Corporate Social Responsibility (CSR) is becoming increasingly important. We define it as doing something good for society, such as...

AN EXPLORATIVE STUDY ON THE IMPACT OF CROSS-MEDIA AD EXPOSURE ON BRAND RECALL Article by Mark Vroegrijk - Senior Methodologist In today’s...

We conducted research to better understand the perception of nuclear energy within the three European markets (the UK, Romania, and...

It is no secret that the cost of living has increased tremendously in recent months. Due to the war in Ukraine and the rising rates of...

“Traditional ways of measuring media fall short and make the planning of an ‘always on’ strategy difficult.” Traditional ways of...

Client’s Challenge For many brands, Category Entry Points are an important tool for brand growth. Knowing what makes people think of the...

Client’s challenge At the final stages of the creative development process, a lot of decisions need to be made that can make or break the...

Client’s Challenge Our client, a global manufacturer in FMCG, sets annual ambitious growth goals for its candy/snacks portfolio. They...

Client’s challenge From the results of the Brand Growth Study , we know that the KPIs for B2B marketers are often slightly different than...

Client’s challenge With the short attention span of consumers, it is a challenge for brands today to make their campaign messages stand...

Client’s challenge To ensure the continuation of your brand it is important to keep growing. Therefore, you need to know what your...

Client’s challenge Vegan food has become increasingly popular in recent years. Plant-based variations of your favourite meals, such as...

Client’s challenge The world around us is constantly changing, and organisations are increasingly asking themselves in which domain they...

Client’s challenge A lot has been written (take Les Binet and Mark Ritson for instance) on the importance of creatives in realising...

Client’s challenge Branded content has grown significantly in recent years. A possible explanation for this is the fact that people are...

Client’s challenge Campaigns in the non-profit sector are usually aimed at influencing social behaviour. Whether it is about stimulating...

Client’s challenge For many brands, social media platforms such as Facebook, Instagram and Twitter, play a major role in the advertising...

Client’s challenge Podcasts are becoming increasingly popular. Next to the exciting stories, news updates and documentaries, podcasts...

Client's challenge Investments made in branded content have been increasing in recent years. More and more often online and offline news...

Client’s challenge The retail landscape is changing rapidly. Providers are disappearing and at the same time more and more online...