Cracking The Code - The Metrics That Predict Market Success Of Concepts
- Martin Hellich
- Sep 9
- 3 min read
Why Predictability Matters
As human beings, we naturally contemplate the future and often wish we could foresee it - whether to meet a life partner, invest in a high-performing stock, or avoid a catastrophic event. In the realm of innovation management, the value of predictability is equally evident. It would allow teams to focus efforts and investments on initiatives with genuine market potential, while avoiding the substantial costs, both financial and organisational, of failed product launches. Given the high proportion of such failures cited across multiple sources, it is unsurprising that the appetite for predictive insight into market success is so widespread within organisations.