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Beyond the Package: How Visual and Verbal Design Cues Drive Consumer Evaluation Through Early Perceptual Mechanisms
Blog post based on the master's thesis of Giulia Cini
DVJ Research Group
4. mars4 min lesing
When Do Consumers Choose Greener Groceries? The role of situational factors
Blog post based on the master's thesis of Martina Sabba
DVJ Research Group
4. mars6 min lesing
Influencer Marketing Symposium 2025: Why smaller voices make the biggest impact
Insights from the Data & Insights Network – and what it means for the future of brand building By: Lisette Kruizinga – de Vries (DVJ...
Lisette Kruizinga-de Vries
4. juli 20254 min lesing
Be ‘aware’ of Integrated Advertising Mix Planning
Blog by Hidde Smit – PhD student at the University of Groningen DVJ Insights values cooperation with academia and therefore sponsors several PhD students. One of them is Hidde Smit (University of Groningen), who is researching advertising effectiveness. One of the projects examines the impact of advertising mix planning decisions on different KPIs across the purchase funnel. The project provides practical and valuable insights into what really matters when planning the advert
DVJ Research Group
30. okt. 20249 min lesing
Using AI to measure ad creativity at scale: how ad distinctiveness and consistency affect ad effectiveness
Blog by Xiongkai Tan – PhD student at the University of Groningen Creativity Crisis Research indicates that the impact of advertising is...
DVJ Research Group
30. okt. 20244 min lesing
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