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This week, we received our fourth FD Gazellen International, recognising our continued international growth. The award is given to companies that not only qualify as a regular FD Gazellen, but also demonstrate strong growth outside their home market. Each year, around 700 companies receive an FD Gazelle, recognising the fastest-growing businesses in the Netherlands. Of these, only about 10% are awarded the FD Gazellen International. We are proud to once again be part of this small group of companies that have successfully grown beyond their domestic market. Together with the regular FD Gazelles, this recognition brings us to 12 FD Gazellen awards in eight years — an achievement we believe is exceptional in the market research industry. Practising What We Preach As a research agency, we help organisations understand how brands grow and how better marketing decisions can drive commercial success. But there is one principle we strongly believe in: you can only advise growth if you grow yourself. The insights we have developed through our Brand Growth Platform have played an important role in shaping our own journey. The lessons we share with our clients about long-term brand growth have also helped guide our international expansion. Built on Strategy, Innovation and People Our experience shows that sustainable growth requires a clear and consistent long-term strategy, continuous innovation, and a strong team of people who care deeply about their work and the clients they support. We are incredibly grateful for the trust of our clients and for the partnerships we have built over the years. At the same time, this recognition reflects the daily commitment of our colleagues across our seven international offices. Winning our fourth FD Gazellen International is something we are very proud of, and it motivates us to continue helping brands around the world achieve sustainable brand growth.

When Advertising Consistency Kills Curiosity Distinctive Brand Assets (DBAs) have become the go-to tactic for many marketers. And rightly so. The theory is sound: use consistent, recognisable cues like colours, logos, sounds and characters to help people quickly identify your brand in a cluttered media world. The Ehrenberg-Bass Institute has made a strong case, and brands have listened. Recognition drives recall, and recall is a prerequisite for effectiveness.

The Advantages Of Survey Data — Why ''More Data'' Is Not The Answer We live in an age of data abundance. Sales figures, loyalty data, clickstreams, social media metrics, and behavioural tracking are available in unprecedented volume and speed. Against this backdrop, a seemingly reasonable question arises: why capture yet more data through surveys to guide marketing decisions?

Madrid, 5 February 2026 – DVJ Insights continues to strengthen its local presence in Spain with the appointment of Erika Mijares Márquez as Client Consultant. Erika will be based in Madrid and will work closely with DVJ’s local and international teams to support clients with insight-driven growth strategies rooted in a deep understanding of the Spanish market. Erika brings more than 15 years of experience in consumer and market insights across FMCG, QSR and retail, combining agency expertise with senior client-side roles. She has held insight and strategy positions at organisations such as McDonald’s Spain, Burger King, Popeyes, Kantar Worldpanel and NielsenIQ, where she worked closely with marketing, innovation and commercial teams to translate complex data into actionable business decisions. At DVJ Insights, Erika will support Spanish and international clients with brand, communication, innovation and shopper research, strengthening DVJ’s ability to deliver locally relevant insights within a global framework. "DVJ Insights stands out not only for its commitment to quality and strategic rigour, but for the strong, genuine relationships it builds with clients,” says Erika Mijares Márquez. “What excites me most about this new stage is joining a company that takes collaboration seriously, combining innovation with a real understanding of business needs. It’s also a privilege to work alongside such respected professionals along global and local teams, and I look forward to contributing together to the insight‑led growth we deliver for brands." “Erika brings a unique combination of deep shopper expertise, strong client perspective, and strategic insight. I have had the pleasure of knowing her for many years, and I am truly delighted to welcome her to DVJ Insights Spain. Her experience across both Spain and Latin American markets adds an invaluable global dimension to our team, strengthening our multinational collaboration while keeping a strong local lens. I am excited about the impact she will have in helping our clients grow through meaningful, actionable insights,” says María Sánchez Raposo, Market Lead Spain at DVJ Insights. With this appointment, DVJ Insights continues to invest in senior local expertise to support brands operating in Spain, while remaining closely connected to its international network of consultants across Europe.

Stockholm, 30 January 2026 – DVJ Insights strengthens its European presence with the establishment of a Stockholm office and the appointment of senior Client Consultant Peter Rosin. This step marks a further expansion of DVJ’s European network and underlines the company’s long-term commitment to the Nordic region. With Stockholm as an important hub for Nordic brands and decision-makers, DVJ Insights continues to invest in being physically present in the markets it serves. The new office enables closer collaboration with Swedish clients and supports DVJ’s ambition to help brands grow through deep expertise, innovative analytics and strategic consultancy. Peter Rosin brings more than 25 years of experience in market and insights research, combined with a strong background in the advertising industry. Over the years, his focus has increasingly shifted towards strategic consultancy and the practical application of insights to drive brand growth. He is also actively involved in the industry as a board member of Swedish Insighters. “ Being physically present in Stockholm allows DVJ to work much closer to Swedish brands and decision-makers, ” says Peter Rosin. “ DVJ combines very deep expertise, built up over a long period of time, with a modern and forward-looking way of working. I am really looking forward to contributing to the further development of DVJ’s Stockholm office and to bringing new knowledge and perspectives to the Swedish market.” In his role as Client Consultant, Peter will work closely with both Swedish and international clients, combining his extensive experience with DVJ’s advanced analytical methods and technical tools. “We are very pleased to welcome Peter to DVJ Insights and to further expand our European network with a presence in Stockholm ,” says Lucas Hulsebos, CEO of DVJ Insights. “Strengthening our footprint across Europe enables us to work even closer to our clients in key markets. The establishment of our Stockholm office is an important step in our long-term growth strategy and clearly underlines our commitment to the Nordic region.” With the opening of the Stockholm office and the appointment of Peter Rosin, DVJ Insights continues to strengthen its position in Sweden and across the Nordic region, reinforcing its ambition to be a long-term strategic partner for brands seeking sustainable growth.

London, 29 January 2026  - DVJ Insights is delighted to announce that Lucy Burnham has joined the company as the latest Client Consultant in the UK, as of 1 January 2026. Lucy brings with her more than 20 years of market research agency experience across brand, communications and strategic consultancy. Lucy started her career at Kantar Worldpanel, where she spent her first decade working with shopper data and consumer behaviour insights. She then moved into brand and communications research at Millward Brown, Hall & Partners, and later at Ipsos, where she continued to build long-term client partnerships and strategic expertise. Over the past ten years, Lucy has held progressively senior roles from Senior Account Director to, most recently, a UK Board Director, where she was responsible for strategic and commercial leadership across a multi-division insight business. After a decade in management and board-level roles, Lucy decided the time was right to return to what she enjoys most: working closely with clients. “What attracted me to DVJ Insights is its long-standing reputation in brand and communications research, combined with the quality of its trusted client partnerships,”  says Lucy Burnham. “After many years in senior management roles, I’m excited to be back in a position where I can work directly with clients again, helping them translate insights into clear decisions and growth opportunities.” In her role as Client Consultant, Lucy will support UK-based and international clients with strategic brand and communication challenges, drawing on her extensive agency and consultancy background. “Lucy’s experience across the breadth of market research, combined with her strategic leadership background, makes her a valuable addition to our UK team,”  says Jemma Toynebee-Smith, Managing Consultant of the UK at DVJ Insights. “Her decision to move back into a client-facing role fits perfectly with our belief that strong, trusted partnerships are built with the right combination of expert consultants and market-leading solutions. Lucy’s expertise in communications makes her an exciting addition to our market.”   With Lucy’s appointment, DVJ Insights continues to strengthen its UK presence and its ability to support brands with high-quality, actionable insights that drive growth.

“Did the campaign move the needle?” It’s the first question I’m asked when we present campaign results. Rightly so, if you’re spending millions on advertising, you want to know whether it’s working. But in all the excitement about impact on the brand, whether awareness, consideration, preference or otherwise, we often skip the first fundamental question: