WallDecaux is a premium supplier of OOH advertising in Germany. The company is strongly expediting digitalisation and innovation of...

London – December 30th, 2024 – DVJ Insights, the leading Marketing Research and Analytics Agency for Brand Growth, announces the appointment of Léonie Koning as Global Commercial Director starting 1st of January 2025. This strategic addition strengthens DVJ’s commitment to fostering deeper client relationships, supporting international growth, and advancing its mission to be the trusted partner for brands worldwide.

In a world where data-driven decision-making is becoming the standard, Unilever is pushing forward with ambitious initiatives to transform its marketing strategies. In this insightful conversation with Frank Jobse, Digital Media and Commerce Measurement Lead for Nutrition at Unilever, he shares how the company is leveraging sophisticated data tools and navigating the challenges of balancing short-term sales with long-term brand growth. He further delves into Unilever's journe

Gaining a competitive edge by identifying white spaces In a market where product differentiation is narrowing, competitors accelerate...

Semper idem Underberg AG is a family-owned German company renowned for its premium spirits, including the iconic Underberg herbal bitter, Asbach brandy and the cachaça  brand Pitú. The company was established in 1846 and the name element "Semper idem" (‘always the same’), underscores both the herbs’ consistent, gentle extraction process and the high-quality standards of the products and the brands. With a history of over 178 years, the company remains committed to tradition w

AI in retail. It’s the shiny new toy every marketer is desperate to flaunt. Today, algorithms and predictive analytics promise to ‘revolutionise’ how we shop. But here’s the thing: for all the fanfare, many retailers are still struggling to get the basics right. Empty shelves? Clunky layouts? No AI in the world can fix that if you don’t have your act together first. So before we hand over the keys to the geeks, let’s take stock of where AI is genuinely making a difference. No

Fostering sustainable brand growth requires a blend of strategic insight, cultural awareness, and data-driven decision-making. At the forefront of this challenge at BSH is Patrick Riedemann, Head of Consumer and Market Intelligence within the Corporate Marketing division. From his corporate perspective, Patrick provides a holistic view of market and consumer intelligence, ensuring that BSH’s strategies align across regions and brands, adapting to local market nuances. In this

As a market researcher, I’ve had the privilege of testing hundreds of ads before their campaigns go live. One of the recurring challenges I see advertisers face is this: how to strike the delicate balance between being consistent and being distinctive. Get it right, and your ad not only builds your brand but also cuts through the noise of today’s cluttered media landscape. Get it wrong, and you risk either being forgettable or utterly disconnected from your brand.

In an insightful discussion on Unilever’s approach to market growth and promotions, Ashwien Bisnajak, Consumer and Market Insights Lead at Unilever reveals how the company strategically balances brand building with the realities of modern retail and consumer expectations. Unilever adapts to drive both short-term sales and long-term brand loyalty by investing in promotions, and retail media, and tackling challenges, including margin management and category stewardship, while f

Utrecht, November 26th 2024 – DVJ Insights announces the appointment of Job Verhoeve as a new consultant for the international team, further enhancing the company’s capabilities in delivering impactful insights for clients.

Tchibo, a prominent coffee and lifestyle retailer, has successfully implemented its full business model in Slovakia and Czechia, establishing itself as a market leader in both coffee and a leading brand in non-food retail. Known for its adaptable approach, Tchibo operates dedicated retail stores, an extensive webshop, and a network of depots in CZ as well as in Slovakia. In this interview, Steffen Saemann, Marketing Director Tchibo in Slovakia and Czechia, shares insights int

Verstegen, a well-established Dutch family business since 1886, is known for its high-quality herbs, spices, marinades and sauces which have become staples in homes and restaurants across the Netherlands and beyond. Currently embarking on an exciting repositioning phase, Verstegen is not only refreshing its visual identity but also amplifying its commitment to sustainability and meaningful connections with consumers. Leading this transformative journey is Jeroen Provoost, Ver

In an increasingly globalised world, communication across borders has never been more essential. But for many, this has come at the cost of linguistic diversity, as dominant In an increasingly globalised world, communication across borders has never been more essential. But for many, this has come at the cost of linguistic diversity, as dominant languages, often English, overshadow local languages in international conversations. Imagine a world where, instead of everyone need

In an insightful conversation with Michael Jansen, Head of Marketing Ventilation Solutions at Zehnder, we explore how this leading brand of ventilation solutions is navigating the challenges of an evolving market. Zehnder is a company known for creating innovative systems that ensure healthy indoor air quality, focusing on customer-centric innovation and digitalisation to stay ahead.

Innovation Management with Jobs-to-be-done “ People don’t want a 1/4 inch drill; they want a 1/4 inch hole “. This famous quote by Theodore Levitt in 1962 shifted the focus of innovation from the products themselves to the jobs that customers are trying to accomplish, transforming the way companies think about product development.

Utrecht, October 17th 2024  – DVJ Insights has received the FD Gazelle for the 7th year in a row, meaning 10 years of consecutive growth of at least 20% per year. The award celebrates the fastest growing and most consistently expanding companies in the Netherlands. Remarkable is the consistency of this growth in a market that faces more and more competition from AI, self-generated data and Do it Yourself Solutions. Another finding that stood out is that this growth is complet

Uitgekookt is a leader in fresh, ready-made meals, and has successfully positioned itself as a solution for time-conscious consumers seeking healthy alternatives. In a recent conversation with Arthur Gerritsen, Marketing Manager at Uitgekookt, we explored the company’s innovative strategies for brand growth and how creativity fuels its success. From breaking down misconceptions to delivering a consistent, relatable message, Uitgekookt is navigating the complexities of today’s

Blog by Hidde Smit – PhD student at the University of Groningen DVJ Insights values cooperation with academia and therefore sponsors several PhD students. One of them is Hidde Smit (University of Groningen), who is researching advertising effectiveness. One of the projects examines the impact of advertising mix planning decisions on different KPIs across the purchase funnel. The project provides practical and valuable insights into what really matters when planning the advert

Blog by Xiongkai Tan – PhD student at the University of Groningen Creativity Crisis Research indicates that the impact of advertising is...

Innovation and brand growth are vital to long-term business success, especially in a competitive global market. In our recent interview, Yasushi Kusume, Innovation & Creative Manager at IKEA of Sweden AB and an author, shared his insights on how companies can foster innovation and build stronger emotional connections with their customers. Drawing from nearly 40 years of experience in product design and brand management, Yasushi discusses several key concepts, including the Th