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Paul van Kuilenburg - Alfred
In the advertising world, the role of creativity is both celebrated and scrutinised. With budgets under pressure, channels multiplying,...
DVJ Research Group
24 jul4 minuten om te lezen


AI: Too Smart or Too Dumb to Think Like Us?
Why “Illusion of thinking” makes a great clickbait title, but a poor reading of the evidence. The Headline Hype: How a Stress-Test Became...

Dennis Hulsebos
21 jul5 minuten om te lezen


AI see you: Enhancing shelf visibility
When there are so many choices and options in choosing a brand in-store, it’s good for researchers to get a little help to understand...

Adrian Sanger
21 jul4 minuten om te lezen


How to be Precise in Pricing
When we talk about successful marketing strategies, price management often sits in the background, rarely discussed with the intensity it...

Martin Hellich
7 jul4 minuten om te lezen


AI vs Humans: Who Makes Better Ads?
Advertising has always been an industry driven by human creativity. But anyone paying attention to the marketing landscape recently has...

Jori van de Spijker
4 jul3 minuten om te lezen


Influencer Marketing Symposium 2025: Waarom kleinere influencers het grootste effect hebben
Inzichten van het Data & Insights Network – en wat dit betekent voor de toekomst van het bouwen van merken. Door: Lisette Kruizinga – de...

Lisette Kruizinga-de Vries
4 jul4 minuten om te lezen


DVJ Insights Strengthens Nordic Presence with New Global Client Director Elin Scotford
DVJ Insights is pleased to announce the appointment of Elin Scotford as Global Client Director, further reinforcing its commitment to...
DVJ Research Group
3 jul2 minuten om te lezen


DVJ Insights opent nieuw kantoor in Spanje
Internationaal onderzoeksbureau blijft groeien en versterkt aanwezigheid in Europa Het snelgroeiende internationale marktonderzoeksbureau...
DVJ Research Group
16 jun2 minuten om te lezen


How to Benchmark Innovations in the Age of Abundance
Stressed Senses, Flooded Brain and Limited Exposure The modern shopper is exposed to an overwhelming number of options, between 20,000...

Martin Hellich
16 jun2 minuten om te lezen


This Looks Familiar
When Advertising Consistency Kills Curiosity Distinctive Brand Assets (DBAs) have become the go-to tactic for many marketers. And rightly...

Jori van de Spijker
16 jun4 minuten om te lezen


System 1 Sees The Pack, But System 2 Pays For It
The Pack That Thinks Fast and Slow Most packs are built for speed. Flash of colour. Hint of brand. Maybe a benefit if you're lucky. That...

Adrian Sanger
16 jun3 minuten om te lezen


AI Takes Accountability
A New Standard of Intelligence We have grown used to AI as a smooth-talking oracle: confident, responsive, often correct and occasionally...

Dennis Hulsebos
6 jun4 minuten om te lezen


Het Vermenigvuldigingseffect van Creativiteit: Hoe Pre-testen van Retailmedia Leidt tot Conversie in de Winkel
Retailmedia, waaronder digitale advertenties in de winkel, wordt steeds belangrijker voor merken die meer willen verkopen in de winkel....

Lisette Kruizinga-de Vries
5 jun10 minuten om te lezen


Measuring Emotions to Understand Behaviour: From Science to Practice
Emotions are powerful predictors of consumer behaviour. Yet understanding and measuring them effectively is a complex challenge. In a...
DVJ Research Group
5 jun6 minuten om te lezen


The Best Pack on the Shelf
Is the One They See First In every aisle, the pack is the first thing a shopper notices. It’s what catches the eye, starts the decision...

Adrian Sanger
28 mei5 minuten om te lezen


Balancing for Breakthrough: Finding the Right Media Mix to Cut Through the Clutter
When Adidas moved all their media spend to digital in an effort to become “digital first,” it seemed like the obvious move. Consumers...

Jori van de Spijker
26 mei3 minuten om te lezen


What's The Best Way to Innovate? A Comparative Look at Human and Gen-AI-Driven Product Development
The Twin Goals of Innovation: Effectiveness and Efficiency Innovation has long been one of the hottest debated topics in business. With...

Martin Hellich
21 mei3 minuten om te lezen


Annette Bentzien Bastidas – Dansk Erhverv
What does it mean to be a loyal customer? And more importantly, what drives that loyalty in the first place? We often look to commercial...
DVJ Research Group
16 mei3 minuten om te lezen


DVJ Insights Strengthens German Team with New Consultant Gabriele Herrmann
Hamburg, May 1, 2025 – DVJ Insights proudly welcomes Gabriele Herrmann (Gabri) to its growing German consultancy team. With a background...
DVJ Research Group
1 mei1 minuten om te lezen


DVJ Insights Expands Nordic Team with Alexandra Brendan as First Norwegian Consultant
Oslo, May 1 , 2025 - DVJ Insights continues to expand its international consultancy team with the addition of Alexandra Brendan in...
DVJ Research Group
1 mei1 minuten om te lezen
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