionable insights for future campaigns: Translate complex modelling into clear guidance for media planning and trade discussions Move beyond traditional media metrics: From reach and impressions to real business impact Our latest posts When AI Has To Show Its Hand: What Disclosure Could Mean For Advertising Effectiveness 1 day ago Antonia Dedekind - Pandora 4 days ago What Keeps People From Investing? Understanding Investment Barriers In The Netherlands 6 days ago Contact Contact Previous Next

Enriched Gain Loss Analysis See where your growth or loss comes from < Back to all solutions Contact Our Approach The new and enriched Gain & Loss Analysis combines real purchase behaviour with direct shopper conversations via a unique qualitative approach. It is designed to understand switching dynamics in your category. Using DVJ shopper data, we track how shoppers move between brands, retailers and products based on actual purchases. This reveals exactly which shoppers you win, which you lose, and where they go. To explain why these changes happen, we complement behavioural data with targeted qualitative conversations via the principles of 5 Hellos. Through short, structured sessions, we uncover the motivations behind switching behaviour, such as price sensitivity, promotions, availability and brand perception. By combining “what is happening” with “why it is happening”, Gain & Loss Analysis delivers a complete and actionable view of competitive dynamics. Key Benefits Understand real switching behaviour: See exactly which competitors you gain shoppers from and where you lose them New qualitative approach: Integration with new and validated qualitative approach using the 5 Hello principles Move beyond sales and market share: Go from “what happened” to understanding actual shopper movements Uncover the drivers behind switching: Link behaviour to motivations such as price, promotions, availability and perception Turn insights into concrete actions: Identify how to retain shoppers, win back lost buyers and grow your brand Combine registered data and qualitative insight in one approach: Behavioural data explains what happens, conversations explain why Our latest posts When AI Has To Show Its Hand: What Disclosure Could Mean For Advertising Effectiveness 1 day ago Antonia Dedekind - Pandora 4 days ago What Keeps People From Investing? Understanding Investment Barriers In The Netherlands 6 days ago Contact Contact Previous Next

Claim Test Which claim convinces your consumer the most? < Back to all solutions Contact Do your claims appeal enough? Which claims are best used for a successful introduction? Which claim realises the growth ambition? Are you able to distinguish yourself from your competitors with your claim? Are you able to connect your claim to your brand or product in a believable way? These are all important question to determine which claims should be used on a new packaging or in different types of communication. DVJ’s Claim Test offers insight into the potential of different claims in an efficient way. It helps to select the best claims through the use of validated research methods, where the predictive value is high, and the research provides a lot of concrete feedback. Our approach The foundation of DVJ’s Claim Test consists of a holistic research model allowing a large number of claims to be tested and determine which claims are the most appealing. This means we can identify to what extent claims fit the brand and if these claims fit the wishes and expectations of the target audience in a believable and distinctive way. We use different validated models such as conjoint analyse, maxdiff and the KANO-method. Our specialists select the best analyses for every question. We study which claim appeals the most and which appeals the least by using our validated methods. The maxdiff method is excellently suited to rank a large number of claims on importance or appeal and leads to more valid rankings than asking preference or ranking directly. We provide insight in the extent to which claims fit the perception people have of the brand and the product. We use different evaluation statements to get more insight into the believability, relevance and distinctiveness of the different claims. Our deliverables To fit the fast development processes of new packaging it’s important a claim is tested in a fast and efficient way. Insight into the strength of each claim in comparison with other claims helps in choosing the most convincing claims. Bringing the most important claims to life by using associative techniques. The most important results are summarised in a compact PowerPoint presentation where the claim with the most potential is identified using the FUA-method . Our Senior Consultants add value to the presentation in the interpretation and discussion with important internal and external stakeholders, such as the media and advertising agency. Completion of the study within 3 business days after fieldwork has ended. Your benefits from the Claim Test Clear ranking of the different claims by using a validated model. In-depth insights into the relevance, believability, brand fit and distinctiveness of the claims. Always the best model adapted to the needs of each client. Concrete recommendations that help implement optimisations and/or adjustments to the claims. Short timings so development can continue soon after. Our latest posts When AI Has To Show Its Hand: What Disclosure Could Mean For Advertising Effectiveness 1 day ago Antonia Dedekind - Pandora 4 days ago What Keeps People From Investing? Understanding Investment Barriers In The Netherlands 6 days ago Contact Contact Previous Next

Explore actionable shopper insights with DVJ Insights. Decode shopper behavior, map journeys, and optimize retail strategies. Shopper Research In the world of shopper behaviour, the ultimate goal is simple: understanding what makes it into the basket. Yet, relying on shoppers to recall their own behaviour often falls short—memory is simply too unreliable. That’s why we take a different approach: asking less and observing more. Innovative Methodologies for Actionable Insights By recreating the decision-making moment, we capture shopper choices in real-time, uncovering insights as they happen. We’re renowned for innovative methodologies such as MassQual, Predictive Analytics, and Findability, which deliver clear, actionable insights. These best-in-class approaches allow us to decode shopper behaviour, empowering marketers to influence the path to purchase and drive meaningful brand growth. Mapping the Shopper Journey Our passion lies in helping brands and retailers truly understand the shopper journey—from the first trigger to the final choice. Our five core products—Pack Testing, POSM Testing, At-Shelf Navigation, Shopper Missions, and Shopper Journey—work seamlessly to map the entire path to purchase. By diving deep into category entry points, we reveal how decisions are made, using the language of the shopper and the context of the moment. From Insights to Impact: Shaping Shopper Experiences and Brand Growth Our insights lead to actionable outcomes across physical stores, e-commerce, and strategic boardroom decisions. Whether it’s improving pack design, refining POSM strategies, or uncovering compelling truths about shopping behaviour, we deliver impact at every level. At the heart of everything we do is one simple truth: our insights don’t just sit on a shelf—they shape what’s on it. Pack Testing Understand performance of a pack in its competitive environment POSM Testing How to drive sales in the best possible way with in store advertising At-Shelf Navigation Finding the best place for your pack and optimise performance of the full shelf Shopper Missions Understand consumers' shopping strategies and link them to the category Shopper Journey Understand how people come to the final moment of truth and what they buy Our Top Solutions

Explore DVJ Insights' Vision Interviews, featuring in-depth conversations with CMOs, CMIs, and CEOs from leading brands like Vodafone, Volvo, and Unilever. Gain insights into effective marketing strategies and brand growth from industry leaders. Vision Interviews Innovation (60) 60 posts Creative Development (55) 55 posts Brand Growth (46) 46 posts Data (45) 45 posts Moment of Truth (22) 22 posts CSR (22) 22 posts Media (22) 22 posts Brand (9) 9 posts Promotions (8) 8 posts Antonia Dedekind - Pandora For Antonia Dedekind, innovation is not about launching the next exciting product for the sake of technical feasibility or novelty. Based on her experience across consumer insights and innovation, sustainable brand growth starts much earlier: with a deep understanding of consumers, culture and the human truths a brand can credibly own. When Antonia joined Pandora seven years ago, she started in Consumer Insights before moving into Innovation, where she now leads the company’s Brand Growth Interview DVJ Research Group 4 days ago 5 min read Carmel Balala - Kellanova When Kellanova separated from Kellogg Company in 2023, it sharpened its ambition to become a global snacking leader. For Carmel Balala, Senior European Away From Home Channel Strategy Manager, that ambition is particularly visible in the Away From Home (AFH) channel. From convenience stores and cinemas to pubs, hospitals and leisure venues, growth is no longer simply about increasing distribution. It is about understanding consumer occasions, tailoring propositions to differe Brand Growth Interview DVJ Research Group 6 days ago 5 min read Dan White - Smartmarketing.me Marketers have more data, technology and tools than ever, but Dan White believes that does not necessarily make marketing better. The real challenge is knowing what evidence matters, turning it into action and retaining the human judgement needed to make good decisions. As a marketing consultant, author and founder of SmartMarketing.me, Dan is known for translating complex marketing concepts into simple visual frameworks. Having spent much of his career studying advertising e Brand Growth Interview DVJ Research Group Sep 4 5 min read Fernando López-Quero - Strategy & Innovation After nearly two decades working across media, strategy, creativity and business, Fernando López-Quero has developed a broad perspective on what truly drives brand growth. Having worked with brands across sectors ranging from banking and energy to luxury and entertainment, he believes growth is rarely the result of a single discipline or KPI. Instead, it comes from connecting brand, culture, media, data and creativity into one coherent strategy. In this conversation, Fernando Brand Growth Interview DVJ Research Group Sep 2 5 min read Nina Holen - Orkla Home & Personal Care In categories where consumers rarely spend much time thinking about brands, building growth requires a different kind of discipline. Laundry detergent, floor cleaners, soap and shampoo are often low-involvement purchases, yet competition is intense, private labels are strong, and the retail landscape is becoming increasingly fragmented. For Nina Holen, Media & Communication Director at Orkla Home & Personal Care (OHPC), brand growth starts with a simple principle: know your Brand Growth Interview DVJ Research Group Aug 26 5 min read Allan Askov Christoffersen – Visit North Zealand Growing a destination brand is fundamentally different from growing a conventional product brand. There is no single product or consumer experience to control. Instead, Visit North Zealand must bring together hundreds of attractions, hotels, restaurants and local businesses under one clear and compelling destination story. For Allan Askov Christoffersen, Head of Marketing & Partnerships at Visit North Zealand, growth depends on creating awareness of the region, helping peop Brand Growth Interview DVJ Research Group Aug 19 5 min read Lucy McCulloch – Hult International Business School In a world where artificial intelligence is reshaping industries, international mobility is becoming more complex, and prospective students have more educational options than ever before, business schools face a growing challenge: how do you stay relevant and continue to grow? For Lucy McCulloch, Director of Digital Experience at Hult International Business School, the answer lies in combining a clear brand proposition with constant adaptation. As a globally focused instituti Brand Growth Interview DVJ Research Group Aug 12 5 min read Chris Kersbergen & Esther Vernhout – Rabobank For Rabobank, brand growth is not about becoming louder or simply more visible. It is about making the bank’s cooperative identity relevant in today’s world. For Chris Kersbergen, Head of Global Brand, and Esther Vernhout, Brand Strategist, that means building from Rabobank’s distinctive DNA: not just being a bank, but a cooperative bank with a role in society. With “Onze Bank” (Our Bank), Rabobank has found a platform that makes this idea simple, recognisable and flexible en Brand Growth Interview DVJ Research Group Aug 5 5 min read Hanna Riberdahl - Brand Marketing Sweden Marketing has gained more tools, more data and more channels than ever before. Yet for Hanna Riberdahl, CEO of Brand Marketing Sweden, the central challenge is not whether marketers can do more, but whether they are creating more value. As the independent trade organisation for Sweden’s marketers, Brand Marketing Sweden works to strengthen the role of marketing, improve effectiveness and support companies in building long-term, profitable growth. In a landscape increasingly s Brand Growth Interview DVJ Research Group Jul 29 6 min read Pernella Geluk - Geluk Marketing For Pernella Geluk, innovation only drives brand growth when it starts with relevance and is followed through with discipline, adequate timing and entrepreneurship. As an independent marketing and innovation consultant, she helps food companies turn consumer and customer insight into concrete concepts, successful launches and long-term growth. Working mainly in FMCG food, both on the consumer side and increasingly in B2B, Pernella sees innovation not as a pipeline of new prod Brand Growth Interview DVJ Research Group Jul 22 5 min read Maaike Aarts - Kia Netherlands Six years ago, Kia Netherlands stood on the verge of a major brand transformation. Since then, the brand has introduced a new global identity, strengthened its position in electric mobility and became market leader in the Netherlands. For Maaike Aarts, Manager Communications and PR at Kia Netherlands, that growth was not driven by one single factor, but by the ability to bring a global strategy to life locally supported by the right mix of products, a strong dealer network an Brand Growth Interview DVJ Research Group Jul 15 5 min read Alex Kheirmand - Schysst Käk In just over a decade, Schysst Käk has grown from a small Swedish start-up founded by brothers Amir and Alex Kheirmand into a fast-growing food company that expects to reach close to SEK 800 million in turnover. Built around the idea of making kebab easy to prepare and enjoy at home, the brand has effectively created its own category, ”Home Kebab”, in Swedish grocery retail. For Alex Kheirmand, Founding Partner and Chief Commercial Officer, the growth has not come from inve Brand Growth Interview DVJ Research Group Jul 8 6 min read Héctor Rivero - McDonald's Spain Marketing has never been more complex. Consumers move across countless channels, attention is fragmented, and businesses face constant pressure to deliver short-term results. Yet for Héctor Rivero, Senior Marketing Manager at McDonald's Spain, the fundamentals of brand growth remain remarkably simple: understand people, define a clear message, and stay consistent over time. In this conversation, he shares why marketing should be viewed as a company-wide capability, why shor Brand Growth Interview DVJ Research Group Jul 1 5 min read Philip Hambach - adidas What does it take to grow a global brand in today’s complex, fast-moving landscape? For Philip Hambach, who has spent more than 18 years at adidas working at the intersection of brand strategy, insights and data, the answer lies in balance. Balance between global and local, between product and brand, and increasingly, between human judgement and machine intelligence. In this conversation, Philip shares how adidas has evolved its approach to brand growth and how data and AI ar Brand Growth Interview DVJ Research Group Jun 24 5 min read Lorena Poza Díaz - Bizum In just ten years, Bizum has become a familiar part of everyday payment behaviour in Spain. What started as a shared initiative by Spanish banks to improve the digital banking experience has grown into a brand many people now use almost automatically. For Lorena Poza Díaz, responsible for communications, marketing and sustainability at Bizum, that familiarity is both a strength and a challenge. The next phase of growth is not only about being known, but about staying relevant Brand Growth Interview DVJ Research Group Jun 19 6 min read Fran Ares – Glocally In a media landscape defined by fragmentation, shrinking attention spans and rapid technological change, brands face a growing challenge: how to remain visible, relevant and chosen. For Fran Ares, CEO and founder of Glocally, brand growth is not about one single lever, but about staying close to the market, understanding how consumers behave, and making it easy for people to choose you. As Glocally enters a new phase with a renewed identity and broader positioning, Fran refle Brand Growth Interview DVJ Research Group Jun 17 6 min read Prasun Bose – Essity For Prasun Bose, Global Director of Insights at Essity, brand growth is no longer just a marketing question, but a systemic one. After more than eight years at the company, working on its flagship incontinence brand TENA, his role has evolved from traditional research into building a fully integrated insights ecosystem. The ambition is clear: to connect consumer understanding, market data, and business performance into a single source of truth that drives real growth. In a ca Brand Growth Interview DVJ Research Group Jun 15 2 min read Petra Oonk - Kneipp Benelux Kneipp has been rooted in a clear philosophy for over 135 years. Built on the principles of water, plants, nutrition, movement and balance, the brand has evolved from a traditional bath product into a broader wellbeing proposition. In this conversation, Petra Oonk, Head of Marketing at Kneipp Benelux, shares how the company approaches brand growth through a combination of strong heritage, organisational alignment and continuous relevance in a competitive market. A Strong Ide Brand Growth Interview DVJ Research Group Jun 12 5 min read Beatriz Faustino – Brand Growth Through Relevance, Experience And Business Impact For Beatriz Faustino, brand growth starts with a simple but often overlooked principle: marketing must be at the service of the business. Drawing on her experience as Chief Marketing and Digital Officer across leading retail, restaurant and lifestyle brands including Carrefour, McDonald’s, Burger King, Swatch and Imaginarium, she sees the CMO role as a strategic bridge between customer understanding and commercial growth. In this conversation, Beatriz explains why relevance i Brand Growth Interview DVJ Research Group Jun 10 5 min read Nina Hagman - Herrljunga Drycker In a market dominated by large players and tight category conventions, standing out is no easy task—especially for a smaller, family-owned company. In this conversation, Nina Hagman, Marketing & Innovation Manager at Herrljunga Drycker, shares how the Swedish beverage company has carved out a distinct position through bold innovation, strong internal alignment, and a willingness to challenge category norms while staying true to its DNA. From Idea to Market: Owning the Full Brand Growth Interview DVJ Research Group Jun 8 5 min read Tom van Kuyk - Royal Dutch Jaarbeurs In today’s rapidly evolving events landscape, traditional venues are being challenged to redefine their role. In this interview, we speak with Tom van Kuyk, Head of Business Innovation at Royal Dutch Jaarbeurs, one of the Netherlands’ leading exhibition and conference organisations. In our conversation, we explore what brand growth means in this context, how live experiences are being redefined, and how innovation is shaping the future of the organisation. From Venue to Desti Brand Growth Interview DVJ Research Group Jun 5 5 min read 1 2 3 4 5

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Discover how DVJ Insights integrates social responsibility and customer satisfaction research into sustainable, ethical practices. Our Social Mission Driving Positive Change through Equality, Diversity, and Sustainability – Our commitment to social responsibility empowers our people and fosters a sustainable future. Our Social Mission We are committed to social responsibility and ethical practices by aligning our operations with the International Standard ISO 26000. The company's strategic approach to CSR, is structured around the following key areas: Equality and Organisational Structure DVJ Insights embraces a flat organisational hierarchy, promoting equality and ensuring equal opportunities for all, from junior consultants to seasoned experts. This approach encourages meaningful contributions to content and innovation at every level. Diversity and Inclusivity DVJ Insights is characterised by its diverse workforce, with over 20 nationalities represented across seven offices. The company operates predominantly in English to accommodate its diverse team, and most meetings are held online to ensure inclusivity. Employee Vitality and Well-being DVJ Insights prioritises employee well-being with a comprehensive vitality plan supporting mental and physical health. A "happy-or-not" meter tracks daily satisfaction, aiming for a Joy Score above 75%. Fair labour policies also promote a supportive and balanced work environment. Sustainability DVJ's energy policy prioritises sustainability, encouraging the use of electric vehicles, public transportation, and paperless office practices. Social Return DVJ Insights supports society through donations to research, charitable sports events, and partnerships with organisations like Beatbatten, Hartstichting, and Wilhelmina Kinderziekenhuis. It also contributes to its field by giving guest lectures and collaborating with universities, inspiring future generations and aiding disadvantaged groups. Responsible Client Selection In line with its CSR values, DVJ Insights has made a conscious decision not to engage with the tobacco industry, supporting the vision of a smoke-free Netherlands. This policy reflects the company's commitment to positive societal impact and ethical business practices. Committed to Positive Impact and Sustainable Growth DVJ Insights not only implements CSR practices but also conducts research on CSR's significance in the business world. Through its annual Brand Growth Study and events, DVJ engages with industry leaders and academics to explore and share insights on CSR's role in fostering sustainable brand growth. This policy demonstrates DVJ Insights' dedication to creating a positive, inclusive, and sustainable working environment, while actively contributing to societal well-being and promoting responsible business practices. Through its comprehensive CSR approach, DVJ Insights sets a high standard for corporate social responsibility, reflecting its core values of positivity and accountability. ISO 26000, provides guidance on how businesses and organisations can operate in a socially responsible way, meaning it advises on ethical and transparent practices that contribute to the health and welfare of society. ISO 26000 covers areas such as organisational governance, human rights, labour practices, the environment, fair operating practices, consumer issues, community involvement, and development. Based on the assessment, we developed strategies to address and discuss possibilities and in key areas of social responsibility as outlined in ISO 26000. And now that our initial documentation has been developed, we will monitor progress and report on developments. Because, as we move forward, DVJ Insights remains dedicated to upholding these principles, continually seeking ways to enrich our CSR contributions and uphold our commitment to making a positive impact on the world. You can also read more about the principles, values, and standards that guide how we work in our Code of Conduct. Our CSR Policy Our Code of Conduct