In collaboration with the University of Groningen – Sara Barisone (Master thesis in Marketing Analytics & Data Science) & Lisette...

As CMO, Stephan Rothe is responsible for the marketing of quofox , a fast-growing EdTech company in Germany. quofox was founded in 2015...

Recently, I have read a couple of interesting articles around attention in advertising. The reason why they are so interesting is because...

Tom Dodd works as Media Lead at Insurance Australia Group Limited (IAG). IAG is the largest general insurance company in Australia,...

We share what we know with our clients. Why? Because we believe in the power of research. And providing insights to our clients that they...

Rutger Houweling is Manager of Marketing & Communication at Bever , a Dutch retailer of outdoor clothing, shoes, and gear. Bever opened...

Thomas Kopf is the Consumer Insights and Marketing Research Manager of the CDO (Category Development Organization) department at the...

Stefan Wörnle is the Department Manager of the Customer Intelligence and Experience department at MediaMarktSaturn, Europe’s leading...

For the past seven years, Richard Schmitt has been working for Goldner, a German fashion mail-order company which employs more than 500...

Odette van Wageningen has been a Brand Manager for over 18 years and as a real brand builder, she has worked for various media brands....

It’s no secret that the price of living has gone up tremendously in recent months. Due to the rising prices of fossil fuels and raw...

Blog Rick Wolff, University of Groningen & Mark Vroegrijk, Senior Methodologist Following decades of digitisation and the emergence of...

The ability of a brand to understand clients’ situations, perceptions, and expectations, is known as client-centricity, or...

Raimon Gort is one of the 4 primary co-founders of Reshift. In his role, Raimon is responsible for marketing, commerce, and...

Tom Darlington is Global Group Strategy Director at PHD Global Business, a global media network and part of the Omnicom Media Group....

Over the past five years, we have covered various themes with Brand Growth . We have talked about the impact of media, innovation,...

Bert de Jong is Managing Director and Partner at Vuur, a strategic creative agency from the Netherlands. Vuur specialises in brand...

Aart Jan Van Triest is CEO at Fitchannel, an online subscription service allowing you to exercise at home and eat healthy with the help...

Christian Hellmann is Head of Brand at Homeday and manages the Brand Marketing department since 2018. Together with his team, he looks...

“Traditional ways of measuring media fall short and make the planning of an ‘always on’ strategy difficult.” Traditional ways of...