“Travel retail is a dynamic, fast-growing industry, and still thrives on relationships and visibility,” says Berend-Jan van Egmond, Head of Global Travel Retail at Cloetta. In a sector where traditional shopper data is limited and buying behaviours differ from domestic retail, Cloetta has managed to carve out a path to growth through clarity of purpose, in-store innovation, and a sharp focus on understanding the mindset of the modern traveller. At the heart of this strategy i

In an insightful discussion on Unilever’s approach to market growth and promotions, Ashwien Bisnajak, Consumer and Market Insights Lead at Unilever reveals how the company strategically balances brand building with the realities of modern retail and consumer expectations. Unilever adapts to drive both short-term sales and long-term brand loyalty by investing in promotions, and retail media, and tackling challenges, including margin management and category stewardship, while f

Tchibo, a prominent coffee and lifestyle retailer, has successfully implemented its full business model in Slovakia and Czechia, establishing itself as a market leader in both coffee and a leading brand in non-food retail. Known for its adaptable approach, Tchibo operates dedicated retail stores, an extensive webshop, and a network of depots in CZ as well as in Slovakia. In this interview, Steffen Saemann, Marketing Director Tchibo in Slovakia and Czechia, shares insights int