Why Marketers get Cross-Country Advertising Wrong Marketers Love the Idea of a Global Campaign—Consumer, Not so Much Every global marketer dreams of the ultimate efficiency play: one campaign, one message, one world. It sounds great in theory, but in practice? It rarely works as intended. We want scale, but we also want impact—and that’s where the tension lies. New research from DVJ Insights suggests that while global consistency has its place, ads that truly resonate across

The world of artificial intelligence has long been dominated by a handful of tech giants, OpenAI, Google, and Anthropic, each competing in a high-stakes race to build ever more powerful models, backed by massive GPU clusters and vast computational resources. For years, the assumption was clear: progress in AI required access to the most advanced hardware and astronomical budgets. Then came DeepSeek-R1. Its release sent shockwaves through the AI industry. The stock markets plu

It's The Looks Stupid While inner values often take precedence over physical appearance—especially in the long run—it’s not a question of either-or. Both are crucial, and their interplay determines lasting success. What holds true for human relationships applies equally to products. A product’s inner values—its taste, functional benefits, comfort, or performance—are essential for building long-term relationships like brand loyalty. However, without an appealing physical repre

Blog by Claudia Polimeno Since the first television commercial aired in 1941, TV advertising has played a central role in shaping...

Jaarbeurs, based in Utrecht, Netherlands, is a renowned venue for trade fairs, congresses, and events, attracting over 2.4 million visitors annually. Beyond hosting events, Jaarbeurs is committed to driving sustainability and fostering community impact. In this interview, Marloes van den Berg, Chief People and Sustainability officer at Jaarbeurs shares how the company integrates sustainability into its operations, balances environmental goals with social responsibility and en

The Explosion of Ideas "Everything that can be invented has already been invented." This famous quote—although mistakenly attributed to...

In today’s evolving media landscape, Unilever is exploring innovative ways to strengthen brand growth through a balanced and data-driven...

New Year, All Change? Philip Kotler has long been a guiding voice in marketing, and his latest book, Redefining Retail, brings fresh...

Addressable TV als sleutel tot persoonlijke aandacht

What if the limits of AI weren’t limits at all, but merely symptoms of used methods? The traditional approach to training large language...

WallDecaux is a premium supplier of OOH advertising in Germany. The company is strongly expediting digitalisation and innovation of...

Utrecht, 30 december 2024 - DVJ Insights, een toonaangevend bureau in marktonderzoek en analyse, dat zich onderscheidt door het...

In a world where data-driven decision-making is becoming the standard, Unilever is pushing forward with ambitious initiatives to...

Gaining a competitive edge by identifying white spaces In a market where product differentiation is narrowing, competitors accelerate...

Semper idem Underberg AG is a family-owned German company renowned for its premium spirits, including the iconic Underberg herbal bitter,...

AI in retail. It’s the shiny new toy every marketer is desperate to flaunt. Today, algorithms and predictive analytics promise to...

Fostering sustainable brand growth requires a blend of strategic insight, cultural awareness, and data-driven decision-making. At the...

As a market researcher, I’ve had the privilege of testing hundreds of ads before their campaigns go live. One of the recurring challenges...

In an insightful discussion on Unilever’s approach to market growth and promotions, Ashwien Bisnajak, Consumer and Market Insights Lead...

Utrecht, November 26th 2024 – DVJ Insights announces the appointment of Job Verhoeve as a new consultant for the international team,...