Uitgekookt is a leader in fresh, ready-made meals, and has successfully positioned itself as a solution for time-conscious consumers...

Innovation and brand growth are vital to long-term business success, especially in a competitive global market. In our recent interview, Yasushi Kusume, Innovation & Creative Manager at IKEA of Sweden AB and an author, shared his insights on how companies can foster innovation and build stronger emotional connections with their customers. Drawing from nearly 40 years of experience in product design and brand management, Yasushi discusses several key concepts, including the Th

Established to promote responsible advertising practices, the Stichting Reclame Code (SRC) creates and enforces the Dutch Advertising Code, a comprehensive set of rules that ensures all advertising is honest, legal, decent and truthful. In this interview, Otto van der Harst, CEO of SRC, discusses the vital role of self-regulation in maintaining trust within the advertising ecosystem. He explains how the SRC is adapting to the rapidly changing digital advertising landscape by

In the ever-evolving world of media strategy, staying ahead of the curve means embracing innovation, creativity, and data-driven decision-making. Arno Meijerink, founder of ACE | IM Lounge and partner of ACE stands at the forefront of this. ACE | IM Lounge is a leading media agency known for its bold approach to brand growth and performance. In this recent interview, Arno shares insights on navigating creativity and innovation in media strategy, mastering attribution, and man

In the ever-evolving world of fast-moving consumer goods, staying relevant requires more than just maintaining a strong market presence—it demands constant innovation, deep consumer insights, and strategic brand positioning. This interview with Barbara Semlitsch, Head of Market Intelligence at Warsteiner Group, provides an in-depth look at how one of Germany’s iconic beer brands navigates these challenges. From understanding the role of emotional connection in brand growth to

ARD MEDIA is the advertising sales house for ARD, Germany's largest public broadcaster, and is responsible for the national marketing of radio and television advertising. In this role, ARD MEDIA provides extensive research services to its advertising clients. In this interview, Bernard Domenichini, Head of Market Research, Effectiveness and Audience Measurement at ARD MEDIA, discusses successful advertising strategies in the modern advertising landscape, how advertising effec

In this insightful interview with Dieter Deceuninck, Europe Head of Strategy, Insights and Analytics at Danone, we explore the...

AH Retail Media Services (AHRMS) is a division of Albert Heijn, the largest supermarket formula in the Netherlands, part of the global...

Independer.nl is a leading Dutch platform established in 1999, aimed at enhancing comparison and transparency in consumer financial...

Midsona AB is a leading company in the health and well-being sector, focusing on organic and natural products across the Nordics. With a...

Gasnetz Hamburg GmbH is a wholly owned company of the city of Hamburg. It manages the extensive natural gas infrastructure in Hamburg...

Manutan is a leading family-owned company specialising in B2B e-commerce in Europe, emphasising specifically sustainable...

Kleinanzeigen is Germany’s leading online classified ads platform, known for its agility and startup-like flexibility. With more than 36...

Mikael Olsson, CEO at Ridgeback Business Development, is a prominent entrepreneur and strategist, renowned for his work in business...

Kärcher is a global leader in cleaning technology, renowned for its innovative and high-performance products that set the standard in the...

Doggy, part of the Partner in Pet Food (PPF) group, is a Swedish Pet food producer active since 1903. Doggy’s natural and nutritious...

The Football Association (The FA) is the oldest governing body of football, established in 1863 to oversee the sport in England and the...

Ericsson is the global leader in telecom infrastructure and was founded in Stockholm in 1876 by Lars Magnus Ericsson and his wife Hilda....

Exact is a Dutch software company developing business software for small and medium-sized enterprises (SMEs) and their accountants. The...

In the rapidly evolving realm of digital media, Lisa Payne, the Global Director of UX Research at Condé Nast, stands as a driving force...