DRIVERS OF ACCEPTANCE FOR RADICAL INNOVATIONS Article by Lisette Kruizinga – de Vries Innovations are a great source of growth Innovation...

A study on how the effectiveness of advertising campaigns depends don’t the number of channels involved By Mark Vroegrijk Senior...

“Welcome to the dirtiest industry apart from the oil sector that you could possibly be in.” When Mario Prosoparis started as CEO at the...

Ana Maria Jaime Salcedo is the Head of Sustainability at MediaMarktSaturn. She develops strategies in the Environmental, Social, and...

Blog by Emilie Kjellerup With millions of users worldwide, particularly among the younger generation, TikTok has become a dominant force...

Within DVJ we distinguish between two types of innovation. Continuous innovation and radical innovation. Both are based upon different...

Gen Z, individuals born between 1996 and 2012, is the first generation that grew up entirely as digital natives. They live and breathe...

DVJ Insights, in collaboration with Audify, is introducing a new benchmark for the recognition of radio ads. This benchmark is based on...

For two years Therese Seiringer has been Head of the Sustainability department of Vodafone Germany including Environmental, Social, and...

NIMA expert jury awards DVJ Insights’ marketing strategy and organisation Utrecht, 8 June 2023, DVJ Insights has received the prestigious...

RESEARCH STUDY ON ATTENTION AND BRAND RECALL FOR SOCIAL REEL, SOCIAL FEED AND PRE-ROLL ADVERTISING Article by Mark Vroegrijk, Senior...

Koert van Ittersum is a Professor of Marketing and Consumer Well-Being at the University of Groningen since 2013. He received his PhD at...

In the last couple of weeks, we have talked a lot about what CSR means for a company. It was the theme of our annual Brand Growth Event,...

Duni Group is a market leader in sustainable and innovative disposable articles for the set table and take-away, headquartered in Malmö...

The consultant team is an important part of DVJ Insights and as the company grows, so does the team. In the past weeks, we have welcomed new joiners, Client Consultants – Kirsten Bartels in our Germany office in Hamburg and Mark van Koolwijk in Utrecht, the Netherlands. Building and deepening relationships with both local and international clients will be a key focus in order to secure the continuous growth of the marketing research and analytics agency. In this role, Mark wi

Brand Growth Study Growth is for many companies a primary objective. All companies and people want to grow and therefore Brand Growth is...

Barbara Schoen de Bruin, Head of Corporate Communications at Samsung Electronics Benelux, leads the team in terms of PR, CSR,...

As one of the world’s largest private forest owners, with documented roots going back to the late 1200s, Stora Enso is the leading...

Corporate Social Responsibility (CSR) is becoming increasingly important. We define it as doing something good for society, such as...

Marloes Zwets is a Media Brand Strategist at Interpolis, active in the Brand, Reputation and Customer Experience department. Interpolis...