AI see you: Enhancing shelf visibility
- Adrian Sanger
- Jul 21
- 4 min read
Updated: Jul 31
When there are so many choices and options in choosing a brand in-store, it’s good for researchers to get a little help to understand what gets seen.
AI fills in the blanks
In grocery, shoppers are bombarded with visual information every time they enter a store or shop online. Cognitive overload is a well-documented phenomenon where the brain’s ability to process information is overwhelmed by excessive stimuli. The notion that a shopper can accurately recall all the details of what they saw on a busy shelf is more myth than reality.