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The rise of organic products
Client’s challenge Consumers are more and more aware of the environment and how their product use has a negative impact on this....
DVJ Research Group
Apr 15, 20202 min read


Choosing the best idea
Client’s challenge The world of food pickup and delivery is one of the most dynamic markets, with established names such as McDonalds and...
DVJ Research Group
Apr 1, 20203 min read


Madelon Fortuin – NRC Media
Madelon Fortuin is the Commercial Director at NRC Media, a Dutch media group and the news publisher of NRC Handelsblad, nrc.next , nrc.nl...
DVJ Research Group
Dec 13, 20195 min read


What’s in a name?
Client's challenge One of our FMCG-clients wants to introduce a new product in the market. But they don’t know under which name they want...
DVJ Research Group
Nov 25, 20192 min read


Introducing a new product in the same category
Client's challenge One of our FMCG-clients wants to introduce a new type of food product to the fresh and frozen food section. The...
DVJ Research Group
Nov 18, 20192 min read


Ine Stultjens – Auping
Ine Stultjens is Head of Marketing for Royal Auping, a bed- and mattress manufacturer founded in 1888 in Deventer. Auping mainly focuses...
DVJ Research Group
Nov 9, 20197 min read


Your product through the eyes of the consumer
Client's challenge One of our FMCG-customers has successfully introduced a new product in their product portfolio in 2016. The brand...
DVJ Research Group
Nov 1, 20192 min read


Flemming Morth – Royal Swinkels Family Brewers
Flemming Morth is Head of Centre of Innovation at Royal Swinkels Family Brewers, known for its iconic brands like Bavaria, Swinckels’,...
DVJ Research Group
Sep 26, 20193 min read


Nicky Claeys – Domino’s
Nicky Claeys is the CMO of Northern Europe for Domino’s, which includes the Netherlands, Germany, Belgium, France and Denmark. Domino’s...
DVJ Research Group
Sep 19, 20195 min read


Hella de Weger – a.s.r.
Hella de Weger is Head of Brand at a.s.r. Insurances. She is responsible for brand portfolio management which includes the brands a.s.r.,...
DVJ Research Group
Sep 12, 20195 min read


Willem Verschuur – Toyota
Willem Verschuur is the General Manager Marketing Toyota at Louwman & Parqui, importer of Toyota and Lexus and part of the Louwman Group...
DVJ Research Group
Aug 29, 20194 min read


Jasper Spaargaren – Sir Joe
Jasper is the Director of Sir Joe – a start-up launched by Vrumona, which specialises in craft soda. “We started Sir Joe to be more...
DVJ Research Group
Jul 18, 20195 min read


Ron Simpson – The Avocado Show
Ron Simpson is one of the founders of The Avocado Show, a mono-restaurant and marketing concept that started in Amsterdam, serving...
DVJ Research Group
Jul 11, 20195 min read


Jorne Korzelius – Fitbit
Jorne Korzelius is the sr. marketing manager for Northern Europe at Fitbit. Jorne: “Fitbit was founded in 2007 by James Park and Eric...
DVJ Research Group
Jul 7, 20194 min read
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