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Choosing the best performing advertisement
Client's challenge One of the biggest electronics brands in the Netherlands was facing an important choice for the launch of a new...
DVJ Research Group
Dec 5, 20191 min read


What’s in a name?
Client's challenge One of our FMCG-clients wants to introduce a new product in the market. But they don’t know under which name they want...
DVJ Research Group
Nov 25, 20192 min read


Introducing a new product in the same category
Client's challenge One of our FMCG-clients wants to introduce a new type of food product to the fresh and frozen food section. The...
DVJ Research Group
Nov 18, 20192 min read


Your product through the eyes of the consumer
Client's challenge One of our FMCG-customers has successfully introduced a new product in their product portfolio in 2016. The brand...
DVJ Research Group
Nov 1, 20192 min read


Optimising your tv commercial
Client's challenge One of the biggest advertisers in the Netherlands wants to change their creative strategy. The creative agency is...
DVJ Research Group
Nov 1, 20192 min read


Expanding to New Markets: A Guide to Successful Entry into Subcategories
Client's challenge One of our clients is very successful within a specific subcategory. This subcategory makes up 50% of the total...
DVJ Research Group
Oct 25, 20191 min read
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