Recent advancements in artificial intelligence (AI) have increasingly focused on refining the cognitive processes of models, moving...

Optimised for a No-Go Consider a product manager tasked with launching a new product in a specific country. With a clear understanding of...

You know that moment when you’re in the supermarket, staring at a sea of cereal boxes, and—without fail—you grab the same one every time?...

It’s no secret that people on social platforms are not there for the ads. So why are we still making long ones? Marketers know better—at...

Blog by Sarah Andrup Across Europe, there is a noticeable trend towards convenience-focused purchasing habits. In Germany, for example,...

Blog by Veronica Burbulea Why focus on out-of-home advertising? Think about how much advertising you typically see once you step outside...

Ziel des Projekts:  Viele bekannte Marken suchen nach Möglichkeiten, ihre Marke weiterzuentwickeln und ihren Marktanteil zu steigern. Oft...

Herausforderung des Kunden Für viele Marken sind Category Entry Points ein wichtiges Instrument für das Markenwachstum. Zu verstehen, was...

Herausforderung des Kunden Unser Kunde, ein globaler Hersteller im FMCG-Bereich, setzt sich jedes Jahr ehrgeizige Wachstumsziele für sein...