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Choosing the best idea
Client’s challenge The world of food pickup and delivery is one of the most dynamic markets, with established names such as McDonalds and...
DVJ Research Group
Apr 1, 20203 min read


What is the effect of branded content?
Client's challenge Investments made in branded content have been increasing in recent years. More and more often online and offline news...
DVJ Research Group
Mar 24, 20202 min read


Ron Adams – Allianz Direct
Ron Adams is the Head of Marketing and Sales and MT member for Allianz Direct in the Netherlands. An online insurance company formerly...
DVJ Research Group
Mar 20, 20205 min read


Karin Bronsvoort – Johma
Karin Bronsvoort is Marketing Director at Johma, the biggest salad manufacturer in the Netherlands, established in 1968. Main KPI’s for...
DVJ Research Group
Mar 13, 20203 min read


Impact of a repositioning campaign on brand image
Client’s challenge The retail landscape is changing rapidly. Providers are disappearing and at the same time more and more online...
DVJ Research Group
Mar 4, 20202 min read


Patrick Tax – Haribo
Patrick Tax is the Marketing and Customer Development Director for Haribo. He is responsible for the marketing department, customer...
DVJ Research Group
Feb 28, 20205 min read


The first 10 seconds
Client's challenge A huge challenge that advertisers deal with is that consumers avoid commercials. Consumers are exposed to so many...
DVJ Research Group
Feb 25, 20202 min read


A bigger impact in-store
Client's challenge Brands invest a lot of resources on in-store communication. Point-of-sale (POS) is all about the Moment Of Truth and...
DVJ Research Group
Feb 20, 20202 min read


Realising the optimal always-on strategy
Client's challenges One of the biggest insurance companies in the Netherlands has the ambition to be visible throughout the year to...
DVJ Research Group
Feb 4, 20202 min read


Which media mix is most effective?
Client’s challenge One of the biggest advertisers in the Netherlands wants to know the impact of a recently launched campaign. The client...
DVJ Research Group
Jan 10, 20202 min read


Madelon Fortuin – NRC Media
Madelon Fortuin is the Commercial Director at NRC Media, a Dutch media group and the news publisher of NRC Handelsblad, nrc.next , nrc.nl...
DVJ Research Group
Dec 13, 20195 min read


Finding the best KPI for growth
Client's challenge Every brand wants to increase its turnover and grow its brand. But how do you find the KPI to focus on? Which KPI...
DVJ Research Group
Dec 10, 20192 min read


Choosing the best performing advertisement
Client's challenge One of the biggest electronics brands in the Netherlands was facing an important choice for the launch of a new...
DVJ Research Group
Dec 5, 20191 min read


What’s in a name?
Client's challenge One of our FMCG-clients wants to introduce a new product in the market. But they don’t know under which name they want...
DVJ Research Group
Nov 25, 20192 min read


Introducing a new product in the same category
Client's challenge One of our FMCG-clients wants to introduce a new type of food product to the fresh and frozen food section. The...
DVJ Research Group
Nov 18, 20192 min read


Ine Stultjens – Auping
Ine Stultjens is Head of Marketing for Royal Auping, a bed- and mattress manufacturer founded in 1888 in Deventer. Auping mainly focuses...
DVJ Research Group
Nov 9, 20197 min read


Your product through the eyes of the consumer
Client's challenge One of our FMCG-customers has successfully introduced a new product in their product portfolio in 2016. The brand...
DVJ Research Group
Nov 1, 20192 min read


Optimising your tv commercial
Client's challenge One of the biggest advertisers in the Netherlands wants to change their creative strategy. The creative agency is...
DVJ Research Group
Nov 1, 20192 min read


Expanding to New Markets: A Guide to Successful Entry into Subcategories
Client's challenge One of our clients is very successful within a specific subcategory. This subcategory makes up 50% of the total...
DVJ Research Group
Oct 25, 20191 min read


The increased importance of social media in advertising
For many brands nowadays, social media platforms such as Facebook, Instagram and Twitter, play a considerable role in their advertising...
DVJ Research Group
Oct 18, 20193 min read
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