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Meet the Minds Behind the Insights DVJ’s keynote speakers are at the forefront of retail, shopper, and brand marketing innovation. Meet our Speakers At DVJ Insights, we bring together industry-leading thinkers who don’t just talk about the future of brands—they shape it. Our keynote and guest speakers translate cutting-edge research into actionable insights, helping businesses grow through innovation, creativity, and data-driven strategies. Whether on stage or in workshops, they inspire with evidence-based stories that move brands forward. Our speakers are available for keynote speeches, panel discussions, and interactive workshops. Whether you're organising a large conference or an in-house strategy session, they bring valuable insights and energy to every stage. Select Categories Topics Language Book Speaker Client Consultant Jan Aarts Jan Aarts is a Client Consultant at DVJ Insights with 10+ years of experience in research and consultancy. He specialises in media, behavioural change, and brand growth, and was nominated MOA Young Talent in 2019. Jan also co-authored 23 Innovations in Digital Communication and regularly speaks at industry events. Languages: Dutch, English More info Book Speaker Senior Methodologist Mark Vroegrijk Mark Vroegrijk is Senior Methodologist at DVJ Insights and a member of the LAB innovation team. He focuses on making advanced analytics scalable and accessible, and conducts meta-analyses to enhance client insights and thought leadership. Mark holds a PhD in Marketing Modeling from Tilburg University. Languages: Dutch, English More info Book Speaker CEO Lucas Hulsebos Lucas Hulsebos is CEO and owner of DVJ Insights with 20+ years in market research. Formerly with GfK and MetrixLab, he’s active on several industry boards and has twice been named MOA Researcher of the Year. He regularly publishes on marketing and research. Languages: Dutch, English More info Book Speaker Global Head of Innovation Martin Hellich Martin Hellich is Global Head of Innovation at DVJ Insights, helping clients grow through tailored innovation strategies. With 25 years of experience, he combines research, analytics, and consulting, and regularly shares insights through publications and events. Languages: German, English More info Book Speaker Global Director Strategy & Solutions Jelle Quak Jelle Quak is Global Director Strategy & Solutions at DVJ Insights, with over 15 years of experience in turning data into meaningful insights. He has supported some of the world’s most well-known brands by combining methodological expertise with pragmatic creativity and strategic thinking. At DVJ, he leads The LAB—a team focused on innovation and developing future-proof research solutions by connecting technology, methodology, and science. Languages: Dutch, English More info Book Speaker Global Head of Brand & Communication Jori van de Spijker A natural storyteller, Jori helps advertisers succeed in today's medialandscape by turning consumer insights into compelling stories that inspire marketeers and fuels the creative- and media strategy. Languages: Dutch, English More info

< Back Research Expert (German speaking) Job Type Full Time Workspace Utrecht Hybrid Apply Now Who are we? DVJ Insights is an ambitious, innovative and fast-growing marketing research agency located in the Netherlands, Sweden, Denmark, Norway the UK, Germany, and Spain with the ambition to be the best global agency for brand growth. We add value by helping our clients to better understand consumer behaviour, improve their brand positioning, realise more successful product introductions, and increase the effectiveness of their media campaigns. At DVJ Insights, over 100 passionate colleagues work at 7 different locations and for (global) clients like Philips, Samsung, Bol., Cloetta, Domino’s, Lidl, Rabobank, Paramount, Unilever. We are an informal, dynamic, and passionate team, always aiming to deliver quality and value. We believe that everyone at DVJ contributes to our growth, which is why we think it is extremely important to invest in the personal development of our employees. Next to our work, we like to celebrate our achievements and have fun together by regularly organising team activities such as dinners, pub quizzes, and parties to make sure everyone feels included and appreciated. What will you do as a Research Expert? As part of the research team, you contribute to the successful growth strategy of DVJ Insights. With the client consultants and the rest of the research team, you work on amazing market research projects for a wide variety of topics and renowned brands and organizations as well. The role of a Research Expert is versatile and challenging; not a day is the same. As a Research Expert, you work in a dedicated client team. Together with your team, you work on a wide variety of topics and projects. In this role, you are responsible for the daily supervision and implementation of your own research projects for different clients. Specifically : Undertake projects in close partnership with the client, an experienced client consultant (who is responsible for sales) and the rest of the research team Develop and programme customized questionnaires Set up and coordinate fieldwork through (our own) panels Analyse and interpret data Create reports and data visualisation through PowerPoint presentations Provide conclusions and recommendations on different client questions Present the results and learnings to the client, together with the consultant. Next to that, you are always developing and implementing innovative ideas when it comes to questionnaire techniques, design, statistical analyses, etc. What do we offer? A fun, versatile and challenging job at an innovative, successful marketing research agency, with offices in the Netherlands, the UK, Sweden, Denmark, Norway, Spain and Germany. An international organisation where you can play a significant part in the success of the business, with a role where you get the chance to learn and develop your career. All in an open culture and pleasant work environment: A dynamic and informal place to work with people from different cultures Work with and collaborate with people who are experts in their profession Opportunity to develop and grow your career path Overarching responsibility for challenging (research) projects Engage with the newest scientific insights and innovations: through our own Center of Expertise, our collaboration with universities like the University of Groningen and our international academic board We have dedicated team leaders who provide the onboarding, coaching and support you need Everyone is part of an internal training programme that is focused on research, content, and programming skills We organise weekly inspiration sessions and case presentations for the entire company to share learnings and opportunities You will have the opportunity to compile a personal development plan where we look at training and education that will contribute to your goals A competitive salary and employment conditions (i.e., 27 paid vacation days, a powder day and your birthday off, the opportunity to work from abroad for three weeks per year, travel allowance and pension) The job position is in Utrecht, but there is flexibility to partly work from home as well We aim to encourage and support everyone to prioritize their well-being and physical activity, so you receive a monthly allowance that covers part of your costs. What do you bring in? A university or college degree (communication science, data science, marketing, marketing research, business economics or economic psychology) 0 – 5 years of relevant work experience in research or marketing Excellent command of English and German (both verbal and written) Taking things one step further comes naturally, you always strive for improvement Good planning skills A high-quality standard A high sense of responsibility and ability to act accordingly. Do you have any questions? If you have any questions about this job offer or would like to speak with a research professional, please send an e-mail to vanessa.tapken@dvjresearchgroup.com Already convinced? Do you have the ambition to grow just like DVJ Insights, to work for amazing brands in the Netherlands and beyond, and do you want to be part of an ambitious and innovative team? Please apply by sending us your motivation and CV via mail to applications@dvjresearchgroup.com . Apply Now

Visual Identity Test Is your new visual identity recognisable and distinctive? < Back to all products Does your new visual identity fit the brand and positioning? Does your visual identity stand out enough? Is the new visual identity linked to the characteristics of your brand? Are the right elements of the visual identity attracting attention and is it easily recognisable? These are all important questions to determine whether your new visual identity is good enough to use in all types of communication. DVJ tests a new visual identity with a validated research model, which tests important characteristics such as recognisability, evaluation and as an influencer of choice, leading to rich insight into the potential of the new visual identity and concrete recommendations for possible optimisations. The visual identity can be optimised or adjusted at an early stage, before it will be used on a large scale. Our approach DVJ’s Visual Identity Test has been proven to be effective and is based on a unique combination of implicit and explicit research techniques. We test the visual identity on four different levels: 1) recognisability, 2) appreciation and evaluation, 3) support and strengthening of the brand values, and 4) confirmation of the choice. We use a few registration techniques like the instant appeal test and online eye tracking, so we know exactly how people pre-attentively react. We validate by using free associations and a set of evaluation and activation statements, and by using open question techniques we get a deeper insight into how the visual identity performs. We always take the visual identity of the competitors into account, and can also include the current visual identity. This allows the potential of the new visual identity to be made immediately insightful. Our deliverables To fit the short development processes, it’s important that a visual identity test is carried out in a fast and efficient way. The most important results are summarised in a compact PowerPoint presentation where the potential of the new visual identity is determined, and possible optimisations identified. Our Senior Consultants add value to the presentation in the interpretation and discussion with important internal and external stakeholders. Completion of the study within 5 business days after fieldwork has ended. Your benefits Insight into the potential of the new visual identity based on a validated model that both explores and validates. Concrete recommendations that help implement optimisations. Insightful presentations by our Senior Consultants. Short timings. Femke Hendriks - NS Advertising / Insiders Dec 19, 2025 If No One Sees It, Did It Even Happen? Dec 16, 2025 Boudewijn van der Kroft - TerraSana Dec 12, 2025 Previous Next

< Back Webinar on Measuring Emotions From emotion to insight — measure what truly matters. Emotional responses are playing an increasingly vital role in brand strategy and research — but how can you be sure you're measuring them the right way? In this exclusive webinar, DVJ Insights and the University of Groningen explored the most effective methods for measuring emotions in marketing and research. The session combined academic perspectives with real-world business experience, providing attendees with actionable strategies for integrating emotional metrics into their research approach. Professor Dr. Bob Fennis (University of Groningen) shared scientific insights into how emotions can be measured reliably, while Lucas Hulsebos (CEO, DVJ Insights) presented DVJ’s experience applying emotional measurement at scale in quantitative research. More information? Please get in touch with one of our consultants or write to us at marketing@dvjresearchgroup.com . Don't miss this opportunity to gain science-backed insights and practical strategies to improve your integration of measuring emotions! Also check out our other webinar concerning OOH Advertising, in co-operation with the Rijksuniversiteit Groningen to get the latest insights around this subject! Previous Next

< Back Client Consultant (Spain) Job Type Full Time Workspace Madrid Hybrid Apply Now We are looking for Client Consultants to join our fast-growing agency! Who are we? DVJ Insights is an ambitious, innovative and award-winning marketing research agency located in the Netherlands, the UK, Sweden, Denmark, Norway, Germany, and Spain with the ambition to be the best global agency for brand growth. We add value by helping our clients to better understand consumer behaviour, improve their brand positioning, realise more successful product introductions, and increase the effectiveness of their media campaigns. At DVJ Insights, over 100 passionate colleagues work at 7 different locations and for (global) clients like Philips, Samsung, Rituals, Bol., Cloetta, Domino’s, Lidl, Rabobank, Paramount, and Unilever. We are an informal, dynamic, and passionate team, always aiming to deliver quality and value. We believe that everyone at DVJ contributes to our growth, which is why we think it is extremely important to invest in the personal development of our employees. Next to our work, we like to celebrate our achievements and have fun together by regularly organising team activities such as dinners, pub quizzes, and parties to make sure everyone feels included and appreciated. What will you do as a Client Consultant? As part of the Consultant team, you help to build the further growth of DVJ Insights in all markets. Managing and growing existing clients, finding, and retaining new clients by being their trusted advisor are your primary tasks. As a Client Consultant, you are very commercially driven, and your knowledge and expertise in research and marketing are outstanding. You easily translate client questions into a research proposal, and you use the results of this research to give advice and inspire our clients. It goes without saying that you keep up with the latest developments in the field. Specifically : Lead the client relationship and become their trusted advisor through consistent and value-driven partnership Translate business and marketing questions into clear, actionable research proposals that reflect client needs and DVJ’s solution portfolio. Develop and maintain a strong named client list using both your network and DVJ's existing base Drive business development by creating and sharing content, conducting BG interviews, and co-creating thought leadership with clients Deliver compelling presentations and client workshops with clear, visually strong recommendations. Collaborate with Research Experts according to the DVJ Way of Working (based on vision document ‘DVJ WoW’) and collaborate with the Expert Board. What do we offer? A fun, versatile and challenging job at an innovative, successful market research agency, with offices in the Netherlands, the UK, Sweden, Denmark, Norway, Spain and Germany. An international organisation where you can play a significant part in the success of the business, with a role where you get the chance to learn and develop your career. All in an open culture and pleasant work environment: An innovative and dynamic work environment, including weekly inspiration and knowledge sessions for the entire company Working with the best people in the field in a passionate team with professionals Working for amazing national and international brands and clients A competitive salary and employment conditions (27 paid vacation days, a powder day and your birthday off, the opportunity to work from abroad for three weeks per year, travel allowance and pension) The job position is in Madrid, but there is flexibility to partly work from home as well We aim to encourage and support everyone to prioritise their well-being and physical activity, so you receive a monthly allowance that covers part of your costs. What do you bring in? You have: A minimum of 7 years’ experience in marketing, communication and research with a client, intelligence, or consultancy agency Experience with the role of trusted advisor. This means expertise and substantive knowledge, combined with excellent account management A relevant network. You have proven that clients trust and appreciate you Used to working with targets and goals You have a passion for the research profession, and you know how to convey this to others You are decisive and curious Good command of the Spanish and English language (verbal and writing) You have experience working with companies from all over the world. Your knowledge and network are in line with this. Do you have any questions? If you have any questions about this position, please send an email to Maria Sanchez Raposo, Market Lead Spain, at maria.sanchez.raposo@dvj-insights.com Already convinced? Do you have the ambition to grow just like DVJ Insights, to work for amazing brands in Spain and beyond, and do you want to be part of an ambitious and innovative team ? Apply by sending us your motivation and CV via mail to applications@dvjresearchgroup.com . Please mention the position and country in the title. Apply Now

Pack Test Understand performance of a pack in its competitive environment < Back to all products Does your packaging stand out enough on the shelf? Is the new packaging linked to your brand? Do the right elements of the packaging attract attention? Which claim should get the most prominent role on the new packaging? These are all important questions to determine whether your new packaging will generate an impact on the shelf, or should be developed further before being introduced into the market. DVJ’s Pack Tests offers insight into the potential of your new packaging by using a validated research model where we validate and explore the strength of the new packaging. The test has a high predictive value for who will win the battle on the shelf. Because different techniques are used, a rich insight arises into the potential of the new packaging, and concrete recommendations are made for possible optimisations. The Pack Test is important for new packaging, but also for existing packaging on a changing shelf. Our approach DVJ’s Pack Test is holistic and consists of different implicit and explicit research techniques. The Pack Test looks at different levels of the mind of the consumer: recall, immediate appreciation, search speed on the shelf, evaluation, consideration and preference. This ensures there’s always a concrete insight into where optimisations are possible. We use different techniques, such as a tachistoscope, search-and-find tasks and online eye tracking. We validate this by using free associations and a set of evaluation and activation statements, and by using open-question techniques we get a deeper insight into how the packaging performs. We study which effect the new packaging has on the extent to which a brand is considered and the extent to which it influences preference for the brand. We always compare the new packaging to the competitors on the shelf and also to the current packaging. This creates the most direct and relevant benchmark. Our deliverables To fit the short development processes, it’s important a pack test is carried out in a fast and efficient way. Insight in all aspects that are important for packaging: Identification, Evaluation, Brand Fit and Choice. The results are summarised in a compact PowerPoint presentation where the potential of the new packaging is determined and possible optimisations identified using the FUA-method . Our Senior Consultants add value to the presentation in the interpretation and discussion with important internal and external stakeholders. Completion of the study within 5 business days after fieldwork has ended. Your benefits Insight into the potential of the new packaging based on a validated model which both explores and validates. Concrete recommendations which help implement optimisations. Insightful presentations by our Senior Consultants. Short timings. Femke Hendriks - NS Advertising / Insiders Dec 19, 2025 If No One Sees It, Did It Even Happen? Dec 16, 2025 Boudewijn van der Kroft - TerraSana Dec 12, 2025 Previous Next

Proposition Test What is the potential of your new proposition? < Back to all products What do customers think of the new idea for your service? What is the chance of success? Which tone of voice should be chosen in the introduction? Which benefits appeal the most and why? How can the idea for a service be optimised even further? These are all important questions before an idea for a service can be further developed and introduced. That’s why it’s important to gather insight into the potential of the proposition and to understand which elements appeal or don’t appeal, before the proposition is introduced. DVJ’s Proposition Test offers insight into the potential based on a validated research model. This creates a rich insight into the market potential of the new proposition and concrete recommendations are made for possible optimisations, ensuring the proposition can be optimised or adjusted at an early stage, before being developed further. Our approach DVJ’s Proposition Test is holistic and consists of different implicit and explicit research techniques. The research is based on academic insights on the reasons of success when introducing new services. We make a distinction between testing the underlying insight and the full proposition. We gather rich qualitative feedback with our projective storytelling technique which help bring the underlying insight to life. We validate the potential of the concept by using the academically validated Acceptor/Rejector model. We gather insight in the extent to which consumers accept the proposition. We use different diagnostic tools such as free associations, evaluation and activation statements and/or the text highlighter to understand how the proposition can be further optimised and which RtB’s resonate most. There is an extensive benchmark available where every result can be placed in the perspective of other service concepts. Our deliverables In the development and optimisation of new propositions, the consumer’s feedback is of great importance. Therefore, a proposition test should be carried out in a fast an efficient way. The results are summarised in a compact PowerPoint presentation where the market potential of the proposition is determined and possible optimisations identified using the FUA-method , always in comparison with a benchmark. Access to our Insights Portal where next to all quantitative data, all stories and free associations can be analysed. Our Senior Consultants add value in the presentation in the interpretation and discussion with important internal and external stakeholders. Completion of the study within 5 business days after fieldwork has ended. Your benefits Insight into the potential of the proposition to make a well-considered investment choice at an early stage. New insights into the positive and weaker elements of the proposition. Concrete recommendations which help implement optimisations. Femke Hendriks - NS Advertising / Insiders Dec 19, 2025 If No One Sees It, Did It Even Happen? Dec 16, 2025 Boudewijn van der Kroft - TerraSana Dec 12, 2025 Previous Next

Early Stage Advertising Test Go/no-go decisions to select the best idea and advance execution < Back to all products How good is the idea you have developed for a new campaign? How can you improve the final campaign? Which parts of the campaign concept affect my target group the most? How can I get qualitative feedback for my campaign at an early stage? These are all important questions in the development of a new campaign which are essential in determining whether to continue. DVJ’s Advertising Concept Test is capable of measuring which idea strikes the most at an early stage. Due to the validated set-up, this quali/quantitative study has a high predictive value, and you will know for certain whether you are on the right path, ensuring maximum efficiency of every pound. Next to a clear overview of the acceptance of the concept, concrete recommendations are made for the final concept, due to the combination of different techniques and insight on all fronts. Our approach Dependant on the phase the campaign concept finds itself in – from big idea to moving storyboard – there is sometimes a need to explore the underlying campaign insight, and the validation of the executional direction. That’s why our campaign concept testing methodology is flexible, ensuring the study always holds the right focus. We gather rich qualitative feedback with our projective storytelling technique which not only helps understand to what extent the concept appeals, but also offers inspiration for the executional direction. Storytelling is mostly used to further optimise and evaluate the big idea. We validate the potential of the concept by using our academically validated Acceptor/Rejector model. This model gives insight into the extent to which the consumer accepts the campaign concept. This analysis has a high predictive value. We use different diagnostic tools such as free associations, evaluation and activation statements, moment to moment analysis and/or the text highlighter to understand how the concept can be further optimised. All of this leads to a study with high predictive value, so you know for certain what needs adjusting to ensure maximum efficiency from every communication. Our deliverables There isn’t a lot of time available for the development of campaigns. Therefore, an early stage advertising concept test should be carried out in a fast and efficient way. The most important results are summarised in a compact PowerPoint presentation where the potential of the concept is determined and possible optimisations identified using the FUA-method . Our Senior Consultants add value to the presentation in the interpretation and discussion with important internal and external stakeholders such as the advertising agency. Completion of the study within 1 to 2 weeks after receiving the stimulus. Your benefits from Early Stage Advertising Test Insight into the potential of the concept to make a well-considered investment choice at an early stage. High predictive value through validated techniques. Exact insight into what needs optimising through a smart combination of techniques. Concrete recommendations that help the advertising agency implement optimisations. Compared with a rich benchmark of other ideas for communication. Femke Hendriks - NS Advertising / Insiders Dec 19, 2025 If No One Sees It, Did It Even Happen? Dec 16, 2025 Boudewijn van der Kroft - TerraSana Dec 12, 2025 Previous Next

Webinars Gain fresh perspectives on marketing, branding, and consumer behaviour through our exclusive webinars — thoughtfully developed in collaboration with leading academics and industry experts. These sessions are designed to bridge the gap between theory and practice, offering a unique blend of cutting-edge scientific insights and real-world business applications. Whether you're looking to sharpen your strategic thinking, explore the latest research in behavioural science, or discover actionable tools for brand growth, our webinars provide the knowledge and inspiration to drive meaningful impact within your organisation. Upcoming webinars No events at the moment Past webinars 20/05/2025 Webinar on Measuring Emotions From emotion to insight — measure what truly matters. Read More 13-03-2025 Innovation Research: The latest learnings on Concept Testing Latest learnings in Concept Testing Read More 18-02-2025 Out-of-Home (OOH) Advertising Webinar Out-of-home (OOH) advertising is everywhere—but how much of it is truly effective? Are your ads capturing attention, driving recall, and delivering real impact? Read More

Discover DVJ Insights' collaborative approach, integrating AI-driven tools and FUA principles to deliver actionable recommendations. Explore our use of benchmarks, interactive workshops, and online tools to enhance your brand's growth strategy. Way of Working At DVJ, we combine a unique "mass qual" philosophy with excellence at every stage of the research process. Our team of senior experts leverages deep research knowledge and extensive experience to ensure high-quality support for our clients. Driven by a commitment to quality, our approach is guided by strong research principles and a well-organized structure. This ensures we deliver actionable insights that are strategically aligned with our clients' growth objectives. Our Mass Qual Philosophy DVJ was founded from a deep passion for research and a commitment to making insights more impactful and actionable. This dedication to innovation led the MOA jury to name DVJ “Agency of the Year,” recognising our continuous integration of groundbreaking techniques into established research methods. Our approach to questionnaire design blends techniques from quantitative, qualitative, and registration research to provide a holistic view of consumer behaviour. Central to our approach is our MassQual question methodology. Rather than relying on predefined answers, we ask respondents to express their stories and emotions in their own words, allowing us to capture authentic insights that would otherwise remain hidden in traditional quantitative methods. By applying specialised analysis techniques to these responses, we are able to quantify emotions and narratives, transforming rich qualitative data into actionable insights. Our partnerships with universities, interviews with marketing leaders, and learnings from previous projects continually enhance our techniques, making DVJ’s tools more precise than traditional market methods. This commitment ensures that our clients receive deeper, more nuanced insights, empowering them to make data-informed decisions that drive growth. Methods & Techniques Marketing Mix Modelling Techniques that are used to connect data. We use different complex statistics. Explicit Techniques Question techniques which reveal conscious behaviour. Through different swipe techniques and visualisations more fun to fill in. Projective Techniques Techniques where we measure what people think. Storytelling is used by DVJ as a response mechanism on insight, positioning and ideas. Registration Techniques Techniques where we focus on registering behaviour. This is developed for measuring the media behaviour (zapping away, scrolling, clicking, browsing, etc) and measuring viewing behaviour (online eye tracking). Visual Support Techniques With these techniques we use visual support. Through letting people create visualisations, uploading them and as a cue for storytelling and associations. Artificial Intelligence We leverage Artificial Intelligence to enrich our questionnaires, analyses, visualisations and interpretations. Qualitative Techniques A technique where an open ended question is asked. The uniqueness of our way of working is that we can ask further by using our own classification and highlighting techniques within the story. Implicit Techniques These techniques are used to measure the unconscious behaviour of people. Examples are the IAT, the AAT, SCT and Instant Appeal test. Process Quality Conducting market research is a complex process that in many cases is organised as patchwork with many different departments involved. We know that every hand-over is a moment that quality goes down. At DVJ we have a strong commitment to harmonise this process where quality and added value are the leading principles. Our efficient processes enable us to dedicate more time to clients and remain competitive on costs, ensuring impactful results. Centralised Global Approach DVJ employs a centralised model, utilising a consistent software platform and a unified team. This approach ensures the highest quality standards, seamless project management, and comparability of results across all markets. Our team is truly global by combining more than 20 different nationalities. Flexibility by One-team Principle While standardisation is essential, flexibility is equally important. DVJ provides clients with adaptable processes and custom options for questionnaire design and reporting, allowing us to tailor insights to specific business needs. This is possible because all steps in the process are done by the same team. Clear Process and Quality Checks Our approach combines disciplined project cycles with strong project management expertise, resulting in an efficient, structured workflow from start to finish. Because there are no hand-overs, quality checks work different by utilising the true 4-eyes principles. This also means that results are leading for quality checks. Panel quality is foundational to every research project. DVJ partners closely with top panel suppliers, ensuring a reliable and high-quality respondent pool. These partners are selected on global scope, multi sourced panels and technology to detect bots and fraudulent behaviour. Panel Access & Sampling Survey & Data Processing DVJ’s surveys are device-adaptive, highly visual, and incorporate varied techniques, enhancing data quality, improving completion rates, and allowing for comprehensive data checks. We have integrated questionnaire design, translation and device control into one system, making sure that in global research all questionnaires are the same. Data Quality Control Quality control is embedded in every stage of our process, covering (1) questionnaire quality, (2) sampling, and (3) completed survey checks, including open-end responses, straight lining, drop-out rates, survey length evaluation, and bot detection. Based on generative AI, we have developed a unique quality score to understand respondents’ commitment to filling in questionnaires. Team Structure DVJ project teams consist of two roles ensuring highest quality in project management and insights. Research managers are responsible for all operational steps; consultants translate data into concrete insights. Project teams are supported by DVJ Centre of Expertise. We make sure that the team is seasoned and committed to our clients resulting in a true partnership. All Inclusive At DVJ we believe that our clients are looking for solutions and answers. That is why in every project we do not count the hours and stop if the maximum is achieved. This means that the costs are always for the full project. Our dedication is to answer the questions and not to bill the hours that we spend. AI Embedded AI is something that is fully embraced at DVJ and plays a vital role at every stage of the research process, from questionnaire development to the final interpretation of results. In designing questionnaires, AI-driven tools ensure that survey questions are precisely crafted, and we know for sure that we only use validated scales by leading scientists. We have created an AI-bot that only uses the relevant marketing journals and combined with our own suite of solutions. Once data is gathered, AI-supported algorithms streamline data cleaning, rapidly identifying and correcting inconsistencies, detecting anomalies, and filtering out irrelevant information. This ensures that datasets remain robust and reliable, ready for deeper analysis without the manual overhead traditionally required. In the analysis phase, AI is further integrated into the creation of complex scripts that process and segment the data, accommodating intricate research requirements. These scripts, powered by machine learning, adapt to specific client needs, allowing the company to generate detailed, customised insights. Finally, AI enhances the interpretation of results, providing statistical and predictive analysis that reveals patterns and forecasts potential outcomes. With AI support, these interpretations become more precise, allowing clients to make informed decisions based on highly accurate insights. This comprehensive integration of AI, from questionnaire design to result interpretation, empowers the company to deliver high-quality, data-driven insights that elevate client strategies and decision-making. Reporting Not every report is designed the same, nor does every report serve the same purpose. In response, we have developed several reporting formats, aligned with FUA principles (Finding, Understanding and Action), to meet the current working methods of many of our clients. Our FUA-based way of working means that every result is interpreted and translated into actionable recommendations. 01 Benchmarks Integrated To put results in perspective, DVJ uses a lot of benchmarks and norms that goes beyond the traditional way of comparing with an average. For all solutions we have looked at elements that drive growth. Our benchmarks are created to make sure that it is compared with a number that is necessary to drive impact. For all domains we have relevant and country specific benchmarks and norms available. 03 Insights Portal Besides actionable recommendations, we know how important it is to get easy access to results. That is why we have created different online tools to make sure results are accessible 24/7 by everyone. Our online tools allow users to view results in an intuitive way. We have developed tools for access to all results in combination with specific dashboards. 02 Interactive Workshops Designed to drive actionable outcomes, these workshops prevent the frustration of presentations that lack direction. Using our footprint model, clients leave with a clear roadmap for implementation, ensuring each insight aligns with Utilisation and Actionability. Our consultants are trained to host workshops at the beginning, during and at the end of a project. 04 Brand Dashboard This unique dashboard combines our proprietary research with external data, featuring campaign evaluation and media planning tools. Footprint is reflected in the scope of included data sources, while Utilisation and Actionability guide the dashboard's practical design. It is the next step in dashboarding continuous research. Our ISO Certifications In today’s fast-paced data-driven world, maintaining high standards of quality in research is essential. For organisations like DVJ Insights, upholding rigorous quality standards is not just an expectation, it’s a commitment to delivering reliable insights while safeguarding client data. To ensure their work meets the highest standards, DVJ adheres to several key certifications: ISO 20252 : This international standard establishes a comprehensive quality framework, setting specific requirements for the design and execution of market research projects. Beyond individual project standards, ISO 20252:2019 demands that certified research firms maintain stringent quality control practices across their entire operation, ensuring consistency and reliability. DVJ’s compliance with this standard underscore its commitment to excellence, with a Statement of Applicability that reflects its dedication to quality assurance. ISO 27001 : Data security is as critical as the insights drawn from it. The ISO 27001 certification demonstrates our dedication to processing information securely. Every day, we handle various types of third-party information, treating data security with the highest regard to protect clients’ valuable assets. ISO 26000 : Beyond data and quality, DVJ is committed to social responsibility, as demonstrated by its alignment with ISO 26000. This standard offers guidelines on ethical responsibility, ensuring that we operate sustainable, fair, and transparent. It covers principles like accountability, transparency, and ethical behaviour, setting the foundation for DVJ to positively impact society and the environment in all aspects of its operations By aligning with these standards, DVJ illustrates that quality is not just a component of their service, it is the foundation. On top of these ISO certificates, DVJ also is committed to ensuring that financial reports are accurate, transparent and compliant with regulatory standards. We are keen to include effective risk assessment and mitigation strategies to protect the company from unexpected financial losses or market shifts. Our quality in cash flow management enables a company to meet its short-term obligations while also investing in long-term growth opportunities.

Seek Spaces Where to play and how to win? < Back to all products Identifying market gaps where consumer demand remains unmet provides companies with strategic opportunities to innovate and secure a competitive advantage. By developing unique products and services tailored to these unmet needs, companies can establish a strong market presence and promote significant brand growth. Consumer research plays a pivotal role in innovation, serving as a critical component for companies striving to maintain relevance and expand in dynamic markets. Our Approach Combining qualitative techniques with quantitative research designs (what we call MassQual) yields the most promising results based on our experiences. To uncover unmet consumer needs we mirror stories shared by respondents about past as well as ideal experiences of the category-usage researched. Plotting fulfilment levels of current experiences against gaps between current and ideal experiences on multiple dimensions allows to identify the most promising spaces of innovation in terms of unmet needs in the market: Rich diagnostics (e.g segment specific break-ups) help to differentiate the analysis also in more strategic terms. The abundant text data (stories shared) enriches the research findings significantly and often suggest first ideas of what innovations in the respectively identified spaces could look like. Your Benefits Enhanced Scope and Depth: Unlike conventional quantitative methods, which are typically confined to predefined hypotheses or lists, the MassQual approach employs qualitative questioning techniques. This unrestricted methodology allows for a broader exploration of customer perceptions and desires. Detection of Subtle Yet Significant Signals: While purely qualitative methods provide deep insights, they often lack the ability to capture low-incidence signals due to smaller sample sizes. MassQual addresses this by combining qualitative depth with quantitative breadth, facilitating the detection of significant but infrequent patterns that might otherwise go unnoticed. Quantification of Innovation Opportunities: MassQual not only identifies areas for innovation but also quantifies the magnitude of these opportunities. This dual capability is crucial for prioritising and strategising innovation efforts effectively. Directed Research and Focused Findings: Compared to social media monitoring or analytics, which generally capture broader trends and sentiments, MassQual provides more targeted and specific insights. This precision is particularly valuable for developing focused and effective business strategies. Femke Hendriks - NS Advertising / Insiders Dec 19, 2025 If No One Sees It, Did It Even Happen? Dec 16, 2025 Boudewijn van der Kroft - TerraSana Dec 12, 2025 Previous Next

Concept Test Go/no-go decision for every concept and understanding potential success < Back to all products What is the chance your product makes it to the shelf and survives its first year? What is the strength of your new product? Which pros should be especially mentioned? What is the right way of introduction and what should the communication focus on? How can I prevent the risk of failure? These are all important questions to determine whether a product concept should be further developed and how it is best introduced to market. DVJ’s Concept Test offers insight into the potential of your new product concept by using a validated research model. The strength of the concept is both explored and validated by using different qualitative and quantitative techniques among a large sample. This provides rich insight into the market potential of the new product and gives concrete recommendations for possible optimisations. The concept can then be optimised or adjusted early, before going into production. Our approach DVJ’s Concept Test is holistic and consists of different implicit and explicit research techniques. We make a distinction between testing the underlying insight and the full concept. We gather rich qualitative feedback through our projective storytelling technique which help bring the underlying product insight to life. We validate the potential of the concept by using the academically validated Acceptor/Rejector model. We gather insight in the extent to which consumers accept the product concept. We use different diagnostic tools such as free associations, evaluation and activation statements and/or the text highlighter to understand how the concept can be further optimised and which RtB’s resonate the most. We study the extent to which the new concept is capable of outperforming the current used products. Where needed, we use additional modules to determine the price sensitivity, the optimal product range (TURF) or the Source of Volume, alongside many others. Our deliverables In the development and optimisation of new product concepts, the consumer’s opinion is of great importance. This means that a concept test should be carried out in a fast and efficient way. Access to our Insights Portal where next to all quantitative data, all stories and free associations can be analysed. The results are summarised in a compact PowerPoint presentation where the market potential of the concept is determined and possible optimisations identified using the FUA method. Our Senior Consultants add value to the presentation in the interpretation and discussion with important internal and external stakeholders. Completion of the study within 7 business days after fieldwork has ended. Your benefits from Concept Test Insight into the potential of the full product concept to make a well-considered investment choice at an early stage. Rich diagnostics lead to new insights into the strong and weak elements of the product concept. Concrete recommendations that help implement optimisations. Femke Hendriks - NS Advertising / Insiders Dec 19, 2025 If No One Sees It, Did It Even Happen? Dec 16, 2025 Boudewijn van der Kroft - TerraSana Dec 12, 2025 Previous Next