The Growth Decision nominated for the PIM Marketing Literature Award 2026
We are proud to share that The Growth Decision, written by DVJ Insights CEO Lucas Hulsebos, is among the 10 nominees for the PIM Marketingliteratuurprijs 2026 (Marketing Book of the Year) in the Netherlands!
For 20 years, PIM (Platform Innovatie in Marketing), the Dutch platform connecting marketing and innovation, has presented this award to recognise authors who contribute new knowledge to the field and encourage marketers to rethink the role of marketing within their organisations.
This year's nominated books explore a wide range of topics, including brand building, growth strategies, reputation, sustainable behaviour and value creation.
Based on ten years of research involving more than 25,000 marketing professionals, The Growth Decision explores what growing brands do differently and how marketing can contribute to sustainable brand growth.
As Lucas Hulsebos explains:
"We know more about marketing and growth than ever before. We have more data, more technology and more knowledge. Yet very few brands manage to achieve sustained growth. That is the paradox at the heart of The Growth Decision. Ultimately, the most important conclusion from ten years of research is simple: Growth is a decision!"
We are delighted to see the book and the research behind it recognised with this nomination.
The winner will be announced during the PIM Marketing Knowledge Festival on 3 December 2026.
Interested in attending? Readers can receive a €50 discount on tickets using the publisher's invitation code, bringing the ticket price to €99.
