DVJ Insights strengthens Spanish team with consultant Ariane Längsfeld

Madrid, 21 April 2026, - DVJ Insights welcomes Ariane Längsfeld as a client consultant in Spain, further strengthening its local consultancy team and supporting continued growth in the region.

Ariane brings more than 15 years of experience in market research. She has previously held roles at Kantar Insights, MetrixLab, EssenceMediacom and WPP Media, where she supported clients in translating consumer understanding into informed strategic decisions in dynamic and evolving environments.

She specialises in consumer and brand insights, communication and media research, and has worked across sectors including entertainment, FMCG, technology and finance. Her work is centred on understanding human behaviour and applying these insights to help brands grow.

At DVJ Insights, Ariane will work closely with clients to transform research and data into clear, actionable strategic direction, with a strong focus on driving measurable business impact and supporting better organisational decision-making.

“I was looking for an environment where insights are treated as a strategic discipline, not simply as a support function. DVJ stood out to me because of its methodological rigour, its close connection to academia and its commitment to helping clients turn complexity into clarity. I’m excited to be joining the team and to support clients in making better decisions that drive sustainable growth.”

“I am truly delighted to welcome Ariane to the team. Having worked together in the past, I know first-hand her strong strategic mindset, deep media expertise and collaborative spirit. She brings a great balance to the team, and I am confident she will make a real impact for both our clients and our culture.”, says Maria Sanchez, Market Lead Spain at DVJ Insights.