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Shopper Mission Study Understanding shopper missions and linking this to your category < Back to all solutions Contact A shopper mission study is vital for understanding how consumers shop and why, providing actionable insights to link these behaviours to specific product categories. At DVJ Insights, we help clients learn more about Shoppers and how they make decisions in a real-life setting by combining the following principles: Leverage the Best Practices from ‘How Brands Grow’ - Drawing from the principles outlined in Byron Sharp’s “How Brands Grow,” we help brands understand the importance of mental and physical availability. Learn the Category Entry Points - Analyse the different cues and triggers that lead to category purchase decisions, helping you position your brand effectively within these critical moments. Hear in the Shoppers’ Own Words - By listening to their thoughts and preferences, we uncover how they consider brands for various occasions. This information is crucial in understanding where habits are ingrained and where there is room for influence and change. Size the Opportunity - Define the Headroom for Your Brand. Our assessments include a detailed analysis of the headroom for growth within your category. Plan Your Retailer Business Plan with Shopper Evidence - We provide evidence-based recommendations that help you understand shopper needs, behaviours, and missions within. Our approach It all starts with Category Entry Points: We’ve learned that Shoppers don’t think about fixed categories and their choices and patterns are the result of an underlying need. From CEPs to market opportunities, we provide a holistic view of your brand’s potential. We have a structured approach to compare and contrast opportunities: We systematically go through the 5W’s to build a 360-degree view of the Shopper, her world and the choice process. The second step is to link CEP’s to shopper missions. By identifying the different missions that drive shopping trips—such as convenience, stock-up, or special occasions—brands and retailers can align their strategies with consumer needs. This understanding enables businesses to position their category effectively within the broader shopper journey, ensuring relevance and accessibility. We listen: Our insights are generated from deep listening to Shoppers are their buying process. It means we uncover insights that are missed when all questions use closed scales. We tell the story of the Shopper so you can share it with the retailer: We offer tailored deliverables that adapt to the category vision and retailer realities. It means we create one-pagers, story books and infographics that inspire change Our Deliverables A consumer journey study is of great strategic value and offers a large amount of qualitative and quantitative data. Our deliverables fit the needs of all stakeholders. For manufacturers we will provide a new value for each CEP: The Shopper Mission Entry Point score: We provide the quantitative evidence to compare entry points with a one-number score. We apply best-in-class methods and analytics to make sure that the manufacturers can develop a winning go to market strategy. For retailers, this study informs tailored category strategies, optimizing shelf placement, promotions, and product assortments to match shopper intents. It also helps develop differentiated approaches for each retail partner, based on their unique shopper profiles and mission priorities. Ultimately, a shopper mission study bridges the gap between consumer behaviour and business goals, driving improved category performance and stronger retailer partnerships through targeted, data-driven strategies. This makes it an essential tool for any business aiming to thrive in competitive retail environments. The most important results are summarised in a compact PowerPoint presentation where we show the different journeys and identify possible obstacles using the FUA-method. This is complemented by the rich insight into all underlying data. Our Senior Consultants add value to the workshop in the interpretation and discussion with important internal and external stakeholders. Your benefits An in depth understanding of shopper mission and how they are linked to the category entry points of consumers. Qualitative and quantitative insight into the entire shopping experience for each category. Based on academic principles and therefore easily fitted. In-depth insight into the 5 W’s and segments for concrete direction and optimisation. Clear presentations and workshops from our Senior Consultants to bring the consumer journey to life. Our latest posts Hanna Riberdahl - Brand Marketing Sweden 1 day ago Combining Scale and Realism in Shopper Research - Approximating The Reality Of Shopper Journeys 3 days ago Pernella Geluk - Geluk Marketing Jul 22 Contact Contact Previous Next

Concept Test Go/no-go decision for every concept and understanding potential success < Back to all solutions Contact What is the chance your product makes it to the shelf and survives its first year? What is the strength of your new product? Which pros should be especially mentioned? What is the right way of introduction and what should the communication focus on? How can I prevent the risk of failure? These are all important questions to determine whether a product concept should be further developed and how it is best introduced to market. DVJ’s Concept Test offers insight into the potential of your new product concept by using a validated research model. The strength of the concept is both explored and validated by using different qualitative and quantitative techniques among a large sample. This provides rich insight into the market potential of the new product and gives concrete recommendations for possible optimisations. The concept can then be optimised or adjusted early, before going into production. Our approach DVJ’s Concept Test is holistic and consists of different implicit and explicit research techniques. We make a distinction between testing the underlying insight and the full concept. We gather rich qualitative feedback through our projective storytelling technique which help bring the underlying product insight to life. We validate the potential of the concept by using the academically validated Acceptor/Rejector model. We gather insight in the extent to which consumers accept the product concept. We use different diagnostic tools such as free associations, evaluation and activation statements and/or the text highlighter to understand how the concept can be further optimised and which RtB’s resonate the most. We study the extent to which the new concept is capable of outperforming the current used products. Where needed, we use additional modules to determine the price sensitivity, the optimal product range (TURF) or the Source of Volume, alongside many others. Our deliverables In the development and optimisation of new product concepts, the consumer’s opinion is of great importance. This means that a concept test should be carried out in a fast and efficient way. Access to our Insights Portal where next to all quantitative data, all stories and free associations can be analysed. The results are summarised in a compact PowerPoint presentation where the market potential of the concept is determined and possible optimisations identified using the FUA method. Our Senior Consultants add value to the presentation in the interpretation and discussion with important internal and external stakeholders. Completion of the study within 7 business days after fieldwork has ended. Your benefits from Concept Test Insight into the potential of the full product concept to make a well-considered investment choice at an early stage. Rich diagnostics lead to new insights into the strong and weak elements of the product concept. Concrete recommendations that help implement optimisations. Our latest posts Hanna Riberdahl - Brand Marketing Sweden 1 day ago Combining Scale and Realism in Shopper Research - Approximating The Reality Of Shopper Journeys 3 days ago Pernella Geluk - Geluk Marketing Jul 22 Contact Contact Previous Next

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Discover DVJ Insights' Shopper Data service to enrich customer experience, segment precisely, and predict trends effectively. Shopper data for everyone DVJ Core Diagnostics turns passive digital receipts into a self-serve dashboard that gives you a clear view of pricing, promotions, penetration and retailer performance. It helps you spot what’s changing in your category, what’s driving it, and where to act—without waiting weeks for a report. Available across Sweden, Denmark and Norway. Why now? Shopper data has often been fragmented, slow to access, and priced in a way that only makes sense for occasional deep-dives. That makes it hard to use it for day-to-day decisions, even though pricing, promotions and retailer performance change all the time. DVJ rebuilt shopper diagnostics so commercial teams can use it as infrastructure: a consistent, always-on view of the category that helps you spot shifts early, track the impact of actions, and stay aligned across markets. Limited Coverage Only parts of the market are visible, so you’re making calls with gaps in the picture. Representativity Issues Samples skew toward certain shopper types, which can distort what ‘the market’ is really doing. Slow delivery Insights arrive weeks later—too late for fast changes in pricing, promos or retailers. Premium Pricing Layers You pay extra for every add-on: more retailers, more KPIs, more cuts of the data. Core Diagnostics: full category visibility, 24/7 A self-serve dashboard that turns digital receipts into a clear view of what’s happening in your category. Track performance across all brands and all retailers, and keep on top of the KPIs that actually steer decisions—penetration, frequency, repeat/loyalty, price and promotion value. Compare results by retailer to see where you’re winning or losing, and add demographic cuts (age, gender, income, region, family type) to understand who is driving the change. Available across Sweden, Denmark and Norway. Built for commercial decisions in Nordic grocery Core Diagnostics is built for the questions commercial teams need answered fast—what’s changing in the category, what’s driving it, and where to act next. It brings pricing, promotions, penetration and retailer performance into one consistent view, so you’re not piecing together different sources or waiting for a one-off report. You can quickly see whether growth comes from gaining buyers, increasing buying frequency, or shifting value, and compare results retailer by retailer. A practical, always-on dashboard for day-to-day steering across Sweden, Denmark and Norway. How it works A simple flow from real receipts to category insight. Spenderlog collects and harmonises the data, and Core Diagnostics gives you always-on access to the category in one dashboard. Why DVJ DVJ built Core Diagnostics to make category-level shopper insight easier to access and easier to use. We combine a representative Nordic panel with harmonised digital receipt data, so you get a consistent view across retailers—ready for everyday commercial decisions. Category-level access (built to scale) Core Diagnostics is designed as a category product, not a one-off study. You can start with the categories you need now and expand over time, while keeping a consistent view of performance and shopper behaviour. Representative by design The value of shopper data depends on who’s in the sample. We build for representativity, so results reflect the market—not just heavy app users—making the dashboard reliable for commercial decisions. Harmonised across retailers Retailer data often comes in different formats and definitions. We standardise and harmonise receipts into one consistent dataset, so retailer comparisons and market totals actually hold up. Built for commercial steering (self-serve) A practical dashboard focused on the KPIs teams use every day—penetration, frequency, repeat/loyalty, price and promo value—ready for reviews, trade planning and quick decisions. DVJ Insights’ Commitment to Shopper Data Innovation Over the last 18 months, DVJ has invested a lot of time and energy to bring Spenderlog technology to the next stage and fully integrate it into our shopper domain. Therefore, we are more than proud to launch our shopper data portfolio in the Nordic markets. The Nordic market is the first region for this launch, because of its infrastructure, the digitalisation of the retail landscape and the lack of a harmonised solutions. The Nordic countries—Denmark, Sweden and Norway share strong economic ties, yet each market has unique consumer behaviours, cultural nuances, and regulatory environments. What these markets have in common is the digitalisation of the retail landscape which creates a perfect infrastructure for launching technology that is based upon digital receipts. Also important is that at this moment there is no harmonised availability of shopper data in all four markets. Having full coverage across all Nordic markets is crucial for businesses aiming to succeed in this region. Comprehensive Market Coverage Across the Nordic Region DVJ has launched Spenderlog technology in all 3 markets, ensuring comprehensive market coverage. This means that every brand can gain deep insights into regional variations, allowing for more tailored marketing strategies and optimised product offerings. Full coverage also enhances competitiveness, enabling companies to identify and capitalise on emerging trends across the entire Nordic region, ensuring sustained growth and relevance in these interconnected markets.

Filter by: Language: Golf Tennis Swimming Basketball Track Judo English Dutch German Swedish Danish Our Brand & Communication Solutions Brand & Communication Visual Identity Test Is your new visual identity recognisable and distinctive? Button Brand & Communication Media Planning Simulator How can you optimise your media strategy? Button Brand & Communication Distinctive Assets Check What are distinctive brand assets and how should they be used Button Brand & Communication Brand Health Check What is your brand's current position in the category? Button Brand & Communication U&A Understanding Usage and Attitude using the 7 W framework Button Brand & Communication Early Stage Advertising Test Go/no-go decisions to select the best idea and advance execution Button Brand & Communication Cross Media Evaluation Measure campaign impact and each channel's contribution Button Brand & Communication Brand Research What are the growth opportunities for your brand? Button Brand & Communication Pre-test Optimizing the ad before it goes life Button Brand & Communication Drivers for Growth Analysis What are the key drivers for brand growth? Button Brand & Communication Campaign Evaluation Is your campaign capable of realising effect for your brand? Button Brand & Communication Brand Tracking Finding the growth potential of your brand Button Load more Our offices THE NETHERLANDS Herculesplein 52 3584 AA Utrecht +31 088-2345 700 info@dvj-insights.com UNITED KINGDOM GG.410 Metal Box Factory, 30 Guildford Street, Borough, London, SE1 0HS +44 2039 407 410 info@dvj-insights.com GERMANY Lerchenstrasse 28 22767 Hamburg +49 15 165 2114 info@dvj-insights.com SWEDEN Södra Brunnsvägen 70S-253 60 Ramlösa (Helsingborg) +46 4244 80614 info@dvj-insights.com DENMARK Ny Carlsberg Vej 80 1760 Copenhagen +31 088-2345 700 info@dvj-insights.com

DVJ Insights' Global Marketing Study explores the role of promotions in brand growth, combining insights from over 2,000 marketing professionals across Europe and the US. The study offers strategies to effectively integrate promotions for sustained brand success. Global Marketing Study DVJ Insights’ Brand Growth Study blends quantitative research, surveying 2,000 marketing professionals across Europe and the US, with qualitative insights from hundreds of annual interviews with CMOs, Insights Managers, and Marketing Specialists on brand growth strategies. The 2026 Brand Growth Study The 2026 Brand Growth Event explores how brands drive growth—today and in the future. This year’s edition brings together leading marketers and academics to uncover what sets winning brands apart, from the strategies they choose to the way they build and sustain competitive advantage. The event features insights from our newest Brand Growth Study, presented by Jori van de Spijker (DVJ Insights). This year’s edition is our most robust yet: a sample twice as large as previous years and an expanded set of highly relevant questions, each designed to answer the question that matters most: what do winning brands do differently? If you’re interested in exploring the findings in more depth, reach out to your DVJ contact. Request the Brand Growth report Book a session Study 2025: Innovations The 2025 Brand Growth Study explored how Innovation drives Brand Growth—today and in the future. This year’s online edition brought together world-class marketers and academics to uncover how innovation fuels success, from product development and immersive technology to the mindset and strategies that set leading brands apart. The event featured insights from the latest Brand Growth Study, based on input from over 2,000 marketing professionals across Europe and the US. Through expert presentations and interviews, we discovered how top-performing brands are integrating innovation to stay relevant, unlock growth, and shape the future. Study 2024: Promotions The 2024 study focused on the role of Promotions in Brand Growth, exploring how effective promotional strategies contribute to both short- and long-term brand success. We examined differences across categories and identified the ‘winners’—the brands achieving the greatest growth impact through promotions—and what sets them apart. The aim of the study was to uncover how promotions can be embedded into a broader brand strategy to drive sustained performance. The research was based on insights from over 2,000 marketing professionals across Europe and the US, complemented by expert perspectives from leading academics and practitioners. Study 2023: CSR The 2023 study dived into the role of marketing in CSR and how successful marketers contribute to the CSR initiatives or strategy of the firm. We compared the industries and recognised the ‘winners’ (best-performing companies) and what sets them apart. The study’s goal was to provide unique learnings on how to include CSR into business strategy and how marketers can support the growth of the brands. The study was conducted among more than 2,300 marketers and more than 3,000 consumers in Europe. Study 2022: The Moment of Truth This study shared how marketers define the Moment of Truth and what are the most important KPIs and drivers for Brand Growth. But it also looked at the differences and similarities between B2B and B2C, and what sets the ‘winners’ (best-performing companies) apart from the companies that perform less well. The study’s goal was to provide brands with unique learnings on how brands grow, insight into the Moment of Truth and what practitioners can do to win the hearts and minds of consumers and share key ingredients for a winning brand strategy. Study 2021: Data-driven decision making This study dived into the role of Data-Driven Decision Making in Brand Growth. The research was conducted among 2,000 marketers and insights managers across 10 countries in Europe.

Distinctive Assets Check What are distinctive brand assets and how should they be used < Back to all solutions Contact What makes your brand unique and distinctive? What leads to my brand being recognised quickly? Does my brand stand out as opposed to other brands? Are there any actual unique elements to my brand? These are all important questions to determine what your brands characteristics are and how this can best be used in all types of communication. Distinctive assets are elements of a brand that make the brand recognisable and different from competitors. DVJ’s Distinctive Assets Check determines which distinctive assets your brand and your competitors have in a unique way. The study is based on a combination of implicit techniques, linked to brand associations surrounding the brand. Our approach DVJ’s Distinctive Assets Check is holistic and uses different academically validated principles. We use academically validated principles, ensuring a high predictive strength. We validate the potential of your assets to determine if they should be used more prominently. Distinctive assets are the building blocks of every brand policy, making the study strategic. We gather rich qualitative feedback with our implicit and projective techniques. These implicit techniques are based on reaction times and give insight into System 1 and System 2. Next to that, we use different diagnostic tools such as free associations, evaluation or activation statements, and/or the text highlighter to understand how your distinctive assets can best be used. Our deliverables A Distinctive Assets Check is of great strategic value as it provides an immense amount of qualitative and quantitative data. Our deliverables fit the needs of all stakeholders in your organisation. Extensive kick off session including stakeholder interviews to really fathom the current status of your brand. Review of existing studies and integration of all sources in delivery of the report and workshop. The most important results are summarised in a compact PowerPoint presentation where we show the dynamic of your brand in the category and identify the most important growth opportunities using the FUA-method . We use Romaniuk’s Distinctive Asset Grid so we can determine even better what should and shouldn’t be used. Access to our Insights Portal where next to all quantitative data, all stories and free associations can be analysed. Our Senior Consultants add value in the workshop in the interpretation and discussion with important internal and external stakeholders. Completion of the study within 3 weeks after fieldwork has ended. Your benefits Insight in all distinctive assets of a brand within a category. Rich diagnostics lead to new insights in the strong and weak elements of every Asset; through the DA Grid of Romaniuk. Concrete recommendations which help implement optimisations and detect where growth is possible. Strategic information that is directly linked to other sources and where the delivery of results is based on choices and action. Our latest posts Hanna Riberdahl - Brand Marketing Sweden 1 day ago Combining Scale and Realism in Shopper Research - Approximating The Reality Of Shopper Journeys 3 days ago Pernella Geluk - Geluk Marketing Jul 22 Contact Contact Previous Next

Join DVJ Insights' Brand Growth Events, where marketing professionals and academics converge to explore key drivers of brand success. Our annual events feature expert insights, research findings, and practical strategies to enhance brand performance. Stay informed about upcoming events and access resources to propel your brand's growth. DVJ Insights is proud to present Growth! 10 Years of Research, the 2026 edition of our Brand Growth Event, taking place on 24 March online! We are honoured to welcome Mark Ritson as keynote speaker for this special anniversary edition. As one of the world’s most respected marketing thinkers, Mark is known for his sharp. evidence-based and no-nonsense perspective on marketing and brand management. In his session, Growth! 10 Drivers after 10 Years of DVJ Analysis, he will build on a decade of insights and evidence to challenge conventional thinking and sharpen our understanding of sustainable growth. You’ll also get the newest findings from our Brand Growth Study, presented by Jori van de Spijker (DVJ Insights). This year’s edition is our most robust yet: a sample twice as large as previous years and an expanded set of highly relevant questions — all focused on the question that matters most: what do winning brands do different? Hosted by Lucas Hulsebos, CEO of DVJ Insights, the afternoon brings together ten years of research, learning and collaboration with brands across Europe and beyond. Lucas will also introduce the Strategic Growth Gap — a new growth concept that clarifies what winning companies do differently. Prepare for an inspiring 1,5 hours filled with evidence-based insights and practical implications for brand leaders. Attendance is free, but registration is required. Secure your place by completing the registration form. This is an event you do not want to miss. Brand Growth Speakers Let us present the 2026 keynote speakers who will share their vision on 10 years of Brand Growth: Mark Ritson Founder, MiniMBA Jori van de Spijker Global Head of Brand & Communication at DVJ Insights Lucas Hulsebos CEO of DVJ Insights & Host of the event Mark Ritson Founder, MiniMBA Branding & Marketing Expert, and International Keynote Speaker Mark Ritson is a leading authority on marketing and brand, known for cutting through hype and returning organisations to the principles and practices that drive growth. A former Professor of Marketing at Melbourne Business School, he holds a PhD in Marketing and has taught at London Business School, the University of Minnesota, and as a visiting professor at MIT Sloan. Alongside his academic work, he advises global brands as a private marketing consultant and served as in-house professor for LVMH, the world’s largest luxury group, for 13 years. He also writes a weekly column for Marketing Week and teaches an online Mini MBA in Marketing. As one of the world’s most respected marketing thinkers, Mark is known for his sharp. evidence-based and no-nonsense perspective on marketing and brand management. In his session, Growth! 10 Drivers after 10 Years of DVJ Analysis, he will build on a decade of insights and evidence to challenge conventional thinking and sharpen our understanding of sustainable growth. Jori van de Spijker Global head of Brand & Communication Jori van de Spijker is Global Head of Brand and Communication at DVJ Insights, leading the business globally in that domain. In his role, he works with global and local brands and provides senior consultancy in the field of brand, media and advertising. He has a great passion for research and topics such as digital transformation, consumer psychology, the role of new media in the media mix and innovation. Besides his work at DVJ Insights, Jori is a member of the Board of Advisors of SWOCC. In 2021, Jori was named Insights Professional of the Year by the MOA in the Netherlands. During the event, Jori will present the results of our latest DVJ Brand Growth study, this year with a sample twice as large as previous years and an expanded set of highly relevant questions. His main question is what do winning brands do different and how do marketing professionals look at the future of marketing. Lucas Hulsebos Host of the Event Lucas Hulsebos is the owner and CEO of DVJ Insights. He will host the 2026 Brand Growth Event live from our studio in Amsterdam, where he will interview the keynote speakers and guide the programme throughout the afternoon. Hosted by Lucas, the afternoon brings together ten years of research, learning and collaboration with brands across Europe and beyond. He’ll connect the dots between the key themes, reflect on what has changed (and what hasn’t), and translate the insights into clear, practical takeaways for brand growth. Lucas will also introduce the Strategic Growth Gap — a new growth concept that clarifies what winning companies do differently. In just one and a half hours, you’ll be fully up to date with the most recent insights and learnings from 10 years of Brand Growth. Agenda 15:00-15:10 Welcome by Lucas Hulsebos, CEO (DVJ Insights) 15:10-15:35 Brand Growth Study 2026 results presented by Jori van de Spijker (DVJ Insights) 15:35-16:45 Growth! 10 Drivers after 10 Years of DVJ Analysis keynote by Mark Ritson (incl. Q&A) *Please note: Minor adjustments may occur as we refine the program to ensure the highest quality.

No working on powder days. A glimpse into the culture and values that make working at DVJ Insights different. No Working on Powder Days Life’s too short—live it to the fullest, and if it’s on the snow, even better. Just don’t let a powder day catch you stuck in the office! - NWPD The idea behind No Working on Powder Days At DVJ, we believe that great ideas start with energised minds. That’s why we introduced the No Working on Powder Day: a spontaneous day off for when conditions are just right to do something you truly love—whether it’s skiing, skating, hiking, horseback riding, or anything else that fuels your passion. It’s not about taking time off. It’s about making space for what inspires you. Each Powder Day story is a reflection of the individuality and joy we value at DVJ. Here are some of the experiences our colleagues have shared. Lara Dirven - HR Business Partner A powder day in Berlin A planned visit to my brother’s wedding venue in Friesland had to be postponed when bad weather and illness got in the way. But with a day off already booked and the family ready for an adventure, we decided to make the most of it. We bought a Museumkaart and spent the day at the National Military Museum, where military vehicles, indoor playgrounds, and plenty of space to explore kept everyone entertained. Afterward, we squeezed in another playground visit before ending the day with a relaxed evening at home. The original plan may not have worked out, but the day turned into exactly what we needed: quality family time, unexpected fun, and a reminder that sometimes the best moments come from changing course. Lily van Eeden & Jeff Repko - Knowledge and Solutions Specialist & Research Director Powder Day at Phantasialand After having to postpone last year’s trip, Jeff and I finally spent our Powder Day at Phantasialand, near Cologne. As true pretparkgekkies , we arrived prepared with queue times, weather forecasts, and a clear plan for the day. We started with the water rides while the sun was still out, got completely soaked, and then ticked off the other outdoor attractions before the rain arrived. The day was full of fun, joy, and adrenaline, and it felt great to finally make this long-awaited trip happen. We ended with indoor rides, including Maus au Chocolat, where Jeff beat me in the final moments of our whipped-cream shooting battle. It was a special day out that felt like much more than a regular day off. Glenn Manders - Knowledge and Solutions Specialist FA Cup Weekend in the UK I used my Powder Day of 2026 for a last-minute FA Cup weekend in the UK with three friends. Football makes me genuinely happy — and the UK feels like the holy grail. We planned four matches but made it to three after one went to extra time and penalties. The shootout was brilliant, and the keeper (who played for my favourite team back home last season) saved all three. We travelled through Preston, Liverpool and Manchester, ticked off incredible stadiums — Old Trafford was the highlight — and made great memories, with fish & chips and a pint to top it off. Frans Deelen Souza - Client Consultant Spending quality time with the family I chose 21 March for my Powder Day for two meaningful reasons. It was my wife’s birthday, and we celebrated with a romantic lunch and a walk by the lake. It was also World Down Syndrome Day, a day that holds special meaning for our family. We took the time to celebrate our oldest son’s achievements and reflect on the importance of support and awareness. The sun was shining, and the day brought a perfect balance of quiet time and moments with loved ones. I’m grateful for the opportunity to enjoy it. Laura Henigman - Research Expert Surfing on the coast of Portugal I just got back from a holiday in Ericeira, Portugal’s beautiful surf town and Europe’s first World Surfing Reserve. It was the perfect mix of activity and relaxation—surfing, running, yoga, tennis, beach time, and great company. On my last day, I used my powder day for one final surf session. Surfing is tougher than it looks, with lots of paddling and wipeouts, but between all the falls, I managed to catch a few good waves. It was challenging, fun, and totally worth it. Glenn Manders, Jelle Pruijn - Knowledge and Solutions Specialist & Teamlead Research Powder Day Turns Party Day What started as a laid-back visit to the old DVJ office turned into an unexpected celebration. While cashing in our Powder Day, Maartje, Glenn and I found ourselves in the middle of the Nijmeegse Vierdaagse. We joined the cheering crowds, caught up with colleagues, and ended the day dancing through Nijmegen’s streets. A simple plan became a spontaneous reunion — full of sun, stories, and surprise fun. Elsemieke Lijmbach - Office Manager Galloping Freedom on the Dutch Coast Going back to the Dutch coast with a close friend was truly unforgettable. We enjoyed a private 3.5-hour horseback tour that took us from galloping through the dunes to cantering freely along the shoreline. My horse for the day, Magic, made the whole experience even more special, living up to the name in every way. The splashing waves meant we couldn’t capture much on camera, but the few photos we did get riding in the water are enough to bring back the memory. What stood out most was the sense of freedom — the wind, the sea, the power of the horse beneath me — all combined with the joy of sharing such a unique adventure with a friend. Floor Lieskamp - Research Expert A Special Day in Zeeland For my mom’s birthday, I wanted to give her something memorable, so I planned a day trip to one of her favourite places — Zeeland. On Thursday evening, I travelled from Rotterdam to my parents’ house so we could enjoy dinner and a relaxing evening walk together. The next morning, we drove an hour to Vrouwenpolder, where we had a delicious lunch at Lekker, a beach bar with stunning sea views and perfect weather. Afterwards, we explored the beautiful town of Veere, wandering through its charming streets, browsing the small shops, and taking in the harbour and historic bastion. We ended the day with ice cream and a refreshing drink — the perfect way to celebrate together. Lissy Tijhuis - Research Expert A Powder Day in the Sun Last week’s sunny forecast inspired me to take my Powder Day on Wednesday and soak up the summer weather. I started with a refreshing morning run, then headed to the lush Amelisweerd estate near Utrecht to meet a friend. Surrounded by historic country houses, winding woodland paths, and the sparkling Kromme Rijn, we spent the afternoon picnicking, chatting, playing games, and even taking a cooling dip in the river. From the meadow, I could spot our office in the distance—a reminder of how special it is to swap my desk for nature now and then. It was the perfect midweek reset and exactly what a Powder Day is meant for. Dennis Hulsebos - Technology Integration Specialist Powder Day: Naturalis & Suriname On 2 January I used my Powder Day to join my girlfriend Nicky and her family at Naturalis. Her grandma and aunt came over from Suriname for Christmas, and it felt special to spend that day together. We started early in Leiden with a gym session with her aunt (she does CrossFit in Suriname). For me it was a milestone too: my first heavy deadlift/squat session in over two years after a long knee injury. Then we headed to Naturalis and visited the temporary Suriname exhibition — a great mix of nature, history, and the country’s ties to the Netherlands, plus its beauty and wildlife (including the capybara). Pia Stork - Client Consultant A Special Auction Week Thanks to my Powder Snow Day, I was able to follow our 2024 foals — now yearlings — from the moment they left the stud farm to their arrival at the auction. It was such a joy to spend the whole day with them, talking to potential buyers, showing the horses several times, and catching up with fellow breeders. On Friday, the auction itself took place, and both yearlings were successfully sold to trainers around the country. The goodbyes are never easy, but knowing they are starting a new chapter makes it easier. With the “teenagers” moved out, we’re now ready and excited to welcome the foals of 2025. Martin Hellich - Head of Innovation Catching the Wind On 26 September, I had my own perfect Powder Day. And it truly lived up to its original meaning: “One should absolutely not be working on a day like this.” For me, that meant: 20–28 knots of wind, Great temperatures and plenty of sunshine Those are the days when my heart starts racing and my mind drifts straight to the coast — where windsurfing dreams come true. While others (the real maniacs!) might have had to “call in sick,” I didn’t have to. Thanks to DVJ’s culture, I could take an official Powder Day — guilt-free and with the full support of my team. Mandy Boomgaarden - Research Expert A Paris Powder Day I just wanted to share a few good vibes from my Powder Day last Friday. I used it to extend a weekend in Paris with my dad — his first time there — and we had the best time exploring the city. From visiting the beautifully restored Notre-Dame to cycling along the Seine and around the Arc de Triomphe, it was an unforgettable adventure. To top it off, we climbed the Eiffel Tower in the middle of a downpour, only to be greeted by a rainbow at the top. It was such a special way to spend extra time together and make lasting memories. Irmina Bendzera - Research Expert A Powder Day Readathon On a rainy powder day, I spent my time in an unusual way — joining friends for a 24-hour Readathon. From 8AM to 8AM, we read as much as we could, only pausing for spontaneous moments like watching Mamma Mia outside, a 6AM chat about school reading lists, and admiring the sunrise. By the end, I’d read six books (finished three), shared plenty of laughs, and slept through the next day. Staying up all night to read isn’t for everyone, but reading with friends makes it unforgettable — sharing reactions, discussing stories, and experiencing it all together. Jelle Quak - Global Director Strategy & Solutions Powderday: Slowing Down to Move Forward Yesterday, Marloes and I signed up for a trail marathon in the Austrian mountains — a bold goal, but just like in our work, growth comes from showing up every day. I used my Powderday to start training with an easy run through the Dutch polder: long dikes, low skies, a heron lifting off, and even my old school along the way. The rest of the day stayed slow — groceries, cooking, and studying Bol’s toy catalogue with my daughter. Not epic, but a calm, steady start toward that daunting finish line — ten heartbeats lower than usual. Leonie Hamstra - Research Expert The Luxury of Doing Nothing Life is busy. Fun, but busy. Family, friends, work, sports… Oh, and a new house we’re currently renovating and moving into in four weeks. Balancing everything is a lot. Fun, but a lot. So yesterday, I decided to drop the packing, skip the cooking for my daughter, and stop checking (for the 100th time) how the fieldwork of that one project was going. Instead? I did NOTHING. A day with me, myself & my books at the sauna. The hardest decision of the day was which piece of cake to pick with my coffee. Loved it! That busy life is a luxury. A luxury that felt even more luxurious when I got to escape it for a day in the sauna. Thnx DVJ! Gabriele Herrmann - Client Consultant The Mushroom Hunt For my Power Day, I swapped screens and city noise for the quiet of the forest. With one of my oldest friends, I spent the day exploring, talking, and searching for mushrooms — my favourite autumn ritual. Her son had promised us a magical spot “full of mushrooms,” but after hours of walking, we found just one lonely specimen. We laughed, of course. The real treasure turned out to be the day itself — the crisp air, deep conversation, and simple joy of wandering. We returned home with enough for dinner for two and a sense of calm that felt far richer than any basketful of mushrooms. Lenneke Keulemans - Research Expert Powder Day Reunion Last weekend, I took my Powder Day in Maastricht — not for the weather, but for nostalgia. I met up with my university friends, the same group I was randomly paired with ten years ago because our last names started with the same letter. To celebrate a decade of friendship, we returned to Maastricht, where our first weekend trip took place. We ate, laughed, explored, shopped, and even biked through the dark caves of Valkenburg — a thrilling reminder that some adventures never get old. Sofunne Ohajunwa - Research Expert A Joyful Powder Day in Lagos I spent my powder day in Lagos, Nigeria, celebrating my cousin’s traditional wedding with my family. It was a beautiful day full of love, music, and incredible food. The venue was stunning, and we enjoyed every moment—from the bride’s graceful entrance and symbolic palm wine ceremony to dancing late into the night. I’m very grateful to DVJ for giving me the chance to reconnect with my second home—already looking forward to my next trip! Kirsten Bartels - Client Consultant A Peaceful Powder Day at Lake Tegernsee For my powder day, I travelled across Germany to visit a long-time friend who lives by the beautiful Lake Tegernsee. I even added an extra day—just because I could—to enjoy simple moments that make me happy, like swinging and relaxing by the lake. As the sun set, I sat with two of my favourite people, soaking in the calm and beauty of the evening. It was the perfect mix of friendship, nature, and gratitude. A big thank you to DVJ Insights for making this day possible. Mark Vroegrijk - Senior Methodologist Powder Day at “Elluf-Elluf” With the year coming to an end, I used my Powder Day to celebrate “Elluf-Elluf,” the official start of Carnaval. In perfect weather, two friends and I headed to Kruikenstad (Tilburg) for an afternoon of music, DJs, and Brabant-famous artists. We joined a lively student cantus filled with Carnaval songs and stayed for the reveal of the new “Raad van Elf” and Prince Carnaval. Afterwards, the celebrations continued in the spirit of this year’s theme: “Agge aanders kèkt, ziedet beeter!” A day full of fun, friendship, and Carnaval energy. Thanks, DVJ! Teun Swierstra - Research Expert A Snowy Powder Day in Sweden Over the past two weeks, I visited my girlfriend Melanie in Gothenburg for a “working from X” stay — the perfect moment to use my Powder Day. With –5°C temperatures and fresh snow, we took a 5:15 a.m. train to Stockholm for a day of exploring. After a much-needed flat white, we wandered through the city, visited the ABBA Museum, and—my personal highlight—the Avicii Experience. We ended the day with a stunning sunset and two new LPs to take home. A fantastic Powder Day. Thanks to DVJ for making this possible. Nicole Engels - Global Lead Academic & Industry Partnerships A Powder Day Full of Friends, Campers & Art Yesterday I enjoyed a fantastic Powder Day with friends. We started in Hillegom to explore more than 150 camper vans for a friend who’s hoping to buy one — testing beds, trying (dry) showers, and checking out every dashboard. Afterwards we headed to Haarlem for lunch, where another friend joined us, and we finished the day at the Michelangelo exhibition at the Teylers Museum — truly amazing. A wonderful Powder Day spent with friends I’ve known since I was 18. Thanks, DVJ! Lisette Kruizinga-de Vries - Thought Leader Science & Analytics A Relaxing Powder Day at the Sauna Last Friday, I spent a wonderfully relaxing Powder Day with my husband. We started with a sunny morning walk, then packed our towels and books for a full day at Sauna van Egmond, just a short bike ride from home. With busy schedules and family life, taking a day to switch off was exactly what we needed. We enjoyed multiple saunas, the ice-cold plunge pool, a duo massage, and a delicious lunch. A perfect reset — and a great start to the weekend. Evelien Edwards - Research Director Celebrating 85 Years – A Weekend Full of Family, Fun & Memories For my grandma’s 85th birthday, we went away for a weekend with over 30 family members. I helped prepare a pub quiz, decorations, and even a homemade medal, which turned into a fun way to catch up with relatives from Belgium and Germany. To finish it off, we surprised my grandma with a photo book so she can relive this special weekend again and again. Jan Aarts - Client Consultant A Magical Powder Day at Disneyland For my Powder Day, I went to Disneyland Paris with my whole family, including my two nephews on their very first visit. As a rollercoaster and theme park fan, it was special to experience the park at Christmas through their eyes—festive lights, rides, hot chocolate, mulled wine and fireworks. It was a joyful day full of excitement, memories and family time—thanks to DVJ for making it possible. Maria Sanchez Raposo - Market Lead Spain Finding My Path on Powder Day On Friday 28 November, I celebrated my six-month anniversary at DVJ with my first Powder Day. Instead of skiing, I took two solo mountain hikes near Madrid—new trails, winding roads and even a small detour that ended at a hidden waterfall. In a year full of change, including buying a new home, a day to disconnect, walk and literally find my way on a new path helped me reset and gain perspective. Dr. Kai Geertsema - Senior Client Consultant Sunshine, Steps & a Shiba Inu Thanks to DVJ’s working from X option, I spent three weeks in Andalusia with my girlfriend Jana and our Shiba Inu, Popi. On my powder day I traded my laptop for sunshine, starting with a beach walk and a slightly chaotic photo shoot with Popi. In Málaga I explored the Alcazaba and the Roman theatre, had pistachio cheesecake by the cathedral, and visited the Picasso Museum, where Bather (1971) became my favourite piece. The day ended with a short boat trip, 15,000 steps on my Garmin, and a relaxing evening on the sofa with Popi—recharged and very grateful for the freedom to work from anywhere. PS: The next day we went to the Sierra Nevada, above 2,500 metres, with actual snow! Dorte Torpe Hansen - Client Consultant A Midweek Powder Day in the Woods Last Wednesday I grabbed the chance for a “powder day” – not on skis, but orienteering. For this time of year the weather in the south of the UK was perfect: blue skies, sunshine and a light frost. I joined a midweek British Army training event (civilians allowed!), armed with a map and compass and hunting for controls in classic south-east English woodland. It didn’t take all day (I didn’t get that lost), so I still had the afternoon for a bit of Christmas planning, shopping – and finally, feet up. Ralph Sluis - Client Consultant A Sinterklaas Powder Day Last Friday I took my Powder Day on a special date: 5 December, the birthday of both my wife and Sinterklaas. My wife works at a language school for refugee children from countries like Syria and Ukraine, so we turned the day into a Sinterklaas party – I dressed up as the old man himself, and my daughter joined as a very cute helper. The children, who had just learned about this Dutch tradition, were over the moon and kept hugging us all morning. Their happiness was priceless – thank you DVJ for my Powder Day. Sonja Vernooij - Client Consultant A Weekday Winter Garden Escape Last week I had my own Powderday—and loved it, even without taking many photos. I’m a garden lover, so garden centres are usually my happy place. But in winter they turn into busy Christmas hubs. So instead of braving a December weekend crowd, I went on a weekday with my best friend to Intratuin Halsteren’s famous Christmas fair, full of light shows and a theme-park feel. I came home with bird food, new bowls, a fresh “outfit” for our tree, and a big smile. Remco Havermans - The Lab A Powder Day Well Spent Yesterday I used my powder day before the end of the year. I kicked things off with a quiet Monday morning round of golf—peaceful, few people, and plenty of fresh air. In the afternoon, I attended a friend’s master’s thesis defense, featuring a presentation on whether acid leaching could be profitable for extracting nickel from nanofibers. I didn’t catch every detail, but it was great to be there and support him. All in all, it was the perfect day to recharge before the final sprint to Christmas. Thanks, DVJ, for the powder day! Kara Tiedtke - Research Expert A Powder Day with Family and Food A couple of weeks ago, I used my powder day to extend my weekend for a special family occasion: my younger brother’s graduation in Maastricht. My parents and sister came to Amsterdam a day early, so I got to play tour guide. We started with coffee and a city stroll, then enjoyed a long lunch at Restaurant De Kas—a greenhouse restaurant known for its plant-to-plate philosophy and beautifully crafted dishes. That evening, we took the train to Maastricht to celebrate with my brother, his friends, and their families. With our family spread across different countries, time together like this feels extra special. Johann Lippmann - Client Consultant Culture, Cuisine & the Stockholm Archipelago I spent a long weekend in Stockholm with my girlfriend, exploring the city at an easy pace. With very grey (Dutch…) weather, we opted for indoor culture first—art at the National Gallery (free on Thursday evenings and well worth it). Food was a highlight too: classic Swedish dishes at Restaurang Tradition, modern cooking at Bar Agrikultur, and creative cocktails at Bar Afterglow (their IKEA-style menu is a fun read). When it dried up, we took a stroll through the city and caught the ferry out into the beautiful Stockholm archipelago. Thanks again for making this possible! Cathelijn te Koppele - Client Consultant Baby Cuddles & Boulder Chalk I used my Powder day to spend quality time with friends and go bouldering. In the morning, I took a roadtrip with a friend who’s about to leave for a six-month world trip, and we visited two friends in Amsterdam with their newborns—complete with baby cuddles and beschuit met muisjes, the classic Dutch maternity treat. After a stroll through the city and a park, I ended the day at the bouldering hall: trying new routes, high-fiving small wins, and going home with hands full of white chalk. A perfect reminder that progress comes one move at a time. Elin Scotford - Market Lead Nordics Snow, Sauna & a 5-Year Celebration My Powder day was all about enjoying the first snow of the season—and celebrating our five-year anniversary. With my partner travelling a lot for work, we made space for a proper day together. We went to Gothenburg, starting the night before at our favourite jazz club with my sister and her partner. The next morning we woke up to blue skies and fresh snow—something I really miss living in the south. We spent half the day at a lovely spa, then drove through snowy roads to visit family for a cosy evening. Snow, sauna, and good company—perfect. Thanks DVJ for the push to take a day and enjoy life Stefan Bliekendaal - Global Research Director Powder day at school I spent my Powder Day at my daughters’ school. As a klassenvader on the Christmas committee, I started the day at their school play in our neighbourhood church — one daughter shared a Christmas wish, the other played an angel. Afterwards, I grabbed lunch at my favourite Italian sandwich spot in Utrecht and took a short stroll to the Centraal Museum. Then it was back to school to help with Christmas dinner in the classrooms and the parents’ borrel in the schoolyard. Pleasantly tired, I ended the day at home with another episode of The Beast in Me (recommended!). Dijana Justic - Global Director Marketing Communications Maastricht, Dreams & a Powder Day Together I spent my Powder Day in Maastricht with my 17-year-old daughter, Sophie, who’s in her final exam year and dreams of studying at Hotel Management School Maastricht. After a two-hour drive south, we arrived in an area that feels like another country. We had lunch at the teaching hotel on campus — honestly Michelin-star worthy — followed by a presentation, campus tour, and a drink with students. Everything is nearby: the school, the teaching hotel, and the first-year student complex. We ended the day in Maastricht’s lively city centre with Christmas vibes, a bit of “why not” shopping, and a French dinner at Bistro Ferdinand. Tired but happy, we drove home chatting and singing along to Christmas songs. Jorge Lopez - Client Consultant Powder Day in Santander: Nature & History I used a 2025 Powder Day to stretch the last weekend of the year and head to Santander with my family — to explore both our surroundings and our past. We spent the day in two fascinating places: Cabárceno Nature Park, a former open-cast iron mine with Roman roots that’s now a huge animal conservation park, and the replica of the Altamira Cave, created to protect the original prehistoric paintings (over 10,000 years old). After all that, we headed back into the city centre for pinchos — the perfect modern ending to a day full of nature and history.

< Back Out-of-Home (OOH) Advertising Webinar Out-of-home (OOH) advertising is everywhere—but how much of it is truly effective? Are your ads capturing attention, driving recall, and delivering real impact? On 18 February 2025, DVJ Insights hosted its first Academia Webinar, in collaboration with the University of Groningen, to explore the science behind successful Out-of-Home (OOH) advertising. Join Jori van de Spijker (Global Head of Brand & Communication, DVJ Insights), Maarten Gijsenberg (Professor of Marketing Dynamics, University of Groningen), and Veronica Burbulea (PhD Candidate, University of Groningen) as they break down the latest research on what makes OOH campaigns effective. This session brings together industry experts and academic researchers to discuss why OOH advertising remains a crucial part of the media mix and how brands can optimise their campaigns. Watch the recording to gain unique scientific insights and actionable learnings on how OOH advertising shapes consumer behaviour and drives brand growth. More information? Please get in touch with one of our consultants or write to us at marketing@dvjresearchgroup.com . Don't miss this opportunity to gain science-backed insights and practical strategies to improve your OOH advertising impact! Previous Next

Explore DVJ Insights BV's terms and conditions, covering everything from market research assignments to confidentiality, intellectual property, and secure data storage. Designed to ensure transparency, privacy, and compliance with Dutch law, with clear guidelines on client obligations, parental consent, and dispute resolution. Terms and conditions Terms and conditions DVJ Insights BV 1. General terms 1.1 These general terms and conditions apply to every offer and / or quotation and / or assignment and / or agreement to carry out market research in the broadest sense of the word, hereafter referred to as “Assignment”, between the at the association with full Jurisdiction MarktOnderzoekAssociatie.nl affiliated market research and / or selection agency, hereinafter referred to as “Contractor”, and the (potential) client, hereinafter referred to as “Client”. 1.2 Deviations from these conditions can only be agreed in writing and only apply to the Assignment to which they are explicitly declared applicable. Any general terms and conditions of the Client do not apply unless the (partial) applicability thereof in addition to the applicability of these conditions is agreed in writing between the parties. 1.3 If one or more of the provisions in these general terms and conditions are invalid, in violation of the law or otherwise unenforceable, this shall not affect the validity of the other provisions. Parties will negotiate in good consultation on a new provision to replace the invalid or unenforceable provision, which follows as much as possible the scope of the invalid or unenforceable provision. 1.4 Each Assignment takes place with observance of the Code of Conduct for market research and Statistics. Assignments will never conflict with mandatory provisions of the international ICC / ESOMAR code of conduct. 1.5: Information transport. Communication is always in writing via email. Even if communication takes place in other ways of communication, this will be confirmed by email. 2. Research briefing 2.1 The Contractor must adequately inform itself of the objectives of the Client with the Assignment. 2.2 Research proposals from the Contractor are based on the information provided by the Client. The Client warrants that he has provided all essential information for the design and execution of the Assignment to the best of his knowledge. The Client also guarantees that it is entitled to use all data provided to the Contractor, including address material, for market research. 2.3 All information provided by the Client to the Contractor in the context of the research, including the information during the research briefing, is strictly confidential and the Contractor is obliged to confidentiality. This confidentiality obligation also applies if the Contractor has received information from the Client and the Contract is not given to the Contractor. 3. Research proposals and quotations 3.1 All research proposals and quotations from the Contractor are without obligation. An Assignment is made official as soon as the Contractor has confirmed the Assignment in writing after having reached agreement about the research proposal or has started carrying out the research with the knowledge of the Client. 3.2 The Contractor may charge costs for making a research proposal, provided this has been agreed with the Client in advance. 3.3 If the Client has submitted an application to more than one (potential) Contractor for the submission of a research proposal, the Client is obliged to inform all (potential) contractors about the number of applications. If the Client does not fulfil this obligation and no assignment is given to the Contractor, the Client shall owe all costs incurred by the Contractor linked to making the research proposal. 3.4 The rates and costs offered by the Contractor cannot be increased during four months after the offer, unless the research cannot take place within the period stated in the research proposal due to the Client’s fault or the Contractor reserves the right of increase. The amounts stated in the offers are always excluded of sales tax. 4. Liability 4.1 The Contractor will execute the Assignment to the best of its knowledge and ability. This obligation has the nature of a best effort’s obligation, unless otherwise agreed in writing. 4.2 The Contractor is liable for any shortcomings in the performance of the Assignment, insofar as these are the result of the Contractor’s failure to observe the care and expertise that may be relied upon. The liability for the damage on that account is limited to the amount of the compensation received by the Contractor for its activities in the context of the Assignment. 4.3 Any claims by the Client must be submitted within one year after the discovery of the damage, failing which the Client has processed its rights. Any liability of the Contractor for any consequential damage suffered by the Client is excluded. Consequential loss is understood to mean, among other things, all damage resulting from any use of research results by the Client or third parties, and against Client’s claims against such third parties, the Client shall indemnify the Contractor. 5. Delivery time and planning 5.1 Agreed delivery times are not binding in the event of delay due to unforeseen circumstances that are related to interim changes in the Assignment or other circumstances with which neither the Contractor nor the Client, in the conclusion of the agreement, reasonably required to take into account. If the Contractor anticipates a delay, he will immediately inform the Client thereof. 5.2 If the Client wishes to make a change in the agreed time schedule, the Contractor will cooperate, provided that the Client discusses this with the Contractor in good time and furthermore on the condition that, depending on the circumstances of the case in question, this cooperation can reasonable be required from the Contractor. If the Client deviates from the planned fieldwork data, the Contractor is entitled to charge the Client for the costs resulting from the change desired by the Client in the agreed time schedule. Unless a different agreement has been made in writing about the following term, the Client shall at all times have to report any deviations in the agreed time schedule at least ten (10) working days before the planned starting time of the field work. If the Client does not comply with this period, the Contractor is entitled to full payment of the fee agreed for the fieldwork. Any replacement income will be deducted from this reimbursement. 6. Changes / additional work 6.1 If the Client wishes to make changes to the structure and / or content of the research, the Client shall consult with the Contractor in a timely manner. The Contractor will cooperate with the desired changes, provided that this can be reasonably demanded of the Contractor and about the costs that can reasonably be charged extra, or can reasonably be deducted, agreement is reached. 6.2 The Contractor is never permitted to make changes to the agreed structure and / or content of a research without the Client having consented to this. 6.3 If the Contractor must perform more work than is provided for in the research proposal on which the Assignment is based, he will consult with the Client about this. The additional work to be performed by the Contractor will be at the expense of the Client, unless the necessity of performing this additional work is caused by the Contractor’s negligence or because the Contractor has made a wrong estimate or the work in question could reasonably have been foreseen. The level of the fee involved with the additional work will be determined by the parties. 7. (Interim) termination of the Assignment / suspension and dissolution of the Assignment 7.1 If as a result of a cause attributable to the Contractor the Assignment is not performed in accordance with the underlying research proposal, the Client shall give the Contractor written notice of default and the Client shall, with observance of a period of seven (7) days, inform the Contractor of the opportunity to still execute the Assignment properly. The Client is only then not obliged to give the Contractor the opportunity to do so, if this cannot reasonably be required of the Client. Additional costs that the Contractor must make after being in default are not eligible for compensation. Only if the shortcoming of the Contractor continues after notice of default, the Client is entitled to cancel the Assignment. 7.2 If as a result of a cause that the Client can be attributed, the Contractor has not been able to execute the Assignment or has not been able to execute it in accordance with the research proposal on which it is based, the Contractor will give the Client written notice of default with observance of a term of seven (7) days. and offer the Client to execute the Assignment, unless this cannot reasonably be expected from the Contractor. The extra costs incurred by the Contractor in this connection will be borne by the Client. If the Client does not make use of the offer, the Client shall be obliged to compensate the Contractor for the damage suffered as a result of the non-performance of the assignment. The Contractor is entitled to dissolve the Assignment without notice of default and / or to suspend the performance of the Assignment, if the Client does not, not timely or not properly fulfil his obligations towards the Contractor. 7.3 If the Contractor or the Client becomes bankrupt, (temporarily) applies for suspension of payment or discontinues the business, the other party has the right to terminate the Assignment with immediate effect. 8. Payment terms 8.1 The rates stated in a research proposal and / or quotation include travel and accommodation costs, unless stated otherwise. Costs that the Contractor can charge to the Client must be specified by the Contractor on request. 8.2 Payment must be made within thirty (30) days after the date of the invoice, unless otherwise agreed. After this date the statutory interest will be charged. In the event that the Client fails to fulfil one or more obligations towards the Contractor, all reasonable costs incurred in obtaining payment out of court will be charged to the Client with a minimum of 15% of the claim. The Client is not entitled to suspension and / or settlement of obligations towards the Contractor. 9. Intellectual property 9.1 All rights (including the copyright) on the following (research) material remain with the Client / are transferred to the Client: a. Questionnaires, instructions, specifications, data files and other information provided by the Client that have been provided by the Client; b. the outcome of the market research – in the form of reports, advice etc. – if the Assignment concerns customized research, provided that the Client has fully paid the amount owed to the Contractor in respect of the Assignment. In this context, customized research is taken to mean all market research activities, both qualitative and quantitative, that are carried out specifically or solely for the Client. 9.2 The Contractor is not permitted to give (any part of) the material referred to in Article 9.1 to third parties without the Client’s consent. 9.3 All rights, including copyright, are vested in the following research material and remain vested with the Contractor: a. Research proposals, cost statements, quotations and such; b. all research material produced by the Contractor, such as models, techniques, questionnaires, instruments and software; c. the outcome of the market research in the form of reports, advice and the like if the Assignment concerns multi-client research. In this context, multi-client research means all market research activities, both qualitative and quantitative, that are carried out in the context of research, insofar as the data of and / or for more than one Client are available. 9.4 The Client is not allowed to bring (any part of) the material referred to in Article 9.3 to the knowledge of third parties without the permission of the Contractor. The client can use the material in question in article 9.3 sub c. to reproduce for internal use. 10. Damage to or by test material 10.1 All damage that occurs to test material made available by the Contractor to the Contractor is at the expense of the Contractor unless this damage is caused by factors that are beyond the control of the Contractor. 10.2 All damage caused by (the use of) test material made available by the Client to the Contractor is at the expense of the Client, unless this damage can be attributed to intent or gross negligence of (the personnel of) the Contractor. The Client indemnifies (the staff of) the Contractor against claims that third parties may have in this respect. 11. Force majeure 11.1 If the Contractor is prevented from fulfilling his obligations due to force majeure, the Contractor will immediately inform the Client of this and enter into consultation with the Client. The Client will cooperate with the desired extension of the period, provided this can be reasonably demanded of the Client and about this and about the costs that can reasonably be charged extra, or that are deducted in reason, agreement is reached. 11.2 If due to force majeure the execution of the Assignment is delayed by more than three (3) months, both the Contractor and the Client are entitled to consider the Assignment as terminated. In that case, the Contractor is only entitled to compensation for the costs incurred by him. 12. Storage period DVJ Insights BV uses a storage period of at least 2 years (24 months) of research materials. All materials for the research that are delivered by the customer are stored on the secure server of DVJ Insights BV. 13. Parental consent participants survey In addition, we explicitly state that children up to the age of 16 are only allowed to participate in research, this concerns the collection of data directly with these children, when there is supervision by the legal representative or the legal representative has agreed in advance unless a child participates in secondary education. Occasionally it happens that when research is carried out in the fifth class of secondary education, a 15-year-old occurs. In this case, the requirement of supervision or consent does not apply to such a 15-year-old in this specific circumstance. Young people from the age of 16 are expected to be able to oversee sufficiently and understand the purpose of research. When someone under the age of 16 wants to become a member of the DVJ panel, parents are nevertheless asked for consent. If it becomes clear during the process that someone is under 18 (without this being clear in advance), the respondent will be put on inactive until he/she can prove that he/she has reached the age of 18 years. Parental consent is stored in a data point in the Kinesis Panel. 14. Confidentiality and exclusivity 14.1 The parties are obliged to maintain secrecy towards third parties who are not involved in the execution of the Assignment, regarding all confidential information that they have received from each other or from another source within the context of the Assignment. Information is considered confidential if this has been communicated by the other party or if this arises from the nature of the information, but in any case the information as referred to in Article 2.3 of the general terms and conditions. 14.2 The client is obliged to guarantee the privacy interests of the respondents. The Client is only entitled to use the research results obtained after the market research for statistical or comparative purposes, provided that these results cannot be traced back to individual respondents. The Client and the individual respondents will nonetheless be free to make deviating agreements in consultation with this provision. 14.3 If these general terms and conditions apply to an Assignment by the Client to a selection agency, then the Client is not permitted to include the respondents made available by the selection office in their own file, or to approach the respondents, for what purpose also, in a different way than via the selection office. 14.4 In the event of violation of the provisions referred to in this article, the Client will owe the Contractor an immediately payable fine of ten (10) times the agreed fee for the Assignment, without prejudice to the right of the Contractor to claim compensation. 15. Transfer of rights and obligations The Client is not entitled to transfer the rights and obligations arising from the Assignment entirely or partially to third parties, unless with the written permission of the Contractor. 16. Remaining provisions 16.1 The Client shall never be entitled to settle an obligation, payable or not, on his part with an obligation of the Contractors towards the Client. 16.2 All legal claims of the Client against the Contractor on the grounds of an Assignment or the law become prescribed after one year after the limitation period has commenced in accordance with the statutory rules. 16.3 Contractor is authorised to make changes to the general terms and conditions. These changes take effect on the announced time of entry into force, except in respect of Assignments agreed before that date. The Contractor will timely send the amended General Terms and Conditions to the Client. If no time of entry into effect has been communicated, changes to the Client will take effect as soon as the change has been communicated or made known, except in respect of Assignments agreed before that date. 17. Applicable law and disputes Only Dutch law applies to all Assignments between the Client and the Contractor. All disputes, with the exception of disputes to the knowledge of which the MOA Disputes Committee on the quality of market research (as referred to in the Disputes Regulation for market research of the MOA) is competent, which may arise as a result of or connected with the execution of (an) Assignment. (and) between the parties are settled by the competent court in the place of establishment of the Contractor, unless the Contractor may choose to submit the dispute to the District Court in the place of establishment of the Client.

Campaign Evaluation Is your campaign capable of realising effect for your brand? < Back to all solutions Contact Is your new campaign able to stand out among your target group? How are the campaign creatives evaluated? On which brand KPI’s has your campaign realised impact? What can we learn from the campaign regarding media deployment and used creatives? These are all important questions to determine the strength and impact of your campaign, optimise the next flight or generate learnings for future campaigns. DVJ’s campaign evaluation provides concrete answers to these questions by using a validated research model where brand, media and creation come together. We provide insight into the extent to which the campaign stood out amongst the relevant target audience, what the strength for the campaign creative has been and if the campaign was able to affect the brand and therefore resulted in achieving the campaign goals. The Campaign Evaluation ensures companies will have more control over the effectiveness and efficiency of their marketing efforts. Our approach The foundation of DVJ’s Campaign Evaluation consists of a pre-post methodology, complemented with an exposure analyses to map out the effects of the campaign. By bringing brand, media and creation together, we provide full insight into how each type of campaign works. We make a distinction between campaign effects (recognition, advertising and message recall), brand effects (brand funnel and brand values) and creative effects (evaluation). We use an OTS-methodology to determine possible exposure to the campaign. We relate people’s media behaviour to the realised media deployment. This allows us to determine if and to what extent people have been in contact with the campaign. We carry out different statistic contribution analyses to interpret the role of each deployed channel. We offer modular add-ons to further dive into the campaigns of the most important competitors, digital performance and phasing and timing of media planning. We have an extensive benchmark available for the creative evaluation and campaign creative recognition against the media pressure. Meta-analyses on our database have proven that only 20% of campaigns is capable of realising significant effects on advertising recall. Our deliverables To meet the campaign debriefs of the media and advertising agency and implement optimisations for potential future flights of campaigns, it’s important that a campaign evaluation is carried out in a fast and efficient way. The results are summarised in a compact PowerPoint presentation where the effectiveness of the campaign is determined and possible optimisations identified using the FUA-method . Our Senior Consultants add value in the presentation in the interpretation and discussion with important internal and external stakeholders. Completion of the study within 10 business days after the post-measurement. Your benefits from Campaign Evaluation More efficient and effective campaigns. More control over the ROI of your marketing efforts. Concrete recommendations that help the media and advertising agency implement optimisations for future flights of campaigns. Our latest posts Hanna Riberdahl - Brand Marketing Sweden 1 day ago Combining Scale and Realism in Shopper Research - Approximating The Reality Of Shopper Journeys 3 days ago Pernella Geluk - Geluk Marketing Jul 22 Contact Contact Previous Next