Alessandra Cama is the Group CEO for Zertus GmbH. The Zertus Group is an international group of companies operating in the food sector...

Hanan Laghmouchi is Team Lead Communication at the Nederlandse Vereniging van Banken (Dutch Banking Association). Together with the Head...

Amy Heap is the Marketing Director at Gü Puds, the leading premium dessert brand in the UK. She is close to all functions in the...

Dom Dwight is the Marketing Director at Bettys & Taylors and responsible for the Yorkshire Tea and Taylors Coffee brands. Dom has been...

In order to monitor the quality of response we need to do more than just knowing the database they come from, we need to assess quality...

Client’s challenge Campaigns in the non-profit sector are usually aimed at influencing social behaviour. Whether it is about stimulating...

Client’s challenge In retail, FMCG producers are often pressured by retailers to introduce new products because their current products...

Gareth Turner is the Weetabix Head of Brand responsible for brand marketing and strategy. Gareth has extensive experience in marketing,...

Understanding the importance of (un)conscious behaviour Within marketing, it is becoming increasingly important to understand consumer...

Ard Bossema is CMO at Royal Grolsch, one of the leading Dutch beer companies which is part of Asahi Group Holding. He is responsible for...

Client’s challenge For many brands, social media platforms such as Facebook, Instagram and Twitter, play a major role in the advertising...

Lotte Heijnis is Senior Brand Manager for AGU B.V., a Dutch cycling gear brand, operating globally. Lotte is responsible for the Dutch...

Liliana Caimacan is the Head of Innovation for Tata Consumer Products and leads the innovations team. Her main responsibility is to...

Client’s challenge Podcasts are becoming increasingly popular. Next to the exciting stories, news updates and documentaries, podcasts...

Maaike Aarts is Manager Communication & PR at Kia Motors Nederland. She is responsible for both communication, from campaigns to events...

Client’s challenge Innovating packaging is nothing new in the FMCG industry. But how do brands know if the new packaging fits the brand,...

Research should focus on digging deeper and understanding better. One of the main aims of market research is to understand the motives...

Client’s challenge Consumers are more and more aware of the environment and how their product use has a negative impact on this....

Roos is the Marketing Communication Manager at Nestlé Retail Coffee. She is end responsible and budget responsible for all marketing...

Sjors van Drie is the Senior Brand Manager at Bud in the Netherlands. Together with his colleagues he is responsible for the launch of...