Rutger Houweling is Manager of Marketing & Communication at Bever , a Dutch retailer of outdoor clothing, shoes, and gear. Bever opened...

Thomas Kopf is the Consumer Insights and Marketing Research Manager of the CDO (Category Development Organization) department at the...

Stefan Wörnle is the Department Manager of the Customer Intelligence and Experience department at MediaMarktSaturn, Europe’s leading...

For the past seven years, Richard Schmitt has been working for Goldner, a German fashion mail-order company which employs more than 500...

Odette van Wageningen has been a Brand Manager for over 18 years and as a real brand builder, she has worked for various media brands....

It’s no secret that the price of living has gone up tremendously in recent months. Due to the rising prices of fossil fuels and raw...

Blog Rick Wolff, University of Groningen & Mark Vroegrijk, Senior Methodologist Following decades of digitisation and the emergence of...

The ability of a brand to understand clients’ situations, perceptions, and expectations, is known as client-centricity, or...

Raimon Gort is one of the 4 primary co-founders of Reshift. In his role, Raimon is responsible for marketing, commerce, and...

Tom Darlington is Global Group Strategy Director at PHD Global Business, a global media network and part of the Omnicom Media Group....

Over the past five years, we have covered various themes with Brand Growth . We have talked about the impact of media, innovation,...

Bert de Jong is Managing Director and Partner at Vuur, a strategic creative agency from the Netherlands. Vuur specialises in brand...

Aart Jan Van Triest is CEO at Fitchannel, an online subscription service allowing you to exercise at home and eat healthy with the help...

Christian Hellmann is Head of Brand at Homeday and manages the Brand Marketing department since 2018. Together with his team, he looks...

“Traditional ways of measuring media fall short and make the planning of an ‘always on’ strategy difficult.” Traditional ways of...

Thomas van den Hof is Marketing Lead for the Netherlands at Just Eat Takeaway.com , a leading global online food delivery marketplace...

Annemieke Schoonderwoerd is a Marketer and Partner at Mogelijk , a real estate financier that arranges business mortgage financing...

Annette Reijersen van Buuren is Head of Brand & Communication and part of the management team at Oranje Fonds. The Oranje Fonds is a...

Margriet de Kroon is Managing Director at HERC , a creative agency for brand direction, brand culture and brand advertising. The agency...

Janita Sluurman is the Head of Data at Eurofiber , a leading supplier and operator of infrastructure in the Benelux and France. In her...