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AI see you: Enhancing shelf visibility
When there are so many choices and options in choosing a brand in-store, it’s good for researchers to get a little help to understand...

Adrian Sanger
21. juli4 min lesing


System 1 Sees The Pack, But System 2 Pays For It
The Pack That Thinks Fast and Slow Most packs are built for speed. Flash of colour. Hint of brand. Maybe a benefit if you're lucky. That...

Adrian Sanger
16. juni3 min lesing


The Best Pack on the Shelf
Is the One They See First In every aisle, the pack is the first thing a shopper notices. It’s what catches the eye, starts the decision...

Adrian Sanger
28. mai5 min lesing


The Polarisation of Nordic Grocery Shopping
An Ever-Changing Way to Shop Nordic grocery shopping used to be predictable. Not anymore One minute customers are filling their baskets...

Adrian Sanger
23. apr.3 min lesing


Every Step to the Sale
Decisions Decisions Buying the usual is easy. It’s autopilot. But buying something new? That’s work. You’re in the chilled drinks aisle,...

Adrian Sanger
10. mars4 min lesing


From Browsers to online buyers
Reducing Friction in Online Shopping Shopping online should be easy. You find what you want, click a few buttons, and it’s on its way to...

Adrian Sanger
19. feb.4 min lesing


The Great Retail Reset
New Year, All Change? Philip Kotler has long been a guiding voice in marketing, and his latest book, Redefining Retail, brings fresh...

Adrian Sanger
15. jan.3 min lesing


The Answer is in the Data!
AI in retail. It’s the shiny new toy every marketer is desperate to flaunt. Today, algorithms and predictive analytics promise to...

Adrian Sanger
10. des. 20244 min lesing


AI on the aisle
You know that moment when you’re in the supermarket, staring at a sea of cereal boxes, and—without fail—you grab the same one every time?...

Adrian Sanger
7. okt. 20246 min lesing
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