What does it mean to be a loyal customer? And more importantly, what drives that loyalty in the first place? We often look to commercial brands for the answer, but the insights from Dansk Erhverv, Denmark’s second-largest business organisation, offer a surprisingly fresh perspective. In a recent conversation with Annette Bentzien Bastidas, Data Analysis and Insights Manager at Dansk Erhverv, we explored how a trade organisation with no traditional “products” to sell builds me

In a world where data-driven decision-making is becoming the standard, Unilever is pushing forward with ambitious initiatives to...

Fostering sustainable brand growth requires a blend of strategic insight, cultural awareness, and data-driven decision-making. At the...

Established to promote responsible advertising practices, the Stichting Reclame Code (SRC) creates and enforces the Dutch Advertising Code, a comprehensive set of rules that ensures all advertising is honest, legal, decent and truthful. In this interview, Otto van der Harst, CEO of SRC, discusses the vital role of self-regulation in maintaining trust within the advertising ecosystem. He explains how the SRC is adapting to the rapidly changing digital advertising landscape by

In the rapidly evolving realm of digital media, Lisa Payne, the Global Director of UX Research at Condé Nast, stands as a driving force...

In a recent interview with Michael Sutton, the Head of Quantitative Research at Sky, we gained valuable insights into the company’s...

Jan Zwang is the Senior Market & Customer Insights Manager at VodafoneZiggo, a Dutch provider of television, internet, and telephony....

Bert de Jong is Managing Director and Partner at Vuur, a strategic creative agency from the Netherlands. Vuur specialises in brand...

Aart Jan Van Triest is CEO at Fitchannel, an online subscription service allowing you to exercise at home and eat healthy with the help...

Christian Hellmann is Head of Brand at Homeday and manages the Brand Marketing department since 2018. Together with his team, he looks...

Thomas van den Hof is Marketing Lead for the Netherlands at Just Eat Takeaway.com , a leading global online food delivery marketplace...

Annemieke Schoonderwoerd is a Marketer and Partner at Mogelijk , a real estate financier that arranges business mortgage financing...

Annette Reijersen van Buuren is Head of Brand & Communication and part of the management team at Oranje Fonds. The Oranje Fonds is a...

Margriet de Kroon is Managing Director at HERC , a creative agency for brand direction, brand culture and brand advertising. The agency...

Janita Sluurman is the Head of Data at Eurofiber , a leading supplier and operator of infrastructure in the Benelux and France. In her...

Sander Rodenburg is Sports Marketer at Triple Double sports marketing, a marketing and advertising agency specialised in developing...

James Sallows is the Global Head of Transformation & Capability, Consumer & Business Insights & Analytics (CBIA) at GSK. GlaxoSmithKline...

Andry Schol is Marketing Coordinator at VELUX, a leading manufacturer of roof windows, skylights, and sun tunnels, headquartered in...

Barbara Vitt is the Head of Marketing Technologies & Analytics at Deutsche Bahn and is responsible for the use and processing of...

Eijte Foekens is Senior Data Scientist at PLUS, a Dutch supermarket chain of the Sperwer Groep which is affiliated with the purchasing...