Moving Faster - How Unified Data Can Make Marketing Succesful
- Martin Hellich
- for 2 døgn siden
- 4 min lesing
The Advantages Of Survey Data — Why ''More Data'' Is Not The Answer
We live in an age of data abundance. Sales figures, loyalty data, clickstreams, social media metrics, and behavioural tracking are available in unprecedented volume and speed. Against this backdrop, a seemingly reasonable question arises: why capture yet more data through surveys to guide marketing decisions?
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