In an insightful conversation with Michael Jansen, Head of Marketing Ventilation Solutions at Zehnder, we explore how this leading brand of ventilation solutions is navigating the challenges of an evolving market. Zehnder is a company known for creating innovative systems that ensure healthy indoor air quality, focusing on customer-centric innovation and digitalisation to stay ahead.

Innovation Management with Jobs-to-be-done “ People don’t want a 1/4 inch drill; they want a 1/4 inch hole “. This famous quote by Theodore Levitt in 1962 shifted the focus of innovation from the products themselves to the jobs that customers are trying to accomplish, transforming the way companies think about product development.

Utrecht, October 17th 2024  – DVJ Insights has received the FD Gazelle for the 7th year in a row, meaning 10 years of consecutive growth of at least 20% per year. The award celebrates the fastest growing and most consistently expanding companies in the Netherlands. Remarkable is the consistency of this growth in a market that faces more and more competition from AI, self-generated data and Do it Yourself Solutions. Another finding that stood out is that this growth is complet

Uitgekookt is a leader in fresh, ready-made meals, and has successfully positioned itself as a solution for time-conscious consumers seeking healthy alternatives. In a recent conversation with Arthur Gerritsen, Marketing Manager at Uitgekookt, we explored the company’s innovative strategies for brand growth and how creativity fuels its success. From breaking down misconceptions to delivering a consistent, relatable message, Uitgekookt is navigating the complexities of today’s

Blog by Hidde Smit – PhD student at the University of Groningen DVJ Insights values cooperation with academia and therefore sponsors several PhD students. One of them is Hidde Smit (University of Groningen), who is researching advertising effectiveness. One of the projects examines the impact of advertising mix planning decisions on different KPIs across the purchase funnel. The project provides practical and valuable insights into what really matters when planning the advert

Blog by Xiongkai Tan – PhD student at the University of Groningen Creativity Crisis Research indicates that the impact of advertising is...

Innovation and brand growth are vital to long-term business success, especially in a competitive global market. In our recent interview, Yasushi Kusume, Innovation & Creative Manager at IKEA of Sweden AB and an author, shared his insights on how companies can foster innovation and build stronger emotional connections with their customers. Drawing from nearly 40 years of experience in product design and brand management, Yasushi discusses several key concepts, including the Th

Recent advancements in artificial intelligence (AI) have increasingly focused on refining the cognitive processes of models, moving beyond reliance on large datasets. Historically, AI systems have demonstrated notable improvements in tasks such as natural language generation and problem-solving. However, their dependence on vast amounts of data and rigid linguistic structures has revealed limitations when faced with tasks requiring more intricate reasoning.

Optimised for a No-Go Consider a product manager tasked with launching a new product in a specific country. With a clear understanding of responsibilities and marketing options, the manager carefully assesses all available tactics. After conducting thorough research and predictive modelling based on an optimal mix of marketing variables—such as price, packaging, and communication strategy—the data reveals significant market potential in terms of buyers and purchase frequency.

You know that moment when you’re in the supermarket, staring at a sea of cereal boxes, and—without fail—you grab the same one every time? It’s almost automatic. There’s real science behind that choice, and brands work hard to land well the best spots on the shelf. Challengers need to convince shoppers to break habits, while leaders focus on reminding and reinforcing. Let the battle begin!

It’s no secret that people on social platforms are not there for the ads. So why are we still making long ones? Marketers know better—at least, the data makes it pretty clear. The average viewing time for a video ad on Facebook is a whopping 1.8 seconds. Let that sink in. TikTok? Even worse. On these platforms, people are primed to swipe within the blink of an eye. To top it off, most of them have the sound turned off.

Blog by Sarah Andrup Across Europe, there is a noticeable trend towards convenience-focused purchasing habits. In Germany, for example, over a third of the population now foregoes a proper meal at least once or twice a week, opting instead for more on-the-go options (Lamkemeyer, 2023). This shift is mirrored in the United Kingdom, where the food-to-go market was valued at £16.1 billion in 2017 and is projected to grow to £23.4 billion by 2027 (AHDB, 2017; IGD, 2022). In the N

Blog by Veronica Burbulea Why focus on out-of-home advertising? Think about how much advertising you typically see once you step outside your house. Probably a lot, and everywhere: at bus shelters, on phone kiosks, billboards, and wall murals, in supermarkets, and subways. All these types of advertising fall into one broad category, namely out-of-home (OOH) media . This type of advertising refers to commercially available and physically rentable assets located outside the hom