DVJ Insights strengthens Dutch team with the addition of Fred Roodbeen as Client Consultant

Utrecht, 11 June 2026  - DVJ Insights is pleased to welcome Fred Roodbeen to its Dutch team as Client Consultant. With 15 years of experience in market research, Fred further strengthens DVJ’s expertise in brand, communication, innovation and shopper research.

Fred joins DVJ with 15 years of experience from MarketResponse, where he started as a Junior Consultant and later progressed to Principal Consultant. Over the years, Fred has worked across both B2C and B2B environments and has advised a wide range of organisations on addressing business and market challenges through effective research approaches.

At DVJ Insights, Fred will focus on helping clients strengthen their brands and accelerate growth by combining deep consumer understanding with strategic consultancy. He is particularly enthusiastic about DVJ’s distinctive approach, which combines deep expertise in campaign testing and evaluation with extensive knowledge of brand growth through its Brand Growth Platform. By leveraging these proven methodologies, tools and insights, Fred will support clients in making better-informed decisions, strengthening their brands and identifying new growth opportunities.

“What attracted me most to DVJ is that the company truly practices what it preaches. Its clear vision and focus on Brand Growth help clients achieve measurable business success, while DVJ’s own growth reflects the strength of that approach. Winning the FD Gazelle Award for eight consecutive years is a testament to this. That combination of expertise, credibility and proven results is what makes DVJ a best-in-class research agency,” Fred says.

“Fred brings a wealth of experience in brand and communication research, and his enthusiasm to embrace our vision and solutions is enticing. His strategic mindset and passion for understanding what drives brand growth make him a valuable addition to our team. We are delighted to welcome him to DVJ,” adds Fons van Workum, Managing Consultant Netherlands at DVJ Insights.