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The effects of OLV design elements on skipping behaviour and brand recall
In collaboration with the University of Groningen – Sara Barisone (Master thesis in Marketing Analytics & Data Science) & Lisette...
DVJ Research Group
Oct 9, 20224 min read
Video advertising at face value
Blog Rick Wolff, University of Groningen & Mark Vroegrijk, Senior Methodologist Following decades of digitisation and the emergence of...
DVJ Research Group
Apr 24, 20224 min read
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