Maaike Aarts is Manager Communication & PR at Kia Motors Nederland. She is responsible for both communication, from campaigns to events...

Client’s challenge Innovating packaging is nothing new in the FMCG industry. But how do brands know if the new packaging fits the brand,...

Research should focus on digging deeper and understanding better. One of the main aims of market research is to understand the motives...

Client’s challenge Consumers are more and more aware of the environment and how their product use has a negative impact on this....

Roos is the Marketing Communication Manager at Nestlé Retail Coffee. She is end responsible and budget responsible for all marketing...

Sjors van Drie is the Senior Brand Manager at Bud in the Netherlands. Together with his colleagues he is responsible for the launch of...

Client’s challenge The world of food pickup and delivery is one of the most dynamic markets, with established names such as McDonalds and...

Client's challenge Investments made in branded content have been increasing in recent years. More and more often online and offline news...

Ron Adams is the Head of Marketing and Sales and MT member for Allianz Direct in the Netherlands. An online insurance company formerly...

Karin Bronsvoort is Marketing Director at Johma, the biggest salad manufacturer in the Netherlands, established in 1968. Main KPI’s for...

Client’s challenge The retail landscape is changing rapidly. Providers are disappearing and at the same time more and more online...

Patrick Tax is the Marketing and Customer Development Director for Haribo. He is responsible for the marketing department, customer...

Client's challenge A huge challenge that advertisers deal with is that consumers avoid commercials. Consumers are exposed to so many...

Client's challenge Brands invest a lot of resources on in-store communication. Point-of-sale (POS) is all about the Moment Of Truth and...

Client's challenges One of the biggest insurance companies in the Netherlands has the ambition to be visible throughout the year to...

Client’s challenge One of the biggest advertisers in the Netherlands wants to know the impact of a recently launched campaign. The client...

Madelon Fortuin is the Commercial Director at NRC Media, a Dutch media group and the news publisher of NRC Handelsblad, nrc.next , nrc.nl...

Client's challenge Every brand wants to increase its turnover and grow its brand. But how do you find the KPI to focus on? Which KPI...

Client's challenge One of the biggest electronics brands in the Netherlands was facing an important choice for the launch of a new...

Client's challenge One of our FMCG-clients wants to introduce a new product in the market. But they don’t know under which name they want...