Recent advancements in artificial intelligence (AI) have increasingly focused on refining the cognitive processes of models, moving beyond reliance on large datasets. Historically, AI systems have demonstrated notable improvements in tasks such as natural language generation and problem-solving. However, their dependence on vast amounts of data and rigid linguistic structures has revealed limitations when faced with tasks requiring more intricate reasoning.

Optimised for a No-Go Consider a product manager tasked with launching a new product in a specific country. With a clear understanding of responsibilities and marketing options, the manager carefully assesses all available tactics. After conducting thorough research and predictive modelling based on an optimal mix of marketing variables—such as price, packaging, and communication strategy—the data reveals significant market potential in terms of buyers and purchase frequency.

You know that moment when you’re in the supermarket, staring at a sea of cereal boxes, and—without fail—you grab the same one every time? It’s almost automatic. There’s real science behind that choice, and brands work hard to land well the best spots on the shelf. Challengers need to convince shoppers to break habits, while leaders focus on reminding and reinforcing. Let the battle begin!

It’s no secret that people on social platforms are not there for the ads. So why are we still making long ones? Marketers know better—at least, the data makes it pretty clear. The average viewing time for a video ad on Facebook is a whopping 1.8 seconds. Let that sink in. TikTok? Even worse. On these platforms, people are primed to swipe within the blink of an eye. To top it off, most of them have the sound turned off.

Blog by Sarah Andrup Across Europe, there is a noticeable trend towards convenience-focused purchasing habits. In Germany, for example, over a third of the population now foregoes a proper meal at least once or twice a week, opting instead for more on-the-go options (Lamkemeyer, 2023). This shift is mirrored in the United Kingdom, where the food-to-go market was valued at £16.1 billion in 2017 and is projected to grow to £23.4 billion by 2027 (AHDB, 2017; IGD, 2022). In the N

Blog by Veronica Burbulea Why focus on out-of-home advertising? Think about how much advertising you typically see once you step outside your house. Probably a lot, and everywhere: at bus shelters, on phone kiosks, billboards, and wall murals, in supermarkets, and subways. All these types of advertising fall into one broad category, namely out-of-home (OOH) media . This type of advertising refers to commercially available and physically rentable assets located outside the hom