Samantha Dolan is Head of Marketing at Aunt Bessie’s, a UK producer of frozen food products. The company was previously family owned, and...

Kevin Capota is the Chief Marketing & Digital Officer at L’Oréal Netherlands. He is responsible for the expertise team which focuses on...

Annemarie Joosen is a freelancer in Marketing, Customer Experience & Innovation. She has previously worked at Marktplaats in the role of...

Article Dr. Lisette Kruizinga – de Vries – Senior Methodologist Understanding effectiveness for all media is in most cases calculated as the difference between the KPI after the campaign compared with before the campaign. The challenge with this way of understanding effectiveness is that it is less suitable for always on strategies and to understand the effectiveness for a longer period. To develop a new KPI it is important to have a KPI that represents all media and a KPI th

Lucy Auld is Head of Marketing at Freixenet Copestick, a leading wine business formed when Freixenet UK and Copestick Murray merged just...

Cathal Gillen is the Global Marketing Effectiveness Manager at William Grant & Sons (WGS), one of the main players in the spirits...

Alessandra Cama is the Group CEO for Zertus GmbH. The Zertus Group is an international group of companies operating in the food sector...

Hanan Laghmouchi is Team Lead Communication at the Nederlandse Vereniging van Banken (Dutch Banking Association). Together with the Head...

Amy Heap is the Marketing Director at Gü Puds, the leading premium dessert brand in the UK.  She is close to all functions in the...

Dom Dwight is the Marketing Director at Bettys & Taylors and responsible for the Yorkshire Tea and Taylors Coffee brands. Dom has been...

In order to monitor the quality of response we need to do more than just knowing the database they come from, we need to assess quality...

Client’s challenge Campaigns in the non-profit sector are usually aimed at influencing social behaviour. Whether it is about stimulating...

Client’s challenge In retail, FMCG producers are often pressured by retailers to introduce new products because their current products...

Gareth Turner is the Weetabix Head of Brand responsible for brand marketing and strategy. Gareth has extensive experience in marketing,...

Understanding the importance of (un)conscious behaviour Within marketing, it is becoming increasingly important to understand consumer...

Ard Bossema is CMO at Royal Grolsch, one of the leading Dutch beer companies which is part of Asahi Group Holding. He is responsible for...

Client’s challenge For many brands, social media platforms such as Facebook, Instagram and Twitter, play a major role in the advertising...

Lotte Heijnis is Senior Brand Manager for AGU B.V., a Dutch cycling gear brand, operating globally. Lotte is responsible for the Dutch...

Liliana Caimacan is the Head of Innovation for Tata Consumer Products and leads the innovations team. Her main responsibility is to...

Client’s challenge Podcasts are becoming increasingly popular. Next to the exciting stories, news updates and documentaries, podcasts...