Blog post by Hannah Das & Lisette Kruizinga-de Vries, based on the master thesis of Hannah. Every day, consumers encounter numerous digital advertisements across platforms such as YouTube, Facebook and TikTok. Yet despite brands investing heavily in online video advertising, capturing attention has become increasingly difficult. Consumers skip, scroll and swipe through content faster than ever before, forcing marketers to compete in an environment where attention is one of th

Blog post based on the master's thesis of Giulia Cini

Blog post based on the master's thesis of Martina Sabba

Insights from the Data & Insights Network – and what it means for the future of brand building By: Lisette Kruizinga – de Vries (DVJ...

Blog by Hidde Smit – PhD student at the University of Groningen DVJ Insights values cooperation with academia and therefore sponsors several PhD students. One of them is Hidde Smit (University of Groningen), who is researching advertising effectiveness. One of the projects examines the impact of advertising mix planning decisions on different KPIs across the purchase funnel. The project provides practical and valuable insights into what really matters when planning the advert

Blog by Xiongkai Tan – PhD student at the University of Groningen Creativity Crisis Research indicates that the impact of advertising is...