Revisiting Agentic Intelligence in the Age of Execution In April, I wrote about a shift in posture. From reactive AI systems to autonomous ones. From tools that wait to systems that act. That article, Agentic Intelligence , sketched a near future where models would not just respond, but take initiative. It was about architecture, intent, and the structure of action. Now, that shift is no longer theoretical. With the release of ChatGPT Agent, the idea has entered the desktop.

“Travel retail is a dynamic, fast-growing industry, and still thrives on relationships and visibility,” says Berend-Jan van Egmond, Head of Global Travel Retail at Cloetta. In a sector where traditional shopper data is limited and buying behaviours differ from domestic retail, Cloetta has managed to carve out a path to growth through clarity of purpose, in-store innovation, and a sharp focus on understanding the mindset of the modern traveller. At the heart of this strategy i

Two Big Moments of Truth Mike Tyson said it best. Everyone has a plan until they get hit . The same goes for packaging. You liked the design. So did the team. It looked sharp on the board and even better on a white background. Then it hit the shelf. Next to a wall of yellow. Buried below eye level. Outshouted by a louder pack in a crowded category. The problem wasn’t the design. The problem was pretending the shelf would be kind. If it lands the hit and makes it into the bask

The ''Democratisation'' of Market Research - A Force for Good or a Step Too Far? The process of testing innovative ideas or concepts has become remarkably accessible, so much so that it may seem that virtually anyone can do it. With just a few keystrokes, users can identify an online testing platform, upload stimulus materials, configure a few parameters, and receive results shortly thereafter. This ease of access has undeniably empowered innovation teams, allowing them to wo

Blog by Femke Vriend The online video advertising industry is expanding rapidly, with the market valued at $191 billion in 2024 and...

In the advertising world, the role of creativity is both celebrated and scrutinised. With budgets under pressure, channels multiplying,...

Why “Illusion of thinking” makes a great clickbait title, but a poor reading of the evidence. The Headline Hype: How a Stress-Test Became a Doom-Post Most headlines follow the same tone: “AI reasoning fatally flawed,” “Apple exposes the illusion of intelligence.” These headlines reference Apple’s recent paper, The Illusion of Thinking, but rarely do they engage with the paper’s actual content.

When there are so many choices and options in choosing a brand in-store, it’s good for researchers to get a little help to understand what gets seen. AI fills in the blanks In grocery, shoppers are bombarded with visual information every time they enter a store or shop online. Cognitive overload is a well-documented phenomenon where the brain’s ability to process information is overwhelmed by excessive stimuli. The notion that a shopper can accurately recall all the details o

When we talk about successful marketing strategies, price management often sits in the background, rarely discussed with the intensity it deserves. Yet pricing is arguably the most powerful and immediate lever in the marketer’s toolkit. Set it too high, and customers walk away. Set it too low, and you erode profitability and limit your ability to reinvest in growth. Despite this, pricing tends to receive significantly less attention than other marketing activities. It's time

Advertising has always been an industry driven by human creativity. But anyone paying attention to the marketing landscape recently has seen a major shift: artificial intelligence is rapidly transforming the way we approach creative work. At Cannes Lions, the industry-wide conversation was clear: AI isn't just the latest buzz, but a transformative force reshaping the advertising process. And with tech companies such as Google, Meta and TikTok having increasing presence at the

Inzichten van het Data & Insights Network – en wat dit betekent voor de toekomst van het bouwen van merken. Door: Lisette Kruizinga – de...

DVJ Insights is pleased to announce the appointment of Elin Scotford as Global Client Director, further reinforcing its commitment to...

Internationaal onderzoeksbureau blijft groeien en versterkt aanwezigheid in Europa Het snelgroeiende internationale marktonderzoeksbureau...

Stressed Senses, Flooded Brain and Limited Exposure The modern shopper is exposed to an overwhelming number of options, between 20,000 and 40,000 SKUs in a typical grocery store, and up to 200,000 in a home improvement store. Yet how many of these do we truly recognise or recall? Unless you work in the industry, it’s likely you’ll recognise less than 10%, possibly even below 1%. This is a result of both limited exposure as a shopper and the natural cognitive constraints we fa

When Advertising Consistency Kills Curiosity Distinctive Brand Assets (DBAs) have become the go-to tactic for many marketers. And rightly so. The theory is sound: use consistent, recognisable cues like colours, logos, sounds and characters to help people quickly identify your brand in a cluttered media world. The Ehrenberg-Bass Institute has made a strong case, and brands have listened. Recognition drives recall, and recall is a prerequisite for effectiveness.

The Pack That Thinks Fast and Slow Most packs are built for speed. Flash of colour. Hint of brand. Maybe a benefit if you're lucky. That works well enough when shoppers are rushing, which they usually are. Still, sometimes they stop. And when they do, the pack that got them to pause can just as easily talk them out of it. What looked bold from a distance falls apart up close. It’s loud but empty. Eye-catching but not convincing.

A New Standard of Intelligence We have grown used to AI as a smooth-talking oracle: confident, responsive, often correct and occasionally overconfidently wrong. Yet it has always remained sealed. Even at its best, the large language model has been a closed circuit. It speaks but does not show. It appears to know but cannot explain how. This opaque fluency has defined the past generation of AI systems. They are impressive in performance, yet ultimately unaccountable in nature

Retailmedia, waaronder digitale advertenties in de winkel, wordt steeds belangrijker voor merken die meer willen verkopen in de winkel. Dankzij first-party data van retailers kunnen merken gericht adverteren, maar het meten van de impact blijft lastig door gefragmenteerde metrics en complexe attributie.

Emotions are powerful predictors of consumer behaviour. Yet understanding and measuring them effectively is a complex challenge. In a recent webinar hosted by DVJ Insights, Professor Dr. Bob Fennis from the University of Groningen shared the academic state of emotion measurement. Lucas Hulsebos, CEO of DVJ Insights, followed by translating these insights into real-world, scalable applications.

Is the One They See First In every aisle, the pack is the first thing a shopper notices. It’s what catches the eye, starts the decision and shapes the choice. While it doesn’t get media spend, it still speaks every day to every buyer in every store.