Optimised for a No-Go Consider a product manager tasked with launching a new product in a specific country. With a clear understanding of...

You know that moment when you’re in the supermarket, staring at a sea of cereal boxes, and—without fail—you grab the same one every time?...

Client's challenge One of the biggest electronics brands in the Netherlands was facing an important choice for the launch of a new...

It’s no secret that people on social platforms are not there for the ads. So why are we still making long ones? Marketers know better—at...

Blog by Sarah Andrup Across Europe, there is a noticeable trend towards convenience-focused purchasing habits. In Germany, for example,...

Blog by Veronica Burbulea Why focus on out-of-home advertising? Think about how much advertising you typically see once you step outside...

Mål med projektet:  Mange velkendte brands leder efter måder at udvikle deres brand og øge deres markedsandel. Ofte er en virksomheds...

Kundens Udfordring For mange brands er Category Entry Points et vigtigt værktøj til brandvækst. At vide, hvad der får folk til at tænke...

Kundens Udfordring Vores kunde, en global producent inden for FMCG, opstiller hvert år ambitiøse vækstmål for sin slik/snack-portefølje....