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The first 10 seconds
Client's challenge A huge challenge that advertisers deal with is that consumers avoid commercials. Consumers are exposed to so many...
DVJ Research Group
Feb 25, 20202 min read


Realising the optimal always-on strategy
Client's challenges One of the biggest insurance companies in the Netherlands has the ambition to be visible throughout the year to...
DVJ Research Group
Feb 4, 20202 min read


Which media mix is most effective?
Client’s challenge One of the biggest advertisers in the Netherlands wants to know the impact of a recently launched campaign. The client...
DVJ Research Group
Jan 10, 20202 min read


Finding the best KPI for growth
Client's challenge Every brand wants to increase its turnover and grow its brand. But how do you find the KPI to focus on? Which KPI...
DVJ Research Group
Dec 10, 20192 min read


Choosing the best performing advertisement
Client's challenge One of the biggest electronics brands in the Netherlands was facing an important choice for the launch of a new...
DVJ Research Group
Dec 5, 20191 min read


Optimising your tv commercial
Client's challenge One of the biggest advertisers in the Netherlands wants to change their creative strategy. The creative agency is...
DVJ Research Group
Nov 1, 20192 min read


Expanding to New Markets: A Guide to Successful Entry into Subcategories
Client's challenge One of our clients is very successful within a specific subcategory. This subcategory makes up 50% of the total...
DVJ Research Group
Oct 25, 20191 min read


The increased importance of social media in advertising
For many brands nowadays, social media platforms such as Facebook, Instagram and Twitter, play a considerable role in their advertising...
DVJ Research Group
Oct 17, 20193 min read
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