DVJ Strengthens Its Nordic Team With Malin Larsudd As Client Consultant

Stockholm, 2 June 2026 - DVJ Insights is pleased to welcome Malin Larsudd to its Nordic team as Consultant, further strengthening the agency’s expertise in strategic insights, innovation, and shopper research.

Malin brings more than 15 years of experience in insights, brand strategy, and consumer understanding, having previously worked with companies such as Coop, Nepa, and Ipsos. Throughout her career, she has worked closely with brands across a variety of industries, helping organisations translate consumer and shopper insights into business strategies that deliver tangible results.

With a strong background in consumer understanding and market research, Malin joins DVJ with a passion for combining analytical depth with commercial impact. At DVJ, she will focus on helping clients identify growth opportunities through insight-driven strategies, with a particular focus on innovation, shopper insights, and brand development.

“I’m very excited to join DVJ at a time when understanding people and behaviours has never been more important. What really attracted me to DVJ is the combination of sharp strategic thinking, deep shopper and consumer expertise, and a genuine willingness to challenge conventional perspectives. I’m especially looking forward to working closely with clients on innovation and growth-focused projects, as well as shopper projects that create real impact,” says Malin Larsudd.

Elin Scotford, Market Lead Nordics at DVJ Insights, adds: “Malin is a fantastic addition to our Nordic team. Her broad experience, combined with her strategic mindset and commercial understanding, will help us support our clients even better. What particularly sets Malin apart is her ability to connect deep consumer understanding with tangible business value, which fits perfectly with DVJ’s approach.”