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The Power of Emotion: How Admiration and Gratitude Can Influence Ad Skipping
Blog by Femke Vriend The online video advertising industry is expanding rapidly, with the market valued at $191 billion in 2024 and...
DVJ Research Group
1. aug.6 min lesing
Influencer Marketing Symposium 2025: Why smaller voices make the biggest impact
Insights from the Data & Insights Network – and what it means for the future of brand building By: Lisette Kruizinga – de Vries (DVJ...
Lisette Kruizinga-de Vries
4. juli4 min lesing
Generational Differences in Television Advertisement Engagement and Avoidance
Blog by Claudia Polimeno Since the first television commercial aired in 1941, TV advertising has played a central role in shaping...
DVJ Research Group
4. feb.5 min lesing
Be ‘aware’ of Integrated Advertising Mix Planning
Blog by Hidde Smit – PhD student at the University of Groningen DVJ Insights values cooperation with academia and therefore sponsors...
DVJ Research Group
30. okt. 20249 min lesing
Using AI to measure ad creativity at scale: how ad distinctiveness and consistency affect ad effectiveness
Blog by Xiongkai Tan – PhD student at the University of Groningen Creativity Crisis Research indicates that the impact of advertising is...
DVJ Research Group
30. okt. 20244 min lesing
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