Why Playing It Safe Is Riskier Than You Think
- Jori van de Spijker
- 1 day ago
- 3 min read
Through DVJ’s Brand Growth platform, we interview over 2,000 marketers across 12 markets in Europe and the US every year. These conversations offer a fascinating pulse check on the marketing mindset. Over the years, one theme has stood out: caution.
We’re seeing more and more emphasis on immediate returns, tighter efficiency targets, and a steadfast belief in consistency above all else.