Client’s Challenge Our client, a global manufacturer in FMCG, sets annual ambitious growth goals for its candy/snacks portfolio. They...

Client’s challenge From the results of the Brand Growth Study , we know that the KPIs for B2B marketers are often slightly different than...

Client’s challenge With the short attention span of consumers, it is a challenge for brands today to make their campaign messages stand...

Client’s challenge To ensure the continuation of your brand it is important to keep growing. Therefore, you need to know what your...

Client’s challenge Vegan food has become increasingly popular in recent years. Plant-based variations of your favourite meals, such as...

Client’s challenge The world around us is constantly changing, and organisations are increasingly asking themselves in which domain they...

Client’s challenge A lot has been written (take Les Binet and Mark Ritson for instance) on the importance of creatives in realising...

Client’s challenge Branded content has grown significantly in recent years. A possible explanation for this is the fact that people are...

Client’s challenge Campaigns in the non-profit sector are usually aimed at influencing social behaviour. Whether it is about stimulating...

Client’s challenge For many brands, social media platforms such as Facebook, Instagram and Twitter, play a major role in the advertising...

Client’s challenge Podcasts are becoming increasingly popular. Next to the exciting stories, news updates and documentaries, podcasts...

Client's challenge Investments made in branded content have been increasing in recent years. More and more often online and offline news...

Client’s challenge The retail landscape is changing rapidly. Providers are disappearing and at the same time more and more online...

Client's challenge A huge challenge that advertisers deal with is that consumers avoid commercials. Consumers are exposed to so many...

Client's challenges One of the biggest insurance companies in the Netherlands has the ambition to be visible throughout the year to...

Client’s challenge One of the biggest advertisers in the Netherlands wants to know the impact of a recently launched campaign. The client...

Client's challenge Every brand wants to increase its turnover and grow its brand. But how do you find the KPI to focus on? Which KPI...

Client's challenge One of the biggest electronics brands in the Netherlands was facing an important choice for the launch of a new...

Client's challenge One of the biggest advertisers in the Netherlands wants to change their creative strategy. The creative agency is...

Client's challenge One of our clients is very successful within a specific subcategory. This subcategory makes up 50% of the total...