The Polarisation of Nordic Grocery Shopping
Adrian Sanger- Apr 23
- 3 min read
An Ever-Changing Way to Shop
Nordic grocery shopping used to be predictable. Not anymore
One minute customers are filling their baskets with cut-price canned goods at REMA 1000. The next they are splurging on organic, hand-churned butter at Meny. Nordic grocery shoppers are switching between budget and premium. Sometimes on the same trip. It is a trend retailers cannot ignore.