DVJ Insights Strengthens British Team With Client Consultant Nicola Ball

London, 20 May 2026 - DVJ Insights welcomes Nicola Ball as consultant in the UK, further strengthening its shopper and innovation expertise and supporting continued growth in the region.

Nicola brings more than 20 years of experience in shopper research and consultancy. She started her career at Kantar Worldpanel before moving to Australia, where she held shopper and customer insight roles at Colgate-Palmolive and Lion. Most recently, Nicola worked at IGD, where she provided strategic direction and commercial recommendations to FMCG suppliers and retailers, grounded in shopper and consumer insight.

She specialises in understanding how shopper behaviour influences brand and category growth, retail environments and innovation strategies. Throughout her career, Nicola has worked across a broad range of categories, helping businesses translate shopper understanding into stronger marketing, category and commercial decision-making.

At DVJ Insights, Nicola will work closely with clients to support brand and category growth, with a particular focus on shopper and innovation. She will help brands identify, develop and refine innovations to meet evolving market needs, while uncovering real-time shopper decision-making through innovative methodologies and behavioural insight approaches.

“I am delighted to join the DVJ Insights team. DVJ stood out to me because of its clear focus on delivering added value to clients, the quality and rigour of its research, and its commitment to innovation. I was also drawn to the company’s ambition to be not only the best research agency, but also the best place to work,” says Nicola. “What particularly attracted me to the role was the opportunity to work in close partnership with clients, helping them solve commercial challenges, while also collaborating with some of the industry’s leading experts.”

Jemma Toynebee-Smith, Managing Consultant UK, adds: “Nicola is a great addition to our UK team. With her strong experience in shopper research, retail environments and commercial consultancy, she strengthens our ability to support clients in understanding how shopper behaviour can drive brand and category growth. We are very happy to welcome her to the team.”