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The Creativity Multiplier: How Pre-Testing of Retail Media Will Lead To In-Store Conversion

  • Writer: Lisette Kruizinga-de Vries
    Lisette Kruizinga-de Vries
  • Jun 5
  • 10 min read
A woman shopping in a supermarket and looking at an advertisement

Retail media, including digital in-store ads, is gaining importance for brands aiming to drive sales at the point of purchase. While it enables precise targeting through retailers' first-party data, measuring its impact remains challenging due to fragmented metrics and attribution complexity.


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