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  • Visual Identity Test | DVJ Insights

    Visual Identity Test Is your new visual identity recognisable and distinctive? < Back to all solutions Contact Does your new visual identity fit the brand and positioning? Does your visual identity stand out enough? Is the new visual identity linked to the characteristics of your brand? Are the right elements of the visual identity attracting attention and is it easily recognisable? These are all important questions to determine whether your new visual identity is good enough to use in all types of communication. DVJ tests a new visual identity with a validated research model, which tests important characteristics such as recognisability, evaluation and as an influencer of choice, leading to rich insight into the potential of the new visual identity and concrete recommendations for possible optimisations. The visual identity can be optimised or adjusted at an early stage, before it will be used on a large scale. Our approach DVJ’s Visual Identity Test has been proven to be effective and is based on a unique combination of implicit and explicit research techniques. We test the visual identity on four different levels: 1) recognisability, 2) appreciation and evaluation, 3) support and strengthening of the brand values, and 4) confirmation of the choice. We use a few registration techniques like the instant appeal test and online eye tracking, so we know exactly how people pre-attentively react. We validate by using free associations and a set of evaluation and activation statements, and by using open question techniques we get a deeper insight into how the visual identity performs. We always take the visual identity of the competitors into account, and can also include the current visual identity. This allows the potential of the new visual identity to be made immediately insightful. Our deliverables To fit the short development processes, it’s important that a visual identity test is carried out in a fast and efficient way. The most important results are summarised in a compact PowerPoint presentation where the potential of the new visual identity is determined, and possible optimisations identified. Our Senior Consultants add value to the presentation in the interpretation and discussion with important internal and external stakeholders. Completion of the study within 5 business days after fieldwork has ended. Your benefits Insight into the potential of the new visual identity based on a validated model that both explores and validates. Concrete recommendations that help implement optimisations. Insightful presentations by our Senior Consultants. Short timings. Our latest posts Pernella Geluk - Geluk Marketing 1 day ago The Cost Of Thinking 3 days ago Maaike Aarts - Kia Netherlands Jul 15 Contact Contact Previous Next

  • Shopper Insights Expertise | Empowering Brands with DVJ Insights

    Explore actionable shopper insights with DVJ Insights. Decode shopper behavior, map journeys, and optimize retail strategies. Shopper Research In the world of shopper behaviour, the ultimate goal is simple: understanding what makes it into the basket. Yet, relying on shoppers to recall their own behaviour often falls short—memory is simply too unreliable. That’s why we take a different approach: asking less and observing more. Innovative Methodologies for Actionable Insights By recreating the decision-making moment, we capture shopper choices in real-time, uncovering insights as they happen. We’re renowned for innovative methodologies such as MassQual, Predictive Analytics, and Findability, which deliver clear, actionable insights. These best-in-class approaches allow us to decode shopper behaviour, empowering marketers to influence the path to purchase and drive meaningful brand growth. Mapping the Shopper Journey Our passion lies in helping brands and retailers truly understand the shopper journey—from the first trigger to the final choice. Our five core products—Pack Testing, POSM Testing, At-Shelf Navigation, Shopper Missions, and Shopper Journey—work seamlessly to map the entire path to purchase. By diving deep into category entry points, we reveal how decisions are made, using the language of the shopper and the context of the moment. From Insights to Impact: Shaping Shopper Experiences and Brand Growth Our insights lead to actionable outcomes across physical stores, e-commerce, and strategic boardroom decisions. Whether it’s improving pack design, refining POSM strategies, or uncovering compelling truths about shopping behaviour, we deliver impact at every level. At the heart of everything we do is one simple truth: our insights don’t just sit on a shelf—they shape what’s on it. Pack Testing Understand performance of a pack in its competitive environment POSM Testing How to drive sales in the best possible way with in store advertising At-Shelf Navigation Finding the best place for your pack and optimise performance of the full shelf Shopper Missions Understand consumers' shopping strategies and link them to the category Shopper Journey Understand how people come to the final moment of truth and what they buy Our Top Solutions

  • Magazine form request | DVJ Insights

    Request Your Free Magazine Our magazines provide exclusive insights into the latest trends shaping today’s marketing and retail landscape. Discover how people make purchasing decisions, what drives brand growth and loyalty, and how data and creativity come together to deliver stronger business results. All insights are based on real data and in-depth research — giving you a unique perspective on consumers and markets that goes beyond opinions and assumptions. Fill out the form to receive your copy. First name* Last name* Street name * House number* Addition Postal code* City* Country* Company name* Email* I would like to request:* Brand Growth Magazine Spenderlog Magazine Yes, subscribe me to your newsletter. Submit request Our Domains Brand & Communication Innovation Research Shopper Research Strategic Studies Shopper Data Terms and conditions About About Us Our Social Mission Working at DVJ Opportunities Privacy policy Sign up for our newsletter! © 2025 DVJ Insights

  • Speakers (List) | DVJ Insights

    Meet the Minds Behind the Insights DVJ’s keynote speakers are at the forefront of retail, shopper, and brand marketing innovation. Meet our Speakers At DVJ Insights, we bring together industry-leading thinkers who don’t just talk about the future of brands—they shape it. Our keynote and guest speakers translate cutting-edge research into actionable insights, helping businesses grow through innovation, creativity, and data-driven strategies. Whether on stage or in workshops, they inspire with evidence-based stories that move brands forward. Our speakers are available for keynote speeches, panel discussions, and interactive workshops. Whether you're organising a large conference or an in-house strategy session, they bring valuable insights and energy to every stage. Select Categories Topics Language Book Speaker CEO Lucas Hulsebos Lucas Hulsebos is CEO and owner of DVJ Insights with 20+ years in market research. Formerly with GfK and MetrixLab, he’s active on several industry boards and has twice been named MOA Researcher of the Year. He regularly publishes on marketing and research. Languages: Dutch, English More info Book Speaker Global Head of Brand & Communication Jori van de Spijker A natural storyteller, Jori helps advertisers succeed in today's medialandscape by turning consumer insights into compelling stories that inspire marketeers and fuels the creative- and media strategy. Languages: Dutch, English More info Book Speaker Global Head of Innovation Martin Hellich Martin Hellich is Global Head of Innovation at DVJ Insights, helping clients grow through tailored innovation strategies. With 25 years of experience, he combines research, analytics, and consulting, and regularly shares insights through publications and events. Languages: German, English More info Book Speaker Global Director Strategy & Solutions Jelle Quak Jelle Quak is Global Director Strategy & Solutions at DVJ Insights, with over 15 years of experience in turning data into meaningful insights. He has supported some of the world’s most well-known brands by combining methodological expertise with pragmatic creativity and strategic thinking. At DVJ, he leads The LAB—a team focused on innovation and developing future-proof research solutions by connecting technology, methodology, and science. Languages: Dutch, English More info Book Speaker Senior Methodologist Mark Vroegrijk Mark Vroegrijk is Senior Methodologist at DVJ Insights and a member of the LAB innovation team. He focuses on making advanced analytics scalable and accessible, and conducts meta-analyses to enhance client insights and thought leadership. Mark holds a PhD in Marketing Modeling from Tilburg University. Languages: Dutch, English More info Book Speaker Client Consultant Jan Aarts Jan Aarts is a Client Consultant at DVJ Insights with 10+ years of experience in research and consultancy. He specialises in media, behavioural change, and brand growth, and was nominated MOA Young Talent in 2019. Jan also co-authored 23 Innovations in Digital Communication and regularly speaks at industry events. Languages: Dutch, English More info

  • Martin Hellich | DVJ Insights

    Meet Martin Hellich at DVJ Insights. Learn more about his role, expertise, and contribution to marketing research and analytics. Global Head of Innovation Martin Hellich Martin Hellich is the Global Head of Innovation at DVJ Insights, where he helps clients drive innovation success through research, analytics, and tailored solutions. With nearly 25 years of experience, he regularly shares his insights at industry events and in publications. Languages: German, English To book as: (Keynote) Speaker, Panel discussions, Webinar, Workshop About Martin Recent Presentations Topics Book Martin About Martin Hellich Global Head of Innovation, DVJ Insights Martin Hellich serves as the Global Head of Innovation at DVJ Insights, partnering with clients to drive the commercial success of their Innovation, Price and Product Management. With innovation at the core of his expertise, Martin also leads efforts to advance the field of innovation research, continuously pushing boundaries to deliver cutting-edge solutions. Combining his enthusiasm for research, analytics, technology, and consulting, Martin collaborates with specialists to develop tailored solutions and practical recommendations for businesses. He enjoys bringing together diverse expertise to address challenges and uncover opportunities. With nearly 25 years of experience in various roles across professional services, Martin regularly shares his perspectives through publications and industry events, contributing to discussions on innovation and related topics. On stage: insights we've shared live At DVJ Insights, we don’t just study the market—we help shape it. Our team regularly shares fresh thinking on shopper behaviour, retail media, and the power of creativity through keynote presentations and expert talks. Below is a glimpse into one of our most recent sessions that challenged assumptions and inspired action. Better, Faster, and More Affordable Innovation—Without Compromise Presented at: Woche der Marktforschung Key highlights: A direct comparison between traditional concept development and two AI-powered innovation approaches How generative AI can accelerate concept creation without sacrificing quality The power of combining AI with real consumer stories to boost relevance, distinctiveness, and shareability The full journey from idea generation to validated concept—with fewer resources and faster turnaround Data-driven proof that GenAI can match (or exceed) human-created insights in early-stage innovation Request this talk “If you still think speed, cost, and quality can't go together—this research proves otherwise.” — Martin Hellich Topics Interested in booking Martin as a speaker? If you’re interested in one of our topics or would like to invite Martin for your event as a (keynote) speaker, we’d be happy to connect. Simply click the ‘Book Martin as speaker’ button to get in touch with us. We’ll respond quickly to discuss your needs and how we can contribute to your programme. Book Martin as speaker Publications As Global Head of Innovation at DVJ Insights, Martin Hellich brings nearly 25 years of expertise to the field of innovation research. In his publications, he explores how brands can turn emerging technologies, co-creation, and early-stage idea testing into drivers of commercial success. His writing blends strategic insight with practical application, always focused on helping businesses innovate smarter and faster. Can AI Put CMI Back In The Driver's Seat? How Consumer-Centric AI Innovation Creates a New Leadership Role Customer-centricity has always been the Foundation of Great Innovation Innovation has never been about technology alone. The most successful innovations emerge when companies identify and address meaningful customer needs. Whether it is simplifying everyday tasks, removing friction from experiences, or enabling entirely new ways of solving problems, the underlying principle remains the same: consumers do not buy innovations because they are technologically sophisticated. They Martin Hellich Jul 7 4 min read Don't Be Fooled By AI - A Cautionary Tale About The Seduction Of Gen-AI A Cautionary Tale A recent project of ours involved a marketing manager — let’s call her Rita. Rita had just returned from an intensive AI training at one of the largest technology companies in California. She was enthusiastic, inspired, and convinced she had discovered a dramatically faster way of working. Her task was ambitious: She needed to develop a new proposition for a new category her company wanted to move into. Using GenAI, she developed: product concepts packaging Martin Hellich Jun 11 3 min read Distribution Is Not An Afterthought - It's Part Of The Product Launch Strategy And About Whether Brands Grow The Uncomfortable Truth: A Great Product Is Not Enough There is a widely held belief in product development: if you carefully craft a product – optimise its features, sharpen its proposition, fine-tune pricing and packaging – you are setting yourself up for success. And to a certain extent, that’s true. Robust product development processes –rooted in consumer insights, concept testing, iterative design optimisation, etc. – are indeed a necessary condition for success. They ma Martin Hellich Apr 21 5 min read

  • Innovation Research: The latest learnings on Concept Testing | DVJ Insights

    < Back Innovation Research: The latest learnings on Concept Testing Latest learnings in Concept Testing On March 13, 2025, DVJ Insights, in collaboration with the University of Groningen, hosted an exclusive webinar exploring the power of concept testing and how data-driven insights can drive successful innovations. Bringing together academic expertise and industry experience, the session provided valuable perspectives on why rigorous testing is essential for innovation success. Professor Tammo Bijmolt (University of Groningen) discussed the importance of innovation and the critical role of testing. Martin Hellich (Global Head of Innovation, DVJ Insights) shared how DVJ tests innovation effectively and what really matters. Lisette Kruizinga-de Vries (Thought Leader Science & Analytics, DVJ Insights) presented a summary of the key findings from DVJ’s student collaboration on concept testing data. More information? Please get in touch with one of our consultants or write to us at marketing@dvjresearchgroup.com . Don't miss this opportunity to gain science-backed insights and practical strategies to improve your integration of Concept Testing! Also check out our other webinar concerning OOH Advertising, in co-operation with the Rijksuniversiteit Groningen to get the latest insights around this subject! Previous Next

  • Webinar on Measuring Emotions | DVJ Insights

    < Back Webinar on Measuring Emotions From emotion to insight — measure what truly matters. Emotional responses are playing an increasingly vital role in brand strategy and research — but how can you be sure you're measuring them the right way? In this exclusive webinar, DVJ Insights and the University of Groningen explored the most effective methods for measuring emotions in marketing and research. The session combined academic perspectives with real-world business experience, providing attendees with actionable strategies for integrating emotional metrics into their research approach. Professor Dr. Bob Fennis (University of Groningen) shared scientific insights into how emotions can be measured reliably, while Lucas Hulsebos (CEO, DVJ Insights) presented DVJ’s experience applying emotional measurement at scale in quantitative research. More information? Please get in touch with one of our consultants or write to us at marketing@dvjresearchgroup.com . Don't miss this opportunity to gain science-backed insights and practical strategies to improve your integration of measuring emotions! Also check out our other webinar concerning OOH Advertising, in co-operation with the Rijksuniversiteit Groningen to get the latest insights around this subject! Previous Next

  • Brand Research | DVJ Insights

    Brand Research What are the growth opportunities for your brand? < Back to all solutions Contact What makes your brand unique and distinctive? What leads to my brand being recognised quickly? Does my brand stand out as opposed to other brands? Are there any actual unique elements to my brand? These are all important questions to determine what your brands characteristics are and how this can best be used in all types of communication. Distinctive assets are elements of a brand that make the brand recognisable and different from competitors. DVJ’s Distinctive Assets Check determines which distinctive assets your brand and your competitors have in a unique way. The study is based on a combination of implicit techniques, linked to brand associations surrounding the brand. Our approach DVJ’s Distinctive Assets Check is holistic and uses different academically validated principles. We use academically validated principles, ensuring a high predictive strength. We validate the potential of your assets to determine if they should be used more prominently. Distinctive assets are the building blocks of every brand policy, making the study strategic. We gather rich qualitative feedback with our implicit and projective techniques. These implicit techniques are based on reaction times and give insight into System 1 and System 2. Next to that, we use different diagnostic tools such as free associations, evaluation or activation statements, and/or the text highlighter to understand how your distinctive assets can best be used. Our deliverables A Distinctive Assets Check is of great strategic value as it provides an immense amount of qualitative and quantitative data. Our deliverables fit the needs of all stakeholders in your organisation. Extensive kick off session including stakeholder interviews to really fathom the current status of your brand. Review of existing studies and integration of all sources in delivery of the report and workshop. The most important results are summarised in a compact PowerPoint presentation where we show the dynamic of your brand in the category and identify the most important growth opportunities using the FUA-method . We use Romaniuk’s Distinctive Asset Grid so we can determine even better what should and shouldn’t be used. Access to our Insights Portal where next to all quantitative data, all stories and free associations can be analysed. Our Senior Consultants add value in the workshop in the interpretation and discussion with important internal and external stakeholders. Completion of the study within 3 weeks after fieldwork has ended. Your benefits Insight in all distinctive assets of a brand within a category. Rich diagnostics lead to new insights in the strong and weak elements of every Asset; through the DA Grid of Romaniuk. Concrete recommendations which help implement optimisations and detect where growth is possible. Strategic information that is directly linked to other sources and where the delivery of results is based on choices and action. Our latest posts Pernella Geluk - Geluk Marketing 1 day ago The Cost Of Thinking 3 days ago Maaike Aarts - Kia Netherlands Jul 15 Contact Contact Previous Next

  • Consumer Journey | DVJ Insights

    Consumer Journey Consumer Journey Studies to understand the path to purchase and beyond < Back to all solutions Contact How well do you know your consumer? Do you know which triggers lead to purchases in your category? Which online and offline touchpoints are used in the orientation process? On which parts of the consumer journey do you perform better, or not as well as your competitors? What is the most important Category Entry Points the consumer journey starts off with? How do you win the battle at the different moments of truth? These are all important questions in optimising the strategy which is used for communication and distribution. DVJ’s Consumer Journey Study offers rich insight into the consumer journey of all consumers. No phase is forgotten in our model: from the first orientation to the next purchase. The combination of different techniques gives insight into how the strategy per phase can be optimised. A Consumer Journey Study – for every product – is unmissable to further develop your strategy. Our approach DVJ’s Consumer Journey consists of different academic perspectives and different implicit and explicit research techniques. The study fits and is based on insights from the academic world (especially Ehrenberg-Bass and McKinsey’s circular model). We use a large sample, so the volume of all triggers that can lead to purchasing are mapped out. The sample is based on people in different phases of the purchase process so that both the orientation process and the actual purchase are analysed. We offer deep insight into the most important touchpoints and obstacles in the consumer journey through qualitative techniques. With our Decision Tree Method, we ask consumers to rank different elements in the consumer journey so the most important elements and valid moments in the consumer journey can be determined. We provide in-depth insight into the 5 W’s and consumer segments which provide strategic insight into the brand and how to win the battle for consumers. Our deliverables A consumer journey study is of great strategic value and offers a large amount of qualitative and quantitative data. Our deliverables fit the needs of all stakeholders. Due to the basis of academic principles, a broad reference is available to see the results in perspective. Access to our Insights Portal where next to all quantitative data, all stories and free associations can be analysed from different perspectives. The most important results are summarised in a compact PowerPoint presentation where we show the different journeys and identify possible obstacles using the FUA-method . This is complemented by the rich insight into all underlying data. Our Senior Consultants add value to the workshop in the interpretation and discussion with important internal and external stakeholders. Your benefits Qualitative and quantitative insight into the entire journey. Based on academic principles and therefore easily fitted. Clear overview of the most important touchpoints in the orientation and purchase process. In-depth insight into the 5 W’s and segments for concrete direction and optimisation. All qualitative and quantitative results are available in a portal. Clear presentations and workshops from our Senior Consultants to bring the consumer journey to life. Our latest posts Pernella Geluk - Geluk Marketing 1 day ago The Cost Of Thinking 3 days ago Maaike Aarts - Kia Netherlands Jul 15 Contact Contact Previous Next

  • Proposition Test | DVJ Insights

    Proposition Test What is the potential of your new proposition? < Back to all solutions Contact What do customers think of the new idea for your service? What is the chance of success? Which tone of voice should be chosen in the introduction? Which benefits appeal the most and why? How can the idea for a service be optimised even further? These are all important questions before an idea for a service can be further developed and introduced. That’s why it’s important to gather insight into the potential of the proposition and to understand which elements appeal or don’t appeal, before the proposition is introduced. DVJ’s Proposition Test offers insight into the potential based on a validated research model. This creates a rich insight into the market potential of the new proposition and concrete recommendations are made for possible optimisations, ensuring the proposition can be optimised or adjusted at an early stage, before being developed further. Our approach DVJ’s Proposition Test is holistic and consists of different implicit and explicit research techniques. The research is based on academic insights on the reasons of success when introducing new services. We make a distinction between testing the underlying insight and the full proposition. We gather rich qualitative feedback with our projective storytelling technique which help bring the underlying insight to life. We validate the potential of the concept by using the academically validated Acceptor/Rejector model. We gather insight in the extent to which consumers accept the proposition. We use different diagnostic tools such as free associations, evaluation and activation statements and/or the text highlighter to understand how the proposition can be further optimised and which RtB’s resonate most. There is an extensive benchmark available where every result can be placed in the perspective of other service concepts. Our deliverables In the development and optimisation of new propositions, the consumer’s feedback is of great importance. Therefore, a proposition test should be carried out in a fast an efficient way. The results are summarised in a compact PowerPoint presentation where the market potential of the proposition is determined and possible optimisations identified using the FUA-method , always in comparison with a benchmark. Access to our Insights Portal where next to all quantitative data, all stories and free associations can be analysed. Our Senior Consultants add value in the presentation in the interpretation and discussion with important internal and external stakeholders. Completion of the study within 5 business days after fieldwork has ended. Your benefits Insight into the potential of the proposition to make a well-considered investment choice at an early stage. New insights into the positive and weaker elements of the proposition. Concrete recommendations which help implement optimisations. Our latest posts Pernella Geluk - Geluk Marketing 1 day ago The Cost Of Thinking 3 days ago Maaike Aarts - Kia Netherlands Jul 15 Contact Contact Previous Next

  • Shopper Mission Study | DVJ Insights

    Shopper Mission Study Understanding shopper missions and linking this to your category < Back to all solutions Contact A shopper mission study is vital for understanding how consumers shop and why, providing actionable insights to link these behaviours to specific product categories. At DVJ Insights, we help clients learn more about Shoppers and how they make decisions in a real-life setting by combining the following principles: Leverage the Best Practices from ‘How Brands Grow’ - Drawing from the principles outlined in Byron Sharp’s “How Brands Grow,” we help brands understand the importance of mental and physical availability. Learn the Category Entry Points - Analyse the different cues and triggers that lead to category purchase decisions, helping you position your brand effectively within these critical moments. Hear in the Shoppers’ Own Words - By listening to their thoughts and preferences, we uncover how they consider brands for various occasions. This information is crucial in understanding where habits are ingrained and where there is room for influence and change. Size the Opportunity - Define the Headroom for Your Brand. Our assessments include a detailed analysis of the headroom for growth within your category. Plan Your Retailer Business Plan with Shopper Evidence - We provide evidence-based recommendations that help you understand shopper needs, behaviours, and missions within. Our approach It all starts with Category Entry Points: We’ve learned that Shoppers don’t think about fixed categories and their choices and patterns are the result of an underlying need. From CEPs to market opportunities, we provide a holistic view of your brand’s potential. We have a structured approach to compare and contrast opportunities: We systematically go through the 5W’s to build a 360-degree view of the Shopper, her world and the choice process. The second step is to link CEP’s to shopper missions. By identifying the different missions that drive shopping trips—such as convenience, stock-up, or special occasions—brands and retailers can align their strategies with consumer needs. This understanding enables businesses to position their category effectively within the broader shopper journey, ensuring relevance and accessibility. We listen: Our insights are generated from deep listening to Shoppers are their buying process. It means we uncover insights that are missed when all questions use closed scales. We tell the story of the Shopper so you can share it with the retailer: We offer tailored deliverables that adapt to the category vision and retailer realities. It means we create one-pagers, story books and infographics that inspire change Our Deliverables A consumer journey study is of great strategic value and offers a large amount of qualitative and quantitative data. Our deliverables fit the needs of all stakeholders. For manufacturers we will provide a new value for each CEP: The Shopper Mission Entry Point score: We provide the quantitative evidence to compare entry points with a one-number score. We apply best-in-class methods and analytics to make sure that the manufacturers can develop a winning go to market strategy. For retailers, this study informs tailored category strategies, optimizing shelf placement, promotions, and product assortments to match shopper intents. It also helps develop differentiated approaches for each retail partner, based on their unique shopper profiles and mission priorities. Ultimately, a shopper mission study bridges the gap between consumer behaviour and business goals, driving improved category performance and stronger retailer partnerships through targeted, data-driven strategies. This makes it an essential tool for any business aiming to thrive in competitive retail environments. The most important results are summarised in a compact PowerPoint presentation where we show the different journeys and identify possible obstacles using the FUA-method. This is complemented by the rich insight into all underlying data. Our Senior Consultants add value to the workshop in the interpretation and discussion with important internal and external stakeholders. Your benefits An in depth understanding of shopper mission and how they are linked to the category entry points of consumers. Qualitative and quantitative insight into the entire shopping experience for each category. Based on academic principles and therefore easily fitted. In-depth insight into the 5 W’s and segments for concrete direction and optimisation. Clear presentations and workshops from our Senior Consultants to bring the consumer journey to life. Our latest posts Pernella Geluk - Geluk Marketing 1 day ago The Cost Of Thinking 3 days ago Maaike Aarts - Kia Netherlands Jul 15 Contact Contact Previous Next

  • Innovation | DVJ Insights

    Filter by: Language: Golf Tennis Swimming Basketball Track Judo English Dutch German Swedish Danish Our Innovation Solutions Innovation Seek Spaces Where to play and how to win? Button Innovation Intro Monitor How successful is the introduction of your new product? Button Innovation Idea Generation Selecting the best idea and understand possibilities to optimize Button Innovation Agile Solutions Speed, cost efficiency and agile working Button Innovation Market Sizing What is the best go to market strategy for arguments, RTB’s, communication, packaging and pricing Button Innovation In Home Use Test Does your new product meet the expectations of the consumer? Button Innovation Concept Test Go/no-go decision for every concept and understanding potential success Button Innovation Proposition Test What is the potential of your new proposition? Button Innovation Idea Screener Which ideas are good enough to further develop? Button Innovation Claim Test Which claim convinces your consumer the most? Button Load more Our offices THE NETHERLANDS Herculesplein 52 3584 AA Utrecht +31 088-2345 700 info@dvj-insights.com UNITED KINGDOM GG.410 Metal Box Factory, 30 Guildford Street, Borough, London, SE1 0HS +44 2039 407 410 info@dvj-insights.com GERMANY Lerchenstrasse 28 22767 Hamburg +49 15 165 2114 info@dvj-insights.com SWEDEN Södra Brunnsvägen 70S-253 60 Ramlösa (Helsingborg) +46 4244 80614 info@dvj-insights.com DENMARK Ny Carlsberg Vej 80 1760 Copenhagen +31 088-2345 700 info@dvj-insights.com

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