DVJ Insights Named Finalist for Client/Supplier Collaboration Award at Quirks Marketing Research and Insight Excellence Awards 2025

We are proud to announce that DVJ Insights has been selected as a finalist for the Client/Supplier Collaboration Award at the Quirks Marketing Research and Insight Excellence Awards 2025.

This recognition celebrates our unique partnership with DPG Media, Nielsen, and the University of Groningen, which has combined academic rigour, industry expertise, and innovative AI technologies to unlock what truly makes advertising effective.

Together, we analysed nearly two decades of automotive advertising using advanced AI methods to uncover groundbreaking insights into the state of advertising creativity, including a decline in distinctiveness and the surprising strength of neutral emotional expressions.

Being named a finalist underscores the impact and ongoing relevance of this collaboration, which continues to evolve and set new benchmarks for research excellence in the marketing industry.

We thank our partners DPG Media, Nielsen, and the University of Groningen for their collaboration and shared commitment to pushing the boundaries of what research can achieve.

*The Marketing Research and Insight Excellence Awards, powered by Quirk’s Media, recognise the researchers, suppliers and products and services that are adding value and impact to marketing research. Finalists are selected by a panel of judges made up of a combination of end-client researchers, supplier partners and Quirk’s editorial staff.  

The award winners will be announced at The Marketing Research and Insight Excellence Awards Virtual Celebration on November 19, 2025. Please visit quirksawards.com for more details.